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Royal logo on brands means it’s approved

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luxury brands use uppercase to command authority

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Rihanna x River Island was a fail

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Upper case font for logos conveys authority

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Many big brands removed writing form their logo's and simplified.

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Many big brands removed writing form their logo's and simplified.

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The gucci and chanel logo are really similar

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The gucci and chanel logo are really similar

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brands have a mark that identifies the value and equity

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The Royal family do not get sent clothes to wear, they have to buy them for themselves.

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Louie Vuitton and supreme created the biggest collobaoration that’s been seen before

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Publicity vs PR

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coca cola was the first recognisable brand 

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coca cola was the first recognisable brand 

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Luxury brands use upper case letters to command authority

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AIDA - Attention, Interest, Desire, Action

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PR means public relations

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The perception of the United Colours of Benetton advertisement and how it changed when the hairstyles were pointed out

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75000 people attended the launch of supreme x Louis Vuitton in Tokyo

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Share your favourite bits from today .
Thanks for contributing
Vicki & Pauline

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brands have a mark that identifies the value and equity 

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brands have a mark that identifies the value and equity 

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in the 13th century watermarks were used as a form of a brand

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6 elements

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Making a high end label accessible by bringing out a cheaper line