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Utveckla en tjänst för väldigt specialiserade kontexter och användare.
Designa förslag för hur den valda målgrupp  genom en tjänst kan utveckla, fördjupa och kommunicera sina specialintressen på resande fot.

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ericsson consumer trends

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AI, intelligent app - digital assistant, location aware, do before you ask, chatbot,
Interface- more images, voice controlled, earphones
Live streaming will continue its explosive rise in popularity. You could make the argument that live streaming dominated 2017; about 80 percent of consumers would rather watch a live video from a brand than read a blog, and 82 percent would prefer live video to written social media updates.
Online Hangouts - Online hangouts go hand-in-hand with the live streaming trend

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The touchless interface
Amazon Alexa, Siri, and other virtual assistants have already begun to train us to no longer rely on our thumbs and fingers. But as we noted in our discussion of the future beyond a smartphone there are other ways to interact that could be useful.

The end of the smartphone
Although it may still be called a smartphone, it might be more appropriate to call them intelligent phones in 2018 and beyond. As we just noted, mobile processors are coming that are built to handle A.I. technology. In the next year, digital assistants will become much more useful because they will be able to anticipate your needs before you even ask.

https://www.digitaltrends.com/cool-tech/2018-tech-trends/

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The End of Typing: In virtually every form of technology, user interfaces are evolving away from fingers and thumbs and towards less tactile forms of interaction like voice and images. Users will increasingly engage with technology in more natural and instinctive ways.

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Hit: Social conscientiousness
Millennials care where their money goes
Miss: Your boring app
Millennials also aren’t going to download your mobile app just because you made one, unless the apps solves a problem

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Chris Franz/Getty Images

Retailers are obsessed with millennials. Stores are consistently trying to cater to this generally elusive demographic.

Sometimes, when retailers try so desperately to lure this desirable (albeit generally broke) demographic, they make bizarre mistakes. Other times, they get it right.

Here's what retailers do that millennials love - and hate.

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The surprising things millennials love - and hate

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Retailers are obsessed with millennials. Stores are consistently trying to cater to this generally elusive demographic. Sometimes, when retailers try so desperately to lure this desirable (albeit generally broke) demographic, they make bizarre mistakes. Other times, they get it right. Here's what retailers do that millennials love - and hate.

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Reliable, playful, share, share, share

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Guide, assistant, trust, authentic and responsible.

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Millennials want more, and they’ve redefined “more.” They want the freedom to do what they want, when and how they want to, and they want to share those experiences with friends, family and colleagues when and how they want to.

(research.skift.com)

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Millennials value relationships and connectedness, not only with people but also with brands.

They are self-aware, realizing that the brands they choose say something about who they are, what they value and where they feel they fit within society.

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It's time to add Millennial Marketing to the top of your to-do list.

They're well-educated, tech-savvy, information hungry and ambitious. On the other hand, they can also be impatient, have short attention spans and demand instant gratification. And be careful what you say about them because I'm one of them! Who am I talking about? Millennials.

This is the generation born from 1981 to 1997, so today's 18-34-year-olds. (You may see information elsewhere with slightly different boundary years. That's OK. Generations tend to vary a bit according to who is studying them.) They are often also referred to as "Generation Y" because they followed Generation X or "Echo Boomers" because they are the children of the Baby Boomers and are making similar impacts on society as compared to their parents.

What's so great about this generation? Well, despite the fact that I'm a biased Millennial, myself, I can tell you that this generation packs a powerful punch.

According to research published by LinkedIn about Affluent Millennials, generational subset spends a staggering $2 trillion every year. With their annual income expected to reach $3.4 trillion as a generation by 2018, Millennials will surpass Baby Boomers, who are predicted bring in a generational annual income of $2.8 trillion at that point. In addition to the wealth they will build on their own, in the coming years they will also be on the receiving end of a massive generational shift of approximately $59 trillion in personal wealth.

If that's not enough motivation to modify your marketing strategy to include Millennials, just think about the way the technology industry has flexed to the preferences and needs of this generation ...not to mention the fact that a large part of the tech world is actually run by Millennials.

Face it: Millennials matter. And if they don't matter to your brand, they might leave you behind.

So first things first. Let's get to know the Millennial generation a bit better, shall we?

Millennials are Social

This may come as no surprise, but as the first generation that had social media as children and young adults, Millennials are a social set. They grew up connected not only to individuals in their schools and communities, but with connections across the country and, indeed around the world. As a result, Millennials value relationships and connectedness, not only with people but also with brands. They want to feel a real connection with the companies they buy from.

For example, something as seemingly transactional as a financial institution is personal to Millennials. They turn to their social networks for opinions on financial service providers, for investing advice, and for helpful content. And today, according to LinkedIn Marketing Solutions, more than half of Affluent Millennials - that is those with more than $100,000 in investable, non-real estate assets - consider social networks to be a "must have" in the financial decision-making process. That's 34% more than GenXers who feel the same way.

In fact, 1 in 5 Millennials believes social networks will eventually become the hub of all of their financial information. Isn't that incredible? While finances have been something so personal and confidential to generations that came before, Millennials believe their social networks will be at the center of all of their financial information in the future. Wow. That's a shift.
What You Can Do
Get social! Think social media doesn't work for your business? Think again. While a few years ago, this might have been true, it's no longer the case. There are so many platforms, channels, media, groups and all around opportunities today that there is sure to be one that works for you.

If you're a B2C company and Millennials are part of your primary persona, this is a no-brainer, right? But perhaps Millennials aren't part of your target audience or your company is B2B and you don't see how marketing to Millennials will work for you.

While Millennials may not be at the top of your list of targeted personas, I guarantee they are an important part of your business:

If you're a B2B company, chances are that either your key decision makers or their top influencers are Millennials. And in the coming years, the number of Millennial decision makers is only going to grow.

If you're a B2C company, again, while you may not be actively pursuing Millennials to buy your products or services, the odds are good that Millennials help influence your buyer's purchasing decisions.

Explore the options. There are far too many to list in this post, but here are a few of my favorites:

LinkedIn is great for just about any B2B company. Publish solid content, contribute to group discussions where your target market spends time and build a strong brand presence to establish credibility, which is important to Millennials.

Twitter is a nice option for B2B or B2C. Share images, videos, interesting tidbits of information, and links to valuable content.

Facebook is especially great for B2C companies. Engage with your audience through posts about your team, snapshots of your product in use, links to helpful content, offers of discounts and coupons, etc. Start a conversation and build relationships.

Pinterest is a great option for brands that have visual content accompanied by actionable information. So whether you're B2B or B2C, if you have tips, tricks, recipes, ideas, or inspiration, Pinterest could be for you.

Whatever platforms you choose, just remember to keep your posts fresh and that it's all about your audience, not you.

Millennials are Mobile

In addition to growing up in a socially connected world, Millennials were also raised in a mobile world. Not only people but also information has always been right at their fingertips. Just how much of an impact has this made on Millennials as, well, humans? I'll let Kit Yarrow, a business professor and chair of the psychology department at Golden Gate University, not to mention author of Gen BuY explain: "Our brains are forming when we're young, and because they're so immersed in technology, their brains are literally different than other people's".

That's right, folks. Our brains are actually different. How about that?

Millennials have been wired to seek information. When they have a question, they simply "Google it" or "ask Siri". This technology has always been there - and not just while sitting at a computer. Nope, they have had the luxury of mobile technology for the vast majority of their lives.
What You Can Do
Be sure your website is mobile friendly. Why? Because 70% of mobile searches lead to action on websites within one hour. That's huge opportunity you could be missing out on if your website is not optimized for mobile users, particularly Millennials.

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And, remember, it's not just about your website. It's also critically important that your digital content is mobile friendly, as well. Are your newsletters, emails, infographics and images all optimized for mobile consumption? If not, they truly should be.

Being mobile-friendly isn't just about being Milliennial-friendly. Optimizing your online presence for mobile is important no matter who you're trying to reach. Case and point: U.S. Internet users spend 52% of their time online consuming media on mobile applications, according to comScore. What's more, mobile web and apps combine to represent 60% of all Internet time.

So if your brand isn't playing nice with mobile, today is a great day to start.

Millennials Prefer Brands that Align Their Personalities

Nearly sixty percent of Millennials buy brands that they feel reflect their styles and personalities. They are self-aware, realizing that the brands they choose say something about who they are, what they value and where they feel they fit within society. In fact, as many as 40% of this generation are willing to pay a premium for brands that reflect the images they wish to convey about themselves.

While this may be true to some extent with other generations, too, Millennials are acutely aware of how often they are seen and where they are representing the brands they choose. As we saw in the previous section, social media plays a big role. It's not just about the sneakers they wear to school or the kind of car they drive to work. It's about the social platforms they use, the restaurants and stores where they check in, and the brands they review and mention in their posts. The brand choices of Millennials are more transparent than they have been in the past for older generations.
What You Can Do
Get to know your own brand's personality as well as you know your best friend's. Then, share it! Your brand should have a look, feel, tone and personality that is easy for your target audience to identify.

But, just like your mom always told you, don't try to be something that you're not. Just be clear about who your brand is, what it stands for and what it represents. People will like your brand for being honest, transparent, and true to itself.

Millennials Are Heavily Influenced by What Other People Think

While this may seem like they are followers and succumb to groupthink, this is not the case. Rather, they seek out peer opinions, product reviews, and user-generated content as part of the decision-making process. 84% of Millennials report that user-generated content on company websites has influences what they buy, compared to 70% of Baby Boomers.

This helps us understand the dramatic increase in demand for YouTube videos, blogs, and review sites like Yelp and Angie's List. Millennials want to know what other people think about products and services before they buy them. So, companies are providing it. And other companies are developing technology to help those companies provide it. See how that works? The result is an influx of resources to help share and consume peer reviews and personal opinions.
What You Can Do
There are several ways to help show Millennials that your brand is credible and trusted. Here are just a few ideas:

Post testimonials on your website and social media, particularly if you can provide videos of happy customers.

Create case stories, best practices and use cases.

After each sale, gently ask customers to share their experiences on relevant review sites.

Engage customers on social media and respond to their comments, regardless of whether they are positive or negative, to show that you care.

Just remember not to overdue it! Finding a balance is key here. Offer up your street cred so Millennials can find it, but keep the conversation focused on them.

Millennials Dislike Traditional Marketing

Don't bother wasting your time or money trying to market to Millennials with traditional marketing tactics. They don't like them, don't trust them and won't respond to them.

Breaking it down a bit further than that broad and blunt statement, 84% of Millennials don't like or trust traditional advertising. They won't respond well to a banner ad that says "Save 20% on Jeans". Instead, they want a native ad tailored specifically to their interests, like "What do your jeans say about you? Everything! Take the quiz to find your perfect style and save 20%."

Sounds like more work, doesn't it? Well, it is ...sort of. But that's why programmatic advertising was born and why remarketing campaigns now exist. This demand for personalized marketing is also what spurred rapid adoption of marketing automation technology, like HubSpot, of which I am a huge, huge fan.

And the extra effort is worth it. According to AdWeek, 57% of Millennials will engage with sponsored online content, as long as they find it interesting. So get personal and watch what happens.
What You Can Do
Get creative with new ways to reach Millennials. Try new technologies, like Periscope, and see which ones work best for your brand and your audience. Look into marketing automation (did I mention I love HubSpot?) and see how it can help your marketing reach further and be more effective.

Use technology to customize your marketing to Millennials. Appeal to them on a personal level and show them that you care about their interests, their needs, their challenges - more than you care about their wallets.

If you haven't already reached out to the Millennial generation, I hope this post helped convince you that the time to start is now. Like, right now. Because by 2017 (that's just over 16 months away, folks!) Millennials will hold more buying power than any other generation. Begin building relationships today. You (and your brand) won't regret it.

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Millennials Matter: How and Why You MUST Market to this Generation

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It's time to add Millennial Marketing to the top of your to-do list. They're well-educated, tech-savvy, information hungry and ambitious. On the other hand, they can also be impatient, have short attention spans and demand instant gratification. And be careful what you say about them because I'm one of them!

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What is the message
autenticitet-äkta, tillförlitlig
ansvarsfull- pålitlig, trovärdig, omtänksam
What is the objective & purpose
Miljömedvetenhet, kulturell upplevelse

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Who? Resnörden aka Tripstern= Född mellan 1980-2000 (runt 25-30 år), hipp, miljömedveten. Älskar att resa till ovanliga resmål och posta bilder på social media, ju ovanligare destination och aktivitet desto bättre. Har resor som ett av sina intressen och prioriterar att resa framför tex att köpa ett hus.

“Property ownership is out of reach for many young people at this stage in their lives, so we are seeing more investment in travel and life experiences as a definite trend,” he said.

What they like and want
sharing on social media, authentic connection to a brand, recommendations through friends,

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More than any year in the past two decades, responsible tourism will be front and centre in 2018.

Increasingly tourists are seeing responsible tourism – working with local people around their culture and ways of life – as a more authentic way to travel. Doing the right thing leads to a more enjoyable experience.

Justin Francis, CEO, Responsible Travel

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Green travel is not a passing trend but a portable lifestyle choice. According to a TripAdvisor survey, nearly two-thirds of travelers plan to make more environmentally sound choices over the next year. A majority of respondents said that they turn off the lights when leaving their rooms, participate in the hotel’s program to reuse linens and towels, and recycle on-site. Travelers can do much more by building an eco-trip block by block.

https://www.washingtonpost.com/news/style/wp/2017/05/18/how-to-plan-an-eco-friendly-vacation-from-start-to-finish/?utm_term=.3eb62ed0e1ff

Checklista från WWF hur man kan ha en mer miljövänlig semester.

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- Respect the local environment. Stay on trails and public footpaths; do not remove plants or feed animals; and never litter.

- Choose reputable, conservation-minded tour operators and suppliers.

- Conserve water. Take showers rather than baths; use a refillable water container, sterilizing water when necessary rather than buying bottled water. Minimize your use of personal care products and detergents to wash linen, and reuse your hotel towels and bed linen.

- Limit energy use. This includes your use of air-conditioning and hot water. Turn off all lights and taps when you leave hotel rooms.

- Dispose of sanitary waste properly. Don't flush cotton buds, condoms, tampons and plastics down the toilet.

- Recycle and reduce. Recycle newspapers, magazines and your beverage containers (many can be returned for refunds), and reduce the number of bags, napkins and disposable cups you use when you eat fast food.

- Choose environmentally friendly transport. Rather than hiring a car, choose other ways to get around like taxis, trains or buses. In many places you can also rent bikes. And don't forget your feet!

- Avoid damaging recreational activities. Avoid sports which have a significant harmful impact on the environment, or choose more progressive establishments (e.g. golf courses which recycle water).

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Have an environmentally friendly vacation

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Respect the local environment. Stay on trails and public footpaths; do not remove plants or feed animals; and never litter. - Choose reputable, conservation-minded tour operators and suppliers. - Conserve water. Take showers rather than baths; use a refillable water container, sterilizing water when necessary rather than buying bottled water.

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Don’t be daunted. Be different. That’s the first thing you need to know when it comes to being a responsible tourist. People get wary of conscious ridden catchwords because there is tendency to think that if there is a responsible way to do something, then we must all be guilty of doing the opposite sometimes. And no one wants a guilt trip. However, as soon as you realise that responsible travel is not about limiting ways in which you can explore the world, but actually about opening up layer after layer of our planet’s potential, the excitement kicks in.

responsibletravel.com

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Vårt klot håller på att krackelera.
Därför hakar allt fler på trenden att resa med ekokänsla.
73 procent försöker agera miljövänligt på semestern, enligt en ny undersökning som Ving har gjort. Det kan till exempel handla om att välja ett miljövänligt ho- tellalternativ på resmålet. 64 procent upp- ger att det är viktigt att hotellet är miljö- märkt eller arbetar med miljöfrågor.
Men främst är det viktigt för oss att fort- sätta resa. Fortsätta uppleva.

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Vilka lösningar finns? Det finns hemsidor där resenärer kan få tips och även boka authentic resor.
Vilken lösning är lämpligast? En app resenären kan använda före och under hela resan.
Checklista (Tonnquist, 2016, s.49)

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Hur ser önskeläget ut? Authentic travel har en stor efterfrågan och att resa mer miljömedvetet är ett måste för för framtiden med dess ökning i resor.
Vad påverkar? Var festivalerna hålls, många olika länder. Flygen påverkar negativt på miljön. Resenärers önskemål påverkar resetrender.
Vem påverkar/ eller påverkas? Resenärer påverkar naturen och lokalbefolkningen. Men resenären blir även påverkad genom lärdomar och upplevelser.
Checklista (Tonnquist, 2016, s.49)

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Vad är problemet? Att resa på ett "authentic & responsible" sätt.
Vem/vilka har det? "Tripstern", född mellan 1980-2000, är miljömedvetna och intresserade av festivaler och kultur.
Var? På flygresan, festivalen och hotellen. Under resans gång.
Varför då? För att kunna ge stöd, råd och ett tillfälle att kommunicera med likasinnade.
Checklista (Tonnquist, 2016, s.49)

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Att kunna erbjuda en tjänst som hjälper resenärer att besöka festivaler i olika länder på ett ansvarsfullt och miljövänligt sätt. Tjänsten erbjuder även resenärer att kunna kommunicera med andra resenärer, utveckla sin förståelse för andra kulturer genom historia om festivalen, varför ritualer utförs, vad man ska tänka på och hur man upplever dem på bästa sätt.
Tjänsten erbjuder inspiration, resrutter, råd och tips om festivaler antingen i deras närhet eller i andra världsdelar och hur man reser dit på ett miljösmart sätt.

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Det kortsiktiga syftet är att kunna ge en autentisk reseupplevelse åt resenärer. Även att öka chansen till att kunna kommunicera med andra som delar samma intresse.
Långsiktigt syfte är att få fler att resa mer ansvarsfullt och hållbart och på så sätt minska den negativa påverkan resor har på naturen. Även att ge resenären en chans att lära sig om andra kulturer och öka sin förståelse för andra människor.

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Resor och turism är en stor miljöbov med allt från flyg, hotellvistelsen, buss/tåg och vilka aktiviteter man gör. Men sättet människor vill resa på har förändrats och den senaste trenden är tydlig, man vill få ut något mer av sin resa än "den vanliga chartern”. Resenärer vill ha hög upplevelsekvalité men på ett hållbart och ansvarsfullt sätt och två tredjedelar av resenärer uppger att de vill resa mer miljövänligt.
Varje år hålls tusentals festivaler över hela jorden, allt från Dia de los Muertos i Mexico, till eldfestival i Kyoto Japan. För resenärer som är ute efter en unik, autentisk upplevelse där man umgås med lokalbefolkningen är kulturella festivaler de ultimata resmålen.

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RETRIP[リトリップ] - 旅行キュレーションメディア

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RETRIP[リトリップ] - 旅行キュレーションメディア

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RETRIP（リトリップ）は旅行キュレーションメディアです！インターネット上で見つけた、あらゆる旅行・おでかけ情報を自由に組み合わせ、保存、紹介することが出来ます。

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Why they travel?

De vill ha mer ut utav sin resa än den "vanliga chartern".

Tripstern älskar att hitta ovanliga resmål och upplevelser man kommer minnas för alltid.

De reser för att lära sig något nytt,  umgås med lokalbefolkningen och utforska världen.

Why they are an important target group?

Millennials är den största generationen någonsin och utgör snart den största delen av resemarknaden.

De har växt upp i den digitala "eran" och tycker om att dela med sig på sociala medier om sina reserfarenheter, men även boka och planera resan helt online.

Mer troliga att använda appar, sociala medier för reseinspiration mm

Millenials är trendsättare just nu och har väldigt stort inflytande på resemarknaden.

Why is responsible travel important?

Millenials är som sagt snart den största reagruppen och samtidigt är flygresor stora miljöbovarna.

De är även miljömedvetna, därför är det viktigt att fokusera på hållbart resande.

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"Cultural tourism has been defined as 'the movement of persons to cultural attractions away from their normal place of residence, with the intention to gather new information and experiences to satisfy their cultural needs"
"Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle, as well as niches like industrial tourism and creative tourism."

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Millennials are the generation driving growth in the travel industry. As Millennials force brands to think mobile-first and communicate authentically, it’s likely that this will impact travel by encouraging travel and tourism brands to communicate in ways that are tailored to each segment within the Millennial group.

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What's more important to millennials than escaping from their student loans, buying a big-ticket item, or even improving relationships with their family and friends? If you guessed , you'd be correct.

The millennial generation is known for placing a high emphasis on being unique, and a major part of that is growing their identity through culturally rich experiences and exploration of the unknown - both of which travel provides in full. This means millennial travel experiences aren't the same as those of their predecessors, but rather involve more adventure and the desire for more customization. Along with greater daring and initiative, however, comes the necessity for something that millennials don't often think about, much less prioritize - travel insurance. For millennials, insurance and its processes seem stuck in the dark ages without the digital connectivity they require.

This was the exact reason why Berkshire Hathaway Travel Protection (BHTP) was created. The organization wanted to offer travel insurance that Millennials would use, so they developed direct-to-debit and PayPal payments and created a mobile-first experience throughout the coverage process. As a result, millennials have been responding in record numbers to their products.

To learn more about how BHTP is winning with the millennial generation and the power of disruptive innovation in the travel space, I spoke to BHTP's president, Dean Sivley.

Jeff Fromm: What are the biggest trends that will impact leisure travel in the next few years?

Dean Sivley: First, Millennials will increasingly seek transformational trips. Millennial travelers are looking for transformational experiences while they travel, even if it's only during a seven to 14-day trip. This is demonstrated by the growth in adventure travel, which continues to be one of the most popular and fastest-growing types of travel for Millennials, according to the BHTP State of Travel Insurance study we conducted.

Second, Millennials are seeking highly specialized trips. Millennials are increasingly seeking trips that cater to a specific interest such as photography, paddle boarding, cycling or trekking. They want tour operators or travel agents who understand their interests and can provide recommendations of trips and destinations that create authentic and memorable experiences with that specialized activity included.

Travel insurance that fits into their lifestyles will be in demand, as well. It's no longer a "one-size-fits-all" approach. Frequent travel-insurance buyers and younger travelers are looking for a more tech-driven, customizable travel-insurance experience. They seek insurance that's at least at technologically-advanced as the rest of their travel.

Fromm: What percent of discretionary purchases are going toward travel now? What predictions do you have for the next year?

Sivley: According to MMGY Global's Portrait of American Travelers, when it comes to spending intentions for the year ahead across generations, the news is less than positive. For the first time since 2013, travelers report an intention to spend less on travel during the next 12 months than they did during the previous year. Travelers intend to spend an average of $4,815 on vacations during the next 12 months, $18 less than they report having dedicated to leisure travel during the past 12 months. To keep things in perspective, note that last year's travelers reported spending intentions of $134 more. What this means is that across the approximately 60 million traveling households in the U.S., up to $9.2 billion less will be spent on leisure travel.

Millennials, on the other hand, are likely to spend more. They spent $4,594 on vacations in the past 12 months with an average of $1,312 on each vacation. That is an 8% increase from 2016. Millennials took an average of 3.5 vacations during the past 12 months, and 35% of Millennials intend to take more vacations.

Fromm: From your research, how are Millennial consumers thinking about protecting their trip?

Sivley: Younger travelers, specifically those between the ages of 25 and 44, are increasingly buying travel insurance to cover their trips. In 2016, 30% of younger travelers said they planned to buy more travel insurance in the upcoming year; in 2017, that number zoomed to 70%. Their reasons for buying more aren't terribly different from older travelers' reasons, except for one thing: trip type. Younger travelers take more trips of all kinds, but they increasingly like to take highly insurable trips like adventure travel and - believe it or not - cruises. This particular behavior is being driven by 35-44-year-old female travelers, who exhibit many of the same fearless travel behaviors of their male counterparts from ages 25-34, but then exhibit much more conservative and family-oriented travel behaviors - including taking cruises - when they turn 35 and/or have children. Regardless of their overall behaviors, this group is living up to their billing of being "the key to the future health of the travel industry."

Fromm: What does the future of travel look like? How are Millennials shaping this future?

Sivley: The travel industry has always evolved from disruption, whether through air travel or as the Internet opened up the world to travelers. Today, data science is empowering mobile-enabled travelers through more customized shopping, booking and travel experiences. These innovations have touched every space in the travel industry, including travel insurance, to make travel more personalized, faster, and easier.

As more innovations disrupt the travel industry, I expect travel to be more accessible to a wider group of people thanks to greater choice and decreasing costs and more innovative travel insurance products that serve as a travel ally.

Millennials are the generation driving growth in the travel industry. As Millennials force brands to think mobile-first and communicate authentically, it's likely that this will impact travel by encouraging travel and tourism brands to communicate in ways that are tailored to each segment within the Millennial group.

Fromm: How will the travel insurance industry cater to Millennials in the future?

Sivley: Looking forward, I expect that travel insurance products will become more customizable and tailored to each individual's needs. When you redefine travel insurance and travel protection, the industry is wide open for innovation.

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Why Millennials Are The Most Important Consumer Generation For The Travel Industry

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The millennial generation is known for placing a high emphasis on being unique, and a major part of that is growing their identity through culturally rich experiences and exploration of the unknown - both of which travel provides in full.

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The Millennial Traveler, the endless explorer thirsty for knowledge, prefers to travel to learn something new. They're prone to taking last minute trips to satisfy sudden wanderlust. Social media plays a pivotal role in how the millennial traveler makes their decisions. In fact, 87% are looking at Facebook for travel inspiration.

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Between the years 1980 and 2000, something terrific happened. Something that would forever change the shape of the world as previous generations knew it. No, it wasn't the launch of MTV (though that was pretty awesome, too), and it wasn't dinosaurs being reanimated at Jurassic Park. No, no. Those 20 years introduced the world to what would be known as "millennials."

So what's so special about this generation that sets them apart from Gen-X, the Boomers, the Silent Generation and on and on?

Millennials have grown up completely surrounded by and adapting to high-tech gadgets, the Internet, social networks and an encompassing feeling of being plugged in 24/7. What also sets them apart is the sheer size of this generation. Millennials alone are 79 million strong, making them the largest generation to date. And who are these adventurous, plugged-in, made-to-feel special dream followers with income to spare individuals catching the attention of? Marketers... especially in the travel industry.

The below infographic highlights the facts and stats of millennial travel trends and how marketers can effectively reach them across multiple outlets and platforms.

Who is the Millennial Traveler and How Can Brands Reach Them?

The Millennial Traveler, the endless explorer thirsty for knowledge, prefers to travel to learn something new. They're prone to taking last minute trips to satisfy sudden wanderlust. Social media plays a pivotal role in how the millennial traveler makes their decisions. In fact, 87% are looking at Facebook for travel inspiration. (Those "epic" selfies you took on your Barbados getaway? They're working.) Brands need to embrace the power of UGC (user-generated content) over traditional advertisements if they are to connect with this generation.
Want to appeal to the millennial mindset? Consider this:

85% of millennials check multiple sites before booking their travel to get the best deal possible.

46% book travel through a smartphone or tablet.

60% will upgrade their travel experience by purchasing in-flight wi-fi, early deplaning, etc.

They WILL post their experiences on social media. In fact, 97% will post while traveling, and 75% will post once a day. That's a lot of social activity.

68% will remain loyal to a program that offers them the most rewards

So how does the millennial compare to generations past?

Millennials, like we said, are forever connected. Travel apps have become the millennials preferred method of interacting with brands, almost 1/3 more than past generations. They are also traveling abroad more than past generations. The spirit of adventure is alive and well with this generation... They also know this and want the world to believe their travels are the most important travels ever. #nofomo

With all of this information about millennial travel trends at a brand's fingertips, how can they effectively market to this generation?

Here are a few things to consider:
* Listen! The millennial consumer is on social media often. They are having conversations, initiating interactions and looking for brands that speak their language (whether passively or actively).
* Be mobile. 86% of millennials are disappointed by bad mobile experiences. How's your app doing?
* Secure loyalty though better rewards. Offer millennials something tangible: They like saving money (who doesn't?). They also enjoy VIP experiences and exclusivity they can brag about.
* Embrace spontaneity: Millennials tend to do what they want when they want. Try flash sales, limited-time discounts and hotel deal for one-night-only.
* Be authentic. Millennials love UGC and when a brand appears to not speak them but speak them. Ditch stock imagery and encourage engagement with hashtags and other social offerings.

View below for more information and to understand the millennial travel trends.

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Millennial Travel Trends: A Look at the Largest Generations' Habits

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Between the years 1980 and 2000, something terrific happened. Something that would forever change the shape of the world as previous generations knew it. No, it wasn't the launch of MTV (though that was pretty awesome, too), and it wasn't dinosaurs being reanimated at Jurassic Park.

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Traditional & cultural experiences in Japan by season

Here at JNTO Sydney office, we're lucky enough to get to meet and hear from many Australian and New Zealander travellers through our work. That means we're also well aware that Aussie and Kiwi travellers aren't necessarily the same :). With that in mind, we've put together a list of Traditional & Cultural Experiences in Japan, by season, with our Kiwi friends in mind (we've based our picks on survey data we've collected from New Zealanders regarding travel to Japan.).

Our survey data showed that New Zealanders were especially interested in traditional and historical Japanese cultural experiences. Coupled with the distinctive climate of Japan's four seasons (opposite of those in New Zealand), Japan is a great destination for a pleasant climate and cultural change. Check out our list dedicated to Kiwi travellers. Enjoy!

Hinamatsuri aka Girl's Day

Hinamatsuri is celebrated on March 3 rd to pray for the happiness and healthy upbringing of girls. Families with young daughters display a special set of ornamental dolls inside the house and offer rice crackers and other foods to the dolls. Boy's Day, or Kodomo no Hi is celebrated on May the 5 th.

A view worthy of a Lord

In spring, these culturally, historically and aesthetically beautiful castles become even more captivating. Many castles throughout Japan are circled with remarkable sakura (cherry blossoms) trees; the phenomenal contrast of the bold architecture and the dynamic sea of soft pink is absolutely breathtaking.

Traditional tea time

Sakura (cherry blossoms) are enjoyed not only for their its beauty, but also for their its scent and flavour in the form of Japanese sweets, or wagashi. Known for their exquisite shapes and delicate sweetness, wagashi they can be purchased throughout Japan.

Tip: Try them at a Japanese tea house with a bowl of matcha green tea for a truly traditional experience.

Local festive fever

While Japan has a courteous and reserved culture, when in comes to festivals, they go all out to celebrate in traditional fashion. From small local ones with lines of exciting food and activity stalls to more larger ones with thousands of dancers and chanters, the summer festivals here all buzz with exuberant energy. Some famous festivals include the Nebuta (colourful light float parade in Aomori) and Awaodori (traditional group dances in Tokushima).

Shrines that shine

Japan is famous for its long history and beautiful fireworks. While there are hundreds of festivals across Japan, at the Miyajima Water Fireworks, the iconic O-torii Gate is silhouetted by the grand firework displays.
Tips: For a true cultural experience, wear a yukata (casual summer kimono) and enjoy the show like the locals.

Festival street foods

Stalls at the festivals will be selling some inexpensive hot foods that can be enjoyed while walking around. Some popular dishes include okonomiyaki (savoury pancakes with a variety of ingredients such as cabbage, meats and seafood) and takoyaki (ball-shaped snacks with octopus).

Ride through centuries

Jinrikisha, or pulled rickshaws can be found in some tourist locations across Japan. Come in autumn and the rickshaw operators will guide you around some of the most amazing spots to appreciate the bright-red leaves that extend throughout the traditional and modern scenes of Japan today.

The many faces of beauty

Depending on the season in Japan, the same place will look completely different. Take Kyoto's Kiyomizu temple for example. The bright yellow-red foliage enhance the sacred architecture during autumn. Often, at night, many attractions have spectacular illumination exhibitions so that you can enjoy beauty that's quite different from daytime.

Attention all foodies

Autumn is also the 'Season of a Healthy Appetite' as it is crop harvesting season, and eating in-season foods is a big part of the culture.Some foods in season include fish with superb amounts of healthy fats such as salmon and saury. Seasonal fruits include apple and persimmons; fruit-picking tours are popular and available throughout Japan.

New Year's shrine visit - Hatsumode

If you're in Japan during New Year, join the local crowds for hatsumode- the first visit to a shrine or temple for the year. Generally, wishes for the New Year are made and new omamori charms are purchased to provide various forms of luck and protection.

Snow & traditional culture

New Zealand has its share of snow, but coupling it with the extraordinary traditional Japanese architecture creates a different vibe. The farmhouses in Shirakawa-go in Gifu prefecture have steep roofs to withstand the huge amounts of heavy snow. This UNESCO world heritage site is a must-see village!

Everyone, huddle over and warm up!

Winter in Japan can get pretty chilly, and at dinner, the Japanese often circle around delicious nabe hot pots to keep themselves warm. While it's generally a dish for home, it can also be enjoyed at restaurants as well.

Tips: The locals finish the flavourful leftover soup by adding rice or noodles as a last course for the meal.

Upcoming Japan events for New Zealand

Save the date for Canterbury Japan Day in Christchurch!

Come and join our festival with a 'winter in Japan' theme. From delicious food stalls to exciting performances, there are plenty of ways to experience Japanese culture!

Date: Sunday 6 March 2016
Time: 10:00 - 17:00
Venue: Riccarton Park, 165 Racecourse Road, Upper Riccarton, Christchurch

Visit the Japanese Society of Canterbury's Facebook page or the official event website for more information.

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japan / national / tourism / organization / endless / discovery / travel / tokyo / osaka / mt fuji / booking / organising a trip / holiday / trip / information / plan / flights / how to / trade & travel agents / ski / driving / onsen / cherry blossoms / adventures / outdoors / cuisine / family / nightlife / luxury / arts / travellers stories / culture / shopping / indulgence / hotels / tour packages / tour operators / transport / flight information / climate / travel tips / faq / event planners / guide services / useful links / guides & brochures / school groups / sakura

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Traditional & cultural experiences in Japan by season - Japan National Tourism Organization

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Here at JNTO Sydney office, we're lucky enough to get to meet and hear from many Australian and New Zealander travellers through our work. That means we're also well aware that Aussie and Kiwi travellers aren't necessarily the same :).

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Ask any traveler these days what kind of experiences they want when they travel and you're likely to hear the word "authentic" dropped more than once. Travelers want more than the manufactured kind of tourism that doesn't feel real and even diminishes the cultural narrative of a place. Instead they're looking for ways to experience a new place to the fullest by making a real connection - a genuine, local, and authentic connection.

https://www.travlinmad.com/blog/authentic-travel-how-to-find-it

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Get once-in-a-lifetime experiences from Festival Tours by Explore. Start planning your next adventure now.

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JANUARY - International Kite Festival

Where: Gujarat, India

Why: For such a graceful sport, Ahmedabad's Kite Festival (7-14 Jan) is rather merciless, as hundreds of competitors compete to scythe each other's strings. It's a dazzling sight, with the local bazaars and street food worthy of exploration between bouts.

Also pencil in... Fire festivals! In the Shetland Islands of Scotland, Up Helly Aa (30 Jan) sees Lerwick's locals go full Viking, crowning a torchlit parade with a burning longboat. But that's nothing compared to Nara in Japan, where a whole mountain is set alight for Wakakusa Yamayaki (Jan 27).

FEBRUARY - Carnaval de Oruro

Where: Bolivia

Why: Carnivals are everywhere in February, from Rio to Venice. But few can match the Bolivian city of Oruro (3-13 Feb) for sheer devilry. Here, Uru folklore and Christian ritual merge over ten-day festivities, culminating in a 15-hour parade of demons and cueca dancers on the last Saturday.

Also pencil in... Ice festivals! Japan's Sapporo Snow Festival (5-12 Feb) is a frozen delight, as the city's transformed by sculptures, while the huge ice palace of China's Harbin Snow & Ice Festival (until 25 Feb) is equally retina popping.

MARCH - Holi Festival

Where: India

Why: The spring festival's (1-2 Mar) roots are in the north. Mathura in Uttar Pradesh is a great base - no one escapes the gulal (powdered paint) here, with spray guns dousing all in a weeklong party. Nearby village Phalain also hosts a bonfire where priests prove their devotion by trotting over hot coals.

Also pencil in... Yap Day (1-2 Mar) sees the islands of Greater Yap, Micronesia, celebrate all things local. This takes the form of feasts and lots of dancing, with routines performed often just once then retired forever. It's also manta ray mating season in Yap Lagoon - a thrilling sight in itself.

APRIL - Songkran

Where: Chiang Mai, Thailand

Why: Keeping dry during Songkran (13-15 Apr) is impossible, especially in Chiang Mai. The Thai New Year is all about water: throwing it, spraying it, squirting it. It's essentially a religious cleansing festival (Buddha statues are paraded and washed), but it's also immense fun for visitors.

Also pencil in... On the 15th day of the third lunar month (usually April), parades, floats, priests and dancers (known as Centipedes) take to the streets of Taiwan's big cities (particularly Hseuhchia), to mark the day of the God of Medicine.

MAY - Cinco de Mayo

Where: Puebla City, Mexico

Why: Celebrating a failed 19th century French invasion, Cinco de Mayo (5 May) is mostly celebrated in the Puebla region - the site of the battle. Here, re-enactments as well as floats, mariachis and margaritafuelled locals keep the Puebla City rebellion going into the night.

Also pencil in... Bruges' Procession of the Holy Blood (10 May) - a reliquary captured during the Crusades and kept in the Belgian city's Basilica - is some 700 years old, and a sight to behold.

JUNE - Inti Raymi Festival

Where: Cusco, Peru

Why: If you're in Cusco for June 24, the Inca Festival of the Sun will be re-enacted at the Sacsayhuaman ruins in a compelling nine-hour ceremony. The preceding days of street parties lighten the mood considerably.

Also pencil in... The highlight of the Spanish Batalla del Vino Festival (27-30 Jun), held in the vineyards of Haro, is when a giant wine-throwing fi ght breaks out on 29 June.

JULY - Gion Matsuri

Where: Kyoto, Japan

Why: A remnant of an ancient purifi cation ritual, Gion Matsuri lasts the month, but the main procession on 17 July is its highlight. In the run-up to it, expect food stalls after sunset and the chance to wander the huge fl oats before they invade the streets.

Also pencil in... Sporting festivals! Spy rodeos at Canada's Calgary Stampede (6-15 Jul); wrestling, racing and archery at the Naadam games (11-15 Jul) in Ulan Bator, Mongolia; and taut muscles at Turkey's Kirkpinar Oil Wrestling Festival in Edirne (2-8 Jul).

AUGUST - Mount Hagen Show

Where: Papua New Guinea

Why: This sing-sing (festival) began in the 1960s as a way for tribes of the Western Highlands to connect; now its plumes and painted faces form a noisy cultural blow-out, with tour operator pngtours.com off ering front-row seats (18-19 Aug) to this di_ cult-to-reach event as part of a broader itinerary.

Also pencil in... Feria de las Flores festival (1-10 Aug) sees the Colombian city of Medellin blossom, with the Desfi lo de Silleteros parade of huge fl oral arrangements at its centre.

SEPTEMBER - Hermanus Whalewatching Festival

Where: South Africa

Why: The Western Cape's famed for its land-based cetacean-spotting. So, when southern rights arrive in Hermanus' Walker Bay (late Sep), they're greeted by the blowing kelp horn that signals the opening of street stalls and parties.

Also pencil in... Gondoliers light up Venice's Grand Canal for the Regata Storica (2 Sep) in the build-up to the city's main stroke-off : the regatta itself. Think the University Boat Race in drag!

OCTOBER - Vegetarian Festival

Where: Phuket, Thailand

Why: Not as benign as it sounds. This festival (mid Oct) of purifi cation sees Phuket's Chinese community engage Dreamstime in masochistic feats of piercing (often quite gruesome) in an event believed to date back 150 years, to a band of malaria-stricken Chinese minstrels, who then purged themselves healthy.

Also pencil in... Sky-high festivals! Mongolia's Golden Eagle Festival (6-7 Oct), held in Bayan-Ulgii, sees young eagle hunters fl aunt their skills; or head to Albuquerque, USA, to behold the fi lling skies at its International Balloon Fiesta (7-15 Oct).

NOVEMBER - Day of the Dead

Where: Mexico & Guatemala

Why: Dia de los Muertos (2 Nov) is now a worldwide fi xture, but Mexico is its heart: for a trad take, Janitzio Island sees the Purépecha people perform rituals late into the night, while the city of Oaxaca throws in a nighttime carnival. But the most eye-catching event is held in a cemetery near Lake Atitlán, as homemade kites (up to 30m wide) are launched into the sky.

Also pencil in... Bhutan's Blacknecked Crane Festival (11 Nov) coincides with 300 of these elegant birds returning to winter in the Phobjikha area, accompanied by plenty of folk rituals and celebrations.

DECEMBER - Junkanoo

Where: Nassau, Bahamas

Why: Think Mardi Gras with a dash of Carnaval, all given a Bahamian twist. Junkanoo (26 Dec & 1 Jan) dates back to a slave holiday of the 1700s; today, it's a wild party that continues over Boxing Day and New Year's carnival parades in capital Nassau.

Also pencil in... India's Hornbill Festival (1-10 Dec): dozens of Nagaland tribes descend on Kisama village for music, games... and lots of rice beer.

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Where: Gujarat, India Why: For such a graceful sport, Ahmedabad's Kite Festival (7-14 Jan) is rather merciless, as hundreds of competitors compete to scythe each other's strings. It's a dazzling sight, with the local bazaars and street food worthy of exploration between bouts. Also pencil in... Fire festivals!

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Festivals are a great way to experience a destination in a unique and different way. And with several hundred festivals all over the world every month – there are plenty to chose from!

https://maketimetoseetheworld.com/best-festivals-cultural-events-world/

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WHO ARE INTERESTED IN AUTHENTIC/RESPONSIBLE TRAVEL?

THE "TRIPSTER"

The travel landscape is changing so fast it's almost impossible to predict, and it's being reshaped by young, dynamic players. These are the latest travel trends ushered in by millennial travellers - aka 'tripsters' http://www.cntraveller.com/gallery/millennials-travel-trends

Travel nerds/addicts-

It’s not about ticking countries off a list. You can’t ‘do’ a place. Travel is about so much more than counting passport stamps – it’s about experiencing new cultures, exploring nature’s bounty and getting miles out of your comfort zone...(Lonely planet)

Millennials-

“Actually they strive for the most authentic experience, wanting to live like a local whatever destination they desire,” says Leavitt of Active Travels. “Many seek adventure and want us to get them there the most cost-effective way.”(USA today)

HOW THEY TRAVEL?

They trust their friends’ recommendations over a travel agent.
They want to fully immerse themselves into new cultures, and feast on local cuisine.
They use mobile devices and digital platforms for their entire digital journey.
They spend more each day on trips than other age groups.
They care about amenities and will pay an additional to get the experience they want.
They are the always-connected generation, however, they want to choose when they want engage.
They are engaging with the exploding number of travel-related apps designed to improve the travel journey.
They are attracted to destination and experience content online to satisfy their wanderlust and adventure seeking nature.

http://www.nsightfortravel.com/10-things-you-need-to-know-about-millennial-travelers/

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Festivals, WHERE & WHEN? (based on trends)

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Festivals, WHERE & WHEN? (based on trends)

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All over the world all year round!

There are thousands of local festivals throughout the country at all times of the year – from massive events like the Awa Odori dancing festival in Tokushima, which draw over 1 million visitors a year, to small neighbourhood festivals with a few hundred locals

https://www.jnto.org.au/6-tips-for-a-truly-authentic-japan-travel-experience/

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What if...
Det fanns en app som instagram men enbart för att dela och tipsa om reseupplevelser och festivaler men på ett miljömedvetet sätt?
What else...
Fler möjliga tjänster som sök, följ, kommentarer och likes. Kunna se festivaler i närheten och hur man på mest miljövänliga sätt besöker dem. Om man reser till annan världsdel lista alla festivaler man kan besöka och på så sätt resa mer hållbart med mindre flygresor.
What would be different...
Vad skulle vara unikt? Topplistor? Foto "heavy" för inspiration, enkla teman och sök ord. Kunna ge guideledning under hela resans gång. Vara miljösmart.
What's the problem..
Finns redan hemsidor för autentiska resor? Varför inte bara använda Instagram för att dela och söka resor?
What's the solution...
En lättanvänd app för de som älskar att resa men på ett miljömedvetet sätt, dela med sig av foton och hitta nya kanske oupptäckta resmål.
Under resans gång få tips information hur man till exempel tar sig till festivalen, bakgrundshistoria om festivalen, kommunicera med andra som kanske också kommer vara där osv.