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Results

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Student discounts and promotions

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"How would your results help you make a decision" 

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"How would your results help you make a decision" 

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If the overall outcome from the survey was positive and showed that our target audience would shop at this new branch, we would be inclined to go ahead. We would also be able to determine how big the new store should be depending on how much they would spend and how often they would visit.

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how likely would you be to use this store?
how much would you be willing to spend in store?
would this be a weekly or daily occurrence?
where do you currently shop?
have you shopped with co-op before? if so would there be any improvements you would like us to make?

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Do you believe co-op has value prices for students?
Does the distance of a store affect how likely you are to shop at a supermarket?
Do you believe the city centre has enough value stores e.g. Poundland, Lidl

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we would do this because they are the most likely to use the branch.

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students
young professionals
local residents

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We would survey the target audience by online questionnaires through the university and street marketing in exchange for Co-Op discounts.