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DIGIPAK

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When conducting my research on our genre EDM, the main colours being used were red and black and therefore were the main colours I had stuck to when producing my ancillary products as well. However, bright colours were also conventional in EDM, and therefore incorporated pink, blue, green etc.

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As you can see we have used the yin and yang in our music video to portray good versus bad.

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In order, to ensure we grabbed the audiences attention and followed the common conventions of EDM we decided to use the scribble effect in our music video as the scribble will ensure our music video POPS due to bright colours being used and gives an energetic atmosphere to our target audience. The scribble effect also gives a clear understanding to our target audience about our storyline.

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What aspects of the video link with the digipak & website? 

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What aspects of the video link with the digipak & website? 

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I wanted to ensure all three of my products showed continuity and linked with each other to illustrate the artist's star persona.
There are many ways I've done this, such as;
- SCRIBBLE EFFECT: In our music video we used a scribble effect and this was used to ensure the audience had a clear understanding of our storyline, but we also wanted to follow the common conventions of EDM by incorporating bright colours and therefore decided to use a scribble effect. However, for my digipak and website, I wanted to use the scribble effect, but I wasn't fully satisfied with the final outcome, and therefore did not incorporate it into my ancillary product, but I decided to use the 3D effect to show bright colours, I used the same colours shown in our music video (blue, pink, green, red etc).
YIN AND YANG: I have incorporated the yin and yang in all 3 of my products (music video, website and digipak) and this is because the yin and yang connotes good versus bad, and in our music video the boy takes pills, but at the end he overcomes his problems and turns to God. The yin and yang illustrate all 3 of my media products are linked.
- COLOUR: We followed the common conventions of EDM, and incorporated bright colours to show a connection between all three media products.
CAMERA: The camera angles being used are similar to each other throughout the 3 media products, for example; long shot, mid shot, close up etc to signify connection.

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Would my target audience be attracted to my ancillary products? 

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Would my target audience be attracted to my ancillary products? 

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I believe my two ancillary products (digipak and website) are done to a good standard as I used the appropriate software when making my products. For my digipak, I used Photoshop as it has many different features and effects I could use, for example, I used the 3D effect, colour grading, black & white effect etc. By using Photoshop will ensure my digipak appeals to my target audience as I've incorporated many different effects to ensure it grabs my audience's attention. In terms, of my website, I used WIX as it is a well-known company for creating websites and it has many different features you are able to use for free, such as; gallery template, shop, events, music etc. Wix and Photoshop ensured my target audience found my 2 products appealing as they were well structured, professional and high quality. I also believe my ancillary products are creative due to different pictures being taken (camera angle), fonts, colours, effects etc and this will ensure my products attract the audience. In order, to do so I incorporated bright colours to make my products POP and ensure it looks appealing, but it would also ensure my target audience are attracted to my products.

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How successful are my ancillary products? (Digipak and Website) 

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How successful are my ancillary products? (Digipak and Website) 

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I believe both my ancillary products are successful as I conducted research before starting my ancillary products. I looked at previous A2 ancillary products, to ensure I avoided making the same mistakes, but in order to receive a clear understanding of what to incorporate in my ancillary products, I looked at digipaks and websites from our genre, EDM. This developed my knowledge and gave me a clear vision of how exactly I wanted my final products to look like. When looking at EDM products I analysed the typography, conventions, information to incorporate, pictures etc. Therefore I believe I have followed the common conventions of EDM and ensured my final products looked appealing and would grab the audience's attention. In order, to do so every time I finished making a draft for the 2 ancillary products I gathered feedback from my target audience, and took their feedback into account when making my next draft and this was to ensure my audience was satisfied with the final product.

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Please click on the link to view my website:
https://shadowinc289.wixsite.com/djsoto2

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In order, to grab the audiences attention I added effects to my pictures. These effects were also used in my digipak in order to show continuence and professionalism.

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As you can see there is synergy being shown across all three of my products which ensures my target audience are able to recognise them as linked products.

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Location & Clothes -
Music video

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Clothes - Website

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Location

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I used bright colours for my crosses in order to grab the audiences attention.

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I've used a black background throughout my digipak and website in order for my website to pop out and grab the audiences attention.

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I've used bright colours (red and white which follow the common conventions of EDM.

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In order to have a link between my digipak and website, I decided to use the same effect and picture for both my products this was to ensure my audience was able to recognise my products and artist and also represent star persona

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I incorporated the yin and yang in all 3 of my media products as it connotes an important meaning. The yin and yang show good versus bad which is part of our storyline, and therefore wanted to incorporate it into my 3 products, it also ensures the audience is aware the products are linked.

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LIGHTING: We used high key lighting in all three of my products, as our genre EDM is an upbeat genre, and even though our storyline is quite sad, he does overcome his barriers later on in the video, and therefore we wanted to represent a positive meaning to our target audience.
COSTUME: Our actor and artist are both wearing casual clothes.
MAKE-UP: Our actor and artist are not wearing make-up.
LOCATION: In terms, of our music video there were 3 locations being used, however, for my digipak and website I decided to use the green bridge as there was a lot of space to take pictures in the green bridge and many different views.

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This was my attempt of adding a scribble effect in my digipak as I wanted all my products to link with each other. However, from the feedback I recieved from my target audience they didn't like the scribble effect being shown on my digipak as it made it look unprofessional.

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I added a 3D effect for my digipak to ensure it grabbed the audiences attention, and I wanted to add bright colours in my digipak to show continutity throughout my 3 products.

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In terms of effects, we decided to add a scribble effect for our music video, this was to add bright colours and create excitement for the audience which also follows the common conventions of EDM.

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I wanted to ensure the fonts I used were consistent in all of my ancillary products and music video and therefore a majority of all my texts were in capital letters, and not in bold. I got the fonts from several of places, such as; Wix, Photoshop and 1001 fonts.

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Before starting my two chosen ancillary products, I gathered research on EDM websites and digipaks and found out the fonts being used are very bold and out-there. I followed the common conventions and ensured my fonts looked appealing and grabbed the audience's attention. I believe I have successfully achieved this due to the colour and effect used for my fonts.

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Overall, in terms of colours, I've followed the common conventions and decided to incorporate bright colours throughout my 3 products (red, black, white, green) this is to show synergy across them.

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Out of all the pictures this picture has the most effect and really stands out from the rest, due to the colour grading and effect, and this is because our actor goes to Church and prays to God, this shows a link between my digipak and and music video.

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You are able to see a red outline in this picture, but it's not that bright as I wanted to ensure the audiences attention was on the tracklist.

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I decided to add bright colours in my digipak, such as; red, blue, pink & green and this will ensure it captures the audiences attention.

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In order, to ensure my digipak and website looked attractive and grabbed the audience's attention I decided to incorporate bright colours which follow the common conventions of EDM.

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In order, to ensure my two chosen ancillary products and my music video had a connection with each other, I used synergy to represent a link between all 3 of my products.
How I demonstrated synergy across my 3 ancillary products:
- Colour
- Effects
- Font
- Yin and yang
- Mise en scene

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-  Artist Branding
- Colours: Black, white, red
- Placement
- Images in the background
- Social media at the top of the website

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- Face Paced
- Montages
- Bright colours
- Tracking Shots
- Quick Cuts
- DJ's
- High Key Lighting

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- Tracklist
- Album Title
- Artist Name
- Additional Information
- Barcode

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Before starting on my ancillary products and music video I did research beforehand on our genre, EDM and evaluated the common conventions to have a clear understanding of what my target audience expect to see and ensure they are satisfied with my final products.

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How did I use synergy in my production pieces?

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How did I use synergy in my production pieces?

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Avicii has used synergy across his products (website, merchandise, and music video). The colour theme is black and white which comes across in all his products and the font being used is very bold and out there. This follows the common conventions in the EDM genre.  His logo is used in all his products to create awareness and some fans may recognise Avicii by his logo. Birds are again used in his website and merchandise which shows links between his products.

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EDM Artist Avicii