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Meso:
More themed events

Food trucks

Macro:
More security on events
Events getting bigger

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Individualization
Meso: higher income
Macro: more money for leisure activities

Border obstruction
Meso: more traffic jams, less productivity during holidays.
Macro: more holidays

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Meso:
-  Food trucs
- Safety

Macro:
- Everything Online
- More in to environment

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Meso:

-Being one of a kind, authentic
-Connecting events to products to let the consumer connect the experience to the product

Macro:

-Happiness economy

-Enjoy economy

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Meso
-Social Media
-All sorts of different activities

Macro
- Being more sustainable
- Virtual Experience

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Meso:
- Famous movie franchises broaden their influence on the leisure industry by creating experiences apart from the movie itself.
- Globalization turns to localisation   again.

Macro:
- More and more people from 65 years and older start living a sporty life.
-  Less social cohesion in the society these days.

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Please use other trends than presented in the lecture.

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Meso:
- Augmented and virtual reality
- 24 hours economy
- Authenticity

Macro:
- Globalization
- Sustainability

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Meso:
- Security
- Cultural differences

Macro:
- The environment
- Integration of stay and day recreation

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Meso:
- Leisure for everybody
- Safety

Macro:
- Enjoy-economy
- Risk control

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Meso:
- fading boundries between coporate and public events
- identity
Macro:
- Co-creating
- Media

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Meso:
- Diversity of people
- Diversity of events

Macro:
- Healthy environment
- Advertising

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Productions preparation assignment - environmental analysis

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Meso:
- Identity
- Combinations of different trends

Macro:
- Obsolescence
- International events

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Lisanne van den Goor

Meso:
- Safety
- Unique locations

Macro:
- Sustainability
- Social media