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There are different types of VALS as they are segmented into two concepts for understanding consumers, which are primary motivation and resources.
These segmented VALS are:
Innovator
Thinkers
Believers
Achievers
Strivers
Experiences
Makers
Survivors

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Audience Classification of Love Field and Dead Mans shoes

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Audience Classification of Love Field and Dead Mans shoes

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Love field would be classed in the demographic table in the letter code D as the psychographics of the audience for Love Field would go under the strugglers category. The VALS for Love field would be Believers and strivers as it is a farmer who helps a pregnant woman deliver her baby without any problems. Dead Mans shoes would be classed as the letter code C1 in the demographic table as the films VALS are for strivers and believers. The Dead Mans shoes would go under the category of strugglers and resigned category on the psychographics table as the audience seek survival and escape which is shown in the film.

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Producers classify an audience into demographics and by classifying an audience into age, gender, race categories, while also being broken into different bands according to peoples status or job.

Producers classify an audience into this the Psychographic category based on personality, values, opinions, attitudes, interests and their lifestyles.

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Demonstrates understanding of how audiences can interpret a text.

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Demonstrates understanding of how audiences can interpret a text.

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Formative distinction - This is a good detailed case study on the film Dead Man Shoes. It outlines audiences response, demonstrates the ability to undertake research, can identify target audience and understands and can apply audience theory. Demographics and VALS are clearly understood. Marketing has also been carefully considered.

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Dead Mans shoes and Lovefield General Information

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Dead Mans shoes and Lovefield General Information

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Director of Dead Mans Shoes is Shawn Meadows, the release date was in 2004 1st of October in Ireland,  the certificate for Dead Mans Shoes was 18+.
Lovefield's director was Mathieu Ratthe, the release date was April 25th in 2008, and the certificate for this short film is not shown, however it seems like a 15+ film as it doesn't have many scenes that may be unsuitable for teenagers.

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This films VALS would appeal to survivors.

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| Age range
18
| Gender
Predominantly Male
| Demographic
Straight Males, North of England, C1 to E demographics, 18+
| Ethnicity
Not Religious, White Males
| Psychographics (values, attitudes, interests, or lifestyles)
VALS=Survivors
| Why would the film appeal to this particular type of audience?
The audience can relate to the film because they may be in the same situation as this and would have or gain ideas on taking revenge in some way or another so they feel better.

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Lovefield

| Lovefield - Audience Profile
| Age range | 15 - 25
| Gender  | Male and Female
| Demographic  | 15+, Straight Males, Straight Females
| Ethnicity | Not religious, Males and females
| Psychographics (values, attitudes, interests, or lifestyles) |  VALS= Survivors, Believers, strivers
| Why is the audience for Lovefield different from that of Dead Man Shoes? | The audience for Lovefield is different from that of Dead Man Shoes as it is not a thriller, Crime film. This is because LoveField is more on a lady giving birth on a field where a farmer seems to be helping, however it starts off making the audience think there has been a murder of something as it starts with a knife being stabbed into the ground and a crow in the frame which is normally represents death because of its colour and the type of bird it is.

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Questionnaire on Dead Man’s Shoes and Lovefield

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Questionnaire on Dead Man’s Shoes and Lovefield-Answered

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Uses and gratifications theory is a popular approach to the understanding of mass communication. It places more focus on the consumer or audience, instead of the actual message itself.
Identify - being able to recognise the product or person in front of you, role that reflect similar values to yours,aspirations to be someone else.
Internet allows everyone to identify more products and people, due to search engines such as Google which lets everyone search for anything, enables the audience to come closer to their role models. Music has benefited because of websites like Youtube enabling us to watch any music video we choose.
The theory takes out the possibility that the media can have an unconscious influence over our lives and how we view the world.

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Secondary research is when the research comes from existing data which is collected by you. It is out into one making it a secondary research, not very reliable as primary research, this is because it is information gathered from the existing data, this means that the original creater of the information could have used unreliable sources or it may be unreliable as he could have added his own thoughts and opinions into the research which you will be using as a secondary.

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Primary research is conducted by your own researching throughout sources and it will be the most reliable research if it comes from reliable sources through your own research.

Quantitative research is when you measure the amount of collected data through surveys and polls, using computational skills.

Qualitative research is the main type of research to find out of the audiences understanding, to find this they are done by interviewing and asking them to fill out surveys.

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The budget of the film is 723,000 GBP  which is a low budget for a good film to be filmed.

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The box office was $1,825 in the opening weekend, gross was $ 6,013 on the 28th, $4,048 on the 21st and $1.825 on the 14th. The weekend gross was $1,125 on the 28th, $1, 039 on the 21st and $1,825 on the 14th. The reason for it being low is because the film was only shown on 1 screen which only had a certain amount of audience able to watch it, they didn't show the film as many times as other films which lead to the film having a very small box office after the release of the film.

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How do the reviews make or break a film? What do you think the effect of these reviews would be?

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How do the reviews make or break a film? What do you think the effect of these reviews would be?

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The effect of these reviews would be that the film is good encouraging more people to watch it or discouraging people that it is a bad film making them not watch it over another film they may think is better than this because it has better reviews.

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Pick a scene and discuss how audience  members could respond in different ways to these scenes

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Pick a scene and discuss how audience  members could respond in different ways to these scenes

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In the scene which Richard tells Mark to kill him can be viewed in different way by different audience, this is because Richard was taking revenge for his brother Anthony and at the end he can be seen as the bad character for breaking the laws and commuting murder or he can be seen as a protective brother taking revenge and some audiences may think one or the other.

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What are the possible effects of exposure to the violent content in this film?

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What are the possible effects of exposure to the violent content in this film?

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The possible effects of exposure to the violent content in this film could be that the viewers may think its reasonable to take revenge on whatever their loss is and go committing murder in the name of revenge.

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Which characters do we not identify with? Why? 

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Which characters do we not identify with? Why? 

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We do not identify with the drug dealers as they are bad people who do illegal things and make other peoples lives bad or worse than it is by selling drugs, they also killed Anthony.

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Which characters are marginalised by the text?

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Which characters are marginalised by the text?

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In the text of the film the only characters who are marginalised are the women of the film

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Which characters do we identify with? Why?

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Which characters do we identify with? Why?

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We can identify with Richard in some ways as he is seen as protective brother who wanted his brother to live a normal life, until he was killed because of the drug dealers.

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The title of this film shows us it has crime and horror in the film because it contains the word Dead which tells us there is going to be death within the film, the whole title tells us it will be men which are dying, who are killed by a mystery murderer using an axe who wears a mask to hide his identity from others and the audience to make it a mystery. The narrative enigma in this film is partly in the name as it contains the word "shoes", this tells us that the masked man wants his victims to be in the same shoes as his brother who was killed by the drug dealers, he kills them and makes them suffer by making them fear him and expect their own death as everyone of that drug dealer group was dying one after another.

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Has this film affected the way you judge people taking revenge? Comment in detail and with specific reference to the film?

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Has this film affected the way you judge people taking revenge? Comment in detail and with specific reference to the film?

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This film affected the way I judge people taking revenge because they may have their own reasons to have the revenge because they are protective over something and want to revenge for the loss they have made on him.

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What is the producers intention? How do they want the audience to feel?

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What is the producers intention? How do they want the audience to feel?

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The producers want the audience to feel sad for anthony's death and Richards loss, while also feeling good that he is taking revenge for his brothers death as he is a protective brother.

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Assess why you think Richard let Mark go. How do you feel about Richard at the end of the film?

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Assess why you think Richard let Mark go. How do you feel about Richard at the end of the film?

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I think Richard let Mark go because after taking revenge on all the others who had been the same as they have been since he first knew them and stayed as bad people, Mark had a family and had to look after his kids. Also Richard found out Mark didn't do anything which was his only mistake where Anthony died.

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Why do you think Richard is not scared of the drug dealers?

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Why do you think Richard is not scared of the drug dealers?

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I think Richard is not scared of the drug dealers because he has been in the army where he has seen/done many worse things to others, also seen worse people than the drug dealers. Richard also has more power and skills on murder as he has been in the army making him more confident.

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Who does the film represent? How is the representation created?

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Who does the film represent? How is the representation created?

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The film represent revenge over the death of his brother, this is took by a character named Richard. The representation is created by showing the character taking revenge on the people who mistreated Anthony leading to his death, this was done by Richard being myserious so they didn't know who was the killer untl later it is revealed he is the killer. Richards appearances would be mysterious as the audience and the drug dealers in the film don't find out the ways he enters their properties to take revenge on them.

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At this point the dealers realise the extent of their situation. Do you sympathise with them?

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At this point the dealers realise the extent of their situation. Do you sympathise with them?

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The dealers realise the extent of their situation making themselves worried, I don't sympathise with them because they have killed Richards brother who had mental problems and also they are drug dealers, in someway they destroy someones life every time they sell their drugs.

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In the picture we can see that one mans dead and in the wall behind him it is written one dead using the dead mans blood, the location of this is in a old broken room, the persons body language shows he is dead, while the other characters body language is that he is shocked of the dead person because he probably didn't expect him to die. The lighting of this is dim lighted and it is shown from an over the shoulder angle shot this lets the audience know what is going on from someones point of view in the film.

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Sleeve notes: What impression to you receive from the sleeve notes about the genre of the film?

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Sleeve notes: What impression to you receive from the sleeve notes about the genre of the film?

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From the sleeve notes about the genre of the film, the viewers impressions are that this film is 'Meadows' best film he's made yet, this will make the audience who watched his previous films want to watch it as they may have liked the previous films, the genre will make the viewers want to know what happens as it is a crime thriller and the reasons why Richard is taking revenge for his brother, because on the sleeve notes it says 'two brothers return' which confuses the audience once they watched the film as Anthony is dead when Richard returns. This might tell the audience while watching the film that Richard may be mentally ill as he is seen talking to Anthony who was dead at the time

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The film festival selections entice you to watch the film because it tells the viewers that it is a good film making people want to watch it as it has been selected as a good film.

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The quotes on the front cover helps the viewer make a decision about the film because it gives them a small message on what kind of film it is based on the cover picture and the quote, it tells them its a 4 starred film with disturbing and utterly gripping kind of film making the viewers more interested in the film.

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The film is constructed to appeal to a particular audience by having different types of characters who would feel the same way if it happened to them, it is aimed at particular people throughout the age and the type of film it is.

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The language used to promote the film were negative and positive, this is because it tells the audience what the film has to show them such as the disturbing parts, while showing them a brothers love and revenge for the death of a brother.

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Throughout this film there weren't many special effects that were used, the ones I could identify was black and white and a trippy effect, these effects were used to show different situations and things. The black and white was used to show the audience that it was from the past so they would know which is flashbacks and which is present, while the trippy effect was to show the person point of view who was using drugs.

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The narrative enigma or 'hook' used to intrigue and so entice the audience to rent/buy the film is by making it unclear for the audience with the parts where they cut off with a red screen between bits, this gives the audience an idea of what is going to happen to the people who appeared and got cut off by the red screen.

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What features of the cover enable you to identify the genre of the film?

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What features of the cover enable you to identify the genre of the film?

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The title lets me identify the genre of the film as it looks like a man with a weapon in front of a red background which shows us the film has blood and murder involved.

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The cover is advertising a crime type of film with the mystery man holding a weapon in front of a red background which can be seen as blood to the viewers.

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The Hypodermic needle theory explains how the audience of the film can be influenced by films. This tells us that films could be injecting ideas into the audiences without them knowing, leading them to make wrong decisions after watching certain types of films. In the film Dead mans shoes the director may inject negative messages to the audience making them think that killing the right way to take revenge on someone who may have hurt them the same way Richard was or in any other way, while the passive audience will watch the film without questioning it and look further into the film to gain knowledge on why or how the director has done what is in the film.

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How do you feel about Richard at the end of the film?

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How do you feel about Richard at the end of the film?

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At the end of the film I feel like Richard was very protective over his brother and went seeking revenge, when he found Mark and knew he had a family and he didn't do much wrong to his brother, Richard let Mark live and told Mark to kill him so he wouldn't do anything bad after, maybe Mark had issues that he couldn't control.

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I think Richard let Mark go because he was in a different situation to the others that he killed, Mark had a family and he was a father with 2 kids. mark was the nicest out of all the characters because he didn't do anything to Anthony, the only bad thing he did was not stop them from doing that to Anthony.

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How are the women represented in this film?

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How are the women represented in this film?

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In this film women are represented in a way where they are being dominated by the male characters, for example in the film Sonny makes her have intercourse with Anthony when she didn't want to making her seem like she was being controlled by him.

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Tuff is represented as a negative character who seemed like he was the 2nd boss whenever sonny wasn't there, he could've been killed first because it could've made it easier for Richard to kill others without one of the main evil people (Sonny and Tuff).

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Bernie is represented as a part of the drug dealers group who is shown to the audience first in the film, he is then seen leading Richard to others and showing him where they were unintentionally who is then killed after Sonny.

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Anthony is represented as a person who is mentally ill and he doesn't understand everything going on around him, he is represented in a positive way however the other characters around him misuse him leading to Anthony's death.

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Sonny is represented as a drug dealer who has the most power in the group, his backstory is that he mistreated and bullied Anthony in the past when his brother Richard was away and had been the main reason he died. Sonny is represented in a negative way, this is because in the film he is seen as a drug dealer mistreating others, can be seen as the main villain in the film.

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Richard is represented as a protective brother seeking revenge on the people that mistreated his brother Anthony and killed him. Richards backstory is that he left for the army in the past and returned to get revenge on the people that killed his brother. He is represented in a negative way to take revenge on the people that killed his brother, it is stereotyping that the brother is protective and takes revenge on the people which he hates.

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For each character note how they are represented, what their backstory is and how they adapt to the change in the situation. Consider whether they are represented in a negative or positive way. Is there any evidence of stereotyping?

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1. Different genre conventions in the trailer.

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1. Different genre conventions in the trailer.

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In the trailer of dead mans shoes many different genre conventions are used the ones I spotted were the trailer started by showing us a fast moving camera shots from a birds eye view which fades into the walking down a long path leading somewhere we don't know

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The genre of the dead mans shoe can be seen from the front cover of the film, this is because on the cover it is mainly red which may represent blood where you can see the thriller and crime fiction part which is to do with revenge and murder.

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The stars of this film are Paddy Considine (Richard), Toby Kebbell (Anthony), Gary Stretch (Sonny), Jo Hartley (Marie), Stuart Wolfenden (Herbie), Neil Bell (Soz), Emily Aston (Patti), Andrew Shim (Elvis), Paul Sadot (Tuff), George Newton (Gypsy John), Paul Hurstfield (Mark), Seamus O'Neill (Big Al)

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The director is mentioned in the trailer to let the viewers know who has directed the film and some may know some of his other films which may have been good increase the audience who go to watch the film.

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5. As the director is not well known how does the trailer entice the audience to view the film?

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5. As the director is not well known how does the trailer entice the audience to view the film?

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The trailer entices the audience to view the film by showing the star ratings and letting the viewers know what kind of a film it is so the audience who like this kind of film will watch it.

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6. How does the soundtrack and the voiceover divulge inforamtion about the film?

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6. How does the soundtrack and the voiceover divulge inforamtion about the film?

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The soundtrack and the voice over divulge information about the film because it lets the audience hear what kind of movie it is with the sound in the background.

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In the trailer I have seen there was no unique selling point.

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8. Is the film offering the audience anything new compared to other British films?

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8. Is the film offering the audience anything new compared to other British films?

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The film is not offering anything new to the audience, except the message in the film and the reasons behind Richards revenge for his brother.

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 Most significant factors holding back the development of financially successful and distinctive British films?

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 Most significant factors holding back the development of financially successful and distinctive British films?

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The most significant factors holding back the development of financially successful and distinctive British films are because the film is only running on 1 or 2 screens per week, this allows only a small amount of people to watch the film lowering the amount of money made during its run time, this film could have made more money if it was shown in more screens and for a longer period of time so more people watched it over time.