# data[].attributes.body
Public image and professionalism is important as it portrays:
- Standards
- Trust
- Respect
- Authority
- Confidence

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this section of the customer service guide is about the presentation of the nsw police, leadership and respect. Some key points to leadership and respect are:

be a role model

provide a model of best practice in regard to dress, grooming, professionalism and attitude

be a mentor to junior staff
for presentation and public image, the new south wales police must

Ensure police present an acceptable standard of appearance (neat, clean and tidy). thus it is important as it conveys just, standards, authority, respect and confidence. which portrays police legitimacy. y

# data[].attributes.body
Public image/Professionalism guidelines suggest that police officers must wear uniform with pride. Additionally being conscious of body language.
This, the key action is to ensure police present an acceptable standard of appearance.
Additionally, adding that the NSW police force should always lead by example striving to provide a model of practice. Showing an exempt amount of respect to colleagues

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Ensure police under your command present an acceptable standard of appearance. However, police in plain clothes are exempt where nature of their duty warrants it.

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Members of the police force should lead by example. This will help to provide effective customer service and maintain the image as a professional organisation.
Every member should:
- Be a role model
- Provide best practice; uniform, grooming, attitude
- Be a mentor to younger staff
- Address colleagues from above by rank when junior staff are present
- Always address members by rank when in public
-  When addressing members of the public use forms of address; Sir, Miss etc
- Do not use terms such as mate or pal

# data[].attributes.body
Police are required to:
- Wear uniform with pride
- Be conscious of body language