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1. Is China's racial discrimination serious today? Is ignorance a problem？Why？
2. Do people need to stop worrying about race? Are we too sensitive？
3. Are perspectives in China unashamed compared to western countries？

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This seminar is a little bit different for me from the others. I am in a special seat that it helps to drive the discussion. The most impressed topic in my opinion is the racism in Asia. I believe there are still a lot of stereotype in the advertisement in Asia. That is because the racism in Asia is not as sensitive as in the western region. Therefore, most of the people in Asia even can not realize the seriousness of the issue. In a lot of Asian advertisements, people can see the racism, but we are accustom to it and allow it be displayed. Some of us even believe it is not the stereotype but the truth. It is an essential problem. Along with the globalization and development of education, I think everything will get better.

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I think the advertising perpetuates societal stereotypes is acceptable. We can change to another view point and think about this issue again. We cam stand in consumers’ point of view and then determine the advertisement. The main goal of advertisement is to advertise to the public and let more people buy the product. Use the soap ad for a example. In one hand, even those advertisement really cause lots of social controversy, it also successfully let more people know this brand and attract more consumers. In the other hand, this soap advertisement does not offense the Chinese where the ad take place. It even shows consumers a concept that this soap is really strong and powerful, it can clean all the dirty matters. On the contrary, maybe this ad gives a good influence and impression to consumer and consumers will want to buy the product. In this case, this soap advertisement success.

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In my perspective, I think the media provide a platform that people discuss the problems with logics, but now the media has trend to spread more negative news and topics.Just from my observation, people are more sensitive and aggressive about all the stuffs.

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Bill Liu: We should add a new technique for advertising: Gain attention   by criticism

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Bill Liu: We should add a new technique for advertising: Gain attention   by criticism

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racism, created by people, spread by people and also criticized by people. To stop racism depends on time because we always think that only elder people would still have discrimination. But most of them didn't use the Internet nor "Social Media". So who is creating racism? The advertising company. They deliberately use sensitive content about racism to gain attention from the public. Racism is not bad at all, how can we say sth is bad if it's profitable for business? We should create a new technique for advertising

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I think sometimes people are just too sensitive to racist. Almost evey ad that have black man on it will be criticized. I do enjoy this this seminar. During this process, a lot of profound and contestable question was proposed, and students are engaging in this seminar.

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To talk about the side of business, it doesn't really matter if the advertisement include content about stereotype or discrimination(not too much). Once you see a advertisement, you won't really focus on the details of the ads, you may just think about how the content is related to the products it want to sell to you. The companies actually want to create a visual impact not about if it is somewhat hurt people. They want to make strong impressions, and let the costumers see it and have great interest to buy it. In this side, the content of advertisement is not really that important.

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Lisa Guo: Stereotype,  Discrimination and Advertising 

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Lisa Guo: Stereotype,  Discrimination and Advertising 

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Before the Pinwheel Discussion, I thought advertising should be full responsible for making stereotypes and let some people feel that they are offended, because the people who make those advertisements are not aware of this issue. However, after the Pinwheel Discussion, my idea changed. Now I think that it's the society who has discriminations on people. Take black people as an example. A lot of people think that black symbolizes dirtiness and white is clean. Then the discriminations become the thing everybody thinks. So it's not advertising's fault to create stereotypes and discriminations.

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I think the advertising should be discussed in different ways.The advertisement may be either positive or negative. For the creators of the ad, they don't care whether the stereotype in the ad may have a strong influence, they only pay attention if they can get a profit from the ads. So the ads are always positive in their eyes, because that's the tool for them to earn money. But for the authors like african- american, they may don't feel very well for the stereotype.

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Complaints are from both support and contradictory sides about sensitive topics that cannot be put on tv or newspapers. People are showing their opinions on different sides by using social media. It's just some of them are positive and dynamic, and others are negative and bleak.

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Ads are made for sell. All the things they do are designated for their targeting customers. The stereotypes in the ads perhaps are intentionally made to attract a certain group of audience. For example, although the housework related goods usually find females for advocacy, which is a typical type of gender stereotype, it works because most of the customers for these goods are women.

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Advertisement companys need to be responsible for the negative effects it caused by producing racism advertisements. Ad. can be seen on many different social medias whcih are exposed to people from different age groups, including children. Chidren are innocent and suscepitable to new information. As a result, children might get the idea of racism by wathcing those advertisement accidently.

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Im a genius

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It is the public not the advertisement makers who should be blamed for racisim. First, becuase most of the people do not see racism as a sensetive matter, these advertisement makers may get used to that. As a result, they unconsicously add the idea of racism and think it not a big deal. Second, if the audience think the ad convey racism, they it does; if not, then it doesn't. The ad can hardly be racist itself. It is the public who decide whether it is or not.

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People are easily be driven by others' opinions. When an advertisement is accused of being racism, many people will start to think in this way. Advertisements are short. I don't think we will consider the ad offensive if we watch it on TV instead of on an article which analyzes them.

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Creating Ads about controversial issues and sensitive topics help companies to gain focus.-- Audrey

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Creating Ads about controversial issues and sensitive topics help companies to gain focus.-- Audrey

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Companies want to get famous. The impressing brand will make the company more profitable; therefore, even though some companies know that the ads they released will leave a bad impression to the public, they still do it. And after they thought they have gained enough focus, they apologized, and reprovide a good impression to the public.

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What's the moral/ethical standards for advertising?

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wh

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Impressing consumers.

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1. What is more important in advertisements? The effects they make or the ideas they try to convey?
2. What is the boundry between humor and offense?

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if people change the Asian boy who hold an A+ paper to a black one, will we still think it is racist?

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if people change the Asian boy who hold an A+ paper to a black one, will we still think it is racist?

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May be yes... ironic ?

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Who said these ads offend the "majority"?

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Is social media just a platform to complain about ideas we disagree with?