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Type of crisis: unexpected of loss of key leadership

https://www.nst.com.my/business/2022/12/860697/new-substantial-shareholder-public-bank-following-founders-passing

Type of crisis: Rumors
Company: Disneyland
Year: 2018

The urban legend about scattering human ashes at Disney is true, and it’s worse than we thought

Company: Kura Sushi
Year: 2023

Kura sushi is a conveyor belt sushi company. In 2023, a teenager recorded a short video on his action licking the open top of a soy sauce bottle that causes worries of the public on hygiene problems on the food serve. The worries  spread to other companies in the industry cause radical change in operation and action being taken to regain the confidence of the public. Such as serve food when ordered

Type of crisis: Scansis
Company: Wells Fargo & Company
Year: 2019

Wells Fargo & Company is an American multinational financial services company. In 2019, Wells Fargo’s employees illegally opened millions of fake customer accounts without the customers’ consent in order to meet sales quotas. The employees falsified signatures and created fake records that resulted in billions of dollars in revenue. In 2020, Wells Fargo paid a settlement of $3 billion to cover the corporate penalties incurred.

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Malevolence : Ukraine suffering from terrorism attacks from Russia (the Ukraine Government, Feb 2022-current)

Data breach : Air Asia hacked with ransomware attack, 5 million passengers details leaked (Air Asia, Nov 2022)

Technical error accident : Tesla car in self-driving mode caused an 8 car pile-up (Tesla, Dec 2022)

Technical-error product harm : Titanic submarine was made with material that was not tested properly and is not suitable for a deeper level of depth diving (carbon fiber instead of titanium), causing the submarine to implode (Ocean Gate, June 2023)

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1. Twitter, 2023
Unique Crisis- Double Crisis
https://www.businessinsider.com/twitter-went-down-for-thousands-users-saturday-error-message-2023-7

2. Colonial Pipeline Network, 2021
Operational Crisis-Malevolence
https://www.techtarget.com/whatis/feature/Colonial-Pipeline-hack-explained-Everything-you-need-to-know

3. OldTown White Coffee, 2023
Paracrisis- Challenges
https://hype.my/2023/327735/customer-slams-oldtown-white-coffee-over-pitiful-butter-kaya-toast-order/

4. Starbucks, 2021-2023
Operational Crisis-Organizational misdeeds
https://www.theguardian.com/business/2023/may/12/starbucks-union-busting-nlrb-contract

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Twitter was down for many users for several hours on Saturday.

Users reported outages more than 13,000 times in the US and UK, per DownDetector.

The issues may be related to a new policy Elon Musk announced, limiting how many tweets users can read a day.

Twitter appeared to go down on Saturday for tens of thousands of users.

According to outage tracking site DownDetector, nearly 13,000 users reported issues with accessing the site, including more than 5,300 outages reported in the UK and over 7,500 in the US.

Users tweeted to say the site had been unavailable when they were able to regain access. Some said they received a notification that read: "Sorry, you are rate limited. Please wait a few moments then try again."

The term "Rate Limit Exceeded" was trending on the platform Saturday, with thousands of tweets sent out using the phrase.

Twitter owner Elon Musk tweeted Friday night that it had to "bring large numbers of servers online on an emergency basis" after AI companies were scraping "extreme levels" of data from the platform.

Then, on Saturday, Musk took the anti-scraping measures further, announcing that Twitter would temporarily limit how many tweets users can read per day, effectively limiting how long any one user will interact with Twitter on a given day.

Verified users, which are largely accounts subscribed to Musk's troubled Twitter Blue program, will be able to read 6,000 posts per day, while unverified and newly created unverified accounts will be able to see just 600 and 300 posts per day, respectively.

-Elon Musk (@elonmusk) July 1, 2023

The decision was met with confusion and apparent new interest in other platforms as Elon, BlueSky, Jack Dorsey, Tumblr, Twitter Blue, Mastodon, and Hive were all trending Saturday afternoon.

Musk's Friday tweets came after users complained that they couldn't view tweets without logging in and couldn't share tweet previews with a link. Musk later said that was a temporary measure to stop companies from scraping data from Twitter.

The large language models that power AI bots like ChatGPT are trained by reading an immense amount of content that is pulled from across the internet, and Musk has taken a hostile stance to AI companies training their LLMs on Twitter data without paying for it.

It's not confirmed whether Saturday's outage was related to the changes made Friday or whether it was users experiencing the daily limits before Musk announced them Saturday, but some of Twitter's recent string of outages and glitches since Musk took over have been caused by a small mistake or change to the platform, Insider previously reported.

Twitter did not respond to a request for comment from Insider, as it changed its policy for interacting with the media earlier this year.

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Twitter went down for thousands of users on Saturday with a 'rate limit exceeded' error message

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Problems viewing new tweets started to emerge for some early Saturday, with Downdetector showing about 7,500 reports of outages in the US by noon.