# data[].attributes.headline
2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

# data[].attributes.subject
2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

# data[].attributes.body
Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

# data[].attributes.headline
1.1:  To start, please upload a selfie video to introduce yourself.  

# data[].attributes.subject
1.1:  To start, please upload a selfie video to introduce yourself.  

# data[].attributes.body
Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

# data[].attributes.headline
Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

# data[].attributes.subject
Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

# data[].attributes.body
For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

# data[].attributes.headline
3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

# data[].attributes.subject
3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

# data[].attributes.body
What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

# data[].attributes.headline
4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

# data[].attributes.subject
4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

# data[].attributes.body
Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

# data[].attributes.body
Right now, things are very busy as I try to balance work, running my own business, my sports/hobbies, and a young family.

I do most of my shopping online (unless I need to check the size or fit, then I’ll visit a store in person).

With summer sales starting, I receive a lot of promotional emails. If a brand or offer appeals to me, I’ll often click through and start browsing.

I usually shop before a holiday—for example, before a beach trip I’ll look for summer outfits and accessories like hats, sunglasses, and footwear.

I keep a list of items I’d like to buy at some point—these are saved as links.

In terms of spend amount it depends on the items. Sports footwear around £70-£150, jackets £200+, t-shirts £50+

# data[].attributes.headline
2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

# data[].attributes.subject
2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

# data[].attributes.body
What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

# data[].attributes.headline
5.3 In a video tell us... [outerwear option]

# data[].attributes.subject
5.3 In a video tell us... [outerwear option]

# data[].attributes.body
In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand’s outerwear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for outerwear?

How well does the brands’s outerwear fit with your personal style?

Before today, would you have considered the brand for outerwear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for outerwear?

# data[].attributes.body
What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

# data[].attributes.body
Click on this link

Men's link

Women's link

Imagine it is Fall/ Winter/ Spring or Summer, and you’re in the market for a jacket or coat (e.g. Raincoat, Parka/ Winter Coat, or Trench/ Thin Jackets - depending on your preferences and needs). Please only consider the jackets/ outerwear you would wear in non-athletic settings (i.e. everyday, commute to and from work, going for dinner etc.)

What to do:

Pick out the jacket(s)/ coat(s) that you would consider wearing.

Upload a screenshot or image of the jacket(s)/ coat(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style it?

If you feel like there’s something missing from what you picked, or what the brand offers in terms of jacket(s)/ coat(s) generally, – tell us what.

# data[].attributes.body
Midseason option:

Simple, minimal, lightweight.

Looks packable and easy to carry around when not being used.

The off-white, cream colour is appealing and easy to pair with most earthy tone clothing I have.

I like snap buttons.

# data[].attributes.body
​23 Jun 25: I typically don't dress formally (or wear shirts) but today is Monday and we have a client meeting for a design project with senior stakeholders. I was wearing a faded effect shirt from Our Legacy, black denim trousers from Acne Studios and footwear from Keen (probably a bit too informal for the outfit). I wanted to look presentable but at the same time a bit of edginess.

# data[].attributes.body
24 Jun 25: I am going into the office studio but there's a bit of unexpected drizzle outside. Today is all about being technical and practical. Hat that is custom designed logo, sunglasses are Oakley Eye Jackets, jacket is Arcteryx, top is unknown, shorts from Uniqlo, shoes from Salomon. I cycle to work so I chose to wear shorts and not pants as it's a bit more practical and I will be getting a lot of road spray.

# data[].attributes.body
Instagram - it appeared on my feed. Thought the outfit combination is suitable from UK summer weather. Love the socks and Birkenstock Boston combination and its trending a lot!

# data[].attributes.body
Sent from a friend for sunglasses inspiration. Retro Oakleys are making a come back! This is Schumacher.

# data[].attributes.body
25 Jun 25: Another day of going into office (hence the folded up trouser hem to avoid getting caught in the bicycle gears). Still wearing the 'summery' outfit. Both top and trousers are from Universal Works and shoes are Birkenstock Bostons.

# data[].attributes.attachment_link.description
Shop for Paraboot Michael from our Paraboot range at HIP! ✓ Free Delivery On Orders Over £100! ✓ Buy Now, Pay Later

# data[].attributes.attachment_link.description
Loose-fit Original Snopants®, constructed in organic cotton and fitted with M51 style cargo pockets. Snocords® allow for a fully adjustable waist and hem, whilst darts at the knee provide an articulated shape for a free range of motion. The long cargo straps, a feature on the original M51 cargo pant, were designed to

# data[].attributes.attachment_link.description
Chelsea 11, a hearty version of our infamous Chelsea 5. Made using the finest black scotch grain with an oversized cleated rubber sole from Vibram and a storm welt for added water resistance

# data[].attributes.attachment_link.readable_text
Details & Care

Informed by a vintage factory jacket, the MHL. Raglan Jacket has a relaxed cut and is fabricated in cotton denim. It is constructed with a button fastening fly front, slant patch pockets, split panel detailing on the back yoke and inside patch pockets.

- Relaxed cut
- Finished with corozo brace buttons
- Made in Portugal
- 100% organic cotton
- Machine wash
- Model height 186 cm / 6' 1"
- Product code MHJK0518S25MJGNAT

# data[].attributes.attachment_link.title
Natural cotton denim Raglan Jacket | MHL. by Margaret Howell

# data[].attributes.attachment_link.description
Organic cotton denim Raglan Jacket in Natural. Relaxed cut. Corozo button fastening, slant patch pockets, split panel detailing on back yoke and inside pockets.

# data[].attributes.attachment_link.title
Off white olive cotton Short Sleeve PJ Shirt | MHL. by Margaret Howell

# data[].attributes.attachment_link.description
Cotton stripe Short Sleeve PJ Shirt in Off White and Olive. Relaxed cut, elbow length sleeve. Corozo button fastening, large chest pocket and side split hem.

# data[].attributes.attachment_link.description
Classic Gramicci sandals with adjustable webbing straps Made from durable anti-slip rubber and original climbing rope Features Gramicci running man logo Ankle strap for secure fit Lightweight, great for travel and hiking Gramicci’s Rope Sandals are classic adjustable sandals with a Gramicci webbing strap on the back of

# data[].attributes.attachment_link.title
Heusen Shirt Shortsleeve Black All Day Poplin

# data[].attributes.attachment_link.description
Our Legacy Heusen Shirt Shortsleeve Black All Day Poplin. 100% Cotton Men’s Short Sleeve Camp Collar Shirt. M2252HBE. Spring 2025.

# data[].attributes.attachment_link.description
M D đã khám phá Ghim này. Khám phá (và lưu lại!) các Ghim của riêng bạn trên Pinterest.

# data[].attributes.attachment_link.title
Laque intérieure porte, fenêtre, boiserie blanc cool 3 brillant LUXENS Laque 2.5 | Lero… | Japanese mens fashion, Japanese street fashion men, Americana fashion men

# data[].attributes.attachment_link.description
Nous vous conseillons la laque Luxens spécialement conçue pour les portes, fenêtres et plinthes en bois de votre intérieur. Sa finition lisse vous assure un résultat esthétique et une couleur éclatante sur vos boiseries. Grâce à sa résine acrylique, elle garantit une résistance optimale aux chocs et aux rayures. De plus, la laque Luxens a la particularité d'être en base aqueuse, ce qui garantit aucune odeur gênante et un faible taux de COV (Composés Organiques Volatiles).

# data[].attributes.body
Winter option.

This jacket looks warm and practical.

The style is easy to match with most outfits - minimal and in black colour.

The puffer layers are bigger than the other puffer jacket options. When the puffer layers are small, they look less premium like Uniqlo.

The material looks hardwearing and durable.

The hood can be packed and zipped away.

There are multiple pockets in the inner lining.

# data[].attributes.body
Midseason / Summer option:

Woven material and fabric looks technical, water resistant and practical

Simple and minimal style

Button cuffs are a bonus

The material characteristics lends to a nice boxy shape of the jacket

Price is reasonable

# data[].attributes.body
Midseason option:

Bomber jacket is always a staple in a wardrobe.

Material and lining looks thick and keeps a good shape when worn.

Neutral cool gray colour is easy to match with most wardobe colours

Primaloft branded insulation which is a bonus - quality is there

# data[].attributes.attachment_link.description
Buy Birkenstock London Nova - Black Bg from END. (JP) - only £143. Fast shipping on latest Birkenstock

# data[].attributes.body
I found this very interesting as I enjoy wearing British handmade leather shoes and to find a style of retro Asics in a classic shape is cool

# data[].attributes.attachment_link.title
Salomon Xa Pro 3D Amphib Sneaker Vanilla Ice, Almond Milk & Curry | END.

# data[].attributes.attachment_link.description
Buy Salomon Xa Pro 3D Amphib Sneaker - Vanilla Ice, Almond Milk & Curry from END. (UK) - only £90. Fast shipping on latest Salomon

# data[].attributes.body
I noticed my colleague at the office wearing these jeans and was surprised to have found out its from Weekday. Normal I would spend £200 on denim but these are only £50 with a huge range of options and selections.

# data[].attributes.attachment_link.title
space relaxed straight leg jeans - 2000 Blue - Medium Blue | Weekday GB

# data[].attributes.attachment_link.description
A pair of relaxed fit jeans with a straight leg and long length. These jeans are crafted from organic cotton rigid denim enhanced with recycled cotton.

# data[].attributes.body
26 Jun 25: Thursday night is the new Friday night. Dinner with a group of friends after work at a smart restaurant. But it's very warm so I decided to wear this lightweight t-shirt from Our Legacy. Pants are from Wax London and sandals from Keen.

# data[].attributes.body
From a promotional email from Gramicci. I like the collar very much.

# data[].attributes.attachment_link.readable_text
Description

100% polyester

Fleece fabric

V-neck

Zip closure

Chest pocket

Handwarmer pockets

Male Model - Height: 5'8 - wearing size UK L

Female Model - Height: 5'5 - wearing size UK XS

Jacket? Cardigan? Fleece? The Fleece Cardigan Zip Up is one of those garments that's pretty hard to categorize, but whatever it is, it'll most certainly get a lot of wear in the winter months. Made from lofty fleece, it's warm, but still lightweight-and thanks to that V-neck it's got a low profile that means it works equally well under a coat as it does over a shirt. Comfortable and super easy-to-wear, it's the kind of piece that perfectly encapsulates our laid-back approach to outdoor design.

Shipping & Returns

£3.95 for tracked 48 hour shipping

Free shipping when you spend £100 or more.

Any unsuitable items can be returned for a refund within 30 days..

# data[].attributes.attachment_link.description
100% polyester Fleece fabric V-neck Zip closure Chest pocket Handwarmer pockets Male Model - Height: 5'8 - wearing size UK L Female Model - Height: 5'5 - wearing size UK XS Jacket? Cardigan? Fleece?

# data[].attributes.body
From a promotional email from Mr Porter. I always enjoy wearing APC. This jacket in particular is a minimal take on your denim jacket with contrasting seams.

# data[].attributes.attachment_link.description
Shop A.P.C. Denim Jacket, Explore the latest in-season A.P.C. collection today on MR PORTER

# data[].attributes.body
27 Jun 25: Extremely hot day and decided to wear something a bit more lighter and loose fit. Plain white t-shirt from Champion and trousers from Universal Works with Birkinstock Bostons.