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Chief Executive Officer (CEO)
│
├── Retail Division
├── Logistics & Fulfillment
├── Customer Service
├── Finance
├── HR
└── Regional Operations
    ├── North America
    ├── Europe
    └── Asia-Pacific

Chief Executive Officer (CEO)
│
├── AWS Division
├── Alexa & Devices
├── Prime Video & Streaming
├── Retail & Marketplace
├── Advertising & AI
├── Data Science & Personalization
├── Logistics & Smart Fulfillment
├── Finance & Strategy
├── HR & Digital Talent
└── Regional Operations
    ├── North America
    ├── Europe
    └── Asia-Pacific

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Week-8_Practical Lab-08_Exploring Digital Business Models - for CW2

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Corporate Functions Finance HR & Digital Talent Production & Smart Manufacturing  Innovation & Strategy  Digital & Innovation Divisions  ConnectedDrive & Digital Services Autonomous Driving & AI  Data & Cloud Platforms  Mobility & Subscription Services   Product Segments  Automotive Motorcycles Financial Services   Regional Divisions  Europe Americas  Asia  Other Regions

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CEO – Elon Musk

│

├── Engineering

│ ├── Vehicle Engineering

│ ├── Autopilot & AI

│ └── Energy Products

│

├── Manufacturing

│ ├── Gigafactories

│ └── Battery Production

│

├── Sales & Marketing

│

├── Software Development

│

├── Service & Support

│

├── Finance & Legal

│

└── Human Resources

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Zara, part of the Inditex Group, uses a flat and decentralized organizational structure that supports its fast-fashion business model. The main characteristics include:

1. Flat Structure

Zara emphasizes a flat hierarchy with fewer management levels.

This allows for faster communication and quicker decision-making.

It supports Zara’s core value of rapid response to market trends.

2. Decentralized Decision-Making

Individual stores have some autonomy to adapt to local customer preferences.

Design, production, and distribution teams operate with a high degree of independence but coordinate closely.

3. Functional Divisions

Zara is organized by functions such as design, production, distribution, marketing, and retail operations.

Teams work cross-functionally to ensure fast turnaround from concept to store.

4. Integrated Supply Chain

Zara controls most of its supply chain internally, with design, manufacturing, and distribution closely linked.

This integration allows Zara to bring new designs to stores in a few weeks.

5. Centralized Coordination

While stores have autonomy, there is centralized control over design and production strategies to maintain brand consistency and efficiency.

The headquarters in Spain coordinates major strategic decisions and inventory control.