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PETA (People for the Ethical Treatment of Animals)

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"We're Here" Big Game Director's Cut | Instacart

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How to use rhetoric to get what you want

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How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech. [Directed by Hector Herrera, narrated by Addison Anderson].

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How many essays do I have to write?

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What's the pacing like?

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Do I have to take 2 years of it?

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Is grammar largely prevalent in AP lang/lit essays?

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Are we going to be doing more rigorous/hard work or are we going to be more relaxed?

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Can you take this course in 9th grade or only 10th and after

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almost 63 essays

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What do you have to do during the AP exam?

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What is the AP exam like?

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It has a dark setting, and has dramatic music.

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A vegetarian diet can create better choices and improve the environment.

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Ethos: We trust the products and recognize the mascots.

Logos: There are real-life situations showing the ways to use the service. It shows the service in action. These represent information about the product they're selling.

Pathos: It's attached to recognition, nostalgia, and happy feelings.

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showing how you can go on great adventures with your friends

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It's trying to convince us that this product is easy and affordable for all, while still being good.

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Strong and impactful language according to context. Also using rhetorical appeals to persuade the directed audience

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convincing the audience to be on your side

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Whether or not it can solve a problem

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The elements that make an argument effective are ethos, logos, and pathos. Using rhetoric to relate/appeal to an audience will only make your argument stronger.

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Having an effective argument requires a claim and evidence to support the claim. An argument is nothing without evidence.

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A strong thesis with evidence creates a stronger argument, especially with the use of rhetorical appeals

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An effective argument consists of clear evidence, a good claim, and strong language that all together influence the target audience.

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How you deliver your argument and how other people may take it.

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Ethos, Pathos, and any other persuasive elements that give a positive impact.

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Strong language that can get the message to the viewer well, using different techniques to convince people. Admits a counterclaim and then refutes it.

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I like tanks

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In the chat or below, please put your answers for the following questions

1. Apple markets its new iPhone with more memory, enhanced features, and a discount for new buyers. Ethos, Pathos, or Logos

2. A senator says she can be trusted in her position because she has education, experience, and drive.
Ethos, Pathos, or Logos

3. The government uses a picture of a mother and child to encourage people to wear seatbelts.
Ethos, Pathos, or Logos

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Quick Check: What does SPACECATT stand for? Why do we use it?

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Quick Check: What does SPACECATT stand for? Why do we use it?

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Born in the U.S. in 1952 to immigrant parents from China, Amy Tan grew up in the San Francisco Bay Area. After earning degrees in English and Linguistics, she worked with language development programs before shifting to writing in the 1980s and publishing her first novel (The Joy Luck Club) in 1989. She has since written multiple books, essays, stories, and screenplays. Tan's work has been recognized through myriad programs--she was a finalist for the National Book Award, the National Book Critics Circle Award, and the International Orange Prize. (Adapted from Amy Tan's website, amytan.net)

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Read and then describe the speaker and topic.

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Read and then describe the speaker and topic.

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I am not a scholar of English or literature. I cannot give you much more than personal opinions on the English language and its variations in this country or others. 1

I am a writer. And by that definition, I am someone who has always loved language. I am fascinated by language in daily life. I spend a great deal of my time thinking about the power of language -- the way it can evoke an emotion, a visual image, a complex idea, or a simple truth. Language is the tool of my trade. And I use them all -- all the Englishes I grew up with.  2

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Read and then describe the purpose and audience.

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Read and then describe the purpose and audience.

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Recently, I was made keenly aware of the different Englishes I do use. I was giving a talk to a large group of people, the same talk I had already given to half a dozen other groups. The nature of the talk was about my writing, my life, and my book, The Joy Luck Club. The talk was going along well enough, until I remembered one major difference that made the whole talk sound wrong. My mother was in the room. And it was perhaps the first time she had heard me give a lengthy speech, using the kind of English I have never used with her. I was saying things like, "The intersection of memory upon imagination" and "There is an aspect of my fiction that relates to thus-and-thus'--a speech filled with carefully wrought grammatical phrases, burdened, it suddenly seemed to me, with nominalized forms, past perfect tenses, conditional phrases, all the forms of standard English that I had learned in school and through books, the forms of English I did not use at home with my mother. 3

Just last week, I was walking down the street with my mother, and I again found myself conscious of the English I was using, the English I do use with her. We were talking about the price of new and used furniture and I heard myself saying this: "Not waste money that way." My husband was with us as well, and he didn't notice any switch in my English. And then I realized why. It's because over the twenty years we've been together I've often used that same kind of English with him, and sometimes he even uses it with me. It has become our language of intimacy, a different sort of English that relates to family talk, the language I grew up with. 4

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What have we learned about the context and exigence?

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What have we learned about the context and exigence?

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Context (What is going on in the world?)

Exigence (Why now?)

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Read and consider the choices and appeals.

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Read and consider the choices and appeals.

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Choices?

Effect:

Appeals?

Effect:

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So you'll have some idea of what this family talk I heard sounds like, I'll quote what my mother said during a recent conversation which I videotaped and then transcribed. During this conversation, my mother was talking about a political gangster in Shanghai who had the same last name as her family's, Du, and how the gangster in his early years wanted to be adopted by her family, which was rich by comparison. Later, the gangster became more powerful, far richer than my mother's family, and one day showed up at my mother's wedding to pay his respects. Here's what she said in part: "Du Yusong having business like fruit stand. Like off the street kind. He is Du like Du Zong -- but not Tsung-ming Island people. The local people call putong, the river east side, he belong to that side local people. That man want to ask Du Zong father take him in like become own family. Du Zong father wasn't look down on him, but didn't take seriously, until that man big like become a mafia. Now important person, very hard to inviting him. Chinese way, came only to show respect, don't stay for dinner. Respect for making big celebration, he shows up. Mean gives lots of respect. Chinese custom. Chinese social life that way. If too important won't have to stay too long. He come to my wedding. I didn't see, I heard it. I gone to boy's side, they have YMCA dinner. Chinese age I was nineteen." 5

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Read Paragraph 6 and consider the tone and message conveyed.

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Read Paragraph 6 and consider the tone and message conveyed.

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You should know that my mother's expressive command of English belies how much she actually understands. She reads the Forbes report, listens to Wall Street Week, converses daily with her stockbroker, reads all of Shirley MacLaine's books with ease--all kinds of things I can't begin to understand. Yet some of my friends tell me they understand 50 percent of what my mother says. Some say they understand 80 to 90 percent. Some say they understand none of it, as if she were speaking pure Chinese. But to me, my mother's English is perfectly clear, perfectly natural. It's my mother tongue. Her language, as I hear it, is vivid, direct, full of observation and imagery. That was the language that helped shape the way I saw things, expressed things, made sense of the world.  6

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Background information about her love for the English language, and how it can affect life.

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She is emerging as an author who speaks about different cultures.

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She's raising awareness about different languages and cultures.

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Tone: Reflective and compassionate, understanding

Message: Language has many forms; it influences how we see the world and how others see us.

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Checking in from Tuesday: A Look at Messaging

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Checking in from Tuesday: A Look at Messaging

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From Amy Tan’s “Mother Tongue”

You should know that my mother's expressive command of English belies how much she actually understands. She reads the Forbes report, listens to Wall Street Week, converses daily with her stockbroker, reads all of Shirley MacLaine's books with ease--all kinds of things I can't begin to understand. Yet some of my friends tell me they understand 50 percent of what my mother says. Some say they understand 80 to 90 percent. Some say they understand none of it, as if she were speaking pure Chinese. But to me, my mother's English is perfectly clear, perfectly natural. It's my mother tongue. Her language, as I hear it, is vivid, direct, full of observation and imagery. That was the language that helped shape the way I saw things, expressed things, made sense of the world.  6

In this paragraph, Tan develops her message about language. What is it?

How does she get there?

Claim 1:

Claim 2:

Claim 3:

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They are part of our synthesis essay prompts. Here’s an example.

PROMPT EXCERPT

Carefully review the following sources.

Task example: Write an essay that synthesizes material from at least three of the sources and develops your position on what are the most important factors for cities to consider when regulating mobile food service establishments.

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The simplest definition for visual rhetoric is the use of visual images to communicate meaning.

Visual arguments use the same elements as text! (Think, speaker, topic, audience.)

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How are claims different from statements of fact?

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How are claims different from statements of fact?

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It's on Canvas for you.

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How does visual rhetoric tell a story?

When is it appropriate to use?

When is it not sufficient?

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1 Put your name on your slide.

2 Focus on the assigned element.

3 Highlight examples.

4 Explain the impact and how it supports the claim provided.

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We'll review questions and look at resources.

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We'll review questions and look at resources.

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1) When are Ethos, Pathos, and Logos introduced grade-wise?

2) Is it possible to take either course in 11th grade if your school classes are by semester?