# data[].attributes.body
1. You have to promote content beyond campus

1. Find an established audience on social media

2. Capture the zeitgeist - use the platform your peers already use

3. Encourage a robust conversation with your audience (social media comments)

# data[].attributes.headline
Leadership Tips [Great editor = great leader]

# data[].attributes.subject
Leadership Tips [Great editor = great leader]

# data[].attributes.body
EIC/editors need to be at front of room (you are the leader not the advisor)
Have visuals on the walls

AP style rules on the walls, clear expectations, story ideas

5 min meeting before every class

Discuss upcoming deadlines

Give staff the opportunity to share problem areas

Check in with EVERY single person individually

Be the expert

You should be the one that people go to when they have questions, not your advisor

Over the summer, fill in gaps in your knowledge

Lead by example

Be honest

Be cool under pressure

Be kind and ALWAYS say thank you

Be coachable (even as a leader)

# data[].attributes.body
OPINION WRITING!

Every editorial should have an EDITORIAL CARTOON

A “your turn” page underneath editorial/opinion where students share their opinion

Be mindful and avoid overusing words (less is more!)

YES to rhetorical questions?

Focus on the feelings and the people -- don’t write about events, write about people (hence, an anecdote!)

Don’t be so obvious (don’t report on things that people already know)

Don’t be cute

Don’t use hyperboles/do NOT exaggerate

Use the news (have an opinion on something in the news)

USE personal pronouns (i.e. we and us and you) but use them responsibly!!

Don’t lose your opinion (avoid the longggggg intros, get the reader in the beginning)

Vary your sentence length (write like you talk with polish!)

Word vomit, then edit

Design matters!

Give weird/outlandish ideas a chance

See issues in a different light

Remember your PURPOSE: entertain or warn, praise or criticize, attack or defend

Appeal to the STUDENT BODY’S knowledge, logic and values

Have a column next to news articles?

Be mindful of tone

# data[].attributes.body
1. Know your school

2. Know the people

3. Be creative

4. Start small

5. Keep it short (NO more than 400 words?)

# data[].attributes.body
Inquire

Invest in the content you’re writing

ASK QUESTIONS like HOW and WHY

Seek value and complexity

Read, research, annotate

Know what you’re talking about

Writing is a conversation

Build a relationship with sources

Take care of the people who trust you with their stories

# data[].attributes.body
Always keep this in mind: Journalism is a service, it’s about the audience (not you, the writer!)

# data[].attributes.body
Check out: slideshare.net/loganaimone

1. Make sure that the reader can get the gist w/o reading

1. Appeal to scanners

2. Layering: alternative story forms like charts, maps, bio boxes, listicles(lists, like TOP FIVE [BLANK]), timelines

2. Using white space, photography, art

3. FREQUENT ENTRY POINTS

4. Context captions

5. [FOR ONLINE] Provide a portal for further exploration

1. Link to source material

2. Embed more photos online

3. Interactive elements: Prezi, spark, canva…

4. Surface related content (link past coverage, similar stories, others in the section, others by that author)

5. Curating

# data[].attributes.body
The visionary

Set new goals for organization

Great aspirations, but don’t necessarily know how to achieve that

Inspire staff and allow room for self-motivated innovation and experimentation

The coach

One-on-one

Common effort to improve performance and development

Risks micro-managing

The affiliative approach

Reinforcement oriented

General appraisal and group bonding

“Everyone gets a trophy”

The reward system can make for mediocrity

The democratic

Collective knowledge and wisdom of the group

Not effective on a strict style b/c it requires input from everyone

The pacesetter

Demands high performance

Does not leave room for much morale

prone to burnout

The commander

Military style

Provides little praise or morale

Effective in urgent situations

# data[].attributes.body
When doing a podcast turn it into a story. If something happened in the past, tell the story like it is happening in the present. Add audio clips and sound affects to keep listeners more engaged. Painting a vivid picture and building suspense is what keeps listeners listening. Music also really affects how the story is being interpreted so music is very important.

# data[].attributes.body
Don't just have people pose. That makes the photo more stiff and robotic but instead just wait for the moment. Open eyes and open mouths make great emotional heavy pictures.

# data[].attributes.body
For the website use lines to separate the articles instead of thick borders

# data[].attributes.body
Put the papers somewhere more visible, such as the main entrance or somewhere more visible than the desk near the entrance in classrooms

# data[].attributes.body
Special tab on website something to the affect of "Best of The Viewer" (could be a cooler name than that) in which EICs pick an article from each issue that impresses, could also for pieces other than articles

# data[].attributes.body
Get JEA/MNHSPA writing and design contest criteria/rubric and use to create award-winning stories and design.

# data[].attributes.body
What are some other/better ways we can present a story?
--Listicles
--Infographics (Click the link for ideas and how-to)
--Multimedia extensions of print

# data[].attributes.body
Look more closely at other high schools, local, and national media

Do this continually, not just on the day of brainstorming.

# data[].attributes.body
Complaints: What are students, staff, teachers complaining about?
Commendations: Anyone win awards? Anyone doing something remarkable or different? Participating in unusual or interesting activities?
Changes - Staff leaving/retiring; new staff; new rules/policies; follow-up on previous stories

# data[].attributes.body
Design Viewer stickers in Adobe Express or Canva

Promote Viewer at beginning and throughout the school year!

# data[].attributes.body
-Create a Google Form w/ QR Code and distribute on social media
- parents, students, staff can contribute photos of events
-give photo credit in Viewer