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Roxi - Mood board for venue theming and branding

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Roxi - Mood board for venue theming and branding

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Social Media Campaign (To go with visual assets) (JB)

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Social Media Campaign (To go with visual assets) (JB)

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Press release packs will be sent to the following..

Listings
(Websites and magazines which list upcoming events in Brighton and Hove)

Argus local events calender
the Argus.co.uk/local-events

What’s on in Brighton
whatsoninbrighton.co.uk

Visit Brighton
visitbrighton.com

We love Brighton
www.welovebrighton.com

T.V
Latest T.V
thelatesttv.co.uk

Meridian News
www.itv.com/news/meridian

MEWS DISTRIBUTION SERVICES

Pressat
www.pressat.co.uk/free-news-distribution-for-charities-and-non-profits

RADIO
BBC Sussex
(Drop off flyer or poster to office on Queens road or email
Sussex@bbc.co.uk
www.bbc.co.uk/news/uk-England

Radio Reverb
Really good for charity and fundraising events!
Radio Reverb
Unit 8 Open market
Brighton BN1 4JU
radioteverb.com/contact

PRESS

The Argus
Brighton and hove independent
Giving Times

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https://www.canva.com/design/DAFQy-1jrXc/WrO1nqGsQxZ4WsCJEV5vUA/edit?utm_content=DAFQy-1jrXc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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This is an general overview of our marketing campaign. It re-enforces key points to either employ or avoid. Each section develops an idea laterally. This can be added to as the campaign progresses and also used as a checklist.

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A SWOT analysis allows us to assess our position at various different stages when planning. It is an iterative process and can be reapplied to competitors or more specific areas of our event. Applying a SWOT to "competitive" charities or similar gig events that don't have a charitable focus seems pointless.

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This template allows us to identify our target audience and market appropriately according to the data collected. It can assist in establishing ticket price in relation to similar priced events, Music selection, Venue selection, Secondary products e.g merchandise and consumables and much more. This model can be expanded on to collect more accurate data on more specific demographics and repeated in the same way with new demographics.

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These are various types of format of posts or banners that I created for different social media streams

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I know we have taken a vote , but would ask the group to consider this logo. it has the colours the education, the women and music to combine it all to use at any event we were to do without tying it down to african drumming. We do have two punk bands on that evening also. The logo that Josh made is a good one however it has the wrong type of drums, and I don't think its a clear statement about who we are and what we do. Tracey

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I know we have taken a vote , but would ask the group to consider this logo. it has the colours the education, the women and music to combine it all to use at any event we were to do without tying it down to african drumming. We do have two punk bands on that evening also. The logo that Josh made is a good one however it has the wrong type of drums, and I don't think its a clear statement about who we are and what we do. Tracey

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Lets all complete smart goals for our chosen assets

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Lets all complete smart goals for our chosen assets

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Still need to input everyones Assets, Roles and SMART goals

Let me anything that needs changing/improving - This is just a rough sketch at the moment

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ccording to UNESCO, in 2010 only 7% of 15-24 years olds in Malawi completed secondary education with only 1% going into higher education (Ripple Africa, 2021). (1)

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EWIM (Educating Women in Malawi)
To help all young women in Malawi create and define their future by gaining access to education

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SMART Goal (might need editing ahead of week 7 presentation)

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SMART Goal (might need editing ahead of week 7 presentation)

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S – put on a charity gig to raise awareness for the Sade Lumi charity

M – book a date with the venue and communicate with artists to ensure that they will be available/ready for the date booked

A – have a plan in place prior to finalising a date

R – the gig will help raise awareness of the charity, one of the goals set out by the charity themselves

T – final plan by week 14; gig by end of May 2022

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Still waiting on responses, will fill in missing info as I get it

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Testing

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Test