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Patagonia promoted this full-page advertisement in the NYT showcasing the harmful effects one jacket has on the environment and why NOT to buy the product. This advertisement takes an informative approach to make consumers aware of the carbon footprint they create when even buying just one product. Creative Strategy Statement: To convince environmentalists that to only buy what they need because overconsumption is causing a risky increase in our carbon footprints.

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Poshmark started a new tradition called Secondhand Sunday to deter people from spending throughout the Black Friday weekend and instead shop for more eco-friendly secondhand options. The brand appeals to consumers through the cognitive approach, stating that prices have risen due to inflation, and informs thrifters about studies of those who enjoy getting secondhand gifts. This campaign takes on a makes-sense strategy. Creative Stratgey Statement: To invite thrifters to shop on Poshmark as it will reduce their carbon footprint because secondhand creates a circular economy rather than increasing your carbon footprint.

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Starting from November 18 and through Black Friday, IKEA will be offering a 50% discount on any purchase when used IKEA furniture is returned. This deal shows the company's efforts in reducing its carbon footprint and encourages shoppers to make greener choices. This is an informative approach because it shows how consumers can partake in circular solutions for sustainability. This campaign has a makes-sense strategy. Creative Strategy Statement: To persuade homeowners that IKEA will partake in a circular solution for sustainability because the company is re-detailing used furniture.

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Rituals incentivized consumers to purchase from the brand with a 20% discount on refills. This campaign takes on a value strategy. The company allows customers to save money on packaging by offering refills. This sustainable movement alongside the company's mission as a B-Corp and planting, protecting, and restoring trees makes Rituals the perfect candidate for Green Friday. Creative Strategy Statement: To persuade beauty lovers that Rituals will provide more sustainability and affordability because of the company's action towards helping the environment and the environmentalist consumer.

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DECIEM (owner of 7 brands including The Ordinary) started SLOW-vember, giving clients 23% off for the whole month and closing stores and e-commerce sites for Black Friday. DECIEM takes part in the boycott of Black Friday but still provides a great discount throughout the whole month. This value strategy approach stays to true to the values of the company. Creative Strategy Statement: To inform skincare enthusiasts that The Ordinary, NOID, etc., will be slowing down in a high-purchase month because the brand believes in shopping consciously.