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Hello! I’m JM Kurt D. Gorduiz, a student with a strong interest in Philippine pop culture. Growing up, I was immersed in local music, TV shows, and festivals, which shaped my identity and connected me to my heritage. In my free time, I enjoy discovering new artists and catching up on the latest trends, from fashion to viral online challenges. Philippine pop culture is everywhere in my life, and it inspires me daily.

Philippine Pop Culture Interests:

1. Music - I love listening to OPM (Original Pilipino Music), especially indie bands like Ben&Ben and IV of Spades.

2. Movies - My favorite local film is Heneral Luna for its powerful storytelling about Filipino bravery.

3. Food Trends - Ube-flavored desserts are my go-to, especially ube pandesal and ice cream.

4. Sports - Basketball is huge in the Philippines, and I love watching PBA games.

5. Fashion - I enjoy seeing local designers bring traditional Filipino clothing like barongs and terno dresses into modern style.

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My chosen Philippine pop culture element is the rise of Tala dance craze, popularized by pop singer Sarah Geronimo. This song and its dance routine became a viral sensation, with people from all walks of life posting their own dance covers online. I chose this because it shows how music and dance can bring people together and become a form of expression and community. It’s also a great example of how local music can reach a global audience.

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Analysis using Uses and Gratifications Theory: The Tala dance craze demonstrates how people use pop culture to meet different needs. Many people found entertainment and stress relief by learning and sharing the dance online, especially during the pandemic. This interaction shows how Filipinos turn to music and dance to lift spirits in hard times. It also provided a sense of connection, as people saw their friends and family joining the craze, turning it into a nationwide social activity.

Moreover, the Tala dance craze influenced youth behavior, as it became a popular activity for students and young professionals. The trend led to countless online challenges, influencing fashion as well, with fans dressing in Sarah Geronimo-inspired outfits. This craze also fueled the popularity of OPM globally, promoting pride in Filipino music and fostering a renewed interest in local artists.