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These are delicious snacks made from natural panela and roasted peanuts, perfect to enjoy at any time of the day. With no preservatives or additives, this product offers a healthy and nutritious option.

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Our target market includes people looking for healthy snack options, mainly in the age range of 18 to 45 years. We focus on health-conscious consumers, athletes and families.

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We position our Panela and Peanut snacks as a premium and healthy option within the snack market. We compete in quality and nutritional benefits.

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We use a mixed distribution strategy, which includes direct sales through our online store, presence in natural and healthy product stores, and alliances with supermarkets and specialty stores.

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We adopt a value-based pricing strategy, where the price reflects the superior quality and nutritional benefits of the product. The retail price is $3.50 per 100-gram package.

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Our promotional strategy includes social media campaigns, point-of-sale promotions, in-store tastings and participation in healthy food fairs.

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We use digital advertising through Google Ads and Facebook Ads to reach our target audience through a recognition campaign with an investment of $150 per month for each platform. We also collaborate with influencers in the field of healthy eating.

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We offer discounts and promotional packages during specific seasons, such as new product launches, holidays and special events.