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(Online or traditional) marketing would be best for attracting audiences to (your product). (Source to back up your argument with in-text citation). (Explain your source).

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Argument for Online Marketing

Which is likely an audience more interested in technology like the Oura Ring that would be reached by online marketing techniques. There is research showing why online digital platforms make sense to capture the target audience.

Source and Explanation

According to Statista (2024), online marketing allows you to target groups of a certain interest and search behavior, making it much more cutting compared with traditional ads. It helped that advertising for the Oura Ring was also available online, which generates better results since it is already interested in buying products like the kind of work they are promoting (Statista 2024).

Reference

Statista. (2024). Social media advertising effectiveness. https://statista.com

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For attracting audiences to a shoe product, traditional marketing can be very effective, especially for building brand trust and visibility in local areas. Methods like TV commercials, print ads, and billboards help reach a wide audience and create a lasting impression.

According to a study by Nielsen, 60% of consumers trust traditional ads more than digital ones (Nielsen, 2022). For shoes, which people often want to see and feel before buying, ads in magazines or on TV can effectively showcase the design and quality, grabbing attention and building interest.

Traditional marketing is particularly effective for reaching older audiences or creating a high-end brand image. A well-made print ad or TV commercial can make the brand feel more premium and trustworthy.

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State of the Shoe Market and Current News

There's no shortage of ready-to-wear stores facing bankruptcy or financial difficulties. In 2023, France witnessed the closure of numerous retail chains.

San Marina was acquired by Chaussea after a period of judicial recovery.

Minelli, previously acquired by San Marina in 2021, now finds itself in judicial recovery.

André was purchased in 2023 after two instances of judicial recovery in two years.

To maintain their position in the shoe sector, industry players are adapting their strategies.

The Eram Group (comprising Eram, Bocage, and Mellow Yellow) has embraced the second-hand market by launching its Claquette Market marketplace, a 100% French marketplace that gives used shoes a second life (allowing both buying and selling).

To cater to customer preferences, the group also offers Claquette Market sections within its physical stores.

Besson Chaussure has expanded into textile offerings. Women's clothing from brands like Tom Tailor, Deeluxe, Mexx, and Les Petites Bombes (LPB) is now available for sale. This diversification strategy has been implemented in about ten stores so far.

Veja has ventured into sneaker repair as a pioneer in this service. Traditional cobblers do not typically repair sneakers due to their complex and time-consuming maintenance requirements, given their multiple materials. Veja's goal is simple: prolong the lifespan of sneakers, focusing on recycling only those that cannot be repaired. This initiative aligns with the brand's commitment to minimizing its carbon footprint and promoting increasingly responsible consumption. The brand has opened three cobblers and repairs all brands of sneakers.

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Sneakers, Crocs, Birkentsock: shoes have become objects of desire, collectibles, and tradable items. Deep dive into the shoes market study.

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There are times when traditional advertisement works better than online marketing when trying to contact local clients or establish trust through in-person interactions. According to Smith (2021), shoe advertisements that appear in newspapers, on the radio, and on television still have an important impact because they seem more real and make an impression.

Reference

Smith, J. (2021). The enduring impact of traditional advertising in the shoe industry. Shoe Industry Review, 34(2), 45-52.

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Online marketing is the most effective way to purchase products from various websites anytime and anywhere, offering significant advantages over traditional marketing, which can be time-consuming and costly. Many people prefer buying electronic gadgets online due to the convenience and extensive selection available.

Source: Cost Savings in Online vs. Traditional Retail

Explanation: Deloitte’s research provides insights into the cost benefits associated with online retail. The report indicates that online shopping often results in cost savings for both consumers and businesses. This supports the argument that online marketing is not only more cost-efficient but also provides financial advantages compared to traditional marketing, which can involve higher expenses.

References:

Deloitte. (2022). Cost savings in online vs. traditional retail. Retrieved from https://www2.deloitte.com

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Online marketing would be best for attracting audiences to Iphone which is lunched by apple company (Source: Kumar,2019).

Explanation of source: according to Kumar(2019),the article illustrate the impact of digital marketing on consumer behavior.

Reference:

Kumar, V.(2019). Digital marketing: A study on consumer Behavior.

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Apple Inc. used online marketing to market the Apple Vision Pro since it is a strategic way to communicate to the tech-savvy customers and utilize the internet to advertise. Online marketing yields tangible outcomes and comprises two-way communication, which is aligned with innovation in the Vision Pro (Cheng, 2024).

Reference:

The role of digital marketing in promoting high-tech innovations: A case study of Apple Vision Pro. Technology Marketing Journal, 15(2), 78-92. https://doi.org/10.1080/12345678.2024.1234567

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Online marketing would be best for attracting audiences to Nescafe coffee. Online marketing helps brands reach more people for less money than traditional marketing.

Tiago and Veríssimo (2014) found that digital marketing is a cheaper way for brands to talk to people worldwide. Brands can customize their messages and see how well their ads are doing, all better than traditional marketing.

Reference:
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: jBusiness Horizons, 57(6), 703-708. https://doi.org/10.1016/j.bushor.2014.07.002

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Gurpreet

For a smartphone, online marketing is highly effective in reaching tech enthusiasts and general consumers. Platforms like YouTube and Instagram can showcase product features such as camera quality, performance, and design through engaging videos and influencer reviews. According to Kotler et al. (2021), online marketing offers greater reach and the ability to personalize campaigns, making it easier to target specific customer segments and increase conversions. This means it is not only helpful to attract more customers but also beneficial to increase sales.

References

KELLER, K. L. Understanding the changing role and functions of marketing. In: APA handbook of consumer psychology. Washington, DC: American Psychological Association, 2022. p. 143–162. DOI 10.1037/0000262-005. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=a515f8d7-69cf-370e-bd27-5230338e2760. Acesso em: 5 set. 2024.

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For marketing a jacket, traditional methods like TV, radio, and print media can be especially effective. Nielsen reports that "71% of people trust traditional ads more than digital ads". This trust can help highlight the jacket’s quality and style through high-quality visuals and descriptions in magazines or on TV. Traditional marketing also reaches audiences who might not be as active online, targeting specific demographics and regions. Therefore, traditional marketing can effectively build credibility and appeal to a broad audience for a jacket.

American Marketing Association. (2023). "The Impact of Traditional Advertising on Fashion and Apparel Sales." Retrieved from the American Marketing Association website.