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Karina, Tetiana, Taya, Liah

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Millennial Moodboard - Pam, Vanessa, Alexander 

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Millennial Moodboard - Pam, Vanessa, Alexander 

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1) Generation Z is more cautious with their fashion choices, style and the impact a product creates on the planet, other generations, however,

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1) the vast majority of Generation Z shoppers prefer to buy sustainable brands, and they are most willing to spend 10 percent more on sustainable products.

2) Generation Z are the most likely to make purchase decisions based on values and principles (personal, social, and environmental).

3) Allbirds and Adidas collbrated to create a sport performance shoe with the lowest carbon footprint ever.  Walmart partnered with ThredUp to sell “pre-owned” garments. More over, Virtually every company now proclaims its devotion to sustainability.

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1) smell of dust of the old clothing items

80's-90's music played in store

2) sense of nostalgy and memories

3) the brand tried to make the customer feel cosy and like he opens a box of old family photos- the message of nostalgy

4) i paid attention to the feel of the past

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People queuing with over 10 times for over an hour

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1) visual stimuli displaying lower prices, promotions depicting groups of individuals having fun, sharing. Promoting inclusivity by showing individuals of various shapes and colours to show representation of diverse identities.

2) Feeling of confusion, lost, irritated looking at the mess and the crowd, having to wait in the queue for billing for an hour, irrational consumers who purchase goods without a thought behind it.

3) Brand does not care about values, messages, emphasis on profit and bulk-buying to encourage spending, irritated employees.

4) Even after continuous announcements people are rigid and countinue to shop without a thought, aligns with the brand value of being corporate.

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https://www.canva.com/design/DAF05IFSLZk/Ewq57wYHARFAJERoO4jxHA/view?utm_content=DAF05IFSLZk&utm_campaign=designshare&utm_medium=link&utm_source=editor

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https://www.canva.com/design/DAF05IFSLZk/Ewq57wYHARFAJERoO4jxHA/view?utm_content=DAF05IFSLZk&utm_campaign=designshare&utm_medium=link&utm_source=editor

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https://www.canva.com/design/DAF05IFSLZk/Ewq57wYHARFAJERoO4jxHA/view?utm_content=DAF05IFSLZk&utm_campaign=designshare&utm_medium=link&utm_source=editor

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Palak - Armani covent garden perfume pop - up

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Palak - Armani covent garden perfume pop - up

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https://www.tiktok.com/@simplyrasha/video/7279900056336026913?is_from_webapp=1&sender_device=pc&web_id=7303998712894801440