# data[].attributes.headline
1. any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor

# data[].attributes.subject
1. any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor

# data[].attributes.headline
2. setting the promotion budget at the level management think the company can afford

# data[].attributes.subject
2. setting the promotion budget at the level management think the company can afford

# data[].attributes.headline
3. the stages consumers normally pass through on their way to a purchase including awareness, knowledge, liking, preference, conviction, and the actual purchase

# data[].attributes.subject
3. the stages consumers normally pass through on their way to a purchase including awareness, knowledge, liking, preference, conviction, and the actual purchase

# data[].attributes.headline
4. cultivating opinion leaders and getting them to spread information about a product or service to others in their communities

# data[].attributes.subject
4. cultivating opinion leaders and getting them to spread information about a product or service to others in their communities

# data[].attributes.headline
5. setting the promotion budget to match competitors' outlays

# data[].attributes.subject
5. setting the promotion budget to match competitors' outlays

# data[].attributes.headline
6. direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships

# data[].attributes.subject
6. direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships

# data[].attributes.headline
12. personal presentation by the firm's sales force doe the purpose of making sales and building customer relationships

# data[].attributes.subject
12. personal presentation by the firm's sales force doe the purpose of making sales and building customer relationships

# data[].attributes.headline
7. carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

# data[].attributes.subject
7. carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent, and compelling message about the organization and its products

# data[].attributes.headline
8. media that carry messages without personal contact or feedback, including major media, atmospheres, and events

# data[].attributes.subject
8. media that carry messages without personal contact or feedback, including major media, atmospheres, and events

# data[].attributes.headline
9. developing the promotion budget by defining specific promotion objectives, determining the tasks needed to achieve these objectives, and estimating the costs of performing these tasks. The sum of these cost is the promotion budget

# data[].attributes.subject
9. developing the promotion budget by defining specific promotion objectives, determining the tasks needed to achieve these objectives, and estimating the costs of performing these tasks. The sum of these cost is the promotion budget

# data[].attributes.headline
10. setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price

# data[].attributes.subject
10. setting the promotion budget at a certain percentage of current or forecasted sales or as a percentage of the unit sales price

# data[].attributes.headline
11. channels through which two or more people communicate directly with each other, including face to face, on the phone, via mail, or even through chat

# data[].attributes.subject
11. channels through which two or more people communicate directly with each other, including face to face, on the phone, via mail, or even through chat

# data[].attributes.headline
15. a promo strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel

# data[].attributes.subject
15. a promo strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that pulls the product through the channel

# data[].attributes.headline
13. the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships

# data[].attributes.subject
13. the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationships

# data[].attributes.headline
14. building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

# data[].attributes.subject
14. building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

# data[].attributes.headline
16. a promo strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers

# data[].attributes.subject
16. a promo strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to channel members who in turn promote it to final consumers

# data[].attributes.headline
17. short term incentives to encourage the purchase or sale of a product or service

# data[].attributes.subject
17. short term incentives to encourage the purchase or sale of a product or service

# data[].attributes.headline
18. personal communications about a product between target buyers and neighbors, friends, family members, and associates

# data[].attributes.subject
18. personal communications about a product between target buyers and neighbors, friends, family members, and associates