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LISTEN TO THE PODCAST

Fashion Revolution Podcast explores the hidden stories behind the clothing we wear. Through interviews and investigations, Fashion Revolution explores the intersection of sustainability, ethics and transparency in the fashion industry. International fashion journalist Tamsin Blanchard speaks to researchers, supply chain experts, garment workers, politicians and activists. Each episode we will take listeners deep into fashion's social and environmental problems but leave you with practical actions to help make a positive difference.

Please subscribe and listen to Fashion Revolution Podcast on ACAST, iTunes or wherever you listen to podcasts. Use #workerdiaries to follow the podcast conversation on social media.
Listen to Fashion Revolution Podcast on ACAST. Listen to Fashion Revolution Podcast on iTunes. About the debut 3-part podcast series: Who Made My Clothes?
Have you ever wondered who made my clothes? Or considered what life is like for the people who stitch our garments, what sort of conditions they might be working in, and how much they're paid? In this debut 3-part series of the Fashion Revolution Podcast, we will be exploring these importance questions and discuss the findings of the Garment Worker Diaries project. We will hear about the difficult living and working conditions of garment workers across the world, and explore the ways we can work together to change things for the better.
Episode 1 - Garment Workers' Voice
The first episode in the debut 3-part series "Who Made My Clothes?" asks us to consider the stories behind what we wear and introduces an ambitious research project that collects data from garment workers around the world. Tamsin talks to Fashion Revolution's Head of Policy Sarah Ditty, Dr Mark Anner, Penn State professor and Director of the Center for Global Workers' Rights, Ethical Trading Initiative's Debbie Coulter and Kalpona Akter, former child garment worker and Bangladeshi union activist, to examine garment worker's collective voice in affecting change, the obstacles that make unionisation a challenge, and the progress being made in this. Download Episode 1 from iTunes
Episode 2 - The Garment Worker Diaries
The Garment Worker Diaries is a yearlong research project focused on the lives and wages of 540 garment workers in Cambodia, Bangladesh and India. Tamsin speaks to Guy Stuart and Eric Noggle from Microfinance Opportunities, the lead project researchers, to unpack what the garment workers earn and buy, what their working and living conditions are like, and what sorts of things they do to get by on their very low income. We dig deep into the data to reveal just how much economic, workplace and home-life stress these women face. This is the second episode in the debut 3-part series "Who Made My Clothes?". Download Episode 2 from iTunes.
Episode 3 - Working Together Towards Change
This final episode in the debut 3-part series "Who Made My Clothes?" explores the practical ways local, national and international players can help bring about justice for garment workers globally. Tamsin speaks to the co-founders of Fashion Revolution, Member of European Parliament Linda McAvan, and Jenny Holdcroft, the Deputy Secretary General of IndustriALL Global Union to learn how positive change can happen from all angles; from workers themselves, from governments around the world, from brands and consumers. Find out how you can get involved in Fashion Revolution and how to make your voice heard in the movement towards a cleaner, safer, fairer and more transparent fashion industry. Download Episode 3 from iTunes.

Discover the new Garment Worker Diaries Cambodia report.

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We love fashion, but we don't want our clothes to come at the cost of people or our planet.

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Junior Social Media Advertising Manager - Carhartt 

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Junior Social Media Advertising Manager - Carhartt 

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Successful completion of university (Bachelor or Master), with a degree in either business, communication sciences or computer science, or at least 1-2 years of professional experience in online marketing

Willingness to take responsibility and be a team player

Strong understanding of e-commerce, social media, and online marketing

Excellent knowledge of terms such as AOV, conversion rate, return rate, CPC, and frequency

Competent handling of the most important social media advertising tools

High level of initiative and very good organizational skills

Distinct technical and analytical understanding, as well as a very experienced handling of numbers

A passion for performance marketing and knowledge of the fashion industry

Very good German and English skills

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Junior Social Media Advertising Manager - Carhartt 

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Junior Social Media Advertising Manager - Carhartt 

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Analysis and optimization of Carhartt Work In Progress social media advertising platforms, in particular Meta, Pinterest, and TikTok

Continuous monitoring of social media advertising campaigns based on defined KPIs with the help of Ads Manager and Google Analytics 4

Offering recommendations for action, regular conception, and implementation of testing (A/B tests: interest groups, ad groups, wording, and personas, etc.)

Close cooperation with the brand marketing and retail departments

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A podcast where what we wear matters. Conscious Chatter is an inclusive audio space that asks questions about our clothing.

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Junior Social Media Advertising Manager 

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Junior Social Media Advertising Manager 

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The role

boohoo Womenswear are looking for a Paid Media Executive to join their team. You will be responsible for supporting on day to day management of our Paid Media campaigns. This role would suit someone with an interest in digital marketing, who is looking to develop their career in a fast paced and growing business.

Your team

We're boohoo, and we're a brand on a mission. We want to be everything for fashion, for everyone. Customers count on us for the latest trends, collections and inspiration so they can have the wardrobe of their dreams. But we care about more than just fashion. We champion wellbeing and sustainability too. Dropping over 500 new products a week means our customers have choice, can look their best, feel confident and be empowered.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we're not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you'll be doing

Plan, implement, optimise, and manage paid search/social and shopping campaigns for various international countries.

Ensure Paid Social, PPC & Google shopping campaigns are optimised according to best practice guidelines.

Manage bids via automated bid management solutions.

Working with Google Editor and Bing Editor.

Manage PPC accounts profitably and within agreed target ROI.

Constantly achieve agreed KPIs.

Grow existing PPC accounts through continuous account development.

Perform regular keyword research, preparation and analysis and weekly negative keyword research & search query reporting.

Maximise conversions within target ROI.

Work with Online Acquisition Manager to ensure all paid search activity falls in line with the wider paid media and digital marketing strategy.

Provide daily, weekly, monthly campaign & bespoke reports & analysis.

Perform ongoing competitor analysis & reporting.

Work with the 3rd party Google shopping feed provider and GMC to manage shopping accounts.

Work with merchandising team to plan accurate stock allocations for promotional activity and day-to day forecasted sales.

Excellent communication skills when working within the team, wider team and when working externally with suppliers.

A willingness to take all Google Ads/Meta exams.

Working with us

To succeed here, you have to love working at pace. It's relentless, but we love it. Change is a certainty - you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We're always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We're passionate, agile, creative and one team.

More about you

Previous experience working in a Paid Media/ PPC or Digital Marketing role

Strong working knowledge of Google Ads & Bing.

Experience of Google Shopping.

Good working knowledge of Google Analytics.

Google Ads Certification.
https://careers.boohoogroup.com/
Proficient in Microsoft Office with special attention to Excel.

Strong attention to detail.

Passion for PPC and digital marketing in general.

Effective communication and reporting skills.

Strong numerical and analytical skills.

Experience using a bid management tool.

Highly numerate & strong communication skills

Proven track record in driving successful PPC campaigns.

Why join us

We've set our sights on dominating the global e-commerce fashion market, and because we're 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

You'll get the opportunity to take part in our various share schemes

Core hours enable you to flex your working times around your needs on an ad hoc basis

Benefits that support your health and wellbeing

There's up to 40% discount off our all of our brands

Our social calendar? Next level

With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

#LI-ZB1 #marketing #strategy #creative #LI-HYBRID

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boohoo Womenswear are looking for a Paid Media Executive to join their team. You will be responsible for supporting on day to day management of our Paid Media campaigns. This role would suit someone with an interest in digital marketing, who is looking to develop their career in a fast paced and growing business.

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At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

To support the digital trading manager in the trading and site optimisation of Burberry.com and provide reporting and insights to the wider team to help drive decision making.

Lead digital and omni-channel reporting for merchandising, trading and customer analytics insights; able to create new reporting or update existing reports to address changing priorities.

Actively identify opportunities to source and present additional data, able to independently verify data accuracy and alignment.

Able to create compelling visuals to present data, highlighting key insights

Present analysis and insights at weekly and periodic trading and regional meetings.

Traffic and Revenue Deep Dives with recommended actions for Merch and Digital Marketing teams which identify opportunities and potential risks e.g. stockouts

Lead analysis on digital performance to understand customer's needs across different markets & identify opportunities for growth

Use available tools to analyse customer behaviour on Burberry.com and identify opportunities to drive conversion

Optimise online user experience including navigation and shopping journey, whilst supporting localisation and personalisation

Analyse trade patterns in detail to ensure appropriate action is taken to drive conversion

Optimise performance of internal search, recommendations and dynamic merch tools

Support in sharing key regional insights and learnings from merch trading actions to the wider organisation

Support in strategic projects, providing effective and timely data and insights to Strategy team

Train, coach and support development of Assistant on team; train and coach team members across other teams to run and effectively use reporting

Accuracy, great attention to detail

Analytical, good numerical skills

Strong excel skills

Good Communication skills and teamwork

Previous digital or trading experience in related area

Experience with Content Square / Looker a bonus

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: United Kingdom || Not Applicable || London || DIGITAL || NO DEPARTMENT - FDST9007 || n/a ||

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london digital trading and performance analyst - not

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London Digital Trading and Performance Analyst - Not

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House of CB | Be Obsessed | Brit Designed Bandage Bodycon Dresses & Way More.

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House of CB is a leading British womenswear brand, internationally acclaimed for its feminine, luxury and versatile pieces.

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Previous experience working in a Paid Media/ PPC or Digital Marketing role

Strong working knowledge of Google Ads & Bing.

Experience of Google Shopping.

Good working knowledge of Google Analytics.

Google Ads Certification.

Proficient in Microsoft Office with special attention to Excel.

Strong attention to detail.

Passion for PPC and digital marketing in general.

Effective communication and reporting skills.

Strong numerical and analytical skills.

Experience using a bid management tool.

Highly numerate & strong communication skills

Proven track record in driving successful PPC campaigns.

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Digital Trading and Performance Analyst- Burberry 

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Digital Trading and Performance Analyst- Burberry 

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Accuracy, great attention to detail

Analytical, good numerical skills

Strong excel skills

Good Communication skills and teamwork

Previous digital or trading experience in related area

Experience with Content Square / Looker a bonus

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• You need to have at least 5 years Senior level Marketing experience preferably within Fashion or Beauty

• Proven experience creating and developing a marketing strategy from start-up to scale-up would be highly desirable.

• Extremely strong skills across all areas within marketing is very important – Digital, Shopper, Content, Copywriting, Print, Social Media, Brand and Campaigns etc.

• Strong leadership experience is very important, experience in recruiting and managing a team

• Proven experience managing a marketing budget

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I am currently studying at level 6, BSc (Hons) Fashion Marketing at Manchester Metropolitan University. I have chosen to write my final major project on ‘Influencer-induced impulse buying behaviour: evaluating the impact on fast fashion consumption’. This will lead to me having a greater knowledge of understanding consumer behaviour and all aspects of digital marketing. As well as my marketing knowledge, I take pride in my applicable skills, such as organisation, fast learner, adaptability, team player and my strong communication skills

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750 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

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I would categorise myself somewhere in between The Team Worker and The Shaper

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uk.indeed.com needs to review the security of your connection before proceeding.

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Plan, implement, optimise, and manage paid search/social and shopping campaigns for various international countries.

Ensure Paid Social, PPC & Google shopping campaigns are optimised according to best practice guidelines.

Manage bids via automated bid management solutions.

Working with Google Editor and Bing Editor.

Manage PPC accounts profitably and within agreed target ROI.

Constantly achieve agreed KPIs.

Grow existing PPC accounts through continuous account development.

Perform regular keyword research, preparation and analysis and weekly negative keyword research & search query reporting.

Maximise conversions within target ROI.

Work with Online Acquisition Manager to ensure all paid search activity falls in line with the wider paid media and digital marketing strategy.

Provide daily, weekly, monthly campaign & bespoke reports & analysis.

Perform ongoing competitor analysis & reporting.

Work with the 3rd party Google shopping feed provider and GMC to manage shopping accounts.

Work with merchandising team to plan accurate stock allocations for promotional activity and day-to day forecasted sales.

Excellent communication skills when working within the team, wider team and when working externally with suppliers.

A willingness to take all Google Ads/Meta exams.

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Digital Trading and Performance Analyst- Burberry

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Digital Trading and Performance Analyst- Burberry

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Lead digital and omni-channel reporting for merchandising, trading and customer analytics insights; able to create new reporting or update existing reports to address changing priorities.

Actively identify opportunities to source and present additional data, able to independently verify data accuracy and alignment.

Able to create compelling visuals to present data, highlighting key insights

Present analysis and insights at weekly and periodic trading and regional meetings.

Traffic and Revenue Deep Dives with recommended actions for Merch and Digital Marketing teams which identify opportunities and potential risks e.g. stockouts

Lead analysis on digital performance to understand customer’s needs across different markets & identify opportunities for growth

Use available tools to analyse customer behaviour on Burberry.com and identify opportunities to drive conversion

Optimise online user experience including navigation and shopping journey, whilst supporting localisation and personalisation

Analyse trade patterns in detail to ensure appropriate action is taken to drive conversion

Optimise performance of internal search, recommendations and dynamic merch tools

Support in sharing key regional insights and learnings from merch trading actions to the wider organisation

Support in strategic projects, providing effective and timely data and insights to Strategy team

Train, coach and support development of Assistant on team; train and coach team members across other teams to run and effectively use reporting

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Develop and maintain annual marketing calendar, working with founder and stakeholders to outline strategies that expand reach and build brand affinity.

•          Working closely with the creative, marketing and sales teams to create advertising campaigns and promotions and ensure team leads are executing to drive results.

•          Developing and understanding the budgets for marketing research to inform the organisation’s marketing strategies.

•          Coordinating the marketing projects from beginning to end

•          Overseeing the brand marketing campaigns, once implemented.

•          Communicating the marketing plan with the head of marketing and team

•          Hire and manage a LA based team of graphic design and content creation to support overall strategy and workload for USA projects.

•          Develop go-to market strategies and tactics to drive meaningful launches that deliver on key KPIs scaling to key business priorities.

•          Ideate and lead global marketing strategies across creative campaigns, partnerships, and retail to expand international market presence and awareness.

•          Ideate and execute on creative, out-of-the box partnerships that anchor brand messaging and content.

•          Coordinate with the head of Marketing and their team across marketing verticals, supporting them in channel expertise, and 360 strategic thinking.

•          Outline short-term and long-term KPIs for social media and ecommerce.

•          Track data on social platforms and google analytics to analyse and translate into consumer insights.

•          Led team brainstorms, providing upfront brief and real-time workshopping for unique, effective campaign ideas.

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Digital and Marketing Executive- Fashion Workie

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Digital and Marketing Executive- Fashion Workie

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Key interest in the luxury retail sector, digital marketing and business operations

Experience in e-commerce, sales or customer support role

Proven ability to handle pressure, multi-task and prioritise work on a daily basis

Strong communication skills, customer focus and adaptability to different personality types

Strong planning and organisational skills working both independently and as part of a team

Commercially minded, a creative thinker with a proactive mindset

Strong analytical skills - focus on business growth with the ability to work towards metrics and targets

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Digital and Marketing Executive- Fashion Workie

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Digital and Marketing Executive- Fashion Workie

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Fostering and managing daily operations on our Magento wholesale platform, including both front and back-end (order management, merchandising, activation planning, web design, traffic, customer service, logistic delivery, stock management & replenishment)

Supporting and coordinating online campaigns and newsletters

Constantly analyse the performances and the KPIs of the wholesale platform (traffic rate, conversion rate, average order, sales), identifying and proposing areas for performance improvement, contributing to the achievement of monthly targets

Manage external partners and brands to optimise visual and data content in order to curate a compelling online offering that supports our business growth

Define content needs based on strategy, seasonal campaigns and new launches, in line with NAMES vision and brand identity

Maximise opportunities to up-sell and cross-sell across the entire portfolio of brands, investigating digital behaviour of buyers and online trends

Initiate and develop a tailored CRM strategy to achieve high levels of engagement, understand market needs and build up retention to drive commercial value across the whole platform

Delivering a high level of customer service, clarifying relevant information, addressing issues and providing viable solutions in a timely manner

Building and maintaining the client network by engaging and fostering relationships, through effective communications and reporting

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Weekday | 28,047 followers on LinkedIn. Weekday is a street fashion brand for and by the creative generation. Driven by creativity, we are dedicated to encouraging self-expression and self-confidence. Weekday offers a unique retail experience, both online and in-store, along with our inspirational w…

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Listen to this episode from Sounds Like A Cult on Spotify. Fast Fashion (think: brands like Forever21, Zara, and Shein) could be described as an industry that takes high-end clothing designs and makes them quick and cheap for the masses.

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57,000+ Development Assistant jobs in United States (3,965 new)

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Today’s top 57,000+ Development Assistant jobs in United States. Leverage your professional network, and get hired. New Development Assistant jobs added daily.

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
The fashion industry is taking note of Gen-Z's inexorable rise. This cohort, aged between 12 to 25, will increasingly influence cultural trends and move economies. As a digitally native and notably well-informed generation, Gen-Z places a high value on authenticity. For brands, this means aligning action with stated values and creating loyalty through engaging communities.

But it remains to be seen if brands and retailers are making the right assumptions about Gen-Z. In this Masterclass, BoF's director of research and analysis, Diana Lee, and senior research lead, Benjamin Schneider, spoke with Anurag Banerjee, CEO and founder of insights firm Quilt.AI; Craig Brommers, CMO of American Eagle and Shaina Zafar, co-founder and CMO of Gen-Z marketing agency JUV Consulting.

The conversation drew on analysis from BoF insights' report on "Gen-Z's approach to fashion," outlining the six key Gen-Z personality clusters and the implications for the fashion industry, including how this generation is changing the way companies relate to consumers.

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Masterclass | Gen-Z and Fashion in the Age of Realism

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Gen-Zers are ushering in a new era for style while influencing and shifting buying behaviours. Learn from BoF Insights and a panel of experts on what fashion leaders need to do to appeal to these digital natives.

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To receive the Vogue Business newsletter, sign up here.

As the cost of living crisis dominates conversations and consumers face increasingly difficult decisions, what does this mean for the luxury industry? How will luxury consumers be affected by an economic downturn and can they remain resilient even as inflation soars?

In new and exclusive research from Vogue Business and Rakuten, more than 1,000 luxury fashion consumers in the US were surveyed, to find out how they are responding to these new economic realities. This research investigates how shoppers are funding luxury purchases; the brands they are prioritising; and the impact of macroeconomic trends on both budgets and loyalty.

During this conversation, Anusha Couttigane, head of advisory for Vogue Business is joined by Kristen Gall, president of Rakuten Rewards, to dive deeper into the data and discuss the implications of declining economic confidence on the luxury fashion market.

The full conversation can be watched below.

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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Fashion and finance: The new economic realities of luxury consumers

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In this virtual event, Anusha Couttigane, head of advisory for Vogue Business joins Kristen Gall, president of Rakuten Rewards, to unpack how the economic downturn is affecting the budgets and loyalty of luxury consumers.

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Created by BoF's journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.
Time is running out for the fashion industry to align with global ambitions to curb climate change and establish more responsible business practices. But progress among the industry's frontrunners is only incremental and outweighed by wider inaction.

In our four-part Masterclass series, the BoF team are joined by a series of experts to unpack the big issues set to shape the landscape for the year ahead and provide actionable solutions. This series is designed for fashion founders, designers and decision-makers who want to understand the key levers for change and plan for action.

Every year, BoF Insights benchmarks fashion's progress towards a series of critical sustainability goals. With a deadline of 2030, time is running out. But progress among the industry's frontrunners is only incremental and outweighed by wider inaction, The BoF Sustainability Index 2022 finds. Tackling this challenge requires nothing short of industry transformation.

Sustainability Masterclass 1 of 3: What Will it Take to Fix Fashion's Supply Chains?
Key Questions Answered
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Learning Outcomes
The fashion industry runs on systemic inequality that prioritises low-cost, high-speed production above worker welfare. Masterclass 1 examines how responsible sourcing practices can establish more stable and resilient supply chains.

What changes are needed to ensure brands' purchasing practices protect worker welfare?

How can ethical practices and greater transparency ensure better supply chain resilience?

Establish a thorough grounding in the current manufacturing landscape

Identify key levers to establish stronger partner relationships

Sustainability Masterclass 2 of 3: How Should Fashion Invest for the Future?
Key Questions Answered
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Learning Outcomes
Reducing the fashion industry's impact will require hundreds of billions of dollars of investment. Masterclass 2 explores what it will take to unlock more spending, where investment is most needed and emerging financing options.

What levers could empower spending on long-term sustainability initiatives?

What financing options are available?

Identify key areas where investment is needed to drive industry transformation

Outline opportunities to unlock spending

Sustainability Masterclass 3 of 3: How can Fashion Communicate With Credibility?
Key Questions Answered
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Learning Outcomes
A rising flood of products marketed as more sustainable is drawing scrutiny and criticism of greenwashing. Masterclass 3 examines how fashion can address these concerns and unpacks emerging regulation.

What will it take to fix fashion's greenwashing problem?

How should companies talk about sustainability efforts?

Explain the trust deficit facing sustainability claims

Outline regulatory changes likely to require more rigorous communication

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Masterclass | The BoF Sustainability Masterclass Series

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To understand where the industry is falling short and where it has the most opportunity to progress, explore our four-part Sustainability Masterclass Series.

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Photoshop 2023 Essential Training Online Class | LinkedIn Learning, formerly Lynda.com

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Learn about the core features of Photoshop 2023, from interface basics to the key concepts that all Photoshop users need to know-regardless of how they use the program.

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Get Certified: InDesign in a Day

Adobe is the industry-leading provider of software for video, design, photography and the web. Its packages are widely used throughout the creative industries, but they also support productivity and communication in a whole range of sectors.

In this day-long session, you will undergo the necessary training to evidence competency in InDesign.

This includes sitting an exam which will enable you to gain your certification.
This opportunity is part of a wider initiative to help students achieve specialist status in either Video or Visual Design. To do this, you must complete either of the following pathways: Photoshop > Illustrator > InDesign = Visual Design Specialist
Associated Badges:

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Get Certified: InDesign in a Day Adobe is the industry-leading provider of software for video, design, photography and the web. Its packages are widely used throughout the creative industries, but they also support productivity and communication in a whole range of sectors. In this day-long session, you will undergo the necessary training to evidence competency in InDesign.

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InDesign 2022 Essential Training Online Class | LinkedIn Learning, formerly Lynda.com

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InDesign expert David Blatner provides comprehensive coverage of the world's premiere page layout application, Adobe InDesign.

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BoF Masterclass | Fashion's New Playbook for Online Returns

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This BoF Professional Masterclass explores the topic in our Case Study, "Fashion's New Playbook for Online Returns."

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Background:

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-founder of sunscreen brand Vacation (and Poolside FM), both took unconventional routes to turn their products into veritable brands. Vacation began as a spinoff of the internet radio station inspired by summer tunes of the 1980s, Meanwhile, Ffrench's brand sparked attention for her new Lips line's penis-shaped lipstick cases. Bold and risky in equal measure, these moves laid the groundwork for their businesses while giving their brands personalities and spark.

"If you're strong enough to have a vision and get a brand off the ground, you know what your audience wants," said Ffrench. "Do the things that feel natural and right, because it's when you start doing the things that the CMO tells you you have to do and you feel awkward about it... no one's going to want your product because it doesn't look authentic."

This week on The BoF Podcast, Bell and Ffrench speak with BoF founder Imran Amed about the power of brand building and how founders can inject their own personalities into their products to make them recognisable and memorable.

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Key Insights:

Ffrench advises founders to scrutinise conventional wisdom about how to launch a brand rather than trusting their instincts and vision. "It's really about taking things [advice] with a pinch of salt, but following your gut and your spirit and doing what feels right for you and your brand," she says.

According to Bell, people gravitate towards brands that are a reflection of their founders' personalities and beliefs. "Some of the best brands in the early stages are just true personifications of their founders ... That's very hard to compete with if you don't have someone who has a view on the world and a perspective," Bell explains.

Ffrench believes large beauty corporations struggle creating an authentic brand identity because they focus on numbers rather than forming a connection with customers. "You lose the essence, you lose the integrity and the artistry because that takes time and money and spirit," Ffrench observes. Bell says the key to creating an authentic brand is finding an idea or aesthetic you're interested in and creating the product line around it. "If you're not deeply passionate about the world that you're going to build [with your brand], you need to find someone who can be obsessive," Bell says.

Additional Resources:

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The BoF Podcast | Why Brand Marketing Still Matters

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What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

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Background:

Over the last couple of years, the fashion industry couldn't stop talking about the potential of NFTs, the metaverse, known in tech industry speak as web3. Now, the fervour around web3 has cooled and the speculators are long gone. But for those committed to the web3 space, the work continues, even as the discussion has shifted.

"People are pulling back, but people are investing," said Brian Trunzo, metaverse lead at Polygon Labs. "If folks are still at the education stage, doing research either internally or through agencies, they may have cut budgets and pulled back a little bit, whereas folks who have beefed up and built out teams to execute against their web3 strategy, who have had that requisite education, they're doubling down."

This week on The BoF Podcast, we share a conversation from The BoF Professional Summit: An Inflection Point in Fashion Tech, where our technology correspondent Marc Bain speaks with three web3 experts - Brian Trunzo, Alice Delahunt, founder and CEO of Syky, and Milton Pedraza, the founder and CEO of consulting firm the Luxury Institute - to debate the future of web3 and fashion.

Key Insights:

"Something that we say in web3 is that it's not so much a bear market, it's a build market," says Trunzo. Rather than letting a drop in investments define how brands should approach the digital world, consider the performance of the brands that are actually putting resources towards building in the space.

Still, there are details that still need to be figured out, the panellists acknowledged. For Delahunt, purchasing a digital Gucci bag on Roblox made her realise how murky digital ownership could be, because virtual items must exist on the platform where they're purchased. She believes blockchain has the power to change that standard. "Think about the physical world. We'll go out on the street and there's public infrastructure that is owned by the US government... It's public, but private enterprise sits on top of it," she said. "I think of the blockchain as the public infrastructure that people start to build on."

According to Pedraza, this idea of digital identity will only become more paramount as the lines between the online and offline worlds continue to blur. "The technology keeps evolving... but the core principles of data identity, controlling your identity, taking control, monetising or doing whatever you want with your data... will all be supported by these emerging technologies," he said.

No matter what's trending, Delahunt said the fact that digital tools like Blender and Fortnite can free users of the physical world's limits. "You've always wanted to be a butterfly, you are not confined in the same way physically... and your ability to express yourselves in those spaces will inevitably be a huge part of the future," said Delahunt.

Additional Resources:

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The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse

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BoF's Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

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Description

Description

Stay ahead of the curve and future-proof your business with Mintel's UK Womenswear Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the market including womenswear market size, share and forecasted growth to help you align your business strategy with the needs of your audience. Below, we've handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report

How the cost of living squeeze is impacting the womenswear market.

How and where people have bought womenswear in the last 12 months.

Changes in shopping priorities when buying womenswear in the last year.

Attitudes towards shopping for womenswear and interest in the latest innovations.

Womenswear Market Outlook

The first quarter of the year has benefitted from significant pent-up demand as consumers updated their wardrobes for socialising and events. The cold weather also boosted the womenswear market as it drove sales of outerwear and warmer items. While women's clothes market sales have so far remained resilient, ongoing inflammatory pressures coupled with rising household finances and higher interest rates will impact consumers spending on fashion as the year progresses. We will see a shift towards more savvy shopping behaviour as consumers seek out value for money.

Womenswear market size: The inflation rate for women's clothing remains high at 7.1% which has contributed to the £30.9 billion market value in the UK.

Women's Clothing Market Trends and Opportunities
Digital shopping experience
While Younger Millennials have flocked back to stores to buy clothes for themselves, this young female demographic are also keen online fashion shoppers, with almost three-quarters purchased clothes via a smartphone in the last 12 months, highlighting the need for retailers in the womenswear market to provide a seamless shopping experience between the digital and the physical.

Womenswear market opportunity: 73% of Gen Z women purchase have purchased clothes via a smartphone in the last 12 months
Women want better fitting clothes
Women are most interested in being able to buy better fitting clothing, and inconsistencies in sizing and issues with fit are one of the main barriers to purchasing fashion online, making this a key area for retailers to continue investing in. In response, retailers are trialing the latest technology to find solutions, such as size recommendation tools and AR virtual try-on tech.

Women's clothing market challenge: 38% of women would be interest in buying clothes that were customised or better fitted.
To learn how to connect with your audience, purchase our full UK Womenswear Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Leading Brands in the Womenswear Market

Primark, M&S, Shein, Zara, River Island, Boohoo/Boohoo Man, Net-a-Porter, Freemasonsm H&M, Lucy & Yak, Adidas.

Additional Features Included with Your Purchase

Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.

Mintel's Clients Portal: Our portal portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights from a Retail Industry Analyst

This report, written by Tamara Sender Ceron, a leading Retail industry analyst, delivers in-depth commentary and analysis to highlight current trends in the womenswear market and add expert context to the numbers.

Amid a challenging environment for the womenswear market, with women significantly more likely than men to have made major changes to the way they buy clothes in response to the cost-of-living crisis, retailers need to focus on ways to encourage spending. There is scope for retailers to tap into the feel good factor associated with buying new clothes, with close to seven in ten women agreeing that buying new clothes is a way to boost your mood. Creating more experiential and fun stores, as well as more personalised and differentiated offerings, can help drive brand loyalty as women shop around seeking value for money."

Tamara Sender Ceron
Associate Director - Fashion Retail

Table of Contents

Table of Contents

Overview

Key issues covered in this Report

Products covered in this Report

Executive Summary

The five-year outlook for womenswear

The market

Womenswear sales will slow

Clothing inflation remains high

Companies and brands

Demand for greater inclusivity drives genderless launches

M&S is the most trusted fashion brand

The consumer

Online usage heightened, but people return to stores

Supermarkets and value retailers most popular

Women make big changes to their fashion shopping

Making in-store more convenient

Women want better fitting clothes

Making shopping more fun for women aged 45+

Issues and Insights

Impact of cost-of-living squeeze on womenswear

What are the main opportunities for growth in womenswear?

Evolving the role of stores

Helping women find better fitting clothes

Making shopping more fun for women aged 45+

Helping women shop for fashion more sustainably

Market Size and Performance

Womenswear sales benefited from pent-up demand

Womenswear retail landscape evolves

Market Forecast

Market Drivers

Catering to an ageing female population

Women and obesity

Clothing inflation remains high

Inflation will continue to eat into consumer spending power over the course of 2023

...but women feel the impact of price rises more than men

Further interest rate increases will hit mortgage-holders

High inflation and rising interest rates will compound the impact of the slowing recovery

Women see themselves as worse off than men

Consumer spending power will be curbed

Low unemployment is helping underpin financial wellbeing

Consumers' financial wellbeing has fallen from the highs of 2021...

...and most people are feeling the effects of price rises

Launch Activity and Innovation

New womenswear launches

M&S launches new staples range

Freemans creates new own-brand womenswear

Extending into new areas

Next acquires lifestyle and furniture brands

M&S expands third-party brands

H&M opens flagship beauty store

Sustainability

Seasalt launches resale

Crew partners with Thrift+ on resale

H&M opens hyper-local Williamsburg store

Lucy & Yak adds buyback and upcycling services

Inclusivity

Bestseller introduces gender-neutral brand

Uniqlo introduces more Made for All genderless clothing items

Sportswear transforms into lifestyle clothing

adidas introduces trend-led collection aimed at Gen Z

H&M launches H&M Move activewear

M&S launches Sports Edit Platform

Advertising and Marketing Activity

Womenswear advertising spend

Shein is the top advertiser

Digital accounts for majority of advertising spend

Key campaigns

Shein opens pop-ups

M&S launches versatile fashion campaign

H&M partners with Mugler

Sosander uses TV ad to promote its summer range

Nielsen Ad Intel coverage

Brand Research

Brand map

Key brand metrics

Brand attitudes: M&S is worth paying more for

Brand personality: Shein closely associated with unethical

Zara seen as stylish

Brand analysis

M&S is the most trusted fashion brand

Shein grows more popular than Boohoo

Zara seen as providing an excellent experience

What They Buy

High demand for footwear, but young women buy outerwear

Sportswear revives

Women spent less per shopping trip than men

Young women buy higher volumes, but spend less

How They Shop

Online usage heightened, but people return to stores

In-store shopping revives

Gen Zs use smartphones less than Millennials

Young shop via multiple channels

Where They Shop

Savvy Shopping Behaviours

What Drives In-Store Shopping

Interest in the Latest Innovations

Women want better fitting clothes

Figure 55: Interest in the latest fashion innovations, 2023

Rewarding Gen Zs for engagement with a brand

Attitudes towards Fashion

Making shopping more fun for women aged 45+

Figure 57: Attitudes towards fashion, 2023

Growth of resale shifts Gen Zs attitudes to fashion

Appendix - Data Sources, Abbreviations and Supporting Information

Abbreviations

Consumer research methodology

Appendix - Forecast Methodology

Market forecast

Market drivers and assumptions

Forecast methodology

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports ( all priced at £1,495).

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UK Womenswear Market Report - Market Size, Forecast & Growth

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The UK Womenswear Market Report 2023 covers the latest womenswear market trends. Understand the market size, stats & expert analysis from leading researchers.

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