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https://www.youtube.com/watch?v=nw4nX21b74A

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After countless reworks, bug fixes, and miss-communication, Jeff Bezos and his team were finally able to hit the 100 million mark for the Echo. This made Jeff rethink his life up until that point. Working in a garage into being head of one of the biggest companies in the world. Jeff Bezos was happy, but still hungry for more. More inovation and more progress. All this from a scribble on a whiteboard.

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During the still booming success of the Echo, Amozon needed more and more workers to suit the Echos needs. To help with this issue, Jeff Bezos hired Mike George as head of the Alexa project for about a year. During this time, he was able to gather more and more people for work, even to the point where the team needed to split off to different work forces led by, "single-threaded leaders."

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during the holiday season of 2015, Jeff Bezos was able to get to get the couple hundred thousand up to a whopping 1 million sales by Christmas. This sale boost also made Alexa the most sold device ever produced by Amazon up until this point.

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several months after the release, Jeff Bezos immediately started working on new features to the Alexa. This included various things like shopping and playful speak. Along with this, the Amazon team started working on brand new models, like the Echo dot.

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Several weeks after the release, people found it to be one of the most inovating pieces of technology yet. After this, bunches and bunches of coworkers went down to the local bar (along with Jeff Bezos) to celebrate the success of their long awaited product.

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NOVEMBER 2014-Amazon Echo official release

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NOVEMBER 2014-Amazon Echo official release

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After years of hard work, Jeff Bezos and his company were finally able to release the first model of what is now known as the Alexa. The speech compatibility was beyond anything rivals like Siri were even close to doing. This was the first major step to amazon earning the title it has today.

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in order to have the alexa out-do it's rivals, Amazon began preforming AMPED tests. An AMPED test is where Alexas would be hidden in a room, observing various coworkers reading scrips from i-pads, having the Alexa recognize speech patterns. This gave the Alexa to have even more fluidity in it's speech and grammar

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After the official release of the Fire Phone, many people had negative reviews on the product. It barley sold any copies and had an estimated $170 million lost in unsold product. Thankfully, this did not stop Jeff Bezos or his company from going forward.

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This is not the page to the Amazon Fire Phone report

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https://time.com/2895275/amazon-fire-phone/

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In 2014, Jeff Bezos held an event in Seattle where he showcased the Fire Phone to the public. They planned on it having a 3D screen and gesture tracking for extra immersion to the user.

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"In one brainstorming session he proposed a robot that a carelessly discarded phone and drag it over to a wireless charger."39

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Early 2013- Amazon Starts Brainstorming on a Smartphone 

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Early 2013- Amazon Starts Brainstorming on a Smartphone 

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After seeing the vast but not innovative world of smartphones, he thought he and his company should try and make a much more advanced smartphone.

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https://www.wired.com/story/amazon-artificial-intelligence-flywheel/

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"Persuaded, Prasad joined to work on the problems of far-field speech recognition, but he ended up as an advocate for the deep learning model." 36

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Rohit Prasad joined Jeff Bezos's company to introduce a new way alexa could learn and talk, deep learning. Deep learning would help alexa establish the meaning behind words and not just what they are saying. This would untimatetly be what Jeff Bezos decided to use in alexas brain, and not the product Evi had made.

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"Amazon won out in late 2012 with a rumored $26 million deal."34

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Evi was a company that started out as finding new ways to mix different words around to creat the same question or phrase. They later used it to give immediate answers to questions. Jeff Bezos bought this company to change the way Alexa answers questions

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"...the device moved into limited trials in the homes of Amazon employees at the start of 2013."32

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Jeff Bezos finally introduced testing of the Alexa into modern homes. The main thing they monitored was the use of the wake word and Alexa's when asked questions involving uncommon words

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"They ranked the best ones, asked for additional samples, and finally made a choice. Bezos signed off on it."30

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After a long screening process that took months, Jeff Bezos and GM Voices chose the supposed Nina Rolle as the voice for alexa. I say supposed becasue Amazon has never officially revealed the voice of Alexa.

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"The purchase, for around $30,000,000, was consummated in 2012 but would be kept secret for a year."29

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In 2012, Jeff Bezos baught the company know as Ivona for their text to speach softwares. This would help further develope the Alexa project.

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The picture depicts a cube with several buttons, such as the mute and off button. This drawing was created after a long meeting between Bezos and his TA.

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"Invention is in our DNA and technology is the fundamental tool we wield to evolve and improve every aspect of the experience we provide to our customers." 22

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In 2010, Jeff Bezos began to start thinking beyond the succesful online marketing business they had become. he started to think about other possibilities. This led to most of their more modern products

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"In 2008, Amazon surpassed eBay in market capitalization and was begining to be mentioned in the same breath as Google, Apple, and the new Silicon Valley upstart, Facebook." 9

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In 2008, Jeff Bezos's company got high enough of stocks and business to be deemed higher on the stock market than eBay

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"and with the AWS and the Kindle-vaulted amazon back into the graces of Wall Street." 9

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In this Year, Jeff Bezos brought the kindle to stores for purchase, with each book and the device costing only %9.99

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"Jeffrey Preston Bezos quit his high-paying job at the esteemed Wall Street hedge fund D. E. Shaw to start a seemingly modest business: an online bookstore" 5

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Jeff Bezos starts off amazon.com as an online library and bookstore. The website was created in a garage on a desk made out of two wooden doors.

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Stone, Brad. Amazon Unbound. Simon and Schuster. New York. May 2021