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In this layout I wanted to look at the hierarchy of type.

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In each of the layouts this page stays the same but the other pages differ in the layout of each section

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From my feedback I received in week 11, the lack of hierarchy, busyness of the type and the lack of grid structure being adhered to were aspects I had to reevaluate going forward. In these next sections shows different layouts I experimented with to create a better solution.

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With resolving the issue of hierarchy, to start I looked at elements that could be reduced and expanded upon within the second page. The aim of this was to give a clearer direction of what to communicate overall.

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With the first versions I didn't have a clear grid so with the next few versions establishing a grid was crucial to developing the design. I went with a 5 row x 7 column grid in Indesign as shown in the picture above.

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At the end of the song there's a repetition of the OH's in the last verse. I looked at this idea of the shouting tone towards the viewer at the end. With my idea of mood progression as seen in Development 2 I wanted to ensure the tone of the emphasized text was more aggressive and had a louder impact as each page is turned.

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In order to be able to layout the content digitally in order to understand how it would look if printed I had to trial how it would work. Initially I thought this process would be easy but with trial and error I figured it out, below shows my attempts.

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Note: The page colour has no influence to the final solution I am using different colours to differentiate the attempts made to fix issues each time I printed

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Here the pages were not in the right order

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In this print test, elements were flipped and arranged wrong. Additionally the ink smudged causing an effect that could work in my final poster but was not intended to happen.

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Here shows the first rough print of the first version of the posters booklet side of it. With this shows the learning curve I had of figuring out how the format goes for the printing to be in the correct order when fully unfolded.

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Here shows the portrait version of the second rough print. With this print it showed the flaws within my design such as hierarchy of information and the layout being backwards. This is something I needed to work on as progressed in developing the final solution

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Here I'm looking at a layout of how I it could look for the first version of the cover page if I go with the landscape version

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When I was working with the stenciled cardboard type I found two main different pressures. One which can be seen on the left to be more textured and the right being a bolder, more punchy type.

Having the left at the start of the poster with the more delicate feel compared to the right being aggressive and more splattered and chaotic could be an interesting approach.

The 'king' at the start of the song mourns his loss of power but by the end he's being more chaotic pleading for forgiveness from his ex followers. This message could possibly be portrayed in the emphasized font seen in the picture.

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With this leaflet the message of inconsistency along side of juxtaposition is important to its communication. The possibility of having the page numbers decrease size per page on the leaflet is something I am going to look at within my different layouts.

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With the booklet cover page, I remade a similar version of the stone carved look type that can be seen under week 6. I will overlay the type used in P1 Development to give a graffiti look to the cover page.

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Rough sketch Layout Page 2 PORTRAIT VERSION

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Rough sketch Layout Page 2 PORTRAIT VERSION

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This is a very rough sketch to a possible layout for the second page of the booklet. Looking at emphasis points and regular minimised font.

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With the contrasting type I needed to create my own unique alphabet, here shows the different pressures stamped with ink, variation of ink saturation to the stencils et.

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Relooking at 3D type & hand rendered type

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Relooking at 3D type & hand rendered type

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With the feedback from part 1 of this project .:ooking at how the 3D and hand rendered type can be used together to create a style that is unique to this poster. this section will explore how this can be used as an emphasis and how I will integrate this into the final poster .

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With this I looked at putting the hand rendered type with the photoshopped 3D type. It's not what I expected in terms of its outcome but it gave it an intresting look nonetheless

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I looked here at doing some more of the cardboard hand rendered type that I did at the start of the week along side of my body text. This will be seen in the next few images.

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Here I looked more into how the A2 would work in terms of each section. I wanted to give an overall rough look at how it could be laid out. The body text here is only to look at scale not necessarily the actual font I want to use . Additionally legibility would need to be improved / the flow in which it is read (hierarchy).

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Within this I looked at how I would layout the lyrics based on it being A2 paper.

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From my layout 1 I looked at where I could use additional paper to add as a layering effect to certain pages to add more positive space. This would ensure the readability would be easier where parts of the song to me sound less/more chaotic and needed more space to hint towards this idea.

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With this poster it reminded me of the experiment I did in week 5. The way the "blush" is merged into the shape is something that caught my eye when initially looking at this piece. Could be a consideration within my own?

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Here this was looks visually similar to what I was doing in the last few weeks, although the legibility of mine were less compared to Zask's version. Within this piece I like the way in which all the letter forms join each other.

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Here I like how the type has been manipulated to create shapes and motion. The contrast between the black works well.

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Here I used cardboard and ripped the layers to reveal the rigid side to it. In the next few photos shows the different ways I used the cardboard to vary the texture and the thickness of the letters to experiment whether this could be viable option to bring into the next phase of the project.

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Here I focused on overlapping the stencils print, I like here the boldness and contrast between the bright red and the dark black.

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Here I looked more into the motion of the type

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Here I looked at the weight of the type and how the texture would be minimal.

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With the red and black I also wanted to look at black and white. The texture is more obvious here this may be something I have to take into consideration if I keep on this direction of tone.

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The scan doesn't show the idea like it did in it's physical format but the I used layout paper and layered it over one of the experiments I did

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In week 6 I looked at the aspect of repetition in terms of how the oh's of the choir drown out the narrator/ Here I wanted it to look more legible than last weeks I think with this I like the use of emphasis.

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Here I went back to hand rendering as the digital type was unsuitable for this project. In this section I want to explore all possibilities before I decide on the final direction of what tone and juxtaposition of the type I want to carry into the second part of this project.

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I looked at using cardboard as a tool to write the type. I'm not sure if this is the tone I want to portray , although I like the texture, the legibility comes into question here.

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Before I decided on using hand rendered type as the theme of juxtaposition throughout the poster I wanted to see if 3D type could be a possibility. In the next few experiments I'll look at 3D type as an option to see whether it fits the theme or not. This is my first time manipulating font digitally in Photoshop so I wanted to explore this possibility more before I ruled it out.

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Although I like wave like motion  here it isn't really a unique concept. This could be considered possibly the idea of motion in my future experiments

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For my poster-leaflet I wanted to look at how the type can be manipulated with ink. I would liketo look more at this idea within my own experiments as I think that it's suitable for my underlying tone and theme.

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This is a poster about the living wage but what I like her is the way the emphasis is put on the repetition of the "blahs'" and the informative part has hierarchy with the bold type, varying sizes and the use of red.

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Here I like the chaotic and energetic nature but it's legibility is limited here. Although the tone is bold the readibility of it also important.

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In the end Oh is repeated again and again. Here i wanted to look at it's repetitiveness and how the song ends in utter chaos as the narrator is drowned out of speaking with the overpowering singing of the revolutionaries.

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"Revolutionaries wait with my head on a silver plate"

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"Revolutionaries wait with my head on a silver plate"

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With this experiment I looked at Acetate film and scratched out the letters using a scalpel. This experiment in it's physical format has a nice texture, this kind of experiment would be ideal as a layering effect on the poster itself.

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Here I looked at texture and type together using magazine cut out letters and a brown paper bag I wanted t show variation with the type to create a sense of chaos

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Here I looked at texture on the left shows ink that has een blotted with water as well as an ink paintbrush flicked on the page. On the right of the image shows a piece of acetate with ink and water again. I like the idea of the acetate with the ink and could an interesting outcome if I experimented with it more.

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Once again I used the lino ink and a rolller to variate the letter thickness and opacity within the word. Although it could have been executed better I like the overall tone of it.

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This experiment isn't my best, although I do like the crumbled look. it's just the legibility of the sentence is questionable in addition to the calligraphy being unsuitable for my overall tone of the poster.

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Using a roller and lino ink I wanted to create organic texture to contrat the thick lettering. I think this texture could be a good consideration within my development of what I visually want to see in the final poster.

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Although this isn't a poster I like the way the layering of the lettering looks. This would be interesting to try with layout paper and with the use of scale and emphasis with my own song lyrics.

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With this section I'm looking at express a tone of aggression through type. I used mediums such as water colour, ink, chinese ink etc. Some of these didn't work as well as I hoped but still gave me an indication of how I wanted to go on with the tone.