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In this scene Nike is advertised as a trendy running shoe that  provides good performance.  Forest Gump 

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Product placement-a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.

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In this movie Chevy does a great gob advertising their sports cars making them the protagonist of the movie and giving them preview of how the car looks inside and out as well as how it runs 

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In the movie I robot converse is advertised by making the MC wear them the whole movie and even shows close up of the shoes as well as had Will Smith talk about is reliable converse shoes.

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In the show Stranger things the product coke cola is often shown in the scenes and is drunken by some of the main protagonist as there preferred drink.

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In Ted the product Doritos is shown as a great snack and is often eaten in the film