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Who in an ideal world would you like to visit Pallant House Gallery?

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Who in an ideal world would you like to visit Pallant House Gallery?

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Describe them?

What would motivate and inspire them to come?

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Two groups - young people who are very city centre focused & young people who have SEND

Motivations - gallery feels relevant and reflects their interests, welcomed and that they 'belong' - (what does that mean?), unique environment and feel relaxed and it's socially acceptable to them

Independent visits in partnership with other orgs / service providers

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A carer or parent of an under 10 year old

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A carer or parent of an under 10 year old

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Motivations - feel welcomed and comfortable with experience being offered person and child, (feedback from Open Days), high levels of satisfaction when child can experience in learning and carer can experience the event, affordability and accessibility, right facilities in place, needs to be easy for adult to engage with that space, sense of 'belonging', predict what the experience would be like

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How are they being invited in? Is there enough to make them feel comfortable? Noisey hour (!), make it easy and comfortable as possible

What are motivations? Welcoming, time for themselves?

Mums with prams never come down the road to the Gallery (Capital project will enable PHG to reach this group)

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Rarely see people with disabilities accessing collections (done well through community programme) - huge audience not capturing

Creative arists / individuals - people who have an interest in or practice art / professional inspiration at PHG

Very rare to see people in the gallery drawing or sketching and practising their own creativity (about messaging and things they already have in place that are maybe not talked about consistently)

Likely to come more in weekend or evening

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People who have a real interest in seeing behind the scenes, receiving a unique experience and engaged with PHG staff and enabling them to be more engaged with the collection and exhibition - feel ownership of the gallery. How is that channeled into income generation, repeat visits and loyalty?

Who are they? Informed, might not always feel that the gallery is for them (in a formal sense), they've not been checked in, feel open and receptive to what's on, more active participation

How will PHG learn from Open Days and put that into programming? i.e. drawing activities (will be trialled summer season)

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Taking time away from their work - core middle-aged group (25-45) Millenials - people coming as individuals and maybe meeting up with someone

People would come with couples and friends and more likely to spend money on experiences

Seen PHG on IG and engage digitally in galleries

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Looking for social environment and curious - i.e. PRIDE Late event and created space for younger people to engage with each other

Motivations - seeking to broaden horizons, work life balance

Interested in lectures and courses / speed dating at gallery

Age and curiosity and need for social environment to explore

i.e. Late format would work.

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Growth:

Families (with young children)

Indie art crowd

Sussex creatives

Tourists - domestic

Stretch:

Tourists - international

Young people under 18