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Product, Price, Place, Process, People, Physical Evidence

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2) Marketing research is used when general information obtained through internal databases and/or competitive marketing intelligence is insufficient to address an organisation's specific marketing situation

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2) Marketing research is used when general information obtained through internal databases and/or competitive marketing intelligence is insufficient to address an organisation's specific marketing situation

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Is the above statement 'True' or 'False'

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3) A company marketing a simple and healthy weight loss program defines its target market as women aged 30-40, typically with children and regular disposable income. This is an example of what type of segmentation?

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3) A company marketing a simple and healthy weight loss program defines its target market as women aged 30-40, typically with children and regular disposable income. This is an example of what type of segmentation?

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Behavioral, Psychographic, Demographic, Geographic

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4) Which of the following is an external factor that affects pricing decisions?

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4) Which of the following is an external factor that affects pricing decisions?

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Overall pricing objectives, company's marketing strategy, competition, production salary

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5) In sustainable marketing, viewing marketing strategy from a consumer's point of view relates to..

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5) In sustainable marketing, viewing marketing strategy from a consumer's point of view relates to..

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Innovative marketing, sense-of-mission marketing, consumer oriented marketing, customer value marketing