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Business Name: CHIPS CHOS

Location/Address:

Universiti Malaysia Sarawak, Jalan Datuk Mohammad Musa, 94300 Kota Samarahan, Sarawak, Malaysia.

Type of Business/Ownership:

CHIPS CHOS was founded on 25th November 2024 with a total of 7 members. CHIPS CHOS is a friends-owned business or Private Limited (Pvt. Ltd) company, specializing in producing and selling poppy chips snacks. The company offers a variety of products flavours, including Original Cheese, Nestum Milk, and Spicy Cheese, all made with high-quality ingredients for a savoury and irresistible snack experience. The ingredients that are used for making the product are, 100 pieces of poppy skin that is medium size, 2 tablespoons of sweet potato flour, mixed with 3 tablespoons of water, 1 litre of cooking oil and 6 tablespoons of Sugar 2, milk powder and nestum for 20 packages of Chips Chos that consist of 300 gram per packages.

Operating Hours:

Monday to Friday: 10:00 AM – 6:00 PM

Saturday and Sunday: 8:00 AM – 6:00 PM

Public holiday: Closed

Social Media Link:

Instagram:

https://www.instagram.com/chips_chos/?igsh=azFjeGxpbTN6cmpr

Facebook: https://www.facebook.com/profile.phpid=61571255920915&mibextid=ZbWKwL

CHIPS CHOS aims to provide a unique flavours experience with its carefully crafted poppy chips snacks, catering to the growing demand for creative, local snack options.

In this business, we address and solve several customer problems:

1.     Craving for unique flavours: Customers often seek new and exciting tastes. Chips Chos snack offers a distinctive, savoury flavours profile that satisfies cravings for something different from the usual snacks.

2.     Healthy snacking options: Chips Chos snack is made from natural ingredients, offering a healthier alternative to more processed, artificial snacks. This appeals to customers who are health-conscious but still want a tasty treat.

3.     Convenience: Ready-to-eat snacks like Chips Chos snack solve the problem of needing a quick, on-the-go snack for busy lifestyles.

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Our business aims to bring fresh and exciting chips to campus and local markets. We focus on delivering affordable, high-quality snacks with bold flavors and a variety of options, perfect for busy students and young professionals.

The snack market is booming, with increasing demand for convenient and innovative products. We plan to stand out with unique flavor chips and sustainability-conscious consumers.

Our business will focus on:

Campus Sales: Selling directly at university events and student gatherings.

Online Sales: Offering quick delivery through social media and e-commerce platforms.

With a small initial investment, we aim to generate steady sales by leveraging low-cost marketing strategies like social media, sampling events, and peer-to-peer promotions. Our goal is to break even within a few weeks and expand to nearby universities and communities.

This business combines creativity, affordability, and innovation to create a snack that everyone will love.

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Nestum Milk Chips blend the creamy richness of milk with the sweetness of Nestum , offering a crunchy, unique snack experience.

Only RM 5.00

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Spicy Cheese Chips combine bold, zesty cheese flavor with a kick of heat, creating a perfect balance of creamy and spicy in every crunchy bite.

Only RM 5.00

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Original Cheese Chips deliver a rich, savory cheese flavor with a satisfying crunch, making them a timeless snack favorite.

Only RM 5.00

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Reflection on our business project which is Chips Chos, at the beginning of this business we have set an initial concept and goal to give a clear direction to our business. As long as we run this business, I can learn a lot of new knowledge related to business. For example how to manage and deal with problems faced by customers and I also learned that the importance of cooperation between each member so that this business project can be implemented well. Every challenge we face in continuing this business is in terms of finances as well as customer satisfaction. We attach great importance to every feedback from our customers. Therefore, we solve this problem by taking steps to further improve the quality of our products in order to achieve the level of customer satisfaction desired. Next, having this business project can help me improve my skills in business areas such as money management and product quality also how to handle the customer.

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Being part of the Chips CHOS team has been an incredibly rewarding experience. Our business focused on delivering unique and bold chip flavors to university students at UNIMAS, combining creativity with quality to cater to our customers' preferences. We prioritized innovative flavors that stood out in the market, ensuring they were both tasty and affordable. Maintaining the high quality of our products was a key focus, which earned us positive feedback and high levels of customer satisfaction. This journey also highlighted the importance of teamwork. Each team member played a crucial role in areas like production, sales, and marketing, ensuring our operations ran smoothly. Through effective collaboration, we successfully promoted our product using social media platforms like Facebook and Instagram. However, we faced several challenges, such as managing production consistency, balancing academic commitments with business operations, and scaling promotions to a wider audience. Despite these obstacles, we overcame them through resilience and creative problem-solving. Ultimately, the project not only taught us entrepreneurial skills but also reinforced the value of hard work, adaptability, and customer focus. The success we achieved, driven by strong team effort and innovative marketing strategies, makes me confident in the potential for future expansion.

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Reflecting on the Chips CHOS business project, I gained a deeper understanding of both the complexities and opportunities within the snack food industry. Developing a business plan like Chips CHOS presented a lot of challenges, such as in areas such as financial issues, product development, and branding. Through this process, I learned the value of understanding consumer preferences. The key to align a product development with customer demands, ensuring that flavor, texture, and packaging resonate with target audiences. Next, the project highlighted the challenges of scaling production and maintaining consistency in quality while also managing costs effectively. Overall, this project helped me develop a comprehensive understanding of the snack food industry and it reinforced the importance of creativity and adaptability.

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1. Key Partners

These are the external organizations or individuals that the business collaborates with to operate effectively:

Suppliers: Provide the raw materials or products needed for the business.

Supermarkets: May act as distribution points or sources for products.

2. Key Activities

These are the critical actions required to deliver the value proposition:

Marketing: Efforts to promote the business and reach the target audience.

Free Delivering Orders: Offering free delivery to customers to add convenience and value.

3. Value Proposition

This defines what makes the product or service unique and valuable to customers:

Quality of Product: Ensuring high standards to satisfy customer expectations.

Variety of Flavors: Offering diverse options to appeal to different tastes.

Affordable: Competitive pricing to attract cost-conscious customers.

4. Customer Relationships

How the business interacts with its customers to build trust and loyalty:

Promotion: Using strategies like discounts or special offers to attract customers.

Social Media Engagement: Actively communicating with customers on social platforms to maintain relationships.

5. Customer Segments

The groups of people the business aims to serve:

Students of UNIMAS: A specific target group likely due to their proximity or shared interests.

Social Media Followers: People connected to the business through online platforms.

6. Key Resources

The essential assets needed to run the business:

Packaging: Materials for presenting and protecting the product.

Product: The main offering sold to customers.

Customer: A valuable resource in terms of loyalty and advocacy.

7. Channels

The means through which the product or service reaches the customer:

Social Media: Platforms like Instagram, Facebook, or others used for promotion and sales.

WhatsApp: For direct communication and order processing.

Telegram: Another communication tool to connect with customers.

8. Cost Structure

The major costs associated with running the business:

Packaging Cost: Expenses for materials and design of packaging.

Product Cost: The cost of manufacturing or procuring the product.

9. Revenue Streams

How the business earns money:

Preorder: Customers placing orders in advance.

Payment Methods: Accepting cash and QR payments for flexibility.

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Through reflection about our bussines it’s the CHIPS CHOS, I’ve learned the importance of adaptability, resilience, and creativity in overcoming challenges, balancing quality and convenience, and continuously improving based on customer feedback, while gaining a deeper appreciation for hard work, problem-solving, and staying true to my vision. This experience has also taught me the value of innovation in meeting consumer demands, the need for constant learning in business, and the power of customer satisfaction in driving long-term success, all of which will guide me as I continue to grow and expand CHIPS CHOS.

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Facebook Page

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Reflection on the Chip chos business project is first of all, I am very grateful for being given the opportunity to learn the basics of business and also to sell products myself, being in this team I got a variety of new experiences that are very challenging and also interesting. I learned a lot about understanding that the customer's view of our sales is very important to developing a product. the main key for our business is the taste, the way of manufacturing and also the customer.Finally ,I hope it can give me a very useful lesson for me to start a business in the future

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In Chip's Chos business we have 7 members in a group work together in term to make this business assigment MPU 3222 suceed. In this group we have a leader, the leader is Audriey Amanda. She is the one responsible for guiding and managing team to achieve the goals of business. Second is Hildathul Humaira , hilda responsible for financial report sale and product stocks. Third is Siti Noor Robayah, Siti responsible for packaging and prepared the products. Fourth is Gracy Kelly, Gracy responsible for promoting product on social media and COD to Kenanga. Fifth is Norita Nona, Norita task is to cod to dahlia and allamanda. She also promoting product on social media. Sixth is Angel Jeba Malar, Angel task is to handle posting promoting on instagram and make a dilivery to Kenanga. Last group member is Adriana Dau, her task is dilivery product to allamanda.

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As the group's financial manager, her role is to handle tasks such as calculating profits, managing outgoing and incoming expenses and ensuring accurate financial records and no less than the target we have set. She also ensures that the business income at Go E-Commerce is entered accurately and according to the money available. She also calculates all expenses throughout the business, keeps receipts and ensures that all members pay money carefully. In addition, my job is also to buy sales items, cook, packaging food ,promote the product and selling the food to our customers.

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SITI NOOR ROBAYAH BINTI SUFFIAN (106376)

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In this business project, My responsibility is to get the product ready for sale by checking its quality and packaging, and then promoting it on Facebook. This involves creating engaging posts and ads to reach potential customers, as well as tracking their performance and making improvements as needed. Other than that, my job also buy the ingredients needed to make our chips and I also fry the chips. My main task is to ensure the product is prepared and effectively promoted on Facebook.

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Copywriting Post-Hardsell

1. Attention: Limited-Time Offer: Buy 2 Free 1

- Use bold headlines or emojis to grab attention.

2. Interest: Double the fun with bold flavors!

- Highlight the deal and appeal to the audience's need for value.

3. Desire: Don’t miss out on this deal!

- Create an emotional connection or urgency.

4. Conviction: Trusted by hundreds of students!

- Build trust or address concerns.

5. Action: Order now!

- Provide a clear and simple call to action.

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SITI NOOR ROBAYAH BINTI SUFFIAN (106376)

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SITI NOOR ROBAYAH BINTI SUFFIAN (106376)

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2024 Financial Records

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2025 Financial Records

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Copywriting Post-Softsell

1. Attention: Snack Boldly, Live Fully!

- Use a relatable or inspiring headline to catch attention.

2. Interest: Take a break with bold, unique flavors

- Share a relatable story or situation.

3. Desire: Perfect for sharing with friends or relaxing

- Appeal to aspirations or lifestyle.

4. Conviction: Eco-friendly and loved by students!

- Use testimonials or benefits to build trust.

5. Action: DM us to grab yours today!

- Provide a gentle yet clear call-to-action.

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In this business project, I am responsible for making and designing the business poster to promote our product and post it on social media. I am also responsible to deliver our customer order to College Kenanga and College Bunga Raya. Besides that, I take customer orders and their feedback to make sure our product quality is always the best.

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My role in this group are becoming a group leader. Being a group leader is not easy because I need to make sure our business run smoothly, make sure my group member do their responsibilities so that no misscommunication in our assignment group and make sure my team give a good cooperation during business. My task is not only being group leader I also contribute in prepare, packing, dilivery the product.

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Teaser (Video)

a) Purpose

1. Build Anticipation:

The phrase “COMING SOON...” creates curiosity, prompting the audience to stay tuned for more updates.

2. Grab Attention:

The bright, contrasting colors (purple and yellow) ensure the post stands out on social media feeds.

3. Create Buzz:

By not revealing too much, the teaser encourages people to speculate and discuss the upcoming product.

4. Promote Brand Awareness:

The mention of Chip Chos along with a bold and minimalistic design helps the audience associate the teaser with the brand.

b) Techniques

1. Keep it Short and Concise

Length: 15–30 seconds to maintain attention span.

Focus on quick, visually appealing shots without overwhelming viewers with too much information.

2. Create Suspense

Hide key details of the product, such as packaging or full flavors, to spark curiosity.

Example: Show only blurred visuals, shadows, or close-ups of chips being seasoned or packaged

3. Incorporate Engaging Music and Sound Effects

Use upbeat or dramatic music to create an emotional connection.

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In our business project, I am assigned to promote the chips we sell on social media platforms such as Facebook, Instagram, and WhatsApp. I am also responsible for delivering the chips purchased to customers at Allamanda College. Additionally, my task includes explaining all the key points in our Business Model Canvas.

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Instagram Page

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Campaign Post

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Copywriting Post-Hardsell

1. Attention: Limited-Time Offer: Buy 2 Free 1

- Use bold headlines or emojis to grab attention.

2. Interest: Double the fun with bold flavors!

- Highlight the deal and appeal to the audience's need for value.

3. Desire: Don’t miss out on this deal!

- Create an emotional connection or urgency.

4. Conviction: Trusted by hundreds of students!

- Build trust or address concerns.

5. Action: Order now!

- Provide a clear and simple call to action.

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Copywriting Post-Softsell

1. Attention: Snack Boldly, Live Fully!

- Use a relatable or inspiring headline to catch attention.

2. Interest: Take a break with bold, unique flavors

- Share a relatable story or situation.

3. Desire: Perfect for sharing with friends or relaxing

- Appeal to aspirations or lifestyle.

4. Conviction: Eco-friendly and loved by students!

- Use testimonials or benefits to build trust.

5. Action: DM us to grab yours today!

- Provide a gentle yet clear call-to-action.

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Teaser (Video)

a. Purpose

1. Build Anticipation:

The phrase “COMING SOON...” creates curiosity, prompting the audience to stay tuned for more updates.

2. Grab Attention:

The bright, contrasting colors (purple and yellow) ensure the post stands out on social media feeds.

3. Create Buzz:

By not revealing too much, the teaser encourages people to speculate and discuss the upcoming product.

4. Promote Brand Awareness:

The mention of Chip Chos along with a bold and minimalistic design helps the audience associate the teaser with the brand.

b. Techniques

1. Keep it Short and Concise

Length: 15–30 seconds to maintain attention span.

Focus on quick, visually appealing shots without overwhelming viewers with too much information.

2. Create Suspense

Hide key details of the product, such as packaging or full flavors, to spark curiosity.

Example: Show only blurred visuals, shadows, or close-ups of chips being seasoned or packaged

3. Incorporate Engaging Music and Sound Effects

Use upbeat or dramatic music to create an emotional connection.

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Customer Review

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Customer Review 1

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Customer Review 2

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Customer Review 3

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My role in this project is promoting the chips that we are selling in social media platforms. For example, I promoted the chips in WhatsApp, Facebook and Instagram to attract our customer which is college students. Other than that, I also delivered the chips to the customer that are from Allamanda and Dahlia colleges.

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Chip's Chos Poster

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This project has taught me on how to face challenges and looking for a growth especially on seeking for an opportunity at the same time. It's not just about selling the products but also thinking about solving a problem creatively and take every calculated risks. I've also learned about the importance of networking and adaptability which are very useful both in this project and personal life. In conclusion, this project has encouraged me to step out of my comfort zone and approach certain situations with a creative solutions.

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In this group project, I'm responsible to create Instagram Business account, posters, finding customers and promote our product in that account. I also deliver our product to the customers those who staying at Kenanga. Additionally, I also take note of customer satisfaction regarding our products.

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ANGEL JEBA MALAR A/P THAMIL MURUGAN (103341)

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Angel Jeba Malar A/P Thamil Murugan (103341)

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DECEMBER 2024

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JANUARY 2025

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ASSIGNMENT BUSINESS PITCHING

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Reflecting on entrepreneurship Chip's Chos reveals significant insights into personal and collaborative growth. Reflective Cycle, students can evaluate their experiences, enhancing self-awareness and critical thinking skills. I think this entrepreneurship need collaboration to working in diverse teams enhances understanding of different business models and strengthens interpersonal skills, vital for future entrepreneurial endeavors. Such reflections not only highlight individual growth but also the importance of collective learning in entrepreneurship. Overall, with greater entrepreneurial aspirations and success, as it encourages proactive decision-making and resilience in facing challenges