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Black Friday is the busiest shopping day of the year. Most stores have huge discounts and sales on this day. Many wonder how Black Friday shapes buying behavior, creates demand, and impacts consumer decision-making. This presentation will explore how Black Friday advertisements create emotional appeal and influence consumer behavior.

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This presentation analyzes the Black Friday advertising strategies by using three important components: message, target audience, and channels. Through different advertisements and case study analysis, this presentation will show how Black Friday creates a sense of urgency and scarcity, making customers make emotional and rational decisions.

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The theoretical basis of Black Friday analysis relies on persuasion theory including emotional appeal, scarcity tactics, and social proof. This presentation will focus on how these approaches influence consumer behavior, create impulse purchases and a sense of urgency.

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This ad emphasizes urgency and scarcity, using "Limited Time Only" and "Last Chance" to make the customer buy the item sooner rather than later.

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This Amazon ad highlights early access to deals, creating a Black Friday Week instead of just the one day. Customers can shop the "up to 40% off" deal the entire week, which is more appealing.

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ABC warehouse's ad uses the neon font to create a sense of excitement around the "best deals of the year"

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This Target ad highlights limited stock and deals to save money using "while quantities last"

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This ad leverages large discounts and the idea of "everything must go" to create a sense of urgency

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This Apple/Target add makes the "FREE" text bold and red to appeal to the customers and the $0 down bold as well. It makes the customer think that they may get the phone for free, when really they are going to have to pay for the phone monthly, but will get a free gift card