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1. Recipe Development.

2. Production by setting up a home kitchen and requiring the high-quality ingredients needed for the cookies.

3. Sustainability initiatives.

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Our relationship with the customer will be built on trust, quality, and engagement. We’ll create a personalized experience by offering exceptional customer service, responding to inquiries quickly, and providing useful sleep tips alongside our products. Through loyalty programs, discounts, and interactive content, we’ll keep customers engaged and encourage long-term relationships with Knock Out.

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1) Kitchen & Equipment: A baking space with ovens, mixers, and tools.

2) Ingredients: Melatonin, flour, sugar, and other cookie essentials.

3) Packaging: Sustainable, branded materials for wrapping and boxes.

4) Marketing Tools: A logo, website, and social media presence.

5) Distribution: Partnerships with local stores or shipping systems.

6) Funding: Money for ingredients, equipment, and promotions.

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Knock-out Cookies will cost about $0.65 each to produce, including ingredients, packaging, and overhead. They can be sold for $2.50 per cookie or $12 for a pack of six, offering a profit margin of 67-74%. This pricing is affordable for sleep-deprived students while ensuring the business remains profitable, with room to reduce costs as production scales.

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For promoting Knock Out, we’ll focus on social media platforms like Instagram and TikTok to create buzz with fun posts and sleep-related content. We’ll partner with local cafés or university events to sample our cookies and reach our target audience directly. We’ll also encourage word of mouth by offering discounts for referrals and featuring customer reviews on our social media.

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Our target market will primarily consist of insomniac and sleep-deprived students, particularly those in high school and university, who are looking for natural, convenient solutions to improve their sleep. We will also appeal to young adults who are stressed, overworked, or have irregular sleep patterns. Additionally, people interested in wellness and natural sleep aids will be a key segment for Knock Out.

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1) Sleep and wellness experts

2) Education institutions

3) Local Cafes and stores

4) Ingredient suppliers

5) Local Bakers

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Knock Out specializes in Melotin Cookies, a delicious and innovative snack infused with melatonin to help insomniacs and sleep-deprived students relax and fall asleep naturally. These cookies combine the soothing benefits of melatonin with comforting flavors, offering a tasty and convenient alternative to traditional sleep aids. By addressing the common struggle of sleeplessness in a fun and approachable way, Knock Out provides a solution that feels more like a treat than a chore. With the perfect blend of science and sweetness, our cookies help you "knock out" exhaustion and wake up refreshed.