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ORGANIZATION. In its organization system, Nike divides work into tasks, grouping them into different operational units. It is a vertical organization chart, in which the positions of greater authority are found at the top of it.

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Nike launched the first innovation in its products in 1979, introducing pad technology in footwear. With this technology, sports shoes have air-filled plastic membranes that provide more comfort to the athlete during training.

Nike differentiates itself from its competitors by promoting ideas of individualism and personal empowerment.

Nike focuses its promotional strategies mainly on social networks, trying to connect on a personal level with its users.

Nike focuses its promotional strategies mainly on social networks, trying to connect on a personal level with its users.

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Nike running shoes are the footwear that offers the most support of the entire brand, which means that it is not only ideal for adding kilometers on tracks and trails, but it is also perfect to wear in the office (or, at least, walk to it). For the same reason, Jesse Olsen, manager of Nike Running's Expert Product Line, has shared a list with some of the styles that will make your working day more bearable.

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1. Consumer loyalty

2. The company included multiple sets of age, gender and financial status

3. Nike also customizes its campaigns

4. Nike creates subsegments depending on needs, demographics, priorities, shared interests and psychographic and behavioral criteria.

5. The company also classifies its products from men, women and children.