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Data collection/processing

E.g. Microsoft Planetary Computer for sustainability research

Content generation / text production

e.g. Webranking for A.I. in internal/external communication in text production, visuals, streamlining.

Optimization / increased effectiveness / accessibility

e.g. Danica Pension, "varme hænder"

e.g. Google, translate, lens, green routes. = assecibility

HCM - Smart manufacturing, automatization.

To good to go - reduce food waste

Human centered A.I / Industry 5.0 scenario (A.I )

e.g. A.I as tool, collaborative comunication

Customer service/support

Danica Pension

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Microsoft planetary computer: oriented toward science and research - A large data bank.

https://planetarycomputer.microsoft.com/?activetab=pivot1:primaryr6

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Supporting sustainability decision-making with the power of the cloud

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Google lens

Google translate

Google maps - green routes

Flood warnings

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In corporate communication AI can be used to free up time for workers - Efficiency. Communication professionals can get more tasks done, enables communicators to focus more on strategy and less on the mechanics of content production (Freja Nilsson, Project manager)

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Flexible in communication

quick responses

ESG data collection, support a research process https://www.linkedin.com/pulse/putting-ai-work-your-sustainability-communications-nicole-loher/

Creation of ESG report - the data collection process and data leveraging

Content creation

Imaginary picture scenarios (example)

https://www.unsdsn-ne.org/en/news/ai-and-sustainability

Formulating strategies and providing alternative options for “human-made” initiatives

https://www.comprend.com/news-and-insights/insights/2024/ai-in-corporate-communications-current-uses-and-future-roles/

Optimize emission and logistics

https://www.unsdsn-ne.org/en/news/ai-and-sustainability

Performance data analytics

https://www.comprend.com/cases/creating-an-effective-social-media-strategy-with-ai-driven-insights/

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1. Danica Pension, “varme hænder” → digital personel, human staff working with digital colleagues, internal communication related, will use AI in relation to customer interaction in the future.

AI freeing up time for humans

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A.I driven innovations to recommend discount strategies based on weather conditions, seasonal variations, regional preferences → tool to reduce food waste.

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1. Freja Nilson Webranking

1. AI can be used to free up time, therefore create efficiency

2. Can be used for both internal/external communication

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AI can be used to free up time for workers - Efficiency. Communication professionals can get more tasks done, enables communicators to focus more on strategy and less on the mechanics of content production

Using it and using it responsibly can drive technological development: New innovations for sustainable future.

When using AI, if a bias is discovered it can be improved: Leads us to Human centered AI: that is ethical, sustainable and trustworthy

driver of innovation: reshape traditional production into more data-driven (industry 5.0 scenario)

More collaborative communication when using an AI that is continuously fed new and ‘unlimited’ data

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The article highlights how AI can be used to optimize data collection and create ESG reports — Ultimately, AI and technology can be good for sustainable communication with guardrails in place.

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Putting AI to Work for your Sustainability Communications

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To say AI has taken the world by storm this year would be an understatement. I’ve been closely following how AI may impact sustainability/ESG and communications and have even tested a few of the AI tools within my own workflows.

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Human-centered smart manufacturing (HSM) fully exploits human flexibility, machine precision, and next generation computing technologies to build an ultra-intelligent, sustainable and resilient production system.