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I've chosen to look into one of the most viral events in history which is called the "9/11 attacks", in which planes crashed into the World Trade Centre towers in New York City. To provide a reliable and debatable analyses, I chose two popular news outlets, BBC News and Fox News, both of which offer unique perspectives on the tragic event. While BBC News on this outlet is suggesting the possibilities of the attacks being an inside job planned by the United States, Fox News presents the generally accepted story that the attacks were carried out by the Islamist jihadist organization al-Qaeda. By comparing and contrasting the coverage of these two sources

There are some visible differences between the vocabulary used by Fox News and BBC News when discussing the 9/11 attacks. For example, while BBC publishes about the possibility that the attacks were a result of an inside job, BBC News constantly defines this viewpoint as a conspiracy theory to avoid confirming it as a true event but only to speak on the behalf of rumours. And Fox news is acting as one of many news outlet repeating the same standard approved story of 911 blaming the terrorists.
Regarding the photos that go with their stories about the 9/11 attacks, Fox News and BBC News take different approaches. In the case of BBC News they choose to feature a photo of Matt Campbell who was the prominent advocate for a new investigation into the events of 9/11. This selection kinda meant some of the emphasis on people who don't agree with the government story and look for different reasons why the attacks happened, by which BBC still tried to ignore the rumors. But Fox News chooses a regular nighttime photo of the New York City skyline that kind of reminds of the tragic event.

When it comes to the sources they use for their coverage of the 9/11 attacks, BBC News is drawing from a range of sources, such as eyewitness reports and some unapproved rumours. Fox News typically concentrates on remembering the victims of the attacks by giving an explanation of what happened, without going too far into different hypotheses or sources.

when it comes to target audience, BBC was publishing this media outline for the the people who are having doubt and interest looking for this conspiracy theory, while fox news as the title suggested they were making simple anniversary post in 2018 remembering the victims and the event

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Two decades have passed since September 11, 2001, when a group of al Qaeda terrorists hijacked and crashed four planes, but the 9/11 attacks will never be forgotten.

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On 11 September 2001, four passenger planes were hijacked by radical Islamist terrorists - almost 3,000 people were killed as the aircraft were flown into the World Trade Centre, the Pentagon and a Pennsylvania field. Just hours after the collapse of New York's Twin Towers, a conspiracy theory surfaced online which persists more than 16 years later.

"Is it just me?" an internet user named David Rostcheck wrote, "or did anyone else recognise that it wasn't the airplane impacts that blew up the World Trade Centre?

"I hope other people are actually catching this, but I haven't seen anyone say it yet, so I guess I will. There's no doubt that the planes hit the building and did a lot of damage. But look at the footage - those buildings were demolished," he continued. "To demolish a building, you don't need all that much explosive but it needs to be placed in the correct places... Someone had to have a lot of access to all of both towers and a lot of time to do this. This is pretty grim. The really dire part is - what were the planes for?"

Subsequent investigations made it clear that the tower structures were weakened by the inferno from the planes and felled by the weight of collapsing floors. However even now some people refuse to believe this version of events.

'Something's happened in New York'

On the day of the attacks, Matt Campbell was on holiday in Lanzarote with his wife and two young daughters. He followed the news on television in a state of shock. His brother Geoff, it transpired over the next few agonising hours, was in the World Trade Centre.

"My mother had just flown out the day before to join us for a week," he remembers.

"I recall being on the beach and I think my wife had gone up to one of the restaurants to get some food. She came down saying 'I think something's happened in New York.'

"A few calls here and there and we managed to establish that Geoff was in the North Tower. No-one had heard from him."

Geoff had moved to Manhattan a couple of years earlier. He'd recently got engaged and worked for the Reuters news agency in Midtown. He was on the 106th floor of the North Tower for a conference.

"We immediately thought the worst," says Matt.

"Over the next few days we tried to keep our hopes up. We were stranded - no flights were leaving. All we had was a kind of hazy picture on the hotel's cable TV. The news clips were being repeated showing the plane going into tower two."

More on online conspiracy theories

The family got a flight back to the UK after a couple of days and then got onto a flight to New York.

"We went there still clinging to hope that perhaps he had been injured and was unconscious. But we called round a few hospitals and it became clear that there were very few people who were actually injured," Matt says.

Geoff was dead. He was 31. An inquest into his death would not conclude until 2013, though fragments of his shoulder blade were identified among rubble from the World Trade Centre in 2002.

By that point, Matt was beginning to question the official account of what happened. He doesn't subscribe to any one particular conspiracy theory - and online, there are many to choose from - but he's convinced that there is a cover-up which is preventing him from getting answers about his brother's death.

"It probably started at the end of October in 2001," he says. "The more I started to look at stuff over the years, the more things didn't add up."

Matt says he has submitted freedom of information requests to the FBI and other bodies which investigated 9/11.

"It's frustrating. Sometimes they say they're protected from disclosure because they could reasonably be expected to interfere with enforcement proceedings.

"We are 16 years on now. I can't even get basic evidence from the authorities."

'Perfectly natural'

He wasn't alone in asking questions. A 2016 study from Chapman University in California, found more than half of Americans believe the government is concealing information about the 9/11 attacks. Sections of the official US government report were redacted for years - and some information is still missing.

However that doesn't mean there's any evidence for the more outlandish online conspiracy theories about the attacks. Some claim the US government was complicit - that officials deliberately let the attacks happen or were even involved in the planning. Experts say part of the reason for the persistence of such conspiracy theories is the dissonance that results when people hear that a relatively small group of men using low-tech weapons caused such cataclysmic carnage.

"It's perfectly natural when something important happens people want to have an explanation," says Professor Karen Douglas, a social psychologist at the University of Kent.

"Often, the official explanation appears quite mundane to people and not particularly satisfying.

"Conspiracy theories often emerge as a result of this need for an explanation that's proportional to the event itself."

And the reinforcing nature of the online world means that the theories have hung around for a decade and a half.

"Information doesn't necessarily spread indiscriminately the way people think it does on the internet and social media. People tend to share it with people who kind of think the same way as they do about these issues in the first place," she says.

The theories have been propelled by several books and films. David Ray Griffin, a professor of religious philosophy and theology, accused the US government of complicity in the attack in his 2004 book The New Pearl Harbour.

The first instalment in filmmaker Dylan Avery's Loose Change series was released in 2005. Vanity Fair suggested the films, which presented many of the most popular 9/11 conspiracy theories, "might be the first internet blockbuster". Millions watched them, sharing the footage on bootleg DVDs, Google Video and internet forums. It was so widely available, a digital copy was even later found in Osama Bin Laden's compound.

In 2006, a California architect called Richard Gage founded Architects and Engineers for 9/11 Truth (AE911 Truth) - a group of engineering and architecture professionals who questioned the official version of events.

BBC report

The confusion and chaos of 11 September 2001 has also helped the conspiracies find an audience. To take one notable example, a third tower collapsed in Manhattan on 9/11 - WTC7.

This tower has become a key focus for people who question the official account of what happened. A 47-storey building about 100 metres from the twin towers, WTC7 was never struck by an airplane. Two planes plus three towers has equalled plenty of questions - questions compounded by the BBC's own reporting of the collapse of WTC7. In the frenetic, confusing aftermath of the terror attacks, the BBC reported that WTC7 had collapsed twenty minutes before the building actually came down.

In 2007, the BBC's The Editors blog addressed the reports and traced how an on-air comment about an imminent collapse turned into reporting about the building actually falling - shortly before WTC7 did indeed fall.

Any apparent discrepancy was cleared up by a 2008 report by the National Institute of Standards and Technology (NIST) which found that WTC7 collapsed after fires on multiple floors "caused a critical support column to fail, initiating a fire-induced progressive collapse that brought the building down".

But that did not change the minds of the conspiracy theorists.

AE911 Truth board member Roland Angle alleges there are significant errors in the NIST report. His organisation has raised hundreds of thousands of dollars to fund additional research at the University of Alaska Fairbanks. The conclusions of that study will be published in 2018.

"We're trying to clear up the reputation of our own profession," Roland tells me. "We can say what didn't happen that day, no matter what the government report says.

"We think there's a serious issue here."

Matt Campbell's also still looking for answers. In 2016, he flew to Guantanamo to attend a pre-trial hearing of Khalid Sheikh Mohammed, the man described by the 9/11 Commission Report as the "principal architect of the 9/11 terror attacks".

He called the trial "a bit of a farce" but said: "It's the closest I'm ever going to get to a trial into the murder of my brother.

"There were four other families there. I know one of the ladies there had signed a reinvestigate 9/11 petition back in 2003 or 2004. The other family members, from what I could gather, were pretty much in line with the official narrative.

"But I already expect this. My own experience in England, with family members, is that some people have got past wanting to know what happened. They're still dealing with the never-ending effects of losing a loved-one."

Those white lines in the sky trailing behind jet planes are puffy plumes of water vapour. But online, some have twisted them into evidence of a secret plot to control weather or poison the environment. Why are wild theories about contrails and other phenomena so persistent on social media? READ MORE

You can follow BBC Trending on Twitter @BBCtrending, and find us on Facebook. All our stories are at bbc.com/trending.

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The people who think 9/11 may have been an 'inside job'

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On 11 September 2001, four passenger planes were hijacked by radical Islamist terrorists - almost 3,000 people were killed as the aircraft were flown into the World Trade Centre, the Pentagon and a Pennsylvania field. Just hours after the collapse of New York's Twin Towers, a conspiracy theory surfaced online which persists more than 16 years later.