# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
How should the host segments look and sound like?

# data[].attributes.subject
How should the host segments look and sound like?

# data[].attributes.headline
What do the locations and characters look like?

# data[].attributes.subject
What do the locations and characters look like?

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.headline
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.subject
What post-production effects do you like? Find some video clips, audio or stills. 

# data[].attributes.body
Do you have to apology, for being yourself?

# data[].attributes.headline
adr can be anything like what ever you can do.

# data[].attributes.subject
adr can be anything like what ever you can do.

# data[].attributes.body
Animation

# data[].attributes.headline
The timing of animation during post-production

# data[].attributes.subject
The timing of animation during post-production

# data[].attributes.headline
watch how they dub the shows called making the dub attack on titan.

# data[].attributes.subject
watch how they dub the shows called making the dub attack on titan.

# data[].attributes.attachment_link.title
Attack on Titan Episode Extra 01 - The Making of Attack on Titan [HD]

# data[].attributes.body
is the movie i made in 2019

# data[].attributes.headline
Sound situates the scene. It invites the viewer to explore the cinematic world through sound.

# data[].attributes.subject
Sound situates the scene. It invites the viewer to explore the cinematic world through sound.

# data[].attributes.attachment_link.title
DARK NOISE • 10H Dark Ambient Textural Music

# data[].attributes.headline
How films are dubbed in languages outside their native country (using this trailer of Toy Story 3 as an example)

# data[].attributes.subject
How films are dubbed in languages outside their native country (using this trailer of Toy Story 3 as an example)

# data[].attributes.attachment_link.title
Toy Story 3 Teaser Trailer: Multilanguage

# data[].attributes.headline
How the use of color and certain cuts can create a funny joke in a video

# data[].attributes.subject
How the use of color and certain cuts can create a funny joke in a video

# data[].attributes.body
Editing more specifically making sure the audio is syncing with the visual

# data[].attributes.attachment_link.title
Scott Pilgrim: Make Your Transitions Count

# data[].attributes.body
creature in the is a stop motion i did last on my school galileo

# data[].attributes.attachment_link.title
EPIC Dragon Ball Z Aura in After Effects

# data[].attributes.headline
Finding the best software to start editing your project.

# data[].attributes.subject
Finding the best software to start editing your project.

# data[].attributes.headline
David Lynch's Eraserhead is an example of post production to create a horror experience like no other

# data[].attributes.subject
David Lynch's Eraserhead is an example of post production to create a horror experience like no other

# data[].attributes.headline
Color correction to fit a certain scene of a movie or TV show

# data[].attributes.subject
Color correction to fit a certain scene of a movie or TV show

# data[].attributes.headline
bang zoom has been there since 1994 and they also do anime dubbing for years.

# data[].attributes.subject
bang zoom has been there since 1994 and they also do anime dubbing for years.

# data[].attributes.body
Looking for music that will benefit the scenes

# data[].attributes.body
Put it in 2:38

# data[].attributes.attachment_link.title
Harley's Great Escape Scene | 4K UHD |  The Suicide Squad(2021)

# data[].attributes.body
is the movie a made in 2020 is a cartoon movies

# data[].attributes.attachment_link.title
The Melancholy of Haruhi Suzumiya Opening 2 - Super Driver [Karaoke/Lyrics/Subbed]

# data[].attributes.headline
Compositing your own backgrounds and effects in a film.

# data[].attributes.subject
Compositing your own backgrounds and effects in a film.

# data[].attributes.headline
How the editing process has been structured to create a great film or an okay feature

# data[].attributes.subject
How the editing process has been structured to create a great film or an okay feature

# data[].attributes.headline
you can see the way how they do alot of editon when they are dubbing.

# data[].attributes.subject
you can see the way how they do alot of editon when they are dubbing.

# data[].attributes.headline
How the use of black and white during editing can create something dramatic. Even in the world of films that are in color.

# data[].attributes.subject
How the use of black and white during editing can create something dramatic. Even in the world of films that are in color.

# data[].attributes.body
creating thumbnails for videos

# data[].attributes.headline
How music when edited in, can create something more dramatic than before.

# data[].attributes.subject
How music when edited in, can create something more dramatic than before.

# data[].attributes.attachment_link.title
Thor Lightning Effects (After Effects Tutorial)

# data[].attributes.body
#InTheSpiderVerse

# data[].attributes.attachment_link.title
All Spider-Man Swinging Scenes In Spider-Man: Into The Spider-Verse 4K UHD (Blue-Ray)

# data[].attributes.headline
there's the adventures in voice acting show on dvd.

# data[].attributes.subject
there's the adventures in voice acting show on dvd.

# data[].attributes.headline
Post production is a type of production from tweets cartoon, comic. I like taking video clips, audio clips. Cartoon image. I like using adobe after effects.

# data[].attributes.subject
Post production is a type of production from tweets cartoon, comic. I like taking video clips, audio clips. Cartoon image. I like using adobe after effects.

# data[].attributes.headline
Another example of an American movie dubbed in another language instead of English.

# data[].attributes.subject
Another example of an American movie dubbed in another language instead of English.

# data[].attributes.attachment_link.title
Disney+ | Luca - Trailer Ufficiale in Streaming dal 18 Giugno

# data[].attributes.attachment_link.title
This Is How We Do Puppetry On a Green Screen! #behindthescenes #puppet #greenscreen

# data[].attributes.headline
Costume and Make-up design can make your character look realistic.

# data[].attributes.subject
Costume and Make-up design can make your character look realistic.

# data[].attributes.attachment_link.title
How The Sound Effects In 'A Quiet Place' Were Made | Movies Insider

# data[].attributes.headline
I like compositing for images and videos like clips or image sequences.

# data[].attributes.subject
I like compositing for images and videos like clips or image sequences.

# data[].attributes.attachment_link.title
Color Theory and Wes Anderson's Style — Sad Characters in a Colorful World

# data[].attributes.headline
i only found the part 2 no sign of part 1 but it's ok.

# data[].attributes.subject
i only found the part 2 no sign of part 1 but it's ok.

# data[].attributes.attachment_link.title
How A SimulDub Is Made Pt 2 – Microsoft Movies Anime Month 2018

# data[].attributes.attachment_link.title
Retro Film Look Effect Tutorial | Premiere Pro and After Effects

# data[].attributes.body
Color correcting and shading in films

# data[].attributes.body
You like her when she’s Green

# data[].attributes.attachment_link.title
She-Hulk: Attorney at Law | Episode 1 Ending Scene | She-Hulk vs Titania

# data[].attributes.attachment_link.title
Pokémon - Victreebel tries to bite James Rocket

# data[].attributes.body
syncing audio with the viusuals

# data[].attributes.headline
nyav post has also done dubbing as well to make money.

# data[].attributes.subject
nyav post has also done dubbing as well to make money.

# data[].attributes.headline
How people create subtitles for either other countries or the enjoyment of the deaf and the hearing impaired.

# data[].attributes.subject
How people create subtitles for either other countries or the enjoyment of the deaf and the hearing impaired.

# data[].attributes.attachment_link.title
How to create Subtitles - Easy way! (srt files)

# data[].attributes.body
theres halloween special

# data[].attributes.attachment_link.title
Production Club Halloween Gala Special 2021

# data[].attributes.attachment_link.title
Teaser Trailer | Toy Story 2 | Disney•Pixar

# data[].attributes.headline
How end credits can create something unique during the creation of credits

# data[].attributes.subject
How end credits can create something unique during the creation of credits

# data[].attributes.attachment_link.title
Sonic The Hedgehog 2 (2022) - Ending Credits | 4K

# data[].attributes.body
Our pets make too much SACRIFICES😭😢😣🥺

# data[].attributes.attachment_link.title
Mars Attacks! - Assassinating the president (thank you, Mitch)

# data[].attributes.body
compositing scenes

# data[].attributes.attachment_link.title
Behind The scenes - After Effects compositing

# data[].attributes.headline
Studios can edit their logos to fit the tone or theme of a movie.

# data[].attributes.subject
Studios can edit their logos to fit the tone or theme of a movie.

# data[].attributes.attachment_link.readable_text
What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced.
You've just wrapped up with a brand designer (or purchased a pre-made brand design) and you receive a file of your brand artwork. Inside you find not only your main logo but quite a few other options as well. It can be a little overwhelming, not to mention confusing - why so many and what on earth do you do with them all?

The short answer?

Because every business has different needs and applications for their logo. Rather than sacrifice the quality and legibility of their primary logo, business owners can pull up the correct logo variation and make sure they look professional in all circumstances.

Continue reading on for the long answer - not only are we diving in to what a logo variation is but also how to actually use the variations in your visual marketing.

And in case you'd rather watch instead of read, check out the video below!

So what is a logo variation?

It's a modified version of your primary logo that gives it the ability to be utilized in a variety of different applications.

Why are logo variations important?

As your business grows, your logo will be used in more than one place. Sure, when you're just getting started all you need is something up on your website and maybe a business card. But fast forward a few months or years and you start branching out. Now you're showing up on social media, and want your logo on products and printed marketing collateral and presentations. While your primary logo will probably get you by, adding in logo variations allows you to fill in the blanks where your primary may not be the best fit.

In a nut shell, logo variations allow you to put your best visual foot forward, look professional and maintain brand consistency.

Now, let's dive into the different types and use-cases.

The primary logo

The primary logo is your main logo - the main identifier of your brand.

How to use it: When in doubt, use the primary logo. Because it's the main visual for your brand, it should always be the first choice. Specific use-cases include your website and business card.

Quick tip: Make sure you also receive a black and white version of this logo to use in different applications, i.e. when you're overlaying the logo onto an image or graphic.

The stacked logo variation

If your primary logo is more horizontal in composition, the stacked logo does the opposite and is more vertically aligned.

How to use it: Compact applications like printed material and presentations. There's not a lot of space and the stacked version is a great way to optimize brand recognition while staying close to the primary logo.

The secondary or alternate logo variation

Similar to the stacked logo, the secondary or alternate logo is arranged in a different composition than the primary version.

How to use it: Just like the stacked variation, the best uses are those that need less space while still being legible, like presentations and printed material.

As you can see below, the secondary variation for both Andre Marshall and Artisan Row are oriented differently, with the logomark positioned to the left of the business name.

The submark and brandmark variation

This is the most compact version of the logo and is generally circular in nature. If it's a submark, it has your business name and/or tagline. If you're looking for a brandmark or logomark, there aren't any words - just a graphic element or monogram (your business initials).

How to use it: This is a great option for a watermark over images, as a favicon for your website and as the social media profile picture.

And just for fun, the tagline variation

One more just for fun that I started doing with some of my design clients - the tagline variation. A tagline is just as important as your business name, so why not give it its own identity?

How many logo variations do you need?

It's hard enough to decide on a primary logo. And now you're learning that it's important to have variations - what. the. hell. The benefit of working with a professional is that you'll get these options right from the start. However, if you're DIY'ing your brand, it's okay to pick one variation and work up from there.

Start simple and ask yourself: Where is the one place you show up on a consistent basis?

If you're a digital business owner, it's probably social media.

Great - now make sure your logo is optimized for social. More often than not, this means adding a submark, brandmark or wordmark to your logo suite.

Then, as your business changes and grows, you'll start to realize what is needed; what logo is working, what's not and where you can make some changes.

Remember - your brand will evolve and grow along with your business. By having a variety of logo variations in your arsenal, you're setting yourself up for success by giving your brand a professional look across different applications.

Not wanting to go the DIY route? Let's get your brand set up for success - simply set up a quick discovery call !

Happy branding!

All my best,

Additional Visual Brand Resources

Over DIY'ing your brand visuals but not quite ready for a full brand package? Check out the semi-custom brand shop!

Further ensure brand consistency with a brand style guide - click here for a free template and tutorial on how to create one for your brand.

Want even more clarity on how to use your logo variations in your brand? on when to use each logo variation in your brand visuals.

Pin for later!

# data[].attributes.attachment_link.title
What Are Logo Variations & How Do I Use Them? | Witt and Company

# data[].attributes.attachment_link.description
What are logo variations? We're walking through the five different types of logos to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or purchased a pre-made brand design) and you receive a file of your brand artwork.

# data[].attributes.headline
David Lynch's PS2 commercial from the UK is an example of using post production to create something strange black and white experience to help sell a product.

# data[].attributes.subject
David Lynch's PS2 commercial from the UK is an example of using post production to create something strange black and white experience to help sell a product.

# data[].attributes.attachment_link.title
PlayStation 2 advert: Welcome To The Third Space | 2000 | #20YearsOfPlay

# data[].attributes.headline
sentai filmswork has also done anime dubbing.

# data[].attributes.subject
sentai filmswork has also done anime dubbing.

# data[].attributes.attachment_link.title
Behind the Scenes of Vinland Saga with Andrew Love

# data[].attributes.attachment_link.title
Trailer 2 | Monsters, Inc. | Disney•Pixar

# data[].attributes.attachment_link.title
Spider-Man Web Effect (After Effects Tutorial)

# data[].attributes.headline
In the world of Animation, you have the tools to create something that no one would expect with the designs and world building.

# data[].attributes.subject
In the world of Animation, you have the tools to create something that no one would expect with the designs and world building.

# data[].attributes.attachment_link.title
Deleted Scene - Pyro camp scene | X2: X-Men United

# data[].attributes.attachment_link.title
Jin Mori Goh GIF - Jin Mori Goh God Of Highscool - Discover & Share GIFs

# data[].attributes.attachment_link.description
The perfect Jin Mori Goh God Of Highscool Animated GIF for your conversation. Discover and Share the best GIFs on Tenor.

# data[].attributes.attachment_link.title
Creating Spider-Man with No Budget: MILES Fan Film VFX Breakdown

# data[].attributes.body
Rules Aren’t For Everyone

# data[].attributes.attachment_link.title
Middle School The Worst Years of My Life 2016

# data[].attributes.body
LIVE YOUR LIFE

# data[].attributes.attachment_link.title
"Live Your Life" Battle 🎵 The Mitchells vs. The Machines | Netflix Futures