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Pay Attention to These SEO Trends in 2020 and Beyond

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Pay Attention to These SEO Trends in 2020 and Beyond

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Take a look at what is in store for SEO in 2020 and how these factors will change the way you formulate strategies throughout the next year and beyond.

“The world of SEO in 2020 is bright and exciting, but it will require more investment and intelligent strategy than ever before.”

#SEO
#SEO Trends
#SEO Analytics

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Pay Attention to These SEO Trends in 2020 and Beyond

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This Is What Happens When You Accidentally De-Index Your Site from Google

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This Is What Happens When You Accidentally De-Index Your Site from Google

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Once pages re-indexed, they were fully restored in terms of search visibility. The biggest issue was getting them re-indexed.

#SEO
#AdvancedSEO
#TechnicalSEO
#SEOAnalytics

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This Is What Happens When You Accidentally De-Index Your Site from Google

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Kendrick draws Nicsman Tay’s talk
ZERO BUDGET SOCIAL MEDIA MARKETING.

#PSMW2019
#SocialMediaMarketing
#ZeroBudgetSocialMediaMarketing

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Kendrick draws Kiruba Shankar’s talk SOCIAL MEDIA & ROI: HOW TO STAY AHEAD OF THE OTHERS.

#PSMW2019
#Storifying
#StorifyyourContent

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The Power of Storytelling for Your Brand

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The Power of Storytelling for Your Brand

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Kendrick draws Indhran Indhra Seghar’s talk THE POWER OF STORYTELLING FOR YOUR BRAND.

(This is what you’re missing and more.)

#PSMW2019
#Branding
#Storytellingforyourbrand

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The Power of Storytelling for Your Brand

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Mastering Brand Strategy Through Social Media

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Mastering Brand Strategy Through Social Media

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Kendrick draws Chris Tock’s workshop MASTERING BRAND STRATEGY THROUGH SOCIAL MEDIA.

(No such thing as information overload here!)

#PSMW2019

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What makes this new version so darn special and sparkly, anyway?

Check link.

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Visit https://www.subicdive.com/ to view full website

#websitedesign
#websitedevelopment
#johansbeach&diveresort

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Johan's Beach & Dive Resort Website Design and Development

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Visit www.kevinhamdorfphotography.com to view full website

#websitedesign
#websitedevelopment
#kevinhamdorf'sphotography

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Johan's Beach and Dive Resort Trifold Brochure Design

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Johan's Beach and Dive Resort Trifold Brochure Design

# data[].attributes.body
#magazinedesign

#graphicsdesign

#conceptdesignlayout

#trifoldbrochuredesign

#logicgateone

#johansbeachanddiveresorttrifoldbrochuredesign

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Johan's Beach and Dive Resort Bluebook Ad Layout

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Johan's Beach and Dive Resort Bluebook Ad Layout

# data[].attributes.body
#magazinedesign
#graphicsdesign
#conceptdesignlayout
#bluebookadvertisement
#logicgateone
#johansbeachanddiveresortbluebookadlayout

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DM Thermal Solutions Logo Concept, Design & Layout

# data[].attributes.subject
DM Thermal Solutions Logo Concept, Design & Layout

# data[].attributes.body
#logolayout
#conceptdesignlayout
#logoconcept
#graphicdesign
#logicgateonecorporation

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DM Thermal Solutions Logo Concept, Design & Layout

# data[].attributes.body
#SEO
#qualitylinkbuilding
#blogposting
#socialmediamanagement

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Wild Orchid Beach Resort, Subic Bay Christmas Promo Ad Design

# data[].attributes.subject
Wild Orchid Beach Resort, Subic Bay Christmas Promo Ad Design

# data[].attributes.body
#GraphicDesignLayout
#ConceptPrintDesign
#WildOrchidPromotionalBannerAds
#PromoAdDesign
#Logicgateone

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#IsabelitaRosuetaOrganization
#Nationalbullyingpreventionmonth

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#UMANATON

#organicfarming

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#tshirtdesign

#graphicsdesign

#conceptdesignlayout

#logicgateone

#IsabelitaRosuetaOrganization

#UMANATON

#organicfarming

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Reputation Management SEO: the Art of controlling the SERPs

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Reputation Management SEO: the Art of controlling the SERPs

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They say you can`t make a second first impression. Like it or not, but potential customers form their first impression of your product or service simply by looking at Google SERPs. So, when they Google your brand name, you would probably want them to see nothing but positive vibes and rave reviews about your company. So, trying to sustain an impeccable brand's reputation is basically the very aim of reputation management SEO.

But then, the BIG question arises: "How the heck do I do this?" So, in this article, I' m going to share with you some advice on how to control search results through reputation management SEO tactics or, in other words, how to become the Lord of the SERPs 😃.

Sadly enough, the search results' content can hurt the whole bunch of things like: your conversion rate, brand reputation, customers' expectations and satisfaction, etc.

So, let's get straight to the meat of the question and specify what it is in Google's search result pages that we can actually DO change and work on:

§  Ranking pages and their order

§  SERP features

§  Content of ranking pages

§  New pages

§  Read Full Article

Ranking pages and their order

1. Reasons why your site might not be ranking #1

Naturally, when someone is searching for your company in Google, you are expecting them to see your website proudly waving from the first place of the podium, aren't you? However, sometimes it might happen that the position one is brazenly taken by someone else, or your site is nowhere to be seen at all. Well, there is a number of common reasons for that.

Of course, the very first thing to check is whether your site is blocked from indexing or not. Luckily, with the generous help of Website Auditor it's as easy as pie.

Read More

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Official Newsletter of Alpha Phi Omega Philippines

#magazinedesign

#graphicsdesign

#conceptdesignlayout

#logicgateone

#APOPHGA2018SubicBay

#APOTorchandTrefoil2018

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IG - APO Torch and Trefoil Magazine Layout

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User-generated content: How to make it work for your SEO

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User-generated content: How to make it work for your SEO

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Like love and marriage, like a horse and carriage, SEO and content have always belonged together. But there's this all-time trouble with content — it just can't be generated 24/7. But does it mean that it can negatively affect your SEO? Well, if you know how to "delegate" content creation to your users, the answer is no. Basically, any kind of content (photos, videos, text posts, product reviews, etc.) that users create and publish on various online platforms can be referred to as user-generated content (UGC).

Now that 88% of shoppers do trust reviews written by other consumers, incorporating UGC in your SEO strategy is a must. What is more, over 25% of the search results for the 20 largest brands in the world are linked to user-generated content. It all brings us to a conclusion that creating opportunities for user-generated content and knowing how to manage it are uber important activities about which I'm going to talk in this article. So, read on!

Why is UGC beneficial for SEO?

Surprisingly enough, many marketers out there don't realize that user-generated content can also immensely boost SEO. Among other pleasant "side effects" are:

1. Optimization for semantic search

As you may know, Google is now going nuts about making the web more mobile-friendly, which means adjusting it to mobile users who tend to ask questions while searching for something. So, thanks to your customers' questions or reviews written in natural language, your website has more chances to win the ranking battle.

2. Search visibility and trust

Adding some microdata (in form of star ratings, for instance) to reviews will surely add credibility and visibility in search results. What is more, about 9% of Google's entire search algorithm is driven by review signals, and reviews from Google+ pages are also automatically shown in rich snippets.

3. Conversions

It's only fair to say that user-generated content is highly appreciated by consumers, as it's created by unbiased people and therefore seems more trustworthy. In fact, 88% of shoppers do trust reviews left by other consumers. On top of that, people who see some positive UGC are converting 161% more than people who don't. Do I even need to say more?

4. Understanding your customers

By looking through user-generated content, you may really get an idea of the way your audience speaks about your product, their motivation, or maybe even some areas of improvement.

5. New keyword opportunities

When users generate some new forms of content, it can naturally utilize some long-tail keywords your site may or may not already be targeting.

6. User engagement

People like being heard, you just can't take it from them. Knowing that, why not provide your users with this opportunity? By doing so, you can kill two birds with one stone increasing their time spent on your site as well as click-through rate.

How to implement various types of UGC?

1. Testimonials

Understandably, when your potential customers form their opinion about your brand, they mostly rely on your website's content. Naturally, some of them might be skeptical or hesitant due to the fact that the way you talk about your own company has no chances to be unbiased. That is why the best way to establish trust and encourage potential buyers to take action is letting your happy customers do the talking.

But what is even more important, by optimizing your testimonial page for relevant search queries (connected with reviews, testimonials, etc.), you can get yourself a good amount of traffic. Besides, your testimonial page is another indexed website page with some content covering product features, descriptions, and other keywords that you're trying to rank for in the search results. Also, the chance is high that your customers will be using long-tail keywords within the testimonial, which may also help you to rank higher for them.

Pro Tip:  I would massively suggest using Rank Tracker for finding new keyword opportunities to optimize your testimonial page for. Naturally, these queries should contain words like "review" or "testimonial".

1. What you need to do is open Rank Tracker and go to the Keyword Suggestions tab, which is under the Keyword Research module.

2. There you'll need to pick Google AdWords Keyword Planner and enter your keywords.

3. After the tool has kindly supplied you with a whole bunch of new keywords ideas, you need to filter out the ones that you don't want to optimize your testimonial page for.

4. So, hit the funnel icon  , which is in the upper right corner, and click Add filter.

5. Now, set your filter like this: Keyword -> contains -> review. Specify other keywords that you feel like may be in search queries for your testimonial page and hit OK.

6. For now you can move them to a separate group for your convenience. First, you need to send the selected keywords to the Rank Tracking submodule (right-click them and hit Move Selected Keyword(s) To Rank Tracking). After that, right-click them again and hit Move To Keyword Group. The freshly made group can be found in the Keyword Map submodule.

Read More

# data[].attributes.attachment_link.readable_text
Like love and marriage, like a horse and carriage, SEO and content have always belonged together. But there's this all-time trouble with content - it just can't be generated 24/7. But does it mean that it can negatively affect your SEO? Well, if you know how to "delegate" content creation to your users, the answer is no. Basically, any kind of content (photos, videos, text posts, product reviews, etc.) that users create and publish on various online platforms can be referred to as user-generated content (UGC).

Now that 88% of shoppers do trust reviews written by other consumers, incorporating UGC in your SEO strategy is a must. What is more, over 25% of the search results for the 20 largest brands in the world are linked to user-generated content. It all brings us to a conclusion that creating opportunities for user-generated content and knowing how to manage it are uber important activities about which I'm going to talk in this article. So, read on!

Why is UGC beneficial for SEO?

Surprisingly enough, many marketers out there don't realize that user-generated content can also immensely boost SEO. Among other pleasant "side effects" are:

Optimization for semantic search

As you may know, Google is now going nuts about making the web more mobile-friendly, which means adjusting it to mobile users who tend to ask questions while searching for something. So, thanks to your customers' questions or reviews written in natural language, your website has more chances to win the ranking battle.

Search visibility and trust

Adding some microdata (in form of star ratings, for instance) to reviews will surely add credibility and visibility in search results. What is more, about 9% of Google's entire search algorithm is driven by review signals, and reviews from Google+ pages are also automatically shown in rich snippets.

It's only fair to say that user-generated content is highly appreciated by consumers, as it's created by unbiased people and therefore seems more trustworthy. In fact, 88% of shoppers do trust reviews left by other consumers. On top of that, people who see some positive UGC are converting 161% more than people who don't. Do I even need to say more?

Understanding your customers

By looking through user-generated content, you may really get an idea of the way your audience speaks about your product, their motivation, or maybe even some areas of improvement.

New keyword opportunities

When users generate some new forms of content, it can naturally utilize some long-tail keywords your site may or may not already be targeting.

People like being heard, you just can't take it from them. Knowing that, why not provide your users with this opportunity? By doing so, you can kill two birds with one stone increasing their time spent on your site as well as click-through rate.

How to implement various types of UGC?

1. Testimonials

Understandably, when your potential customers form their opinion about your brand, they mostly rely on your website's content. Naturally, some of them might be skeptical or hesitant due to the fact that the way you talk about your own company has no chances to be unbiased. That is why the best way to establish trust and encourage potential buyers to take action is letting your happy customers do the talking.

But what is even more important, by optimizing your testimonial page for relevant search queries (connected with reviews, testimonials, etc.), you can get yourself a good amount of traffic. Besides, your testimonial page is another indexed website page with some content covering product features, descriptions, and other keywords that you're trying to rank for in the search results. Also, the chance is high that your customers will be using long-tail keywords within the testimonial, which may also help you to rank higher for them.

Pro Tip: I would massively suggest using Rank Tracker for finding new keyword opportunities to optimize your testimonial page for. Naturally, these queries should contain words like "review" or "testimonial".

1. There you'll need to pick Google AdWords Keyword Planner and enter your keywords.

2. After the tool has kindly supplied you with a whole bunch of new keywords ideas, you need to filter out the ones that you don't want to optimize your testimonial page for.

3. So, hit the funnel icon , which is in the upper right corner, and click Add filter.

For now you can move them to a separate group for your convenience. First, you need to send the selected keywords to the Rank Tracking submodule (right-click them and hit Move Selected Keyword(s) To Rank Tracking). After that, right-click them again and hit Move To Keyword Group. The freshly made group can be found in the Keyword Map submodule.

Well, now you only need to create the testimonial page itself. Make sure to include your targeted keywords in the page title and h1 tag. It's also nice to have a bit of your own content (with keywords included) before the testimonial to make it more natural.

2. Discussion boards/forums

People like talking, that's in our nature. So, why not set the stage for them to discuss your product, their experience, or some current news in your industry? Some of them are going to ask questions, others will be answering them. This is basically how new and relevant content will be constantly generated without you having to raise a finger. I know, forums may seem like an Internet trend from half a dozen years ago, but the reality is they're still alive and well today.

The only downside is that you need to keep an eye on your forum for it not to turn in an uncontrollable chaos.

Pro Tip: Obviously enough, great content is exactly what drives engagement on a forum in the first place. What is more, it also has greater chances to be linked by other websites. And links, by the way, are still the most powerful way to influence rankings. That is why I will definitely agitate you for fostering great content. You can initiate some topics that haven't been yet discussed and are likely to spark community interest. It's also nice to identify the best writers and ask them to do a post on a certain topic or to weigh in on a thread.

Of course, your brilliant content will be always balanced with a good portion of forum spam. So, in order to defend your forum's reputation, all the spammers and conversation damagers must be penalized straight away. You can also set some forum rules that will prevent users from posting anything unless they match certain criteria or enforce social network logins as part of the sign-up process, for instance.

I guess it's crystal clear for every SEO-er out there that the Internet of today is all about speed. In this light, I would massively suggest restricting usage to YouTube and Vimeo in order to overcome a problem of slow-loading pages. On top of that, don't allow users to post massive image files and other stuff that may slow down your page.

Another thing I want to make sure you don't do with your forum is keyword stuffing. These days, it adds no value to rankings, and search engines penalize and remove websites that use a keyword stuffing technique from their indexes. So, make sure to use smart homepage and forum section keywords as well as meta tags for Google to properly index your pages.

Basically, all the technical factors that negatively influence your website performance (crawlability and indexing issues, redirects, 404 errors, etc.) are 100% applicable to your forum. All these criteria may be comfortably checked with the help of WebSite Auditor.

1. Simply start the tool, create a new project, and enter a URL to analyze.

2. After that, move to the Site Audit submodule, which is under Site Structure. Go through all the technical parameters, make sure their statuses are marked as Correct or fix the ones with Error statuses.

Being a strong advocate of internal link building, I can highly recommend adding a link to some relevant post on your site while answering a user's question, for instance. A "Related Pages" widget is another cool way to drive this sort of linking.

Living in the age of semantic search, the only right thing you can do to your forum is dividing it into separate categories. Make sure that the topics discussed within a certain category are semantically relevant to it. That will ensure that your forum pages rank for relevant search queries.

3. Product reviews

I guess it goes without saying that product reviews are the best way to get relevant content by means of users. So, if you are an e-commerce site, and you're willing to create some content around your product pages that are stuffed with technical characteristics, product reviews are your lucky find. Another cool thing about users' reviews is that you can include their ratings in your microdata to get a star rating rich snippet.

Pro Tip: As a matter of fact, the majority of reviews appear uncontrollably. For that reason, some of your product pages may receive lots of reviews while others stay empty. And knowing that Google is not a big fan of empty pages, the best thing you can do is identifying these "vulnerable spots" and stimulating your customers to write their reviews on these particular product pages. The only thing we need for that is WebSite Auditor.

So, let's go through your product pages to spot the ones that lack content.

Spot the pages with the smallest amount of words and ask users to write reviews for these very pages.

4. Q&A section

Adding a Q&A section to your website is another lazy solution to receive user-generated content on a regular basis. You only need to provide your customers with a place on your site to ask questions concerning your product or service. Knowing that 70 percent of queries do include natural language, it's also a brilliant opportunity to optimize for semantic and voice search.

Pro Tip: To provoke some activity in your Q&A section, you can start off with finding and posting some questions yourself. And, of course, Rank Tracker can offer you a helping hand with that.

Now, in the field above, type in keywords that will serve as a foundation for your questions.

Now that the tool has offered you a whole list of questions associated with your industry, you only need to go through them to decide which ones do deserve being posted in your freshly made Q&A section.

5. Comment sections on blog posts

They say from the clash of opinions emerges the truth. From an SEO angle, I would say that from the clash of opinions emerges relevant content. That is why enabling blog comments is another cool option to go for to get yourself some UGC.

Knowing that Google views comments as part of page's main content, I would strongly advice you against disabling them. Of course, I'm not talking about "Great post, John!" sort of comments (although they are still pleasant to read). Here we're on a hunt for comments containing high thoughtful and high quality content with additional insight and related links.

Another weighty argument in favor of blog comments is that sometimes they may be considered of high enough quality for Google to skip the main content on the page and pull it from the comments section for a featured snippet.

Pro Tip: So, if you decided to open your blog's doors to audience contributions in the form of blog comments, you need to decide on what plugin to use. If you own a WordPress website, you are blessed with a huge variety of plugins to pick from. However, using a plain vanilla WordPress commenting system ( WordPress Native Comments) is probably the best option to go for. It won't conflict with other plugins on your site, as it was designed specifically for WordPress. It also allows posting comments without having to sign in with social media accounts and supports links and formatting.

You may have noticed that integrating Facebook comments into blogs became quite popular. WpDevArt Facebook comments plugin shows a feed of comments under your blog posts. Due to the fact that it runs through Facebook, your users won't have to sign up for new accounts on your site, and the comments will be shared on their Facebook pages, which may also bring some extra readers to your blog.

With all that said, I want to advice you against installing both of the above mentioned plugins in pursuit of all the benefits. This may simply confuse your users and create two dialogues on your page. So, it's better to either choose Facebook comments plugin or not to use it at all.

6. Social media sites

If you still underestimate the power of UGC on social media channels, miss out no more. The social media of today is probably the perfect breeding ground for user-generated content. Here are some numbers on the explosion of UGC in various social networks to prove my point.

Source: EngageSciences

So, now the BIG question is: "How to encourage your customers to speak about your product on social media?" Well, first of all you need to have the very place for it: a Facebook community, an Instagram account, etc. The second condition is that you need to be active there, try to respond as fast as you can. It's also nice to provide some sort of support, answer some technical questions, for instance. This feeling of human interaction is exactly what will help you to establish long-term relationships with your customers. If you run a blog, consider asking a controversial question in the end of a post with a call to action to share opinions on this topic in your social media.

On top of that, if you've spotted a brilliant piece of user- generated content on Facebook let's say, you can always embed it in the corresponding section of your site.

7. Content generating contests

In times when you run out of content or it has stopped being generated by your users in a natural way, you may think of running some content generating contests. This is a win-win scenario where you get your desired content accompanied with brand endorsement and better rankings and users get fun and engaging experience with your brand. There are now numerous ways to run a contest. Taking into consideration the distinguishing features of your niche, preferred social media channels, and criteria for winning, you can figure out your perfect contest concept. A good idea is making such contests a regular thing to establish long-term relationships with your audience.

I think the most important activity before running a contest is to decide what type of content you are willing to collect because the last thing you want is being overwhelmed with irrelevant stuff. Here are some ideas of what you can collect:

Think of asking users to share a picture of their favorite product of your brand accompanied with a short description about what is the best thing about it.

A great example is "My Oreo Creation" campaign which encouraged customers to come up with an idea of their perfect Oreo flavor for the chance see it come to life and win $500,000.

A great idea for a contest is the one that encourages your users to engage with your product in an original and creative fashion. A good example is Starbucks' Red Cup Contest, which asked buyers to decorate their cups and post them online. Nearly 4,000 customers submitted entries in a three-week span. The authors of the most creative and nice-looking pictures received cash prizes.

Sometimes the best way to promote a product is simply to show it in action. And this is exactly what Apple did within the framework of their "Shot on iPhone" campaign, the purpose of which was to show off the quality of their iPhone cameras.

Spam? Never heard

Like it or not, but people have always been spamming, spam, and will be spamming every time they have the slightest opportunity. For that reason, Google now penalizes sites where it detects any user-generated spam. Luckily, user-generated spam issues are quite easy to deal with. So, here are some security measures for you to take:

1. Form a blacklist of spammy words and grow it as you come across some new ones.

2. Go on a hunt for accounts that have been posting a lot in a short period of time.

3. If you have noticed a significant amount of spammy links, think of disallowing them entirely or set your comments to go through editorial review before they go live.

4. If you've decided to allow linking, you can nofollow them in order to remove some of the incentives to link externally.

5. Don't forget to make sure that the software you use for your blog or forum is up-to-date in terms of some security patches.

6. Consider closing discussions on threads after a long period of time (when real users stop participating there), as it often happens that they attract tons of spam.

7. If you have some embedded content or links to other resources on your website, make it your routine to check them once in a while. The thing is, these sites may cease to exist or content you're linking to may be deleted, and this is how you find yourself with tons of broken links.

P.S. By the way, you can easily spot broken links with the help of our old trusty WebSite Auditor.

How to maximize benefit from UGC?

I guess it's well-understood that to get maximum profit from user-generated content, you need to place it on your site's best optimized pages. If you're not sure how well your page is optimized at the moment, you can jump to WebSite Auditor and check it in a couple of clicks as well as get some optimization advice.

1. Just start the tool and move to the Content Analysis module.

2. Select your landing page from the list of the site's URLs and type in keywords that you're willing to optimize the page for.

3. Now you can see your page's overall optimization score as well as a bunch of stats that show how well it is optimized in comparison with your top competitors.

Another clever way to make the most of your UGC is setting your review form in a way that content people submit to you is more SEO friendly. Think of adding some required fields that will most probably make customers use your targeted keywords. Don't leave it with just "Your comment" section because, as a matter of fact, you'll end up with some "Cool stuff!" sort of reviews. Make your users enter a review title, rate a certain feature, describe the pros and cons of your product, ask them what can be improved, etc.

What is more, don't forget to regularly track how pages with your UGC rank in the search results. And if you notice that some of them need a lift, consider pulling them up with the help of internal linking. WebSite Auditor can actually help you a lot with that:

Now that you can see your site's structure in a much clearer way, think of pages from where you can send some link juice to the page with user-generated content.

Well, that's it for user-generated content. Hope I didn't wreck your brain too much and you heroically managed to read this post till the end. I'm really interested to know about the experience you had with UGC as well as answer your questions. So, see you in the comments! And may the force of SEO be with you.

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User-generated content: How can your SEO benefit

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Like love and marriage, like a horse and carriage, SEO and content have always belonged together. But there's this all-time trouble with content - it just can't be generated 24/7. But does it mean that it can negatively affect your SEO? Well, if you know how to "delegate" content creation to your users, the answer is no.

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Visit www.coffeeshophotel.com to view full website

#websitedesign

#websitedevelopment

#coffeeshophotel

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IROG Tshirt for Hakab na Olongapo Service 2018

# data[].attributes.subject
IROG Tshirt for Hakab na Olongapo Service 2018

# data[].attributes.body
#tshirtdesign

#graphicsdesign

#conceptdesignlayout

#logicgateone

#IsabelitaRosuetaOrganization

#HakabNaOlongapo2018

# data[].attributes.attachment_link.title
IROG Tshirt for Hakab na Olongapo Service 2018

# data[].attributes.body
We're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?

As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In today's Whiteboard Friday, Dr. Pete soothes our fears about a multi-platform world and highlights the necessity of optimizing for a journey rather than a touch point.

The mistakes we make

So, first of all, I think we make a couple of mistakes. When we're talking about mobile for the last few years, we tend to go in and we look at our analytics and we do this. These are made up. The green numbers are made up or the blue ones. We say, "Okay, about 90% of my traffic is coming from desktop, about 10% is coming from mobile, and nothing is coming from voice. So I'm just going to keep focusing on desktop and not worry about these other two experiences, and I'll be fine." There are two problems with this:

Self-fulfilling prophecy

One is that these numbers are kind of a self-fulfilling prophecy. They might not be coming to your mobile site. You might not be getting those mobile visitors because your mobile experience is terrible. People come to it and it's lousy, and they don't come back. In the case of voice, we might just not be getting that data yet. We have very little data. So this isn't telling us anything. All this may be telling us is that we're doing a really bad job on mobile and people have given up. We've seen that with Moz in the past. We didn't adopt to mobile as fast as maybe we should have. We saw that in the numbers, and we argued about it because we said, "You know what? This doesn't really tell us what the opportunity is or what our customers or users want. It's just telling us what we're doing well or badly right now, and it becomes a self-fulfilling prophecy."

Audiences

The other mistake I think we make is the idea that these are three separate audiences. There are people who come to our site on desktop, people who come to our site on mobile, people who come to our site on voice, and these are three distinct groups of people. I think that's incredibly wrong, and that leads to some very bad ideas and some bad tactical decisions and some bad choices.

So I want to share a couple of stats. There was a study Google did called The Multiscreen World, and this was almost six years ago, 2012. They found six years ago that 65% of searchers started a search on their smartphones. Two-thirds of searchers started on smartphones six years ago. Sixty percent of those searches were continued on a desktop or laptop. Again, this has been six years, so we know the adoption rate of mobile has increased. So these are not people who only use desktop or who only use mobile. These are people on a journey of search that move between devices, and I think in the real world it looks more something like this right now.

Another stat from the series was that 88% of people said that they used their smartphone and their TV at the same time. This isn't shocking to you. You sit in front of the TV with your phone and you sit in front of the TV with your laptop. You might sit in front of the TV with a smart watch. These devices are being used at the same time, and we're doing more searches and we're using more devices. So one of these things isn't replacing the other.

The cross-device journey

So a journey could look something like this. You're watching TV. You see an ad and you hear about something. You see a video you like. You go to your phone while you're watching it, and you do a search on that to get more information. Then later on, you go to your laptop and you do a bit of research, and you want that bigger screen to see what's going on. Then at the office the next day, you're like, "Oh, I'll pull up that bookmark. I wanted to check something on my desktop where I have more bandwidth or something." You're like, "Oh, maybe I better not buy that at work. I don't want to get in trouble. So I'm going to home and go back to my laptop and make that purchase." So this purchase and this transaction, this is one visitor on this chain, and I think we do this a lot right now, and that's only going to increase, where we operate between devices and this journey happens across devices.

So the challenge I would make to you is if you're looking at this and you're saying, "Only so many percent of our users are on mobile. Our mobile experience doesn't matter that much. It's not that important. We can just live with the desktop people. That's enough. We'll make enough money." If they're really on this journey and they're not segmented like this, and this chain, you break it, what happens? You lose that person completely, and that was a person who also used desktop. So that person might be someone who you bucketed in your 90%, but they never really got to the device of choice and they never got to the transaction, because by having a lousy mobile experience, you've broken the chain. So I want you to be aware of that, that this is the cross-device journey and not these segmented ideas.

Future touch points

This is going to get worse. This is going to get scarier for us. So look at the future. We're going to be sitting in our car and we're going to be listening — I still listen to CDs in the car, I know it's kind of sad — but you're going to be listening to satellite radio or your Wi-Fi or whatever you have coming in, and let's say you hear a podcast or you hear an author and you go, "Oh, that person sounds interesting. I want to learn more about them." You tell your smart watch, "Save this search. Tell me something about this author. Give me their books." Then you go home and you go on Google Home and you pull up that search, and it says, "Oh, you know what? I've got a video. I can't play that because obviously I'm a voice search device, but I can send that to Chromecast on your TV." So you send that to your TV, and you watch that. While you're watching the TV, you've got your phone out and you're saying, "Oh, I'd kind of like to buy that." You go to Amazon and you make that transaction.

So it took this entire chain of devices. Again now, what about the voice part of this chain? That might not seem important to you right now, but if you break the chain there, this whole transaction is gone. So I think the danger is by neglecting pieces of this and not seeing that this is a journey that happens across devices, we're potentially putting ourselves at much higher risk than we think.

On the plus side

I also want to look at sort of the positive side of this. All of these devices are touch points in the journey, and they give us credibility. We found something interesting at Moz a few years ago, which was that our sale as a SaaS product on average took about three touch points. People didn't just hit the Moz homepage, do a free trial, and then buy it. They might see a Whiteboard Friday. They might read our Beginner's Guide. They might go to the blog. They might participate in the community. If they hit us with three touch points, they were much more likely to convert.

So I think the great thing about this journey is that if you're on all these touch points, even though to you that might seem like one search, it lends you credibility. You were there when they ran the search on that device. You were there when they tried to repeat that search on voice. The information was in that video. You're there on that mobile search. You're there on that desktop search. The more times they see you in that chain, the more that you seem like a credible source. So I think this can actually be good for us.

The SEO challenge

So I think the challenge is, "Well, I can't go out and hire a voice team and a mobile team and do a design for all of these things. I don't want to build a voice app. I don't have the budget. I don't have the buy-in." That's fine.

One thing I think is really great right now and that we're encouraging people to experiment with, we've talked a lot about featured snippets. We've talked about these answer boxes that give you an organic result. One of the things Google is trying to do with this is they realize that they need to use their same core engine, their same core competency across all devices. So the engine that powers search, they want that to run on a TV. They want that to run on a laptop, on a desktop, on a phone, on a watch, on Goggle Home. They don't want to write algorithms for all of these things.

So Google thinks of their entire world in terms of cards. You may not see that on desktop, but everything on desktop is a card. This answer box is a card. That's more obvious. It's got that outline. Every organic result, every ad, every knowledge panel, every news story is a card. What that allows Google to do, and will allow them to do going forward, is to mix and match and put as many pieces of information as it makes sense for any given device. So for desktop, that might be a whole bunch. For mobile, that's going to be a vertical column. It might be less. But for a watch or a Google Glass, or whatever comes after that, or voice, you're probably only going to get one card.

But one great thing right now, from an SEO perspective, is these featured snippets, these questions and answers, they fit on that big screen. We call it result number zero on desktop because you've got that box, and you've got a bunch of stuff underneath it. But that box is very prominent. On mobile, that same question and answer take up a lot more screen space. So they're still a SERP, but that's very dominant, and then there's some stuff underneath. On voice, that same question and answer pairing is all you get, and we're seeing that a lot of the answers on voice, unless they're specialty like recipes or weather or things like that, have this question and answer format, and those are also being driven by featured snippets.

So the good news I think, and will hopefully stay good news going forward, is that because Google wants all these devices to run off that same core engine, the things you do to rank well for desktop and to be useful for desktop users are also going to help you rank on mobile. They're going to help you rank on voice, and they're going to help you rank across all these devices. So I want you to be aware of this. I want you to try and not to break that chain. But I think the things we're already good at will actually help us going forward in the future, and I'd highly encourage you to experiment with featured snippets to see how questions and answers appear on mobile and to see how they appear on Google Home, and to know that there's going to be an evolution where all of these devices benefit somewhat from the kind of optimization techniques that we're already good at hopefully.

Encourage the journey chain

So I also want to say that when you optimize for answers, the best answers leave searchers wanting more. So what you want to do is actually encourage this chain, encourage people to do more research, give them rich content, give them the kinds of things that draw them back to your site, that build credibility, because this chain is actually good news for us in a way. This can help us make a purchase. If we're credible on these devices, if we have a decent mobile experience, if we come up on voice, that's going to help us really kind of build our brand and be a positive thing for us if we work on it.

So I'd like you to tell me, what are your fears right now? I think we're a little scared of the mobile index. What are you worried about with voice? What are you worried about with IoT? Are you concerned that we're going to have to rank on our refrigerators, and what does that mean? So it's getting into science fiction territory, but I'd love to talk about it more. I will see you in the comment section.

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Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down.

1. Never build a link you can't remove!

So we're going to touch on a couple of maxims or truisms. The first one is never build a link you can't remove. I didn't come upon this one until after Penguin, but it just occurred to me it is such a nightmare to get rid of links. Even with disavow, often it feels better that you can just get the link pulled from the web. Now, with negative SEO as being potentially an issue, admittedly Google is trying to devalue links as opposed to penalize, but still the rule holds strong. Never build a link that you can't remove.

But how do you do that? I mean you don't have necessarily control over it. Well, first off, there's a difference between earnings links and building links. So if you get a link out there that you didn't do anything for, you just got it because you wrote great content, don't worry about it. But if you're actually going to actively link build, you need to follow this rule, and there are actually some interesting ways that we can go about it.

Canonical "burn" pages

The first one is the methodology that I call canonical burn pages. I'm sure that sounds a little dark. But it actually is essentially just an insurance policy on your links. The idea is don't put all of your content value and link value into the same bucket. It works like this. Let's say this article or this Whiteboard Friday goes up at the URL risk-averse-links and Moz decided to do some outreach-based link building. Well, then I might make another version, risk-averse-linkbuilding, and then in my out linking actually request that people link to that version of the page. That page will be identical, and it will have a canonical tag so that all of the link value should pass back to the original.

Now, I'm not asking you to build a thousand doorway pages or anything of that sort, but here's the reason for the separation. Let's say you reach out to one of these webmasters and they're like, "This is great," and they throw it up on a blog post, and what they don't tell you is, "Oh yeah, I've got 100 other blogs in my link farm, and I'm just going to syndicate this out." Now you've got a ton of link spam pointing to the page. Well, you don't want that pointing to your site. The chances this guy is going to go remove his link from those hundreds if not thousands of pages are very low. Well, the worst case scenario here is that you've lost this page, the link page, and you drop it and you create a new one of these burn pages and keep going.

Or what if the opposite happens? When you actually start ranking because of this great content that you've produced and you've done great link building and somebody gets upset and decides to spam the page that's ranking with a ton of links, we saw this all the time in the legal sector, which was shocking to me. You would think you would never spam a lawyer, but apparently lawyers aren't afraid of another lawyer.

But regardless, what we could do in those situations is simply get rid of the original page and leave the canonical page that has all the links. So what you've done is sort of divided your eggs into different baskets without actually losing the ranking potential. So we call these canonical burn pages.

Know thy link provider

The other thing that's just stupidly obvious is you should know thy link provider. If you are getting your links from a website that says pay $50 for so and so package and you'll get x-links from these sources on Tier 2, you're never going to be able to remove those links once you get them unless you're using something like a canonical burn page. But in those cases where you're trying to get good links, actually build a relationship where the person understands that you might need to remove this link in the future. It's going to mean you lose some links, but in the long run, it's going to protect you and your customers.

That's where the selling point becomes really strong. Imagine you're on a client call, sales call and someone comes to you and they say they want link building. They've been burned before. They know what it's like to get a penalty. They know what it's like to have somebody tell them, "I just don't know how to do it."

Well, what if you can tell them, hey, we can link build for you and we are so confident in the quality of our offering that we can promise you, guarantee that we can remove the links we build for you within 7 days, 14 days, whatever number it ends up taking your team to actually do? That kind of insurance policy that you just put on top of your product is priceless to a customer who's worried about the potential harm that links might bring.

2. You can't trade anything for a link (except user value)!

Now this leads me to number two. This is the simplest way to describe following Google's guidelines, which is you can't trade anything for a link except user value. Now, I'm going to admit something here. A lot of folks who are watching this who know me know this, but my old company years and years and years ago did a lot of link buying. At the time, I justified it because I frankly thought that was the only way to do it. We had a fantastic link builder who worked for us, and he wanted to move up in the company. We just didn't have the space for him. We said to him, "Look, it's probably better for you to just go on your own."

Within a year of leaving, he had made over a million dollars selling a site that he ranked only using white hat link building tactics because he was a master of outreach. From that day on, just everything changed. You don't have to cheat to get good links. It's just true. You have to work, but you don't have to cheat. So just do it already. There are tons of ways to justify outreach to a website to say it's worth getting a link.

So, for example, you could

Build some tools and reach out to websites that might want to link to those tools.

You can offer data or images.

Find great content out there that's inaccessible or isn't useful for individuals who might need screen readers. Just recreate the content and follow the guidelines for accessibility and reach out to everybody who links to that site. Now you've got a reason to say, "Look, it's a great web page, but unfortunately a certain percentage of the population can't use it. Why don't you offer, as well as the existing link, one to your accessible version?"

Broken link replacement.

Skyscraper content, which is where you just create fantastic content. Brian Dean over at Backlinko has a fantastic guide to that.

There are just so many ways to get good links.

Let me put it just a different way. You should be embarrassed if you cannot create content that is worth outreach. In fact, that word "embarrassment," if you are embarrassed to email someone about your content, then it means you haven't created good enough content. As an SEO, that's your responsibility. So just sit down and spend some more time thinking about this. You can do it. I've seen it happen thousands of times, and you can end up building much better links than you ever would otherwise.

3. Tool up!

The last thing I would say is tool up. Look, better metrics and better workflows come from tools. There are lots of different ways to do this.

First off, you need a good backlink tool. While, frankly, Moz wasn't doing a good job for many years, but our new Link Explorer is 29 trillion links strong and it's fantastic. There's also Fresh Web Explorer for doing mentions. So you can find websites that talk about you but don't link. You're also going to want some tools that might do more specific link prospecting, like LinkProspector.com or Ontolo or BrokenLinkBuilding.com, and then some outreach tools like Pitchbox and BuzzStream.

But once you figure out those stacks, your link building stack, you're going to be able to produce links reliably for customers. I'm going to tell you, there is nothing that will improve your street cred and your brand reputation than link building. Link building is street cred in our industry. There is nothing more powerful than saying, "Yeah, we built a couple thousand links last year for our customers," and you don't have to say, "Oh, we bought," or, "We outsourced." It's just, "We just do link building, and we're good at it."

So I guess my takeaway from all of this is that it's really not as terrible as you think it is. At the end of the day, if you can master this process of link building, your agency will be going from a dime a dozen, where there are 100 in an averaged-sized city in the United States, to being a leading provider in the country just by simply mastering link building. If you follow the first two rules and properly tool up, you're well on your way.

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Sample Promotional Video Advertisement by Logicgateone Corporation

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Sample Promotional Video Advertisement by Logicgateone Corporation

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Logicgateone Corp. is a local and international provider of quality website designs,online and print graphic presentations, software development, and top SEO Outsourcing Company based in Subic Bay, Philippines. Visit our website at http://logicgateone.com/

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Sample Promotional Video Advertisement by Logicgateone Corporation

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APO Philippines General Assembly Souvenir Magazine 2018

9 x 12 Finished size, Offset Printing in Matt Cover and Backcover

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How to Discover and Monitor Bad Backlinks

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How to Discover and Monitor Bad Backlinks

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Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill).

I'm going to walk through a simple methodology using Link Explorer and Excel (although you could do this with Google Sheets just as easily) to combine together the power of Moz Link Explorer, Keyword Explorer Lists, and finally Link Lists to do a comprehensive link audit.

The basics

There are several components involved in determining whether a link is "bad" and should potentially be removed. Ultimately, we want to be able to measure the riskiness of the link (how likely is Google to flag the link as manipulative and how much do we depend on the link for value). Let me address three common factors used by SEOs to determine this score:

Trust metrics:

There are a handful of metrics in our industry that are readily available to help point out concerning backlinks. The two that come to mind most often are Moz Spam Score and Majestic Trust Flow (or, better yet, the difference between Citation Flow and Trust Flow). These two scores actually work quite differently. Moz's Spam Score predicts the likelihood a domain is banned or penalized based on certain site features. Majestic Trust Flow determines the trustworthiness of a domain or page based on the quality of links pointing to it. While calculated quite differently, the goal is to help webmasters identify which sites are trustworthy and which are not. However, while these are a good starting point, they aren't sufficient on their own to give you a clear picture of whether a link is good or bad.

Anchor text manipulation:

One of the first things an SEO learns is that using valuable anchor text can help increase your rankings. The very next thing they learn is that using valuable anchor text can bring on a penalty. The reason for this is pretty clear: the likelihood a webmaster will give you valuable anchor text out of the goodness of their heart is very rare, so over-optimization sticks out like a sore thumb. So, how do we measure anchor text manipulation? If we look at anchor text with our own eyes, this seems to be rather intuitive, but there's a better way to do it in an automated, at-scale fashion that will allow us to better judge links.

Low authority:

Finally, low-authority links — especially when you would expect higher authority based on the domain — are concerning. A good link should come from an internally well-linked page on a site. If the difference between the Domain Authority and Page Authority is very high, it can be a concern. It isn't a strong signal, but it is one worth looking at. This is especially obvious in certain types of spam, like paginated comment spam or forum profile spam.

Source Link: https://moz.com/blog/bad-backlink-analysis-using-moz-link-explorer

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Do you know why Google's autocomplete sometimes delivers irrelevant predictions and how to report these errors? Danny Sullivan explains this interesting search feature from A-Z.

Autocomplete is a feature within Google Search designed to make it faster to complete searches that you’re beginning to type. In this post—the second in a series that goes behind-the-scenes about Google Search—we’ll explore when, where and how autocomplete works.

Using autocomplete

Autocomplete is available most anywhere you find a Google search box, including the Google home page, the Google app for iOS and Android, the quick search box from within Android and the “Omnibox” address bar within Chrome. Just begin typing, and you’ll see predictions appear:

In the example above, you can see that typing the letters “san f” brings up predictions such as “san francisco weather” or “san fernando mission,” making it easy to finish entering your search on these topics without typing all the letters.

Sometimes, we’ll also help you complete individual words and phrases, as you type:

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Visit www.logicgateone.com/LGOMMM/apo-website to view full website

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14 Essential Tips for Improving Your Web Design

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14 Essential Tips for Improving Your Web Design

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WEBSITE DESIGN | USER EXPERIENCE DESIGN | RESPONSIVE DESIGN

Within 5 seconds of landing on your website, can your visitors determine what your company does? Could users easily navigate to the blog if they need to? Is the layout of your pricing easy to understand?  Do you have an extremely high bounce rate?

If you're finding yourself answering ‘no’ to these questions, it might be time to take a hard look at the way you’ve been designing and optimizing your website.

A website can’t simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website's user experience, functionality, and appropriately complements your content.

Your website also needs to clearly communicate with your audience what you do, why you do it, and who you do it for. It's easy to get caught up with how great you are as a business, that you forget to make sure we are addressing core concerns your audience has first and foremost.

So, what do you need to know to start improving your web design?

To answer that, here are 14 website tips to ensure that you're going in the right direction in your redesign and are assuring you aren't turning visitors away.

14 Tips for Improving Your Web Design

1. Have a Plan

Don't just start designing your website. To ensure that your website is effectively meeting the needs of your visitors you need to map out your buyer's journey from the first time they visit your website to the moment they become a customer.

What pages are they going to view, what content are they going to read, and what offers are they going to convert on? Understanding this will help you design a site that helps nurture leads through the sales funnel.

You want to design your website for the next step, not the final step. It's all about answering the right questions in the right order. This might be where context comes into play. Take what you already know about your current customers (or even interview them) and research how they went from a visitor to a customer. Then, use this data to map out your strategy.

2. Remove the Following From Your Website

Certain elements on your website are going to detract from the value and message you're trying to convey. Complicated animations, content that’s too long, stocky website images are just a few factors on the list.

With an audience that only has an attention span of 8 seconds, you need to create a first impression that easily gets the main points across. This should be done with short, powerful sections of content and applicable photographs/icons that are sectioned off by clear and concise headers.

If you’ve got those right, then review it and make sure it doesn’t contain jargon or ambiguous terminology. It only serves to muddy your content and confuse your users.

Some words to avoid include next generation, flexible, robust, scalable, easy to use, cutting edge, groundbreaking, best-of-breed, mission critical, innovative ... those are all words that have over used by hundreds if not thousands of companies and don’t make your content any more appealing.

3. Include Social Share and Follow Buttons

Producing great content and offers only go so far if you aren’t giving your users the opportunity to share what you have.

If your website currently lacks social share buttons, you could be missing out on a lot of social media traffic that's generated from people already reading your blog!

If this sounds new to you, social sharing buttons are the small buttons that are around the top or bottom of blog posts. They contain icons of different social media website and allow you to share the page directly on the social media channel of your choice.

These buttons act as a non-pushy tool that encourages social sharing from your buyer personas.

If you are looking for some tools to get you on the ground, check out the two free, social sharing tools SumoMe and Shareaholic.

4. Implement Calls-to-Action

Once your visitors land on your site, do they know what to do next? They won't know what pages to view or actions to take if you don't provide them with some sort of direction.

Call-to-action buttons are one of the many elements that indicate the next step user should take on a page. While many of us know that, it can be easy to fail to accurately use them to guide users through your website.

It’s easy to spam your website with the most bottom-of-the-funnel (BOFU) call-to-action, without even properly nurturing your users with other calls-to-action that are more top/middle of the funnel.

To recognize whether or not you’re guilty of this, start reading through the pages across your website. Are you finding most pages, even blog articles, with only a call-to-action for a demo/trial/consultation? Then, it’s time to update.

Take the time to add in call-to-actions that give them materials to educate themselves and help solve their pain points. Once they identify your company as one that provides materials that are relieving these, they will feel more comfortable researching your services to see if you can personally make these solutions a reality.

Some example call-to-actions are to click here for more information, download our sample GamePlan, sign up for a webinar, watch the video, see all inbound marketing services, and see pricing. For more information, check out this offer to get you using call-to-actions the right way to generate even more leads.

5. Use the Right Images

Not every image is going to fit with the type of message you're trying to show your audience.

Fortunately, you have a lot to choose from (even some that are for free). But still, cause caught many of us decide to plague our website with extremely stocky photos.

Just because a stock website has the image, doesn’t mean it looks genuine and will evoke trust in your company. Ideally, you want to use photos that portray images of the real people that work at your company and the office itself.

If real photographs aren’t an option, there are techniques you can use to help pick out the right type of stock photo. This will aid in bringing more realism to your brand and making sure the images match who you are and what your content is explaining.

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Visit Casablanca Hotel Condominium, Resort Bar & Restaurant Official Website to view full website

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Cracklin's Restaurant Letterhead Concept and Design Layout

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Business Card Concept, Design and Layout

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Business Card Concept, Design and Layout

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AdQuest - Professional Services and Outsourcing Business Card Concept, Design and Layout

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SEO, as any area of our life, is swarming with myths and misconceptions. They are usually born out of ignorance, fear, and hunt for quick results. It is like a variety of diet advice — “cut entirely on the food, just eat one weird vegetable three times a day". Yes, you might lose weight. But will it last? Will you be happy in the process? You tell me.

Same here. People are prone to choose quicker methods. Well, life is too short. Who needs all those long-term results. But we surely need an efficient outcome. Plus, the damage after a quick SEO campaign based on the general misconceptions will take way more time to recover from than applying a well-thought SEO procedure.

However, while people continue to go for quick results and no research, these myths will never cease to exist. What you need is to recognize them as such and treat any information with caution. Knowledge is power. Thorough knowledge is indestructible!

I made a compilation of the most popular myths (that made up a nice number of 13) and tried to debunk them once and forever (or at least for some time). Let's see whether we are on the same side, and if not, let's check whether I can change your mind.

RankBrain, semantic search, AMP, and mobile-first are among the top buzz words of the past twelve months. Penguin and Panda have become smarter and are now part of the core algorithm.

So, to help you catch the wind and brush up your SEO skills, I've prepared a list of recommendations SEOs should focus on right now.

Contents

1. SEO is a fraud

2. SEO is all shenanigans

3. Google is at war with SEO

4. One-time SEO effort is enough

5. Link building is dangerous

6. CTR is out of the game

7. Keyword research is a waste of time

8. Social signals are of no SEO value

9. Guest blogging is obsolete

10. High paid rankings = High organic rankings

11. Keyword-optimized anchor text is bad for your SEO

12. Separate pages for every keyword is a key to success

13. SEO is dead

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#SEOisdead

#CTRisoutofthegame

#guestbloggingisobsolete

#GooglewarwithSEO

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Pandora Security Solutions Letterhead Concept and Design Layout

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11 Lessons Learned from Failed Link Building Campaigns

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11 Lessons Learned from Failed Link Building Campaigns

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We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit.

The Internet is a finicky place. You can’t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we’d expect a campaign to be a huge success but it went on to garner lackluster results.

While you can’t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis we’ve pinpointed which factors tend to create high-performing content. Similarly, we’ve identified trends among our content that didn’t quite hit the mark.

In this this post, I’ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if you’re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.

1. There’s such a thing as too much data.

For content involving a lot of data, it can be tempting to publish every single data point you collect.

A good example of this is surveying. We’ve fallen down the rabbit hole of not only sharing all of the data we’ve collected in a survey, but also segmenting the data out by demographics — regardless of whether or not all of that data is super compelling. While this can give publishers a large volume of potential angles to choose from, the result is often unfocused content lacking a cohesive narrative.

Only include the most insightful, interesting data points in your content, even if that means tossing aside most of the data you’ve gathered.

One example of this was a survey we did for a home security client where we asked people about stalker-ish behaviors they’d committed. The juiciest survey data (like 1 in 5 respondents had created a fake social account to spy on someone — yikes!) ended up getting buried because we included every data point from the survey, some of which wasn’t so interesting. Had we trimmed down the content to only the most shocking findings, it probably would have performed far better.

Furthermore, the more data you include, the more time it takes for a publisher to wade through it. As one journalist told us after we sent over an epic amount of data: “Long story short, this will take too much time.”

Consider this: It shouldn’t take a publisher more than 10 seconds of looking at your project to grasp the most meaningful data points. If they can’t quickly understand that, how will their readers?

2. Turning published data into something cool doesn't always yield links.

If you’re going to use data that’s already been reported on, you better have a new spin or finding to present. Journalists don't want to cover the same stats they have already covered.

A great example of this is a project we created about the reasons startups fail. The majority of the data we used came from CB Insights’ startup post mortems list, which had performed really well for them. (As of the time I’m writing this, according to Open Site Explorer it has 197 linking root domains from sites including BBC, Business Insider, Fortune, Vox, CNBC, and Entrepreneur — impressive!)

It worked well once, so it should work again if we repackage it into a new format, right?

We used the startups featured on the CB Insights list, added in a handful of additional startups, and created a sexy-looking interactive node map that grouped together startups according to the primary reasons they went under.

While the content didn’t end up being a failure (we got it picked up by Quartz, woo!), it definitely didn’t live up to the expectations we had for it.

Two problems with this project:

1. We weren’t saying anything new about the data.

2. The original data had gotten so much coverage that many relevant publishers had already seen it and/or published it.

But of course, there are exceptions. If you’re using existing data that hasn’t gotten a ton of coverage, but is interesting, then this can be a smart approach. The key is avoiding data that has already been widely reported in the vertical you want to get coverage in.

3. It’s difficult to build links with videos.

Video content can be extremely effective for viral sharing, which is fantastic for brand awareness. But are videos great for earning links? Not so much.

When you think of viral content, videos probably come to mind — which is exactly why you may assume awesome videos can attract a ton of backlinks. The problem is, publishers rarely give proper attribution to videos. Instead of linking to the video’s creator, they just embed the video from YouTube or link to YouTube. While a mention/link to the content creator often happens organically with a piece of static visual content, this is often not the case with videos.

Of course, you can reach out to anyone who embeds your video without linking to you and ask for a link. But this can add a time-consuming extra step to the already time-intensive process of video creation and promotion.

4. Political ideas are tough to pull off.

Most brands don’t want to touch political topics with a ten-foot pole. But to others, creating political content is appealing since it has strong potential to evoke an emotional reaction and get a lot of attention.

We've had several amazing political ideas fail despite solid executions and promotional efforts. It’s hard for us to say why this is, but our assumption has been publishers don't care about political content that isn't breaking (because it's always breaking). For this reason, we believe it’s nearly impossible to compete with the constant cycle of breaking political news.

5. Don't make content for a specific publisher.

We’ve reached out to publishers to collaborate during content production, assuming that if the publisher feels ownership over the content and it’s created to their specifications, they will definitely publish it.

In general, we’ve found this approach doesn’t work because it tends to be a drain on the publishers (they don't want to take on the extra work of collaborating with you) and it locks you into an end result that may only work for their site and no other publishers.

Remember: Publishers care about getting views and engagement on their site, not link generation for you or your client. Read full article here

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11 Lessons Learned from Failed Link Building Campaigns

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AdQuest - Professional Services and Outsourcing Logo Concept, Design & Layout

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Business Card Concept, Design and Layout

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Business Card Concept, Design and Layout

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Pandora Security Solutions Business Card Concept, Design and Layout

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Pandora Security Solutions Logo Concept, Design & Layout

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How Google's New Project Owl Update Can Affect Brands

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How Google's New Project Owl Update Can Affect Brands

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Last week Google announced they would be implementing changes in an effort to combat inaccurate information and hateful search results from their search engine. In this article I'll cover the possible pros and cons of this update and how it can affect brands.

What is Project Owl and how it works

Project Owl is Google's update gives users the ability to report information they may deem inappropriate, inaccurate or offensive.

Let's see how it works:

1 A new link to a feedback form will appear underneath Google's suggested searches;

2 A new link to a feedback form will appear underneath "Featured Snippets;"

These changes have been implemented after Google has been scrutinized for sharing some questionable content. In December of 2016 the number one result for the search query "did the Holocaust happen" was linked to a pro-Nazi site. Other missteps include featuring Breitbart for a top science or news story regarding the Great Barrier Reef.

Project Owl is Google's reaction to combatting these problematic results. Whether it's inaccurate information or offensive search queries, Google wants to ensure that what we receive is reliable and relevant information.

Read full article here

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How Google's New Project Owl Update Can Affect Brands

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LGO Anniversary Poster Concept and Design Layout

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Local SEO Spam Tactics Are Working: How You Can Fight Back

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Local SEO Spam Tactics Are Working: How You Can Fight Back

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For years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right?

While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms and yet continue to win in the SERPs.

The problems are rampant and blatant. I've heard and seen many instances of legitimate businesses changing their names just to rank better and faster for their keywords.

Another problem is that Google is shutting down MapMaker at the end of March. Edits will still be allowed, but they'll need to be made through Google Maps.

If Google is serious about rewarding brands in local search, they need to encourage it through their local search algorithms.

For some people, it’s gotten so bad that they’re actually suing Google. On January 13, 2017, for instance, a group of fourteen locksmiths sued Google, Yahoo, and Bing over fake spam listings, as reported by Joy Hawkins.

While some changes — like the Possum update — seemed to have a positive impact overall, root problems (such as multiple business listings) and many other issues still exist in the local search ecosystem. Read full article here

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Local SEO Spam Tactics Are Working How You Can Fight Back

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Your Keywords Are Not What You Think They Are

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Your Keywords Are Not What You Think They Are

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How Google transforms search queries and what it means for SEO

In Franz Kafka's novella "The Metamorphosis", a man wakes up one morning to find out he has turned into a giant insect. If keywords were existentialists, they could be experiencing something similar as, having been typed into Google's search bar, they go through numerous transformations to become new, modified versions of themselves — the queries that Google thinks are a better representation of the searcher's intent.

To illustrate what I'm saying, let me ask you for a tiny favor. Go on and type in "oscar" in Google. No, seriously, do it. I'll hang in here while you're at it.

Chances are all of the top results you got are about the 89th Academy Awards that took place a few days ago. Some of the results likely do not mention the word "oscar" (the only word you typed in, remember?) at all. Somehow, Google knows you're looking for the specific Oscars award rather than general information about the ceremony, Oscar the name, or Oscar anything else — and transforms your query behind the scenes into something that barely resembles the original. Read full article here

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Christmas Party Tarpaulin Concept and Design Layout

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Christmas Party Tarpaulin Concept and Design Layout

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How to Use Hosted Blog Platforms for SEO
& Content Distribution

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How to Use Hosted Blog Platforms for SEO
& Content Distribution

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Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you're not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now's your chance to start. In this week's Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content.

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. It's someone else's network. You don't have to set up your own website, but at the same time you are contributing content to their site.

This has become really popular, I think. Look, Medium and LinkedIn are really the two big ones where a lot of folks are contributing these days. LinkedIn very B2B focused, Medium very startup, and new media as well as new creative-focused.

So I think, because of the rise of these things, we're seeing a lot of people ask themselves, "Should I create my own content platform? Do I need to build a WordPress hosted subfolder on my website? Or can I just use Medium because it has all these advantages, right?" Well, let me try and answer those questions for you today.

So, what do hosted platforms enable?

Well, it's really simple to sign up and start creating on them. You plug in your name, email, a password. You don't have to set up DNS. You don't have to set up hosting. You can start publishing right away. That's really easy and convenient.

It also means that, for a lot of marketers, they don't have to involve their engineering or their web development teams. That's pretty awesome, too.

There are also built in networks on a lot of these places, Medium in particular, but Svbtle as well. Tumblr quite obviously has a very, very big network. So as a result, you've got this ability to gain followers or subscribers to your content, someone that can say like, "Oh, I want to follow @randfish on Medium." I haven't published on Medium, but for some reason I seem to have thousands of followers there.

So I think this creates this idea like, "Hey, I could reach a lot more people that I wouldn't necessarily be able to reach on my own platform, because it's not like these people are all subscribed to my blog already, but they are signed up for Medium or LinkedIn, which has hundreds of millions of worldwide users."

There's also an SEO benefit here. You inherit domain authority. On Medium and on LinkedIn in particular, these can be really powerful. Medium is a domain authority 80. LinkedIn is a domain authority of 99, which is no surprise. Pretty much every website on the planet links to their LinkedIn page. So you can imagine that these pages have the potential to do really well in Google's rankings, and you don't necessarily have to point a lot of links at them in order for them to rank very well. We've seen this. Medium has been doing quite well in the rankings. LinkedIn articles are doing quite well in their niches.

This is a little different, a subtle but important difference for Svbtle itself, for Tumblr, and for WordPress. These are on subdomains. So it would be, yes, there are lots of people who are using WordPress, although that's very customizable. But you could imagine that if I got randstshirts.wordpress.com or randstshirts.tumblr.com or randstshirt.svbtle.com, that doesn't have the same ranking ability. That subdomain means that Google considers it separately from the main domain. So you're not going to inherit the ranking benefit on those. It's really Medium and LinkedIn where that happens. To be honest, Google+ as well, we've seen them ranking like a Medium or a LinkedIn too.

You also have this benefit of email digests and subscriptions, which can help grow your content's reach. For those of you who aren't subscribed to Medium, they send out a daily digest to all of the folks who are signed up. So if you are someone who is contributing Medium content, you can often expect that your subscribers through Medium may be getting your stuff through an email digest. It may even get broadcast to a much broader group, to people who aren't following you but are following them. If they've "hearted" your content on Medium, they'll see it. So you get all these network effects through email digests and email subscriptions too.

So what's the downside?

This is pretty awesome. To me, these are compelling reasons to potentially consider using these. But before we get too far ahead of ourselves, let's talk about the downside as well. To my mind, these downsides prevent me from wanting to encourage certain types of views. I'll talk about my best advice and my tactical advice for using these in a sec.

Links authority and ranking signals that are accrued. We recognize that you put a post on Medium, a lot of times posts there do very well. They get a lot of traction, a lot of attention. They make it into news feeds. Other sites link to them. Other pages around the web link to them. It's great. Lots of social shares, lots of engagement. That is terrific.

Guess what? Those benefits accrue only to Medium.com. So every time you publish something there and it gets lots of links and ranking signals and engagement and social and all these wonderful things, that helps Medium.com rank better in the future. It doesn't help yoursite.com rank better in the future.

You might say, "But Rand, I've got a link here, and that link points right back to my site." Yes, wonderful. You now have the equivalent of one link from Medium. Good for you. It's not a bad thing. But this is nowhere near the kind of help that you would get if this piece of content had been hosted on your site to begin with. If this is hosted over here, all these links point in there, and all those ranking benefits accrue to your site and page.

In some ways, from an SEO perspective, especially if you're trying to build up that SEO flywheel of growing domain authority and growing links and being able to rank for more competitive stuff, if you're trying to build that flywheel, you'd almost say, "Hey, you know what, I'd take half the links and ranking signals if it were on my own site. That would still be worth more to me than more on Medium."

Okay. But that being said, there are all the distribution advantages, so maybe we're still at a wash here.

Also on these blogging platforms, these hosted platforms, there's no ownership of or ability to influence the UI and UX. That is a tough one too. So one of the wonderful things about blogging is — and we've seen this over the years many times at Moz. People come to Moz to read the content, they remember Moz, and they have a positive association and they say, "Yeah, you know, Moz made me feel like they were authorities, like they knew what they were talking about. So now I want to go check out Moz Local, their product, or Moz Analytics, or Open Site Explorer, or whatever it is."

That's great. But if you are on Medium or if you are on Svbtle or if you are on WordPress — well, WordPress is more customizable — but if you're on Google+, the experience is, "Oh, I had a really good experience with Medium." That's very, very different. They will not remember who you are and how you made them feel, at least certainly not to the extent that they would if you owned and controlled that UI and UX.

So you're really reducing brandability and any messaging opportunities that you might have had there. That's dramatically, dramatically reduced. I think that's very, very tough for a lot of folks.

Next up — and this speaks to the UI and UX elements — but it's impossible to add or to customize calls to action, which really inhibits using your blog as part of your funnel. Essentially, I can't say, "Hey, you know what I'd like to do? I'd like to add a button right below here, below all my blog posts that says, 'Hey, sign up to try our product for free,' or, 'Get on our new mailing list,' or, 'Subscribe to this particular piece of content.' Or I want to put something in the sidebar, or I'd like to have it in the header. Or I want to have it as a drop over when someone scrolls halfway down the page." You can't do any of those things. That sort of messaging is controlled by the platform. You're not allowed to add custom code here, and thus your ability to impact your funnel with your blog or with your content platform on these sites is severely limited. You can add a link, and yes, people can still follow you on these networks, but that is definitely not the same.

There's also, frustratingly, for a lot of paid marketers and a lot of marketers who know that they can do this, you can't put a retargeting pixel on Svbtle or on Medium. Actually, you may be able to on Svbtle now. I'm not sure if you can. But Medium for sure, LinkedIn for sure, Google+, you can't say, "Hey, all the people who come to my posts on Medium, I'd like to retarget them and remarket to them as they go around the web later, and I'll follow them around the Internet like a lost puppy dog." Well, too bad, not possible. You can't place that pixel. No custom code, that's out.

The last thing, and I think one of the most salient points, is there have been many, many platforms like this over the years. Many people use the example of GeoCities where a lot of people hosted their content and then it went away. In the early days of the web, it was very big, and a few years ago it fell apart.

It's not just that, though. The uncertain future could mean that in some time frame, in the months or years to come, Medium, or Svbtle, or LinkedIn, or Google+ could become more like Facebook, where instead of 100% of the people seeing the content that they subscribe to, maybe they only see 10% or the Facebook averages today, which are under 1%. So this means that you don't really know what might happen to your content in the future in terms of its potential visibility to the audience there. If that's the sole place you're building up your audience, that is a high amount of risk depending on what happens as the platform evolves.

This is true for all social platforms. It's not just true for these hosted blog content platforms. Many folks have talked about how Twitter in the future may not show 100% of the content there. I don't know how real that is or whether it's just a rumor, but it's one of those things to consider and keep in mind.

My best advice:

So my best advice here is, use platforms like these for reaching their audiences. I think it can be great to say, "Hey, 1 out of every 10 or 20 posts I want to put something up on Medium, or I want to test it on Google+, or I want to test it on LinkedIn because I think that those audiences have a lot of affinity with what I'm doing. I want to be able to reach out to them. I want to see how those perform. Maybe I want to contribute there once a month or once a quarter." Great. Wonderful. That can be a fine way to draw distribution there.

I think it's great for building connections. If you know that there are people on those networks who have big, powerful followings and they're very engaged there, I think using those networks like you would use a Twitter or a Facebook or like you already use LinkedIn to try and build up those connections makes total sense.

Amplifying the reach of existing content or messages. If you have a great piece of content or a really exciting message, something exciting you want to share and you've already put some content around that on your own site and now you're trying to find other channels to amplify, well, you might want to think about treating Medium just like you would treat a post on Twitter or a post on Facebook or a post on LinkedIn. You could instead create a whole piece of content around that, sort of like you would with a guest post, and use it to amplify that reach.

I think guest post-style contribution, in general, is a great way to think about these networks. So you might imagine saying, "Hey, I'd love to contribute to YouMoz," which is Moz's own guest blogging platform. That could be wonderful, but you would never make that your home. You wouldn't host all your content there. Likewise you might contribute to Forbes or Business Insider or to The Next Web or any of these sites. But you wouldn't say that's where all my content is going to be placed. It's one chance to get in front of that audience.

Last one, I think it's great to try and use these for SERP domination. So if you say, "Hey, I own one or two of the top listings of the first page of results in Google for this particular keyword, term, or phrase. I want to use Medium and LinkedIn, and I'm going to write two separate pieces targeting similar keywords or those same keywords and see if I can't own 4 slots or 5 slots out of the top 10." That's a great use of these types of platforms, just like it is with guest posting.

Don't try to use these for...

Don't try to use these as your content's primary or, God forbid, only home on the web. Like I said, uncertain future, inability to target, inability of using the funnel, just too many limitations for what I think modern marketers need to do.

I don't think it is wise, either, to put content on there that's what I'd call your money keywords, essentially stuff that is very close to the conversion funnel, where you know people are going to search for these things, and then when they find this content, they're very likely to make their next step a sign-up, a conversion. I would urge you to keep that on your site, because you can't own the experience. I think it's much wiser if you say, "Hey, let's look way up in the funnel when people are just getting associated with us, or when we're trying to bring in press and PR, or we're trying to bring in broad awareness." I think those are better uses.

I think it's also very unwise to make these types of platforms the home of your big content pieces, big content pieces meaning like unique research or giant visuals or interactive content. You probably won't even be able to host interactive content at most of these.

If you have content that you know is very likely to drive known, high-quality links, you've already got your outreach list, you're pretty sure that those people are going to link to you, please put that content on your own site because you'll get the maximum ranking benefits in that fashion. Then you could potentially put another piece of content, repurpose a little bit of the information or whatever it is that you've put together that's wonderful in terms of big content as another piece that you separately broadcast and amplify to these audiences.

What I'm really saying is treat these guys — Medium, Svbtle, LinkedIn, Tumblr, and Google+ — treat them like these guys, like you use Facebook, Twitter, Instagram, YouTube, and guest hosts in general. It's a place to put a little bit of content to reach a new audience. It's a way to amplify a message you already have. It's not the home of content. I think that's really what I urge for modern marketers today.

All right, everyone. Look forward to the comments, and we'll see you again next week for another edition of Whiteboard Friday. Take care.

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Why Manual Link Building Will Never Be
Obsolete

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Why Manual Link Building Will Never Be
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Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary.

I recently read an article titled, “SEO Practices That Will Become Obsolete By The End Of 2016” on (what is normally) a highly respected site. The author is someone I read and respect, but he made the claim that in 2016, manual link building will become obsolete. He has since edited the article and changed “Manual Link Building” to “Bulk Link Building.”

This seemingly minor edit (which I greatly welcome and appreciate) is actually at the crux of a much larger movement that seems to be permeating the SEO community. That movement is based on the belief that doing anything one at a time, or “manually,” is a waste of time, because the sheer mass of the web and link graph makes it impossible to impact it without resorting to automated or mass tactics.

Wrong. Manual link building will never be obsolete.

I agree that there are many more ways to build links today than there were when the web first caught fire. And I also agree that it is technically possible to conduct mass outreach.

The problem is that quality suffers, and I’m not just saying that as an opinion. I see it every day in my own inbox when people send me link requests that seem so perfectly crafted and personalized, yet you can tell they are not. They were sent in bulk, and worse, they are dishonest. Dishonest how? Dishonest because these outreach emails always say things like

“I was reading such and such on your site.”

or

“I noticed you are interested in online marketing and wanted to…”

Lies. All lies, and any of you reading this have probably received similar emails and thought the same thing. What a great way to begin your relationship with me — by lying to me. It’s the modern day version of spam; more sophisticated mail-merge with just enough added personalization to make me feel special.

Except I don’t, and it’s not working. We all delete them. Bragging about a 2.5 percent success rate is laughable.

People Still Need People

Certain aspects of the link-building process have already proven to be pointless and obsolete. But one thing that will never change is human desire to connect with other humans, to share, cultivate, curate and collect useful, valuable and helpful pages, apps, or whatever the digital content is, with each other. If that wasn’t the case, there would be no Twitter, which is tailor-made for link sharing.

Real-Life Example: I conducted an outreach project for a large international hearing aid manufacturer. This is a subject that I care about deeply because my 13-year-old is deaf. The client’s goal was to bring attention to their newly relaunched site and content areas — and yes, their hearing aids, and yes, they make money on them. (I get it.)

One of my recommended strategies was to identify hearing/audiology sites, associations, foundations and others that provided curated outbound hearing loss resources/links. Obviously, one of our hoped-for outcomes was links.

See the image below? That page is from the Colorado Hearing Foundation. The specific page is titled, “Useful Websites for Information on Hearing Loss.” And here’s the truth that “manual linkbuilding is dead” believers are completely missing: Getting a link on that page is not something that can be automated.

I did the research to identify the absolutely most appropriate websites. More importantly, I had to spend extra time to read the “About Us” or “Our Staff” pages so I could find the person/people who make the decisions about what resources are and are not included on those pages. Sometimes that’s not easy, even when doing it manually. Sometimes you might even have to pick up the phone. That’s right, THE PHONE. Don’t pass out.

And the page above did, in fact, link to my client’s site.

Automation will never find the perfect sites. Automation will never find the exact contact that makes the final decisions as to who to link out to. Automation will never fool anyone into thinking the email you are sending them is just for them.

Sure, automation and scrapers can find plenty of email address, like webmaster@, help@, info@, questions@, inquires@, etc. But emails to those addresses are not being received by the decision-makers. Those email addresses are spam holes.

I did the research to identify the absolute most appropriate websites and more importantly, I spent the extra time to find the person/people who make the decisions about what resources are and are not included on those pages.

I often will even make a phone call to the organization to introduce myself and ask for the appropriate contact name. What a shock: actually talking to a human.

And here’s the kicker: When I am able to find the right person and website, and I conduct outreach as I just described, my success rate is close to 100 percent. That won’t happen with bulk outreach. In my case, I’m only contacting a small set of heavily vetted sites that have perfect-match resource lists for the content/site I’m introducing them to. That’s when success can happen.

But the larger point is, why shouldn’t 100 percent success happen? If you’re representing a truly outstanding piece of content, and you’ve taken the time to reach a the exact person who has already demonstrated they are curating content and links in that subject area, a link is the logical, natural outcome of that process.

The End Game Has Not Changed

This is why I laugh when I hear people say that 2.5 percent success rate on email outreach is considered acceptable. What a joke. Automating outreach is just reckless, and frankly, sad.

The internet is always going to be about people connecting with other people, or connecting with content written by people (sorry, Narrative Science). And while I agree there are many link-building strategies, tactics and techniques that need to die a slow and painful death, the process of one person sharing with another person an incredibly useful piece of content that will resonate with that person and result in a link will never go out of style and will never be obsolete.

I’ve been doing this for 20 years. I can assure you that while the methods for identifying the right people have become more challenging, at the end of the day, the end game is still the same: I need to get in touch with the person who will most likely care about what it is I’m sharing or seeking links for.

That cannot be automated, cannot be replicated, cannot be syndicated. It takes a person willing to roll up their sleeves, with the saavy to identify and connect with the appropriate person who will care about what they have to tell them.

Thank you for allowing me a few minutes of your day.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places
Easier To Locate

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Google Maps Plus Codes Now Searchable, Making Hard-To-Find Places
Easier To Locate

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Google’s Open Location Codes can now be searched on both Google and Google Maps.

In April, Google Maps released Plus Codes — or Open Location Codes (OLC) — to identify hard-to-find locations across the globe.

Starting today, Plus Codes can now be searched both on Google Maps and Google so that users can find places that are difficult to locate due to poor data accuracy or coverage or place that do not have a specific street address.

These codes become extremely helpful in places with high population density but poor data accuracy or coverage, or those that lack a specific addressing system altogether. Kathmandu, Nepal, has a population of around one million people, but most roads have no names, and houses have no street numbers. Being able to precisely navigate without local knowledge is difficult. Plus codes will now let you easily specify your destination.

- Google Maps Blog

To find a Plus Code, visit http://plus.codes and share your location. The site automatically pinpoints where you are and provides a code similar to the following 7MV7P8R9+W2 code for Kathmandu (the abbreviated P8R9+W2 code will show if you’re already in Kathmandu):

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The Adventure Crafts Glassmart in Kibera, Kenya, has the address: Stall No. 164, Makina Stalls, Kibera Drive, Located close to the Toi Market. There is no traditional address system in Kibera, so no easy number-and-street identifier. Nothing easy to plug into your phone. So, say you wanted to visit the shop: How would you go about finding it?

Last April we released a new system to help provide an address for every location in the world, called Open Location Code (OLC, also known as "plus codes"). Today, plus codes are now searchable on Google and Google Maps. Plus codes are a useful way of representing locations that don't have specific street addresses. But it's not just in less developed places like Kibera. For example, an area the size of a few beach blankets on Atlantic Beach would have the plus code 87G8H7P8+FH . If you're hoping to tell some friends where to meet you on the beach -- and they are near Atlantic Beach or looking up the specific location in Google Maps while zooming in over it -- you can give them just the last four digits "P8+FH" to help them find you. You can find the plus code for your location at http://plus.codes .

Using plus codes to locate friends at the beach is one example, but these codes become extremely helpful in places with high population density but poor data accuracy or coverage, or those that lack a specific addressing system altogether. Kathmandu, Nepal, has a population of around 1 million people, but most roads have no names and houses have no street numbers. Being able to precisely navigate without local knowledge is difficult. Plus codes will now let you easily specify your destination.

7MV7P8R9+W2, or P8R9+W2 if you or your viewport are already in Kathmandu.

These codes can help many different people, in many parts of the world: Small businesses rely on customers being able to find them. Crisis response organizations rely on accurate location information--often long distances from established roads and buildings--to provide aid and save lives.

As we continue to make Maps as accurate and comprehensive as possible, we hope plus codes become a useful way to pinpoint the places that might be harder to find -- whether you're looking for your friends' beach towels, or some glassware in Kenya.

Rasťo Šrámek, Software Engineer, Google Maps

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Plus codes: A new way to help pinpoint places on the map

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The Adventure Crafts Glassmart in Kibera, Kenya, has the address: Stall No. 164, Makina Stalls, Kibera Drive, Located close to the Toi Market. There is no traditional address system in Kibera, so no easy number-and-street identifier. Nothing easy to plug into your phone.

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Social media platforms, led by Facebook, are noticeably going all out in their attempt to encourage brands to pay for online video ads. And with the number of people now using devices on a regular basis, they might just convince marketers it is worth their while.
"These companies went from just talking about or lightly testing video to deploying it in a pretty big way. There's kind of a perfect storm now of consumer behavior, technology, development and content availability," said a research analyst at eMarketer.
The audience is obviously there and they're willingly spending much time online. In fact, it is so evident that marketers are now taking the platform seriously. What's more, these social media companies are capable of targeting certain demographics that advertisers prefer because of the trove of user data they are sitting on.
Drawn by the ever-increasing numbers of social media users, brands are now looking to spend around USD 8 billion for video ads for this year alone. Facebook is the prime choice for video ads, especially if the target user segments are those who are on mobile. Twitter and YouTube are also perfect platforms for marketing big events.
Video ads online cost almost as much as some television ads -- but that's not to say that TV is suddenly not going to matter. Television advertising is still going to be a critical point for any marketer; it's just that they are now paying equal attention online to keep up with its phenomenal growth.
However, social media platforms and marketers alike have to avoid overwhelming users with too much video ads or it will ruin their online experience.

For marketers, it is recommended to try different types of tone for the video to be sure that it catches users' attention and help them retain the information. Creative and humorous clips tailored for your brand are going to hit when done well.

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How
marketers could cope should Google+ really dismantle

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How
marketers could cope should Google+ really dismantle

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Rumors have been flying that Google+ is going to be discontinued due to its lackluster performance, but its recent launch of new features may be hinting at a mere shift of gears.

Now, it's really difficult to gauge the situation because Google is not very fond of sharing user numbers. However, estimates put its total users to 2 billion, with a mere 9% having public content. What's more, only 6 million of those have posted this year -- apparently, most of those user profiles are just created due to Google requiring one before you can sign up for YouTube or Gmail. Sure the place is nice but it's also practically a ghost town. The only advantage, it seems, is in the presumed SEO value that you can get from having your content on it.

"If the public activity on Google+ really is this small, surely it can't have much value to Google, and they must be planning to shut it down or dismember it, right?" said Eric Enge of Stone Temple.

Many naysayers are already foretelling that launching Streams, Photos and Collections features is Google's last ditch effort before shutting down altogether. On the flip side, if it's really dying, perhaps it is counterintuitive that new features are added to it?

While it is still unclear just how Google will use Streams and Photos, the Collections feature would be one similar to Pinterest. It will basically be a group of content based on a certain subject or interest that any other user can opt to follow. Unlike Pinterest though, Plus' Collections are not limited to images but can be anything from text updates to videos. Also, any collection by a user can be set to be public, private or shared with a certain group of connections.According to the tech giant, Collections came about because of observed user behavior -- getting connected around a shared interest.

Although it is not certain that launching those features would significantly engage users more, there are lessons to be taken away from this. First off, you should be all-present in all major social media platforms and not just focusing on one. So just in case Plus really would dismantle, you won't have to scramble to start over again on a different platform.

Also, make sure your content works well on the various platforms your target audience is on. Make different kinds of content and customize it for each one.

Lastly, don't rely on social media to safeguard your data for you. It would be a good thing to have your own website, or at least your own server where you can store every single file, without having to worry about social media scares.

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FB Instant Articles will let publishers keep ad revenue

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FB Instant Articles will let publishers keep ad revenue

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Facebook is trying to woo publishers to let them host the news content locally in order to keep users engage -- and they're willing to pay for it.
The current setup is that news publishers can post links on Facebook directing users to their content, something that's worked very well for them since a great part of their traffic comes from social media. However, Facebook found out it's not working terribly well for them. Apparently, opening the links and waiting for it to redirect to the news sites which host the content counts for extra seconds that put off some users, and most importantly, get their attention off of Facebook.
To attract publishers, Facebook has decided to go against its usual revenue-sharing model. It offered to allow the publishers to keep any and all revenue that might be generated from ads that are going to be associated with their hosted content. Another version of the offer has Facebook keeping 30% of the revenue when ads are sold.
Facebook is still in talks with National Geographic and New York Times, among others, to launch the Instant Articles feature so there's no timeframe yet of when this is going to be implemented.
Letting go of some percentage of the revenue is going to pay off big time because directly hosting news content will load it faster. And everyone knows the faster anything loads, the happier the users will be, making them likely to stay longer. Moreover, Facebook does not have to worry that users will shift their attention to other sites as there won't be any need to go out of the site to read news.

In the past, publishers have already been miffed with Facebook's algorithm change in users' news feeds, arguing that the changes resulted in referral traffic drop. So even if the deal sounds good, other publishers are understandably wary of joining in especially when it's still not clear what aspects they would have control over, if at all. Also, they would want to get their hands on reader data for various reasons so it's going to get dicey considering Facebook's privacy policy. One of the officials in talk with Facebook is asserting that as publishers, they still like to "defend other aspects of the business".

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Unwritten rules of social media (Part 3)

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Unwritten rules of social media (Part 3)

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For the last part of our series on social media rules, we're focusing on Twitter, Pinterest and Instagram.
Social media rules for Twitter
- No to keyword-stuffing. Before posting a tweet, try saying it out loud first then think of how human or how robotic it sounds. A tweet stuffed with targeted keywords will always sound weird to human ears -- and will probably hurt the eyes, too. Strike a balance by concentrating on just 1 or 2 keywords in every tweet.
- Never automate. One of the most annoying things for users is seeing a brand answer their praises with a generic "Thank you!" and respond to their concerns with "I'll get back to you soon". This becomes even more infuriating for them if a huge issue comes up and all they can see in the brand's timeline is the same generic reply to every single user complaint. Give your social account a friendly character by giving more personalized responses to users' tweets. Remember that making them feel special is the key in developing a strong fan base.
- Leave room for a reply. Some users like to RT manually and then insert their reply at the end. And if you want them to love you, always be mindful of going over the 100-character mark.
Social media rules for Pinterest
- Give props where it's due. People tend to share a lot online and when it comes to images, the last thing most of them do is put proper attribution. Set an example of always giving credit to the original source by linking back to whose account or from what website it came from. This also makes it easier for interested users to track it back to the real creator.
- Avoid irrelevant content. It's tempting to pin popular images even if it's not in any way related to your content just to get more attention. Sure, this trick could seemingly work but don't expect any increase you'll see on your numbers to last.
- Give it a nice description. This is a golden opportunity for you to put in some keywords so you can be easily found by your target market. But that's not to say you should only focus on keywords -- make the description really catchy and worth reading, too.
Social media rules for Instagram
- Time your posts. One of the worst things you could do is clog users' feeds with your 'new' posts. Although there is yet to be a standard posting frequency for Instagram, common sense dictates that it is bad form to post shots every hour of every single day.
- Instead of begging, be interesting. Time and again we've warned against asking users to follow you. It doesn't matter if you ask nicely; the fact that you have to beg for followers  reflects how unprofessional your online persona is. Be creative in your posts and the users themselves will do a marketing campaign for you.
- You're permitted to go hashtag-crazy. Compared to other social networks where you have to limit your hashtags so as not to look like a robot, in Instagram you're allowed to #gonuts. In fact, you can use an average of 10 hashtags per image and still gain a dedicated following! #Sweet

As always, feel free to contact us if you're planning of kicking off a social media campaign for you or your brand. Or just drop by to say hi -- that works, too! But seriously, we would love to hear from you.

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Unwritten rules of social media (Part 2)

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Unwritten rules of social media (Part 2)

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Basically, an encompassing rule can be made from all this -- customized your content on each specific social media platform. But because we want to get down to specifics on this second installment, we'll tackle the unwritten rules of Facebook, LinkedIn and Google+ anyway.
Facebook
- Do not "like" yourself. Even when you say it's just a way to get your post to the top of the news feed again, it still gives off a desperate vibe. It should be obvious that you're posting it because you like it, right?
- Do not solicit shares/comments/likes. The only situation where this would be acceptable is when you're doing a survey (e.g. "Like if you're a night owl or share if you're an early bird"). Asking for likes is just plain off-putting and has an effect on your content visibility, too. The new newsfeed algorithm in Facebook reportedly factors in if you are asking for shares/comments on your post so better stay away from this.
- Be careful when tagging others. If you wouldn't like an unflattering photo of you posted or tagged with your name, neither would others. So don't just tag everyone on the photo without their permission or knowledge that it's being posted in the first place -- this is the fastest way to alienate your audience. Whether it's an image of your clients, employees or fans, the best practice would be to get a written permission from them first before even posting it. It's not just a case of embarrassment but more of a question of privacy; something you do not want to get involved in.
- Attach only relevant tags. Tagging as many people and pages as possible has been common practice to get more attention on a posted content. Although it seems to be working for most, it is still not recommended to annoy people with your constant tagging to stuff that they don't actually want to hear about.
LinkedIn
- Ditch the generic connection requests. When connecting with another user, make it a point to include a brief introduction and tell them why you are connecting. This will certainly differentiate you from a bunch of other requesters and will increase your chances of getting accepted, too. (And once you do get accepted, send a thank-you message.)
- Groups are not for marketing. Well... at least not exclusively for marketing. We all know the big reason for joining a group is to sell yourself but it just won't look good to do that right off the bat.  A great benefit of joining a group is that you can message any fellow member even when you're not personally connected. So as a newbie, take advantage of this and test the waters first. Get acquainted with the other members and build a rep for yourself as a useful contributor in the group.
- Take note of the professional atmosphere. Getting used to the extremely casual and chatty tone of Facebook and Twitter is not going to help you much in LinkedIn. It's safe to say that most of the users here are professionals and business owners so always err on the side of caution and tailor your content accordingly.
Google+
- Take advantage of circles. A circle is not just a neat way to compartmentalize your connections, it's also a great tool in sending targeted content. It's very much like sending a group message on your mobile phone as only those in a particular circle will be able to view what you sent.
- Comment first, then share. It appears that the custom in Google+ is to share blog posts rather than bits of updates so often it gets really lengthy. When you're sharing a post, remember to put your own notes first before the content; this way, others will know why that content is relevant.

*On our last instalment: Pinterest, Instagram and Twitter.

As always, you may consult us here about a suitable social media campaign for you or your brand.

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Unwritten rules of social media (Part 1)

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Unwritten rules of social media (Part 1)

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Back when social media is still on its early stage, users -- marketers included -- are operating largely based on intuition and common sense. But as the online population grew exponentially, so did the need for more definite rules, if only to maintain some semblance of order. The thing is, the so-called "rules" are ever-changing so it makes sense that they are mostly unwritten.

But if that's the case, then what are we to do as marketers who are trying to maximize the social media platforms to connect to our target market? We adapt.
And since we at LGO are feeling extra generous, we thought we'd with you what we've learned so far. After much research, observation and a bit of trial and error, we have come up with five rules that are generally applicable across different social media platforms (for now):

Update daily. As much as possible, post several times within the day. However, this takes a lot of sensible discretion for you do not want to flood anyone's timeline (a sure fire way to get unfollowed). A good strategy would be to allow for an interval of a couple of hours before you post another update.

Be responsive. When users comment or engage you in a conversation, you'll be in their good graces if you can reply within an hour. Remember, these people are already used to "instant" stuff so they'll be expecting you to be online round the clock, ready to answer them.

Don't be too hashtag-happy. Two hashtags in a tweet are okay but anything more than that borders on annoying. For one, it's an eyesore; for another, you'll hardly have space left for the message itself. Keep your hashtags at a maximum of three per post and you'll be fine. (Note: This rule does not seem to apply to Instagram where hashtags are being generously used in place of a proper caption.)

Your audience must always come first. Yes, we know you're on social media to reach out to people and sell them stuff, but if you're going to be effective, you've got to leave the traditional mindset behind. In social media, your top priority is to entertain your audience; promoting your brand only comes second to that.

Use a friendly/casual tone. Companies have learned this over time -- using the first-person plural (e.g. we, us) sounds more informal, therefore more friendly to the eyes (ears) of the audience. Employing casual tone in company posts is all too common today and you'll hardly find any that uses formal language when dealing with customers.

Check back next week for the continuation of our series regarding social media rules. If you hardly have time, feel free to consult us about a suitable social media campaign for you or your brand.

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The United States' Defense Advanced Research Projects Agency (DARPA) is reportedly working on a search engine of sorts for the Deep Web in order to aid law enforcement against human trafficking.

DARPA's 3-year research program, dubbed as Memex, has been operating now for 6 months in coordination with 17 contractors and 8 partners. Carnegie Mellon was given a USD 3.6 million contract this year to partner with DARPA in the Memex project. And according to a research professor in its Robotics Institute, there is a huge potential in the program.

The term "Memex", which refers to Vannevar Bush's 1945 essay about a collective memory for humanity, is now going to be known as a tool for bypassing typical search processes in order to pinpoint users who create or spread illegal content in the deep web.

The mainstream webpages we can access through traditional methods compose what we call the Surface Web. Because of certain factors like ranking and advertising, results from leading search engines only account for around 10% of the Web. And according to some estimates, the Deep Web actually comprises 90% of the online world, with most of its content only accessible through Tor. The goal of Memex is to search through this Deep Web for signs of illegal activity.

The problem with the darknet is that the webpages in there are too fleeting -- content disappears even before authorities can check them. What Memex would do to solve this is to log the content and its source, then trace any personal information of the poster and map locations. This way, it will be easier to track online patterns that will aid law enforcement in uncovering illegal activities such as in the case of Silk Road.

Evidently, this won't be just useful in the field of law enforcement but can be also repurposed to be of use in the business sector and other fields like journalism.

DARPA program manager Chris White said in a post, "We're envisioning a new paradigm for search that would tailor indexed content, search results and interface tools to individual users and specific subject areas, and not the other way around. By inventing better methods for interacting with and sharing information, we want to improve search for everybody and individualize access to information."

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It's no surprise that social media is a dynamic place and what's hot today could not be counted to work as effectively after 2 years. So as experts are predicting major changes in the social media marketing scene for 2015, we went ahead and created our own summarized version on stuff that they agreed will work:
Don't just focus on getting a huge following. Businesses online are totally used to the idea that building a massive audience on every social media platform is the primary factor in keeping an online presence that works. After all, sharing organic posts to a huge audience is the logical way to reach your target market right?
Well, not really. Feeds of social media platforms get crowded as more and more brands jump in so competing for users' attention is very difficult. Add to that the recent changes in social site's algorithms which decide what content users will get to see and it gets more difficult for you.
I think it's fair to say that your online success depends largely on your ability to create engaging content and spread it quickly (then keep it alive as much as possible). Considering that, maybe try your hand on ads being offered by the top social platforms and decide if you'd want to do that alongside your organic posts.
Creative content is still king. It's been said time and again that boring content and in-your-face promotional posts do not work -- that's still true today. This is something that's probably not going to change because user interaction largely depends on how interesting your posts are. Also, you'll drop from a feed if the social media platform decides your content is crappy so there's the added pressure to maintain quality.
Carefully take into consideration the type of content that goes well with a particular platform you're using. It's always best to make content which fits a social media site's strength. For example, using YouTube would certainly mean you'll have to maximize the use of the video platform and not just re-use content from your more traditional ad outlets like magazines.
Get someone who really knows what he's doing. Search for the top content providers from Twitter or YouTube and you'll understand why they have such a huge following. An easy way to do a campaign is to partner with them in creating content and leverage the number of their audience while you're at it.
The ever-changing social media scene won't run out of people who cry out 'FB is dead' and 'this or that is the next big thing'. Their arguments would sound legit but blindly following such sensationalists would endanger you. For all you know, it's just some bunch of inexperienced people posing as experts in the field who pronounced such a prediction. It's good to be an early adopter but it's better to maximize your social media campaign on what platform is popular today and then make the switch when it starts to slide.

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These days, there is really just one thing that people will feel good buying on their small screens: apps. And what resulted from people’s love for apps is this overpopulation in app stores which does not bode well for developers trying hard to get their creations discovered. Then the app install ad came into picture.

Unlike the classic banner ads which started during the dawn of the Internet age, app install advertisements are seen as more effective when it comes to mobile ad because:

- Apps are easier to buy. Almost all smartphone users have their credit card linked to their OS’ app store so there’s no need to input anything every time they feel like buying. With the wide range of apps, there’s a big chance a user can find several that appeals to him or her. And since apps are priced cheaply and can be used instantly, many users are tempted to buy on impulse.

- Tracking installs is convenient. Compared to conversions of mobile adverts promoting stuff meant to be bought offline, conversions for install ads in apps are way easier to measure. This is a huge advantage because advertisers would naturally want to at least see some evidence of ROI on their advertisements in order to continue. Typically advertisements’ conversions will be difficult to keep track of since there’s no way to know if one of those led to someone buying the product from the grocery. With app install ads though, there are the social media sites and SDKs that can accurately measure when one of their ads led directly to an install.

Google realized the importance of advertising on mobile devices early on. In 2009, it purchased the ad giant AdMob for USD 750 million. A year after, Apple has followed suit with its acquisition of Quattro Wireless that they relaunched as iAd. Unfortunately for Facebook, it did not see the huge shift from desktop to mobile earlier so they only made efforts on mobile advertising in 2012.

But since selling ads alone would be inadequate — after all, in order for users to download the app, developers have to make it known to the public first — Twitter and Facebook created a strategy on app ads as they both do not have OS like Google and Apple. Their aim is simple: to offer quality tools and services for developers to start a connection that could eventually lead to buying ads. Now, Twitter has its MoPub, which tracks all apps on a phone in order to effectively target ads, while Facebook has its Parse.

As for Google, it seemed like it grew complacent with gaining the AdMob platform, which is a bit understandable as it has no need to rush like Twitter and Fb — all they need is to improve their ad conversion. And sure enough, earlier this year, Google has launched improved app install ads that effectively utilizes its data trove concerning apps that people buy, use and download for free. It could eventually join Twitter and FB in providing app engagement ads based on various data it can collect from users.

With the inevitable overcrowding in app stores, app install ads would surely be more significant and evolve into new forms such as engagement ads. A good example of this is Facebook’s video ad from LiveRail which shows how useful or fun an app is. Another one is the launcher app of Android that shows contextual home screens and customized recommendations of apps a user may need.

About Us

At Logicgateone Corp., everything we do is customized to every client we work, which requires thorough consultation to ensure that we are on the same page and we understand your expected results. We usually advise clients to sign up for this complete SEO package but if you really need help on certain avenues of SEO, we have detailed each of them for you.

We are a full service SEO Company that specializes in organic Google Search Engine Optimization Services based in Subic Bay, Philippines. If you would like to see your company website ranked on page 1 of Google then you should contact us for a free SEO quote.

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Yahoo, Bing gives you 'right to be forgotten'

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Yahoo, Bing gives you 'right to be forgotten'

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Bing and Yahoo has now joined Google in its willingness to scrub search results following the "right to be forgotten" ruling last May.
Bing, Microsoft's search engine, has rolled out its removal request function last July which allows European nationals to submit "right to be forgotten" requests but has only started the actual removals.
A spokesperson from Microsoft said, "We've begun processing requests as a result of the court's ruling and in accordance with the guidance from European data protection authorities. While we're still refining that process, our goal is to strike a satisfactory balance between individual privacy interests and the public's interest in free expression."
Reputation VIP, a French reputation management company responsible for the site forget.me which helps users make deletion requests on search engines, confirmed that Bing has now  started to respond and implement requests for link removals.
Meanwhile, Yahoo whose search engines is really 'powered by Bing' naturally followed suit. According to their spokesperon: "In response to a May 2014 decision by the Court of Justice of the European Union, European residents can request that Yahoo block certain search results in Europe. Requests can be submitted through our intake form. We will carefully evaluate each request with the goal of balancing the individual's right to privacy with considerations of the public's right to information."
Currently, only European residents can ask search engines to stop from coughing up results related to their name. The controversial ruling by the EU's Court of Justice, dubbed as the "right to be forgotten", requires search engines to remove links to content that are "inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed and in the light of the time that has elapsed". It was  made when a man from Spain filed a lawsuit against Google regarding the removal of links connected to his name.When the ruling gained public attention, Google was promptly flooded with removal requests. According to its Transparency Report it got over 174,000 "right to be forgotten" requests as of November.  It is the primary affected party in the ruling as it commands around 90% of all the search requests, compared to the combined shares of Yahoo and Bing. More than 70% of the deletion requests sent through Forget.me is for Google but apparently, only a third of those is granted.
At present, link removals are being done only in local version  such as google.co.uk and not on the main site google.com. Data regulators from Europe are expecting that Google and the others will eventually apply such removals globally as well and are pushing for the implementation of link removals on all the relevant domains of the search engine.
The group of privacy regulators in Europe has already published a set of guidelines two weeks ago, to serve as standards on how search engines ought to manage the "right to be forgotten" requests. The new guidelines are expected to be met unfavorably by the leading search engine firms and by privacy advocates. The privacy regulators formed from 28 European countries drafted 13 guidelines that, though not binding, will be utilized by the data protection department of each involved country whenever needed.
As Christopher Graham, UK data commissioner, said: "The polluter pays, the polluter should clear up. Google is a massive commercial organisation making millions and millions out of processing people's personal information. They're going to have to do some tidying up."
About Us
At LGO, everything we do is customized to every client we work, which requires thorough consultation to ensure that we are on the same page and we understand your expected results. We usually advise clients to sign up for this complete SEO package but if you really need help on certain avenues of SEO, we have detailed each of them for you.
We are a full service SEO Company that specializes in organic Google Search Engine Optimization Services based in Subic Bay, Philippines. If you would like to see your company website ranked on page 1 of Google then you should contact us for a free SEO quote.

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Yahoo, Bing gives you 'right to be forgotten'

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Yahoo, Bing gives you 'right to be forgotten'

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Bing and Yahoo has now joined Google in its willingness to scrub search results following the "right to be forgotten" ruling last May.
Bing, Microsoft's search engine, has rolled out its removal request function last July which allows European nationals to submit "right to be forgotten" requests but has only started the actual removals.
A spokesperson from Microsoft said, "We've begun processing requests as a result of the court's ruling and in accordance with the guidance from European data protection authorities. While we're still refining that process, our goal is to strike a satisfactory balance between individual privacy interests and the public's interest in free expression."
Reputation VIP, a French reputation management company responsible for the site forget.me which helps users make deletion requests on search engines, confirmed that Bing has now  started to respond and implement requests for link removals.
Meanwhile, Yahoo whose search engines is really 'powered by Bing' naturally followed suit. According to their spokesperon: "In response to a May 2014 decision by the Court of Justice of the European Union, European residents can request that Yahoo block certain search results in Europe. Requests can be submitted through our intake form. We will carefully evaluate each request with the goal of balancing the individual's right to privacy with considerations of the public's right to information."
Currently, only European residents can ask search engines to stop from coughing up results related to their name. The controversial ruling by the EU's Court of Justice, dubbed as the "right to be forgotten", requires search engines to remove links to content that are "inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed and in the light of the time that has elapsed". It was  made when a man from Spain filed a lawsuit against Google regarding the removal of links connected to his name.When the ruling gained public attention, Google was promptly flooded with removal requests. According to its Transparency Report it got over 174,000 "right to be forgotten" requests as of November.  It is the primary affected party in the ruling as it commands around 90% of all the search requests, compared to the combined shares of Yahoo and Bing. More than 70% of the deletion requests sent through Forget.me is for Google but apparently, only a third of those is granted.
At present, link removals are being done only in local version  such as google.co.uk and not on the main site google.com. Data regulators from Europe are expecting that Google and the others will eventually apply such removals globally as well and are pushing for the implementation of link removals on all the relevant domains of the search engine.
The group of privacy regulators in Europe has already published a set of guidelines two weeks ago, to serve as standards on how search engines ought to manage the "right to be forgotten" requests. The new guidelines are expected to be met unfavorably by the leading search engine firms and by privacy advocates. The privacy regulators formed from 28 European countries drafted 13 guidelines that, though not binding, will be utilized by the data protection department of each involved country whenever needed.
As Christopher Graham, UK data commissioner, said: "The polluter pays, the polluter should clear up. Google is a massive commercial organisation making millions and millions out of processing people's personal information. They're going to have to do some tidying up."
About Us
At LGO, everything we do is customized to every client we work, which requires thorough consultation to ensure that we are on the same page and we understand your expected results. We usually advise clients to sign up for this complete SEO package but if you really need help on certain avenues of SEO, we have detailed each of them for you.
We are a full service SEO Company that specializes in organic Google Search Engine Optimization Services based in Subic Bay, Philippines. If you would like to see your company website ranked on page 1 of Google then you should contact us for a free SEO quote.

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Yahoo, Bing gives you 'right to be forgotten'

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Yahoo, Bing gives you 'right to be forgotten'

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Yahoo, Bing gives you 'right to be forgotten'

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Yahoo, Bing gives you 'right to be forgotten'

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Facebook to cut back on promotional posts from newsfeeds

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Facebook to cut back on promotional posts from newsfeeds

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Facebook doesn't seem to be worried about losing advertisers. Their announcement last week regarding newsfeeds just made everything official for business owners: no more freeloading.
Well, actually they said it was the users themselves who are saying they don't want promotional posts on their news feeds. And Facebook being the user-loving social network that it is, readily heeded their request.
Starting January next year, posts from brands that their algorithm deem as too promotional won't make it to any feed.
According to Facebook's survey of half a million users, they would rather not have 'promotional' posts cluttering their newsfeeds. Apparently, users complained of many junk posts in their feeds and asked to see more updates from their personal friends on that space instead.
"What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. We're responding to what people want to see," Facebook said on its blog post.
Obviously the average user would prefer to see more content from their friends (the reason they signed up in the first place) but this spells bad news for brands on Facebook.
"It's a clear message to brands: If you want to sound like an advertiser, buy an ad," said a media analyst from Altimeter Group.
For the last 2 years, they have been tweaking the algorithm which is responsible for choosing what a user sees in his/her feed, in a bid to cut back on 'junk' posts. So this is yet another blow for businesses who are just getting used to the EdgeRank (the algorithm that decides which supposed organic posts of a brand will eventually show up in a user's feed). If previously they were highly doubting whether their posts ever reach the eyes of users, now they are sure they won't.
Fortunately, the announcement came with some guidelines on what their algorithm will deem too promotional:- posts that just push people to purchase something or install an app- posts that entice people to enter sweepstakes and other promotionas with no real context- posts that just rehash the same content from advertisements
As a result, companies will obviously be obliged to avail of Facebook's advertising system. Talk about subtle arm-twisting. It won't be a surprise if their ad prices suddenly increased, too. (Case in point: In the last quarter, Facebook reportedly increased their ad revenue by 64%, ergo their ad prices also increased by 274%, compared to last year's prices.)
Companies might get skeptical that Facebook could be deliberately pushing them towards paid ads -- and no one could blame them. It's is rather hard to swallow that the expected increase of ad revenue is just a very fortunate side effect.
Facebook vice president Brian Boland insisted that these changes, contrary to popular belief, are simply to make their users happy and not to rake more profits from the expected increase of ad revenue.
So if Facebook is nudging brands away from organic posts to traditional advertisements, does this mean users are going to get bombarded with equally annoying adverts? The rest of the Facebook users might find assurance in their statement that "this change will not increase the number of ads people see in their News Feeds."
Facebook seems to be moving farther away from social marketing and turning into a place to buy traditional advertisements. If so, then it's too bad as it will surely stifle creativity in doing subtle social marketing.
They might mean well for the users in general -- they want to give users more pictures of their friends' dinner and family trips, we get that -- but what about those users who are deliberately keeping tabs on businesses? Surely they're not going to be forced to endure personal pictures of their 'friends' when they came there to hear from companies?

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Remember the simpler SEO of the past? Take advantage of today's tools and resources to tell engines about your content.

We all reminisce of the time when SEO was much simpler. From its traditional content-driven goal, SEO has gradually evolved into an integrated content-SEO structure where content is no longer a separate aspect in the process.

Whereas a different set of people handled the content and another took care of the optimization process through the use of properly placed keywords here and there, today the two separate tasks have become essentially one.

Eventually, content reigned supreme over the SEO process. “Over-optimized” content and questionable tactics used in link-building, lost out in the battle for respect and credibility among users. People realized that great content should be recognized and accorded “valuable shares and trustworthy inbound links”.

Content SEO Technicalities
Today, content optimization has grown more technical. Having merged the SEO and content silos to produce high-quality, search-friendly content, we need to look at how both users and machines access content.

Whether people use a smartphone, a tablet, and or a PC desktop, a good user experience has become an effective yardstick in search engine optimization, together with semantic markup that allows search engines to understand the meaning of your content more readily.

It is true that search results can be deemed better now than several years back and the search experience is much more advanced; however, the content-SEO convergence has become much more technical.

What Is High-Quality Content?
Setting aside varying opinions on the meaning of the term “quality content”, we come up with  this general definition: original, purposeful, and correctly-optimized information or media that people and search engines are driven to read, view, and share.

Qualitative content is fresh and informative. It is useful, interesting, and engaging. It incorporates valuable keywords naturally based on SEO best practices. It is an article you start by scanning but end up reading to the end – the kind of blog post you bookmark and return to over and over again. If it is designed for a particular persona, then you really have a winner.

Why Create Quality Content?
Engaging content improves online visibility. When web pages are properly optimized, search engine bots are able to find and read them more easily, improving your chances of having them rank your pages. The higher up you are in the results pages, the more organic traffic you will attract, and the more leads you will generate. More leads result into more sales and business.

Then, there is the indirect advantage of having a quality-content/SEO strategy in place. Increased traffic, a lower bounce rate, and a higher click-through rate indicate to Google that readers like your material, which they see as a vote of confidence and trust. In fact, these could be useful ranking factors. The search engine also considers page views, return visits, time on site, and other metrics.

User engagement is vital, no matter how you view it. You cannot generate leads through search unless you provide search engines what they need. You will never convert traffic (regardless of how you funnel it) if you are not publishing material that really appeals to prospects and gets them visiting, sharing, and purchasing, which inevitably also affects search engine optimization.

Proper Link-Building
Effective link-building is another essential reason to make high-quality content the groundwork of your digital strategy. Businesses, marketers, and bloggers search for solid, interesting information that reinforces the foundation of their own materials. Those links not only push targeted web traffic, but also move on link juice (authority) that can improve rankings.

Moreover, there are the links that are built when people share your posts, images, and videos on social media. Each time your quality content is shared, links are made that point to your website pages and transmit their popularity to search engines. Generally, the more backlinks you have, the more dependable you become. Social signals are a factor in Google’s algorithm.

Even the outbound links in your social media profiles count. A well-written profile that compels readers to visit your website can only enhance your SEO strategy. However, nobody will click the links if your profile content is drab and uninteresting. Furthermore, Google and other search engines may overlook pages that are not sufficiently descriptive and/or optimized.

Keep on top with quality content & SEO
Understanding the mechanics of search and the goals of the search engines provides the leading edge in SEO. Yesterday’s SEO was simplistic; whereas today, it has so many resources, tactics  and tools it can utilize to help users keep on top of their game.

Remember, the constant in SEO is the experience — and that experience arises from the quality of content a brand creates and how it delivers that content.

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Steps to Follow When Looking for the Right SEO Firm

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Steps to Follow When Looking for the Right SEO Firm

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If you want to get the most out of a city tour, hire the right tourist guide.
The same is true when it comes to hiring a search engine optimization company to provide your company with assorted online marketing services. Go out and do a search on Google for “[your city] + seo” and you will get a list of 300+ SEO firms offering you their services.

You begin by getting in touch with the firms, beginning with the top-listed one, since it seems obvious that the one at the top must know what it is doing. But as you get down to the other firms at the top, you realize they are saying the same things, or as one reader commented on a previous article I wrote, “SEO is definitely the biggest scam of all. How can every would-be Internet Marketer on the planet promise every client to put him or her onto the top page of Google natural search?” The clear answer is that some can deliver while others cannot.

If so, how then do you determine which SEO company to choose?

·Firstly, let us remove a few misconceptions regarding SEO firms. A fancy or sleek website does not necessarily make a good SEO firm. If you need an SEO firm that can likewise undertake design of your new website, of course, you might need to consider how good their own website appears. But if your priority is to hire an excellent SEO firm, some of the best ones have only mediocre or above-average websites.

·The highest-ranking SEO firm in your geographic location is not logically the firm you need to hire.

·The “SEO firm” you should hire need not be one most people will consider hiring. Size does not always matter. Often and, remember, not all the time, less is more. The SEO firm suited for your needs may only have a couple of workers down in a basement office. Or, perhaps, one that has 500 employees on hand. Either of the two could very well be the right SEO firm for you. You just need to find out which.

·“All SEO outfits are con artists.” Of course, this claim is totally wrong because it is only 95% correct. Be very careful about the SEO firm you choose. So many individuals hire a firm only to regret after a couple of years, wondering if they just wasted their money for nothing.

Finally, the main point – how do you go about choosing the right SEO firm?

·List down the things you require from an SEO firm. Do you require reputation management, link removal, a one-time SEO audit, link-building, ongoing SEO, PPC management, content marketing, retargeting, or any of the other 20 services usually offered by SEO firms? If unsure which of those you need, begin by assessing the task that needs to be done. Do you need to increase sales by 20% across a period of one year, or leads by 50% for the next six months? Is your objective enhanced rankings, or do you just aim for the boss to know that an SEO company is doing its job for him and then you can cross off this nuisance of an item from your to-do list? Set a goal by which you will gage the success of your relationship with your SEO firm, and make that objective the focus of your interaction with it. Without that kind of success measurement of the SEO tasks, you are bound to lag behind your competitiors who do.

·Make manifold consultations, but keep it confidential. Once you have decided what you require, meet with an SEO firm -- face-to-face or via phone or email -- that seems convincingly capable and inquire how it can assist you determine what you must do. Many SEO firms are willing to provide a free consultation, knowing that by doing so they could convince you and get your business. By doing so, you will also find out if you can work well with the firm and the people. Through the consultation, which may require several days if the SEO firm has to conduct a research on your website and industry, you should receive a proposal with the necessary services and the price. Then, unless you are in a hurry and will go for the first firm you meet, do the same thing with one or two other firms for comparison. But do not tell an SEO firm you are shopping around or talking to other firms; this sorts of dampens their interest for your business and end up becoming less competitive. This applies particularly to some of the best SEO firms over which clients are eager to work with rather than those SEO firms striving to work with a client.

·Obtain case studies and references. The number one issue you want addressed by an SEO firm is: “Will you help me finish my job?” You need an SEO firm that has had the experience in helping other clients face the same problems you encounter. If you operate a self-storage company and you deal with an SEO firm that has done work with 10 other self-storage firms with great results, you have enough basis to be confident about working with that SEO firm. If your business is rather unique and you require a generalist SEO firm rather than one that is highly-specialized, obtain case studies and references from SEO firms that have done work for clients with comparable business parameters and parallel tasks as yours.

·Allow the firm to narrate stories. An excellent SEO firm operates strategically and is also highly creative, telling meaningful stories. These stories permit you to get a more precise picture of what the SEO firm truly is. Case studies and references are like browsing through someone’s LinkedIn profile. You should do that before getting an employee; but you would never get someone based solely on their LinkedIn profile. You would do well to listen to their stories about their background, track-record, achievements and mistakes. This is one reason why video interviews from companies like are making points. Ask the SEO firm how they were established, what their best-client story was, what their worst-client encounter was and how they managed it, and how they have developed over the years. Although you might have decided to hire them after following the first three tips, listening further to their stories may abruptly turn your opinion into the opposite direction.
Establishing clear goals, getting a variety of bids, examining pointers to the future, and listening to stories – these are steps to take to assure you will choose the right SEO firm. Will there be exceptions? Certainly. We are so busy doing the work that creates results for our customers, and even though we know we should present case studies, somehow they are not the highest priority. And I know of some companies that I would not hire myself or endorse to anyone else, even though they have very appealing case studies. In both cases, hearing narratives of firm’s experiences is the best way to appreciate the reality behind the firm.

Have you ever worked with an SEO company? What steps did you take to ascertain you hired the right one?

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Blogger’s Grammar Blues: What Really Matters

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Blogger’s Grammar Blues: What Really Matters

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To be or not to be — that remains the question today when it comes to the subject of grammar. No, not the school subject which can be traumatic and nose-bleed-inducing but the subject of applying grammar for blog-writing. And it covers just about all levels since ordinary people write blogs, just as senators (or their writers do) and professional writers do.

But often, when we mention grammar, the grammar guardians will always mean correctgrammar. Someone might ask: Is there a different kind of grammar?

I believe there are as many grammars (or ways of writing in any language) as there are people. For example, Americans love to add the word “thingy” to every word they cannot recall or for any thing they do not know how to call – such as the pointed “thingy” that the pope wears during high mass or the green “thingy” you add to soy sauce to make a dip for sashimi.

So, who decides what correct grammar is or should be? Shakespeare? The English professors at Oxford or Harvard? My retired English professor-friend? Or the latest book on grammar from Amazon?

Grammar has rules or laws. But who made them in the first place?

Imagine the first human who ever spoke. Did he have a teacher? I suppose he had. Did his teacher teach him grammar? If by grammar we mean proper construction of words to form intelligible sentences that carry sensible or meaningful words, he must have for he had the best teacher of all time and eternity!

Reading the Bible (or any classic work) is one of the best ways to learn grammar. In fact, it has been the best way for centuries since many of the translators, particularly of the old King James Version published in 1611, were linguistic scholars who were contemporaries of Shakespeare (who may have been one of the translators) and were proficient in English as well as in Hebrew, Greek, and Latin. And remember, the last four hundred years gave us many excellent writers and leaders who grew up reading God speak in King James’ English: Twain, Dickens, Verne, Steinbeck, Lincoln, Darwin, and Livingstone, among others!

That reminds me of a country – Japan or China, I cannot recall – where some adults are taught to speak English by listening, singing and studying the popular songs of the Beatles. Not a bad idea actually as the Four Fab did speak Her Majesty’s English. Until, of course, they learned from the Americans and picked up some of the bad grammar. “One and one and one is three.” Here come them ol’ grammar cops come together with their batons flying in the air!

But we all know King James English is passé – not bad grammar, only outrageous conjugations. But if so, why do people still enjoy watching Shakespearean plays? I would venture to say it is not the grammar they are after but the sense of style and flair words are spoken. It is the passion in words, not the words themselves that matter. Rap music is popular because of that very reason. So is rock music and almost every kind of music, including grammar-less, sometimes senseless dance music. The beat in the spoken words energizes the heart to heights of rapturous flight!

But someone would say, “That is spoken language!” What about serious, written language we read online? Oh yeah? Did anyone ever really hear Shakespeare or his characters speak? We used the Bible and Shakespeare to prove that the written word can and do possess life and passion and truth.

We must write then to enhance life and all that is possible in it. The “thou”, “doth not” and “be still” may have given way to “yo”, “da’n’t” and “hush”; but the essence and purpose of grammar remain: clear and understandable sentences.

In the end, it is the message, news or story that matters. As long as the majority of people get the meaning, the grammar matters less. Good grammar may lift us high to fits of ecstasy as that balcony scene from Romeo and Juliet does to any hopeless romantic; but love is intoxicating enough without grammar getting into the picture. The words, spun masterfully by the bard, and flowing effortlessly from lovers entranced by each other’s beauty and each other’s surplus of words is the pinnacle of what human potential is all about.

Words can make us fall into endless love. And, conversely, love can make us fall endlessly into words and words and words. In short, we can fall in love with words and with perfect grammar. The dangers of Babel’s pride remains alive and confusion can arise from any writer who loses the fundamental goal of language.

So who really needs good grammar? If we could write like a poet every time we post a blog or a tweet, we would all be writers aware of the power of language and of the human potential for which we were destined. Meaning would flood our lives and no tweet would ever be wasted on the fly. Adam, the first language user for many of us, did clearly understand his destiny until the serpent twisted it with the use of “seductive” language. The grammar was good as well; but the purpose was evil.

There it is: While grammar is essential; it is the ultimate intention we use it for that matters. No matter how good or perfect our language may be if people are deceived or made to suffer, the truly wise among us would rather choose to use five “well-spoken words” — even in poor grammar – as long as we lead people along the right path.

Grammar is the basic technical requirement for good, acceptable language. But “well-spoken words”, though they violate grammar rules, will never violate any law. Grammar must pay homage to the higher, intangible standards of life, love and, well, language as well.

Article adapted from Search Engine Journal.

ABOUT LGO

LGO offers prompt and excellent writing services such as web-content building, link building, project feasibility and development studies, online marketing campaigns and press releases.

For more information, please contact LGO’s friendly representatives at this email address – webmasters@logicgateone.com

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SEO Myths that need to die and Tips to keep you alive

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SEO Myths that need to die and Tips to keep you alive

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In case a friend calls and tells you Matt Cutts has said SEO is dead and link-building out, remind him of these undying myths and 10 tips to keep alive in your business:

Myth 1: Anything you Build People will Visit

Content marketing establishes its existence on this motto. Build a fantastic website with the best content and see traffic rush in. Not so!

While great writing and excellent content takes a big part of SEO and what your site clearly needs, you also need links, a firm technical base, rapid downloads, and other advantages.

Myth 2: Link-Building is Dead

Building links will not guarantee movement to your site.

Cutts never said links were dead, rather the opposite.

Cutts said Google has tried excluding links from the algorithm but the results were "much worse." It will take years before they can possible disappear, according to Cutts.

What to do?

Do not go buying links. Hire an experienced guy to develop a strategic link acquisition program and to assist you implement it. Use strategic ways to obtain links that will make it appear natural.
For instance, you regularly sponsor a charity affair each year, tying it up with local news and press releases. All those tied back to you. This is a simple way of acquiring natural links to your site as part of a link-building plan, but NOT a link-buying one.

A link-builder will find so many other ways of innovating while keeping it entirely natural but with a little push. Most importantly, hire well since this is the most highly assessed area of SEO at present.
Some methods may be out; but links are not.

Myth 3: Using Google Analytics Allows Google to Spy on You

You need analytics. However, some clients have no Google Analytics on their site because Google they think spies on them, so they work blind.

True or not? Well, yes and no.

Example: If you are making multiple domains intended for criminal acts (as Google thinks) and these sites all have the same Google Analytics code then, yes, Google is aware of what you have done – linked the sites and made yourself known as the owner.

That is one sure way of outing yourself. If you have a penalty or you decided to merely start a new site without fixing the old one and used the same Google Analytics code, you still get booted out.
Does Google use Google Analytics as part of site positioning? No.

This is common sense. These are distinct parts of one company which do not interact at that level. Besides, many sites do not use Google Analytics, so if Google used Analytics to find out the results, it would probably be worse than excluding links as a ranking factor.

Bad data in = bad product out = bad business. Are you a regular company with a regular site? Go ahead and add Google Analytics. Only NSA does the spying.

Myth 4: Ranking (Positioning) Does not Matter

Some people will say ranking is not important and that traffic is what they measure. Although there is truth in that, it can be misleading.

Top 10 may not be as true now as before since with geolocation, personalization, and other factors, you cannot pull up an exact top 10 which everyone else sees.

Ranking has definite numeric order and stop and end points; but positioning is a more loosely defined placement within the SERPs.

Ultimately, converting traffic is the most important metric when measuring the ROI of you investment dollars, the difference between 1st and 5th and 5th and 10th greatly affects the flow and amount of that traffic. Hence, while we cannot ascertain what is seen in the site in the SERPs, we can have a good idea of the opportunities for traffic increases and where drops and where these are happening if we follow the keyword positions.

Position does matter. Rankings maybe not.

Myth 5: Social is the New Link Building

No. You can get links from social but only when you leave the walled garden, not from sharing itself (Google+ excluded here).

This is because in the history of Facebook and Google and Google and Twitter, neither company wants to give Google consistent access to their fire hose, so Google simply cannot factor them into the algorithm.
When Google tried to factor Twitter into the algorithm in the past, you ranked well for Twitter; but that changed when Twitter pulled the access from Google.

Link-building is still the new link building.

SEO Tips to keep you alive

Look now at the really important things: most common missed SEO opportunities.

1. Google Authorship

Is this or is this not helping with rankings? We often miss the very basic idea that an image by your result in the search engine increases your click-through rates.
Make sure, however, that you add this only on well-written, good content and give your site that extra lift.

2. Citations

Wherever you cite your business name (or where anyone else has listed it), make it the same – the name, phone number, contact, address, etc. – not just similar.

3. Content

Google prefers specific content, so keep topics clear and precise. Keep an average content of over 600

words per page to avoid being penalized for being thin.

4. URLs

Make sure your site URLs are absolute and not relative in your code, not too long and containing

multiple query parameters. Rewrite them.

5. The Alt Attribute

Use alt tag properly. It belongs on every image on your site (sometimes it will be empty).
This is a tag for the blind. Treat it with respect.

6. Page Speed

Check your site on the Google Page Speed tool. Speed counts especially in mobile. Aim for a score above an 85-90.

7. Robots.txt

Your robots.txt doesn't block your web page from being indexed, only crawled. If you want to block a page from being indexed, leave it off the robots.txt and add a noindex tag.

8. Penalties

If you try to recover your site and you fail the first time, get an expert to help you. Google penalties are tricky subjects. You may not know enough about penalty recovery to get your site out of penalty status, which can take very long.

A site auditor will know what to look for and how to communicate with Google in order to get the best outcome.

9. New Sites

To make sure Google will not find your new site: lock it down with a login. Robots.txt will not prevent site indexing and Google does not need a link to find you.

10. Get a Site Audit Every Year

How to keep up with new aspects of SEO?

A yearly site audit will help you avoid issues, avoid penalties, and make sure you your site is running smoothly. An SEO professional can also help you build out strategies and assess missing income opportunities.

A good auditor is worth their weight in traffic, conversions, and missed penalties. Hire someone with real

knowledge and expertise.

SEO is not Black Magic or Even 'Cow Dung'

Remember the past when SEO was called "voodoo" or "black magic" by unknowing people?
SEO is based on the rules of a mathematical algorithm. This means the site meets or doesn't, certain points on a mathematical scorecard and your site is then adjusted accordingly.
Although the search engines have not given those rules, we can test against the algorithm and do things we know work because a + b = c. Math is predictable, testable, and somewhat verifiable.
While Google may still consider SEO as "cow dung" – it is not, as long as you do it right.
Original article adapted from Search Engine Watch.

ABOUT LGO

LGO offers prompt and excellent professional services in Search Engine Optimization (SEO), link-building, web-content writing, Online Reputation Management (ORM) and other related services such as website management, project feasibility studies and press releases.

For more information, please contact LGO’s friendly representatives at www.logicgateone.com

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Reasons Why Your Website Redesign Cost Can Increase (and How to Avoid It)

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Reasons Why Your Website Redesign Cost Can Increase (and How to Avoid It)

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How do you maximize your budget when hiring a web-design agency to design and develop a website for you so that your web team can focus on high-value tasks activities like design and development?

Ideally, a web project will require 15-20% of the time on client communication and project management, while the 80-85% goes to strategy, design, copywriting, coding, search engine optimization (SEO), and quality assurance (QA). Unfortunately, many web project budgets get lost when client communication and project management creeps into the 30-40% range, squeezing out other tasks from the main picture.
Unending website projects or those that incur bloated price tags up to 10 times the size of the original estimate are some of the horror stories. Here are a few tips on how to assure your project succeeds:

1) "Absent-Minded-Professor" Syndrome

Missed meetings, unanswered emails, or uncompleted tasks lead web design agencies to spend more time reminding clients instead of doing your website. Do not get too busy such that you get overwhelmed and become unresponsive to your agency.

Solution:Before committing to a website redesign project, be clear on what your web company needs from you to do the project, how much time you can dedicate, and how responsive you need to be to prevent bottlenecks. Set your schedule to spend twice more time than they expect!

2) Being Wishy-washy

Changing direction often makes your web company to spend redoing work or re-communicating plans to the development group. If you are starting up or you are growing rapidly, your marketing needs may change daily, making it hard to undergo a design, message, or site restructuring.
Solution:Be decisive to avoid costly redesign and redevelopment work.

3) Lack of Direction or Team Alignment

Letting a web company settle issues with business partners or marketing employees as to the direction of a website (or company!) reduces production and design time. Work on these issues outside of your project meeting time and come to the table with a clear direction.

Solution: Before the project begins, engage your agency in a strategy phase first to clear up the direction, business goals, ideal customer, buyer personas, messaging, content, and site architecture!

4) Inviting Too Many Cooks into the Kitchen

Involving relatives and other people at every step of a website process can overwhelm with conflicting views. Asking for validation can come after site launching and when you have the data!

Solution: Keep a small and focused website project group and use your budget well. Assign a point-person to avoid sending inconsistent messages to your web design team.

5) Getting Stuck on Content

Entrepreneurs often think they can do everything themselves! Be realistic about how much time you and your team can commit to work on content without professional help.

Solution: Start working on the content early -- calendar your regular writing work. Ask your web company to provide a professional writer to keep things moving when needed.

6) Perfectionism

A useful website need not be perfect. Updating content is quite easy, especially under a web-based content management system. Launch first and keep improving instead of waiting for months working on an unfinished website.

Solution: Try a phased strategy to your project - Launch the “minimum viable website” you need to serve your prospects and customers, collect data on how they use your site, and then provide new features and content in time.

7) Paying Invoices Late, or Not at All

Don’t believe the rumor that web agencies are like bounty hunters chasing clients down or withholding the release of websites prior to payment. Web projects can be costly, and cash flow can be a big hurdle for small or rapidly growing businesses.

Solution: Pay promptly as stated in the contract, or set a payment plan so your web design company will be there for you in the future!

Achieving website project success requires both parties (client and web design firm) to understand each other well. Like a marriage, the relationship must have the same vision of success and abide by the same rules of communication.

The desire to serve with commitment is vital on both the web design company and the client.  Living happily ever after must nurture that desire!
Original article was published from HubSpot.

In the off chance that you don't have a website yet (I know, shucks), it's never too late to have one. Just get the web hosting and the domain registration and we'll handle the whole shebang. LogicGateOne Corp. will build your website from the ground up. And because we understand how SEO works wonders in the popularity of a website, we'll  throw in that extra on your HTML coding.

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Forbes.com contributor Joshua Steimle wrote an excellent article, 4 Tips For Hiring The Right SEO Firm, that might help those in need of this service cut through the fog that shrouds the overly crowded SEO industry. It is, perhaps, the ultimate irony that anyone searching the Internet for a company that can help them become more visible on the Internet, can easily experience confusion and information overload.

My company has used several SEO firms over the years. Some I would recommend and others I would not. Here are two that have certainly proven themselves.

Boostability. After interviewing Boostability’s CEO, and writing an article about the company, I was impressed enough to sign up as a client. Not having used them for very long, it’s hard to say what the long-term results will be, but their attention to detail and service levels have been stellar. Also, they seem to understand my business. For example, my rep is helping me extend the reach of my writing beyond Forbes.com, which is a good thing for a writer. So far, so good.

Mabbly. After using Mabbly for a while, I saw a relatively quick positive impact. What I like about Mabbly is the fact that they will work without a long-term contract. Also, they have a start-up package that is pretty reasonably priced.

Whichever SEO vendors you select and how choose no matter how you find them, go forward with this strategy as soon as you can.

Do not be a dinosaur. Be a teenager and learn to play the game, grow with it and, eventually, you will become proficient in no time at all.

The rules of social media change all the time. The plan that works one year might flop the next. The past year is no exception, as some creative marketers created campaigns that cemented the importance of some rules, and even changed our thinking about others.

Here are the best social media marketing tips to consider from 2013.

1. The Old-Fashioned Guilt Trip

After fighting the #firstworldproblems hashtag in 2012, Water is Life returned in 2013 with a new campaign daring New Yorkers to drink some of the city's most polluted water. The campaign, timed to coincide with World Water Day, was a bit of a guilt trip, but was highly effective. After filming New Yorkers' reaction shots to the 10 dispensing locations, they compiled them into a video about the project.

2. Make Em Laugh

Some fast-food social media campaigns backfired in recent years, either because of poor execution or because people just weren't buying their claims. Wendy's went for the funny bone instead with #PretzelLoveStories, a series of videos in which user tweets were turned into mini-telenovelas. No one criticized because they were too busy laughing!

3. Use Thumbnails

Display ads with graphics do better than those without" the same holds true for YouTube videos. Splasheo founder, Gideon Shalwick, creates a catchy thumbnail for every video he posts. He uses expressive photos, clear copy, and other thumbnail optimization tips to grab our attention and get more views than his counterparts.

4. Prepare for the Worst

Since people play a big role in social media, businesses have relatively little control over their campaigns. Durex learned this the hard way when its SOS Campaign was marred by pranksters who voted ultra-conservative Batman, Turkey, the city most in need of rush delivery service for condoms. The company immediately pulled the campaign.

5. Cater to Content Aggregators

Ever since the fall of Digg and Delicious, naysayers have been predicting the end of content aggregation sites. They claim that readers have more loyalty to specific sites and are not looking for aggregators or RSS readers to collect the content for them " hence the shutdown of Google Reader. However, others, like social media expert Drew Hendricks, predict that these sites will only get more important in the years to come. How do you cater to content aggregators? Try out new sites as they start generating buzz. If something clicks, add a social share button to your blog. Encourage your readers to share your content with a CTA.

6. Be Careful What You Wish For

Customer feedback is always great, almost. In 2013, numerous corporations launched Q&A campaigns to increase customer engagement. The results were disastrous, especially for companies that had been battling negative press. In one case, the comments were so snarky (earning the title of Snarkpocalypse) that JP Morgan had to pull the campaign hours after launching it.

7. Give the Power Away

Social media has provided a way for people to share original content with friends and family around the world. Nikon took advantage of this by giving their cameras to SXSW attendees and letting them record the musical performances. The resulting photos and videos generated 166 million social impressions, proving that sometimes, trusting customers with your message can pay off big time.

8. Leverage Social Media Search Tools

Search engines continue to be valuable, so we shouldn't be surprised that social media platforms have built their own. According to Cynthia Sanchez, writer and Pinterest expert, tools like Graph Search on Facebook and Twitter's advanced search can help you identify the potential audience on each channel, or even whether there's an audience to identify.

9. Get Everyone Involved

In order to keep your blog kicking and your social curation interesting, get everyone involved. In their 2013 eBook Creating a Content Machine, HubSpot explains the power of giving the ownership of your online success to all of your employees. They maintain monthly quotas for each department to contribute blog posts, which are then shared out through their highly-engaged-with social media outlets.

10. Connect to Timely Stories

A well-timed campaign about a hot topic can make a big impact. In 2013, as the Supreme Court was hearing cases involving marriage equality, the Human Rights Campaign changed its blue-and-yellow logo to red and pink. Within 24 hours, the logo had generated 10 million page views, and over time the HRC attracted thousands of new Facebook and Twitter followers. And don't get me started on that Oreo Super Bowl tweet.

11. Be Visual

Arment Dietrich CEO, Gini Dietrich, says, Sixty-five percent of human beings are visual learners. That means they'd rather look at pictures or watch videos than read text. This means that a motorcycle lawyer should supplement his blog about biking laws with the occasional photo or video. A selfie on a Harley would add a little humor to an otherwise dry post about the law.

12. Don’t Ignore Google+

Although experts never seem to agree on the next big thing in social media, there's one thing everyone is talking about: the importance of Google+. Long considered the wasteland of social sites, it's been picking up over the past year – whether people really want it to or not. As Google's social network becomes more intertwined with their search, those who fail to jump on the bandwagon will likely be left in the dust. At a minimum, be sure to claim your business listing and add authorship to your company's blog. To get the full benefits of Google+, however, become an active contributor to grow your following, and be sure to add authorship to all of your guest contributions.

To keep up with the ever-changing world of social media, keep these top-ranked tips in mind and develop your social media presence in a novel, ground-breaking way!

Remember, these rules can become your most effective weapons to avoid becoming extinct.
About LGO

Logicgateone Corporation is a full service SEO company based in Subic Bay, Philippines that specializes in organic Search Engine Optimization.

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Business online has become a dynamically complex matter that merely trying to comprehend it, much less engage in it, seems such a daunting task even for the average tech-savvy individual. Fortunately, there are companies out there, such as LogicGateOne, which can help you understand the phenomenon and take the first few steps toward harnessing its power to create business for you.

Obviously, marketing comes to mind when talking about business. How does SEO actually accomplish the marketing process effectively? As in billboard advertising, visibility is the key. How one gets to be at the top of the list of search engines is the goal.

Having a problem bringing customers to your place? Or do you want more customers to flock to your shop? SEO is the way to do it and LogicGateOne has the technical ability to provide this for you in a creative fashion. Consider the following steps you can take to make this become a reality in your own business:

1. Understand what SEO is all about from the inside to the outside as much as you can. Getting this done will remove all doubts as to the effectiveness of this method of doing business online. It is not a mysterious thing but a reality that has helped many companies succeed.

2. Visibility or popularity is the key to creating awareness of your product or service. The era of the small, hidden bookshop in a narrow alley in an old-city area remains as a quaint idea for many today. Yet, even that small shop can skyrocket in popularity if it utilizes SEO to propel itself into people’s awareness.

3. When negative publicity regarding your brand or service arises, LogicGateOne will encourage you to avail of its Online Reputation Management (ORM) services in order to correct the problem. This can be an essential part of SEO; but it is an entirely different undertaking but one which is vital in any business.

4. This leads to the primary need for your business or product to be more than unique and excellent in quality. It must be competitive enough in price and delivery services that people would readily want to acquire it online. Setting up that capability is one of the things LGO can assist you in setting up.

After all is said and done, bringing in the sheaves in your harvest is the ultimate test to the effectiveness of SEO process. LGO can help you link with people and companies that have profited from availing of SEO services in order to encourage you to take the first step to committing to it.

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Social Media Campaign in the Philippines

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Social Media Campaign in the Philippines

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Undertaking Search Engine Optimization (SEO) in the Philippines has become a truly exciting experience especially with the presence of social networks such as Facebook, Twitter, Google +, YouTube and Pinterest. Unfortunately, together with this exploding social cyber-structure available to almost anyone worldwide, comes the distracting phenomenon of spamming. And even these social networks are not free from this unwanted intrusion.

Logicgateone endeavours to create sensible web content as a policy, along with proper links and keywords. So, if you have a brand to promote, here are some steps from Logicgateone on how they can create an effective brand awareness online for you:

1.  Reach people through their smartphones and tablets; so that wherever they are, you can create awareness of your brand and its features.

2.  LGO creates a marketing strategy that does not look like plain advertising. How? Through the word-of-mouth method where people share their experiences in using your brand within their trusted social circle without you bringing it to them directly.

3.  Provide a more personal interaction and experience among people who have the same interests and passions in life. We know how this goes: Birds in the same flock use the same brand!

4.  Promote effective customer service through the social interaction among social networks participants. When people know how and where they can call for help in their needs regarding your brand, they feel more confident patronizing your brand.

5.  Quality of content in any brand awareness campaign matters as much as the quality of the brand itself. If you are confident about your brand’s quality, LGO will help you enhance that quality through content that allows people to virtually sample your product online.

6.  Produce product visibility through creating awareness and interest in the social networks such as Facebook, Twitter, Google+ and others. LGO can show you how.

7.  Make the right connections in the social networks. Having so many connections or links is not enough; finding the right ones is what LGO can do for you.

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Communication is all about interconnection. More so in this Internet Age. And it is not merely connecting to so many other people but also to your own data and other sources of information derived from various sites.

Imagine doing a research work on a certain subject and browsing through numerous books and materials in the low-tech method. You will need to put bookmarks on each material so that you will have an easier time looking up topics you are working on from the various sources you have.

Online bookmarking of relevant links does this in a very similar way. Links are virtual streets which allow us to move from one webpage to another and back again and out again to another street, and so on and so forth. It seems like a labyrinth; but search engines utilize sophisticated link analysis to determine how pages are related to one another and in what ways.

Through this complex mechanism of links, search engines are not merely capable of analyzing the popularity of a website and page based on the quantity and popularity of pages linking to them, but also metrics like trust, spam, and authority. Reliable websites tend to link to other trusted sites, while spam-filled sites obtain very few links from trusted sources.

Knowing this, users can be confident that trusted sites are authoritative sources of information. And the more trusted friends or partners you have, the more secure is your own life and career, as we know in real life. Likewise, the more popular you are in the sense of having many trusted link partners, the better chances you have to gain success in your business and social dealings online as well as in real life.

Some tips on gaining this kind of this confidence online are the following*:

Local/Topic-Specific Popularity

The concept of "local" popularity, first pioneered by the Teoma search engine, suggests that links from sites within a topic-specific community matter more than links from general or off-topic sites. For example, if your website sells dog houses, earning links from the Society of Dog Breeders matters much more than earning links from an off-topic, roller-skating site.

Anchor Text

One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text. You can see examples of this in action with searches like "click here", where many results rank solely due to the anchor text of inbound links.

Trust Rank

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly trusted domain can result in a significant boost to this scoring metric.

Universities, government websites and non-profit organizations represent examples of high-trust domains.

Link Neighborhood

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. By looking at the totality of these links in aggregate, search engines can understand the "link neighborhood" your website exists in. Thus, it is wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.

Freshness

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Thus, it is important not only to earn links to your website, but also to continue to earn additional links over time. Commonly referred to as "FreshRank," search engines use the freshness signals of links to judge current popularity and relevance.

Social Sharing

The last few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter and Google+. Although search engines treat socially shared links differently than other types of links, they notice them nonetheless. There is much debate among search professionals as to how exactly search engines factor social link signals into their algorithm, but there is no denying the rising importance of social channels.

*Source:

http://moz.com/beginners-guide-to-seo/growing-popularity-and-links

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LGO Services: Press Releases and Article Writing Submission

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LGO Services: Press Releases and Article Writing Submission

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We all know how press releases are done with respect to the traditional print media. But nowadays with Internet publishing and web social media, the game has totally changed. And the coverage has all but incorporated the whole globe – at least where there is Internet access.

So, if you are a digital book publisher or a visual arts dealer, coming up with a press release can help you reach as many dedicated clients as you can get through LGO’s expert assistance.

First of all, you need to have the best writers to help you craft your press release in order to target the right customers. Logicgateone has a wide array of writers in many areas and industry lines who are available to consult with you with regards to your specific requirements. As long as you can furnish the basic information regarding your personal experiences, your products or services, LGO will take care of structuring the press release according to your specifications and LGO will also go about the task of reaching as many interested clients for you as possible through their marketing and SEO skills.

Gaining positive exposure online is what it is all about. Logicgateone has the experience to help its clients attain a high level of success in bringing in business and maintaining a foothold on their target market.

Writing articles for blogs, newsletters, journals and promotional campaigns is essential to many business firms and political, social and research organizations. Although many today have had academic training in composition, it takes a lot of experience and exposure to various forms of publications in order for a person to gain a comprehensive and high degree of proficiency in article-writing that is needed by LGO to serve its many clients.

Here are some of the specific jobs that Logicgateone can do for its clients:

• News

• Fillers

• Feature stories

• Evergreens

• Q & A

• DIY

• Feature stories

• Encyclopedia articles

• Opinion and analysis

How fast can LGO deliver articles? Unfortunately, for LGO the question is not how fast but how good the articles are. You can go to those who can produce cheap articles in a minute; but LGO only delivers top-quality articles that take equally valuable time to produce.

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LogicGateOne Website Development Services: Finding the Right Website Designer

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LogicGateOne Website Development Services: Finding the Right Website Designer

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If you are one of those business people or, perhaps, individuals who have had years of track record in their line of work but without having gotten around to putting up a website, what are the steps one must take in order to make sure one finds excellent help, if not the best qualified quality website designer? Here are the simple steps to follow:

1. Know what a website can do to your business or line of work

A website is nothing more than a shop display window where a tailor or an artist displays his or her wares. And if you are a construction company or a shipbuilder, it would be an entire building complex where you can exhibit all your people, materials and resources needed to do an entire project for any client.

A website, however, brings your window to your clients anywhere they may be. There is practically no time, place and cultural constraint, unless there is no Internet connection.

Hence, a website is one of the cheapest and fastest ways of finding clients for your products and services. It is also the most effective as it can clearly exhibit all aspects of your work: scope, details, prices and other design and service requirements. Do you compose music for online games? YouTube, Vimeo and other online video servers can be your best partners for promoting your wares; but without a website to bring them to your showroom of various samples (plus HD visual input and unique add-ons) you could be left behind by the competition.

2. Designing a website is like building a house

Just as a showroom or display window need to have walls, ceilings and floors to contain any products, a website needs to have the proper structure to house your wares as well. If a writer tries to sell books online, he or she will have a library practically or at least a table upon which to allow a visitor to touch the book and taste its contents, if possible. We cannot simply show a book nowadays to people; we must try to convince them to buy it (unless we are talking of a bestseller, which is more an exception than a rule).

This is what Amazon does – show you a colourful photo of the book cover; but, in general, there is no access to the book’s content, whether list of chapters or foreword. LogicGateOne can do better than that! What’s a whole chapter or two to tease readers to buy? Bookstores do this now and you can, too, online – as easily as swiping on a tablet.

3. Get as much info as to the technical side of the project

Unless you are a techie as well, designing a website can be a challenging task to comprehend. So, how does one measure a designer’s capability? Easy -- look at some of their actual work in the past and any ongoing projects they have. They can outline the technical requirements (LogicGateOne does this on their website).

Or you may already have the person in your company who can do the evaluation of the designer’s abilities. Collaborating with good website designers in the Philippines on specific requirements you may have will make the process a lot easier for everyone concerned.

4. Seek LGO’s advice on which servers can best suit your needs

As we said, YouTube and Facebook may be the only things you are aware of as an Internet user. LGO can provide an overview as to which Web 2.0 sites can best suit your needs.

Do these steps with a couple or so web designers and decide which one satisfies you. Happy hunting!

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Naugsol Aeta Community Service: A documentary video by LogicGateOne

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Naugsol Aeta Community Service: A documentary video by LogicGateOne

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USC Extraordinary Community Service Award Speech

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Davao Philippines Stake Youth Community Service

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fun

fən/ noun

1.  enjoyment, amusement, or lighthearted pleasure.

day

dā/ adjective

1.  carried out during the day as opposed to the evening or at night.

Fun Day refers to an event organized by the company at which employees and their members participate in some activities, usually in an informal setting.

These events aim to facilitate bonding between employees enhance relationships between co-workers with the theme: "remembering childhood memories, making LGO/CBSI alive with youthful camaraderie through larong lahi."

It's more FUN at LGO/CBSI!

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Making SEO and Social Media
Marketing Work for You

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Making SEO and Social Media
Marketing Work for You

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Digital marketing is a mega-trend that is rapidly exposing Early Adopters and Laggards. Where do you stand in that ambivalent crowd?

Here is short history of business technology:

· In the late 1980s you had to have a fax machine (and fax number on your business card) in order to be seen as a credible business

· In the late 1990s, no legitimate company would be caught dead without a website (in fact, any company without a website was probably dying as a result)

· In the late 2000s (and more so every day), any business without a proactive plan to manage social media was falling behind its competition

· In the 2010s, if you still have a fax machine (and fax number on your business card), you may be in more trouble than you thought

Increasing your web presence and social media footprint has never been more urgent. Whether you are only launching a business or striving to make an existing one more accessible and appealing to customers, now is the time to dump the fax machine, jump on SEO, and avoid extinction.

With respect to a viable web presence, where would you plot your company on this adoption curve? The latest adopters in this familiar model have traditionally been labeled “Laggards,” but in the world of SEO and social media, latecomers are plain old Dinosaurs because of the extinction-level event that is created by their inattention.

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EBOOK

We do eBook writing on a number of subjects (except of course illegal stuff in the lines of Bomb-making for Dummies) including recipe books (just because they are very in-demand).

Anything you can think of can be a topic for an eBook, from DIY, recipe compilations, How-To's, what-is-this-new-technology-about, previews, pamphlets, media kits, and short stories, novels or poetry. (How-to's and compilations of stuff that requires an extensive amount of research are something that we specialize in.)

LGO offers best SEO services in the Philippines and has writers experienced and skilled enough to handle both technical and copywriting while still knowing creative writing. We know how to engage readers and keep them glued to the pages. Let us know what we can do for you.

TECHNICAL WRITING

LGO's technical writers are all capable of translating complicated procedures, concepts, and jargons into a more comprehensible form (basically, we could translate stuff in English) for a general audience. But that's not to say we can't handle the usual technical documentation meant for expert readers. We totally can.

We have a highly-capable team of writers, all of whom are subject-matter experts (e.g. electronics, medicine, technology, manufacturing, etc.). This makes us confident in offering technical writing services on a wide range of specialized topics.

We're still undecided whether we will try our hand at term papers and book reports just because, you know, assignments should be done by students. But otherwise, we do all kinds of technical writing:

-  Reports

-  proposals

-  case studies

-  consumer guide and instruction manuals

-  documentation

-  specifications

-  marketing communication (B2B)

-  FAQs

-  troubleshooting or repair guides

-  learning materials

-  terms and conditions

-  disclaimers

-  white papers

Trade secrets are safe with us. NDAs are standard procedure for LGO.

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Generic Comments

Post-ready comments that could pass as legit regardless of article topic? We got them. LGO could make you variations of evergreen comments that could fit any article posts.

Forum Posts

Joining discussion forums is a great way for quality link building but unless you have something really good to say, you will stand out as a spammer and will be promptly banned from the board faster than you can say "link whore". This is especially true in niche forums where the moderators are strict in accepting registrations and monitoring posts. LGO has a well-rounded team capable of writing sensible posts and natural conversations even in niche discussions so you can safely participate in the convo and leave your links in every post (via sigs).

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Need help in editing that important press release, news article, technical paper, and tons of other paperwork? We got you covered.

LGO, a top SEO outsourcing company, is capable of getting your copy print-ready and audience-friendly. Plus, we have the much-needed team of grammar Nazis and spelling police to go over every word.

Of course we can't promise to be soft and kind to your materials, but at least we'll get the tough job done. Even if that means you'll lose some of those words in the process. (For example, is everything written really relevant to the material as a whole? You know, most readers just scan over a body of text looking for stuff that they think are important and skipping over what they think are just fillers.) In line with that, we'll need to know your perspective or the company's culture to be able to edit your materials accordingly.

Most importantly, we recognize the value of confidentiality in every piece of written work that we handle. We don't retain copy of your submitted pieces nor do we disclose them in any way.

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Your website will be the single, most authoritative site about you online, making it imperative for you to attract visitors and impress them enough to encourage return visits.

It does not only function as your online portfolio but also as your virtual brochure which introduces you to the Internet users, showcases your credentials, and presents your services. After all, your website is the perfect place to put your sales pitch in. Every word or image you use should serve to that purpose.

Good thing, LGO, an SEO outsourcing company, knows just how to create a compelling and authentic content on your corporate website to connect effectively with readers and convert them to customers.

Consult us today and we'll sit down with your marketing team to get to know the business more and how we can best present your brand to the public.

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PRESS RELEASES

Traditional press releases require that you follow a certain format and distribute it to members of the media, with the publishing to be left at their discretion. Talking about the quality website design’s version of a press release, well, it works quite differently, but towards the same purpose of gaining favorable attention from the media or in this case, from everyone on the web.

We can make press releases and cover letters while sleeping so, no, resume and feature articles are not unfamiliar to us. We even do technical write-ups and ebooks on just about anything as one of our local and affordable web services in Subic Bay, Philippines. Or, you can have us rewrite those favorite pieces that unfortunately have been used before. (Don't worry, Copyscape won't even notice.)

Let's talk about how you want to communicate to the market with our best website designers and developers. Consult us now.

ARTICLES

Contrary to popular belief, writing is not for everyone. It takes someone with a real knack for it in order to produce a clean and engaging piece. We have many of them in our team. Our writers are have been through a series of writing tests to prove their ability, versatility, and knowledge sets in several stages of screening.

Carefully crafted and backed with intensive research, the articles we write are both reader- and search engine-friendly.

LGO's writing team can work on pretty much any topic under the sun in the form of:

• news  • Q & A

• fillers  • DIY

• feature stories  • encyclopedia articles

• evergreens  • opinion and analysis

We would have loved to say that "in LGO, we churn out 20 original articles per minute due to a stellar team of writers". But that would be false advertisement ... and just plain dumb. We never pride in sacrificing quality over quantity. (Sorry, not a spam factory where you can order articles at the rate of one dollar a pop.) But if you need urgent pieces, we can get it to you as soon as humanly possible.

If you need optimized articles, check out Content Writing/Config under our SEO/Config services.

Oh, and by the way, we also accept requests for rewrite.

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Our clients receive a periodic report on each SEO campaign they sign up for and you could also get one when you register with us. We like to keep you updated on things because they change quite fast online. Also, seeing the progress in reports will help you decide on what further courses to take on your campaign.

Don't worry about getting a jargon-filled report that is full of technical stuff you are not expected to understand. We are very well aware that not everyone speaks binary so we try our best to translate them into English. Plus, we'll be throwing in some infographics, charts or graphs once in a while to make it easier for you to visualize what is going on.

What to expect? A compilation and analysis of search engine stats to help you understand your website's standing and improve it. LGO's data collection method ensures accurate and fresh data on the following:

• keyword analysis and monitoring

• webpage speed

• SERP

• search history

• comparisons with competitors

• search volume trends

And whatever you do, please double check your code for typographical errors especially on titles, header and descriptions. There's no Autocorrect for spiders.

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For starters, optimizing your code makes it easier for search engines to find you. Clean codes are strong foundation for your website; everything is useless if the search engine can't even find your pages or load the website properly.

Logic Gate One Corp. a top SEO outsourcing company can standardize your coding so spiders will not get confused or ignore it and make sure your website is a browser-compatible to the big four (Firefox, Chrome, Explorer, Opera) and the others. We're also careful in rewriting URL into permalink that is readable (just to avoid different URLs pointing to the same webpage, because this could be seen as duplicate content).

Like hackers, there are black hat and white hat SEO. White hats follow legit guidelines and prioritize the benefit of the users -- no tricking the algorithm. Logic Gate One Corp. is the home of white-hat SEO strategies. Logic Gate One can take care of things under the hood like HTML codes and site structure of the so-called quality website design, add relevant keywords on your sites metadata (could help you choose the best domain name, too). Let us help you with:

• error-free HTML code

• site architecture

• sitemapsyntax

• robots meta tag

• load speed

• robots.txt syntax

• 301 redirects

• title tags

• invalid URLs

• unpaired or broken tags

• whitespace (yeah, that's an issue, too)

And whatever you do, please double check your code for typographical errors especially on titles, header, and descriptions. There's no Autocorrect for spiders.

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No one would pass up the opportunity to utilize Twitter, Facebook, YouTube, Pinterest, Google+, and other social sites in doing SEO campaigns, especially now that Google can flag a website for containing spam or penalize it for an attempt to game the system.

But, we would hate to spam the social networks so we really make it a point to create sensible content first that will go along with the proper links and keywords. Yup, LGO SEO services coupled with quality website design, photography stock photos in Philippines stands by the ethical side of the virtual population.

For the complete brand recognition campaign (and in case you need more convincing about the value of social media), go to Brand Awareness page.

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Directories are quite simply the online version of those quintessential yellow pages, where you can find almost everything listed down and categorized. While there are free ones, others require a fee before your business could be submitted. Choosing the right categories to be included in getting your places because LGO (http://logicgateone.com/) doesn't do those fully-automated submission services (http://logicgateone.com/#!/Submissions) (Why would you entrust your details and reputation to unsupervised codes?) we can get through the human-edited directories.

We can also put your business on the map quite literally. Your office address and business contact will be right there on the map. Aside from the bonus that potential clients will easily spot you, this also counts significantly in the SEO (http://logicgateone.com/#!/SEO) meter.

By the way, we also do article and video submissions.

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The heart and soul of any SEO campaign. This is where we put the most effort and time, in crafting proper articles, not spewing out rehash versions of the most viewed 'for dummies' or '101's that have been spun for countless times. LGO knows more than anyone how strict search engines (Google, et al) get these days when it comes to original content and spammy ones, you could easily get booted out of the top results if you get flagged for even just one lame article.

Ever since the Panda update of 2011, webmasters have scrambled to cope with the duplicate content plague as Google announced it will penalize websites sporting content that's not unique or have excessive number of keywords -- so stuffed with keywords that the article doesn't even make sense anymore.

Bookmarking is an important part of quality link building. It's the perfect way to save the links without having to store the bulky webpages themselves to access it easily next time (kinda like how you would bookmark pages of a physical book to mark where you left off). Online (or offline) bookmarking tools enables you to edit descriptions, like filenames, or add tags to make them easy to search (a strong factor for this to be added in SEO strategies). You can also share it to others and add comments or ratings to other's bookmarks.

For original quality pieces that does not necessarily required optimization, see our Articles service in Content Writing section.

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Even as we know that SEO is not all about the links, we acknowledge that it is a big deal. It used to be a great thing to have a website linked to yours, through something called reciprocal links. Well, search engines have caught on and have now rendered those reciprocal links practically useless in getting higher ranking. For search engines, mutual links seem too fishy and most likely meant there's some sort of connivance.

Search engines have grown so smart when it comes to link analysis that they could figure out how pages or websites are linked amongst each other. Even more reason to remember that the value of link building does not lie on the quantity but on the link's reputation and topic. Why so? Well, a website about the same field as yours will count more than those that are not related at all. For example, you have a website about a restaurant, so it will make more sense to link to food blogs and directories and whatnots instead of linking to DIY construction projects, right?

Bookmarking is an important part of quality link building. It's the perfect way to save the links without having to store the bulky webpages themselves to access it easily next time (kinda like how you would bookmark pages of a physical book to mark where you left off). Online (or offline) bookmarking tools enables you to edit descriptions, like filenames, or add tags to make them easy to search (a strong factor for this to be added in SEO strategies). You can also share it to others and add comments or ratings to other's bookmarks.

However, there's no standard way or structure in putting tags to bookmarks which is double-edged: you can use any keyword or phrases you want but then it's hard to access other bookmarks that are tagged unconventionally. All the same, in the eyes of an optimizer, a webpage submitted and tagged multiple times increases its chance of being found by search engine (and provides you with those precious backlinks).

And last time we checked, forum sigs still count, as do blog commenting. (Yeah, we know stuff like that.)

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MORE THAN ADS.

WHY SOCIAL MEDIA IS THE PLACE TO BE?

People are constantly hooked up with their smartphones and their tablets are always within arm's reach so it makes it even more profitable for businesses to connect to them through the web. We're not only talking about advertisements here, we're talking complete marketing strategy that doesn't smell like one.

Social Media is an effective way to market, much like the word of mouth, as it would come from someone that user trust rather than from the company itself, which would just sound too, um, scripted. This is where everybody interacts with everyone and builds networks -- a place where every interaction gives a personal vibe. Needless to say, it's the perfect venue to reach more people and provide a more individual experience in customer service to each one. Coupled with quality content, your presence in social networks will surely gain organic following.

WHAT SOCIAL MEDIA MARKETING CAN DO FOR YOU?

Want to draw participants to an event? Or attract potential customers by launching a new product? Thinking about rebranding your company? We'll take that to Twitter, Facebook, Google+, LinkedIn, YouTube, and even Pinterest.

Today, something like a product launch is not just a carefully-planned marketing event where you would expect lots of freebies, drinks, photos, and sharp dresses. And it's not just about inviting major media personnel to cover it either -- the Internet way is done quite differently. On the web, you have to be able to draw EVERYONE's attention, and, we can't stress this strongly enough, be extra creative.

For instance, introduce promo deals as an incentive for users who will follow/like/re-tweet/repost/mention your brand. This is one surefire way to increase brand visibility. (In fact, every time you use the word FREE you just have to sit back and watch it skyrocket). Plus, each user that mentions you or your brand becomes an ambassador, for everyone can read and comment on it.

It's a given that the higher the count of connections your account has, the higher the conversion rate is (more possibility of clients target market). But of course it's not enough that you have numerous connections, it's more important to have the right ones.

Making a positive stir by creating something that draws attention to your content and encourage others to share it is great but you have to handle it smartly. But that's not to say be sensational in a way that will make you infamous (we're not really a fan of the bad-publicity-is-still-publicity routine). LGO has ample experience and established accounts in place to start a wildfire of influence and let it take its natural course.

Since LGO specializes in SEO campaigns, this one's a no-brainer for us. We could easily promote your brand online. We know how this thing works.