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This draft was my preferred choice as I feel it relates most to the album title but also includes the artist on the front cover. I went for the same dark grey background on all pages with white font so it would stand out. I chose to pair this with pops of red due to the connotations being more appropriate to the music in the album, instead of the yellow choice as in my first draft. This is because red connoted to danger or love, both of which are themes of my music video, unlike yellow which is more commonly associated with positivity and happiness, which would go against the themes. Like with the other designs, my text will be in all capitals so that it is easily read, however, the artist name remains in lowercase as this is a personal convention of the artist; his branding is seen as this on all his work so I wanted the familiarity to be carried on for this album. For the back cover, I chose for the numbers to be in a red colour so that a clear distinguishment between the track number and name could be found. Also, the red then ties in with the front cover and middle page as the image of the evolutionary scale will be the same colour too. The image on the inside was chosen as it linked to the album name: 'The Evolution Of Man'. The CD was kept black and white, in the shape of the 'e', which Example uses in the rest of his albums, again for familiarity purposes and to keep his brand identity.

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The second draft is more artist focused as the shots are more personal. The front cover features a close up shot of the artist in direct mode of address, which would gain the attention of buyers due to the eye contact persuading them to buy into the product. Again, due to researching EDM digipaks, the dark colour scheme was applied here as well; I decided on a dark grey background, connoting to seriousness and night time, when EDM events are usually held. In order to be legible, I chose white font so that it stood out and the text would be in all capitals to further help the audience notice the artist name and album name. The same font theme runs throughout the digipak as this was conventional. The back cover has an extreme close up shot of the artist's half face as it helps with Dyer's Paradox of the Star, as the audience see the artist in what seems like close proximity and so feels like they relate more to Example. The tracklist is focused on the left third as it was the best placement alongside the image used, in order for it to look well spaced out and not cluttered or too busy to read. The CD is black with a rainbow coloured glitch down the side, connoting to lights at a club. This theme is continued on the inside page where Example's 'e' logo is seen in the same dance club environment, relating to what the audience interests are.

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My first draft design of the digipak consists of a disjointed grid appearance. For the front cover, each piece of the grid is a different image of the artist, whether it's performing, a silly photo or from a shoot. I thought this would be effective as it would give the audience insight into the artist's life as there would be photos which are considered fun, such as being seen out with friends, not just performing on stage.
The images would be greyscale as it was found to be conventional, for the background to be dull or dark and for the text to be the main focus as the white text includes the artist's name and album name. Similarly, the white text would be seen on the back, for the track-list and copyright information, with the continued greyscale images. There would also be pops of the colour yellow among the greyscale images in order for consistency to be seen throughout the digipak as the colour would be continued throughout the pages and the poster, such as the CD also being the same yellow colour. The yellow would then contrast with the black text, in the same style as seen on the front cover. The middle page is where I thought the Web 2.0 idea could be used as I decided to synergise, by plugging Example's social medias within the different grid sections, such as his website, Snapchat and Twitter. This is effective as it recognises the increase in social media users and is relevant to today.