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We can promote things that are outdoors based and things our products demographic participates in. We would

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We would benefit alot from digital ads because of our target market. We could run ads on Youtube and facebook.We could also run banner ads online

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Solar powered coffee maker

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Professor Julie Abdinoor

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The solar panels are located on top of the coffee maker since most people keep it in the kitchen. It just needs to be placed by a window or a natural light source. After charging during the day it will be ready to use the next morning.

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We want coffee drinkers to have the satisfaction of being more "green". There is something so wonderful about waking up and brewing a fresh cup of coffee. At Solar Brew we just want to give customers an opportunity to be "green" while doing so.

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Expresso
Keuig
Mr.Coffe

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We want to target trendy young adults. Age range being form 18 to 35.

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https://www.ibisworld.com/media/2017/03/23/americas-biggest-coffee-drinks-take-coffee/

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Social media presence
Vast choices in product color
Sleek stylish design

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New, innovative, green, and trendy

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Due to the solar panels as the power source it does not use electricity.

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We want to be linked to the word "hippster".  When customers think of us we want them to think a forward eco friendly brand.

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Inside our target market we want to pay attention to:
College students
New home owners
Adults on the run

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Strengths: *New and fresh idea.
*Big market pool
Weakness: *Weather problems with getting solar energy.
*Saturated market of coffee makers.
Opportunities: *Give coffee drinkers a way to feel more eco friendly
Threats: *The idea my not seem viable to people that don't interact with