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Rock and Roll was definitely not extinct following "The Day The Music Died" but it certainly will not be the same as it once was in the early 1950s. Now at this time, the turn of the 1960s, the industrial music industry of "Bubblegum" is taking over the world, doing knock off songs of R+R with pop and gaining a crazy amount of profits for having performers with a pretty face.

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𝐓𝐡𝐞 𝐑𝐨𝐧𝐞𝐭𝐭𝐞𝐬 - 𝐁𝐞 𝐌𝐲 𝐁𝐚𝐛𝐲 - 𝐥𝐢𝐯𝐞 [𝐇𝐐]

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Surprisingly, a lot of girl musicians started arising into fame during this "Bubblegum" era. Most of these groups were African American teenage girls like The Ronettes, The Chiffons, and The Crystals. Compared to the teen idols, these girls were experienced singers who sung songs that required a lot more shill than a teen idol. Yes, girl groups also relied on looks but also skill was an important aspect, which is very surprising compared to teen idols. In girl groups, there was background singers that provided an accompaniment of hand claps and other percussion instruments.

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Fabian Forte

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Ricky Nelson

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As said earlier, the big companies who created this "Bubblegum" music was just doing it to make a profit. To help sell more music and gain more profit, the companies found young and handsome teenagers and made them into stars. Teen Idols were seen as the ideal boyfriend for the teenage girl audience. These boys were mostly inexperienced singers so the songs the sang were very simple. Basically, their faces were all that matters to the companies. Songs would be written for the boys and the boys would sing it the best they can.

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"Bubblegum" pop music was very upbeat, simple, and catchy. It is music that appeals to the immature, hormone-driven teenagers. These songs are very simple with good hooks and choruses that make the listener want to listen to the song continuously. It is definitely less sophisticated as sings by Ben E. King, Little Richard, and Jimmie Rodgers. Most of these songs are about romantic interests, and basic ideas of happiness, fun and etc. One main idea that should be remembered about this type of music is that the big companies produced this music just for money. This music was industrialized with Brill Building style processing and the singers, teen idols mostly, where very inexperienced singers who had a very attractive, presentable face.

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So what's the significance of "The Day The Music Died" to your topic?

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So what's the significance of "The Day The Music Died" to your topic?

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All these unfortunate events happening to the Rock and Roll genre in the music industry helped the big companies who disliked R+R steal the young, teenage audience that was once captivated by Rock and Roll. The way the companies took the R+R audience was with music that was a combination of their interpretation of Rock and Roll and their preferred music Tin Pan Alley and white pop. This combination was soon to be known as "Bubblegum" pop.

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The death of three of the biggest R+R stars: Buddy Holly, Richie Valens, and The Big Bopper in 1959 is what led a newspaper reporter to name this event as "The Day Music Died", but other numerous and unfortunate events like the Payola Scandal, Elvis Presley going into the military, Little Richard leaving his music career to join the ministry, and much more caused a depression in the music industry at the turn of the 1960s.

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The music process in the late 1950s in the "Bubblegum" era with groups like Ronettes is significant because it expressed a time where the big companies tried to imitate the popularity of rock and roll.