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This advert contrasts to adverts in the 1950s is that there isn't much writing. Men are represented on cleaning products as well not like in the 1950s.

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Tide shows what a typical print advertisement in the 1950's would look like.

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This advert is different as is does not adhere to the common

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NCAA wrestling: Toms River's Clagon leads NJ qualifiers

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This modern advert contrasts Tide as it is not directed at women. It is more about family and clean house for everyone. This shows how the view of "housewife" has changed from 1950s till today.

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Vanish still use women in their ads.

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This AD does not contrast the cleaning products ad from 1950 because it still shows that women as 'Housewives'.

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Good And Plenty Ad, c. 1950s | From 1950s Candy Salemen's ...

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this ad is a modern advert but it has a semantic code, showing what women looked like in the 50s, also it shows her in the 'cleaning' attire
this ad has a grid layout.
not many eye catching colours are used.

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This advert contrasts from older adverts because there isn't a woman in the advert meaning that women aren't seen as housewives anymore, also the advert has very little writing in it compared to the others that have small paragraphs surrounding the main image. However, there are still similarities between this advert and older adverts such as they all use bright colours to make it eye-catching and to connote cleanliness, they all use the brand logo as well, to show what company it is made by.

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This ad shows a doll used to present the cleaning product. This would not have been used in the 1950's. This shows that the product is not aimed at any gender but is for everyone to use.

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It has this same ideology that it should be targeted at women with this idea that women belong to clean rather then targeting it at everyone as it should not just be the responsibility of women to clean but every gender.

-Ironically the product is called Mr clean yet its still targeted at women and we can see that right next to her you see a young female almost giving an example to her that she should be a housewives rather then focusing on important goals that she should do have.

-However it is much cleaner and simple rather than almost making you get the product.

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this is different from 1950 because women and children were targeted in past but now we can see males are also included in advertisement.

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This differs from 1950s cleaning adverts as there isn't a woman who is shown to be cleaning which demonstrates how the view on housewives has gradually changed. We can see this is simplistic but effective as it shows exactly what the product will do.

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This contrast with Tide as it shows a man rather than a woman. This suggests that the stereotypes have somewhat died down and cleaning is for both men and women

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In the present day men are shown more in cleaning advertisements than women.

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Woman are not really used in cleaning products in this modern time.

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This contrasts the Tide advert as it shows women as powerful and independent. Whereas, in the 1950s women were dependent on men and in need of their protection.

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This advert is different to the tide advert because the woman in the ad isn't dressed like a ordinary housewife. The woman in this advert looks more independent. The advert doesn't say that it's for a specific gender. This advert only shows one picture while in the tide advert shows multiple pictures. The cigarette ad uses dark colors like black and dark red and in the tide advert they use bright colors to grab the readers attention.

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This advert contrasts tide as it heavily features themes that empower women and show them in a progressive manner - she is the center of attention and in consideration to power she is shown as the main feature of the advert, surpassing that of the male counterparts within the advert

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This advertisement portrays women differently as they are normally seen as housewife's, this contrasts quite differently.

There is also little to no writing as there are normally is in cleaning products which advertise women.
This shows women advertising the brand coca cola which was really popular at the time.

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This advert contrast Tide as it shows women in other environment. It is not a housewife who just cleans and cooks
She is dressed up waiting for someone to give her food, whereas in 1950s men are the ones who would wait for women to put some food in their plate. There is no a lot of information about the product which contrast Tide and also it is not a cleaning product.
This advert has a Z layout.

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This ad contrast Tide ad because show a different product and uses different concept of the one used in Tide. The man is representing the product so as targeting a specific audience or gender.

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This poster is different from tide, as it portrays the working woman rather than a stereotypical housewife.

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his ad has a z layout and a grid layout. 

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this ad is different from tide as it shows the woman as dominant. it also shows mean obeying which is different from tide as they don't mention or link their ad to mean as the don't believe

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This advert shows women on a different side of things as normally they would be represented as a housewife that only helps at home and looks after children.

However in this advert the woman is promoting cigarettes, this was quite unusual as women were not expected to smoke in this period of time.

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This ad contrasts against the tide advert as it says "strictly for men only"

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Where as in the Tide advert, this advert to prevent STDs, uses a grid/Z layout, which puts the focus all over the page and could also add the meaning that you have to be aware.

The way in which the colours are used in the advert shows a bold but true and cold meaning of what the advert is meant to mean, creating the effect of the STD: showing that a STD is not a good thing to have.

THe use of the RED colour adds the meaning of DANGER, do not do it.
Whereas the colours in TIDE encourages the target market to use their product. THis advert creates awareness.

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This contrasts dramatically to tide as during the 50s many white Americans at the time where racists and discriminated other cultures.

-unlike Tide we can see that the main focus in the guy,the layout of this advertisement is circular and almost basic.

-Again the colours match the products with the yellows and reds to emphasize and make the product stand out the product is clearly there and it isn't manipulated in any shape or form.

-In addition unlike Tide this ad doesn't use any slogans or main headers other then naming what the product is.

-It also targets men other then women as the main subject is a man smoking almost looking similar to a farmer.

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this is contrast to the tide because it tide is a washing product and this is a car advertising as it bring happiness in the marriage. Colour red represent love ,white represent purity in marriage which can feel by buying a car.

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This advert differs from Tide because in Tide they were advertising a cleaning product with the traditional role of a woman cleaning, whereas in this advert a woman is advertising alcohol. This is not a common convention of adverts and woman.

This advert Uses Bold text and a large image to attract the audiences attention. The use of the bright colors make it more appealing for the audience to look at.

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This advert contrasts to the cleaning adverts as the women isn't being portrayed as a housewife, whereas here we can see the women is enjoying the sweet. The main difference between the Rowntrees advert and the tide advert is the layout which is the women and the product. This is mainly because there is little information unlike the tide advert which makes it more appealing to read.

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This ad shows a different view on woman. In this ad, this woman isn't shown to be a housewife or a cleaning lady. This woman is shown to have more "quality"

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This contrasts tide as it does not show the 'ideal' woman as she is not dressed as what was deemed as appropriate and looks as if she is going somewhere glamorous, however in the 1950s they believed a woman's place was at home with her family. This advert suggests that women were mesmerized by the hour-glass figure and were somewhat obsessed with trying to achieve it, rather than cooking and cleaning.

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This advert contrasts from both Tide and the cleaning product advert because unlike them, this one has barely any writing, it only has a title and a small description at the bottom. This advert has a grid layout unlike Tide but includes a logo and bright colours like both the other adverts. The main focus is the woman eating the chocolate bar which is similar to the other adverts as they both have women as the main image. However, this advert is different from the others because it has such a bold background with bright stripes whereas the others were plain with lots of writing. The advert uses a bright colour scheme such as pink, red and yellow which can connote love and happiness, this is effective because the audience will think that by eating the chocolate it will bring them love and happiness too.

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this ad doesn't show women as housewife's, who have to do everything for the 'breadwinners', what it does show is that women were happy even though they were always being exploited.
however it still shows the same look the women had, the makeup, the hair all done up. this ad has a z layout and a grid layout.
at the bottom it says 'you deserve it' showing how some people understood how women were working hard and having to do all the house work.
another difference to tide is the attire they're in, this would not be suitable for cleaning, a countertype to what you'd normally see in a 50s ad

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this puts a women in the role of a man as painting or any other manual labor was the role of a man in the 1950's. this add serves as a countertype to typical advertising in the 1950s although advertising was targeted at women and children a job such as painting was usually the role of the man.

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this puts a women in the role of a man as painting or any other manual labor was the role of a man in the 1950's. this add serves as a countertype to typical advertising in the 1950s although advertising was targeted at women and children a job such as painting was usually the role of the man.

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Find a advert with contrasting representations of gender seen in Tide.

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in this tide advert there is a man featured which differs to the original one. the woman in this advert is represented slightly similar as she is portrayed as the housewife who cleans for the husband. the woman is now loving the clean clothes he is wearing rather than the product itself

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in this tide advert there is a man featured which differs to the original one. the woman in this advert is represented slightly similar as she is portrayed as the housewife who cleans for the husband. the woman is now loving the clean clothes he is wearing rather than the product itself

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This advert is similar to the Tide advert on the basis that it is catered to the same designated target audience and is also as a result of this in usage of a similar colour scheme and format; for example usage of a female enjoying the usage of the product further reinforces the need and desire for that designated target audience

However, This advert varies from Tide as Tide's main focus is the product itself, whereas Soilax bases its fixation on wording and catchphrases to draw its audience in - this as a result reinforces its concept of the features are its USP as opposed to using bright colours to emphasize its effectiveness

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both adverts claim to brighten clothes. this advert has two women marching around the product with smiles to imply they love he product/

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this is different to Tide because a hoover is being advertised as apposed to a washing liquid. Because of how mobile a hoover is it made it a much easier way to clean once they were introduced.
However, this ad is similar to Tide in that this ideology that women are expected to do things like cleaning and the only way to make them happy is through all of new cleaning products by saying 'you'll be happier with a hoover' emphasizes that back then the only way to make a woman happy was by getting her all the latest cleaning gear.

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Both of the adverts in this case use the "Z" format in terms of placement.

Both of the products use an effective title. As in tide Goldylocks metal sponge emphasises its product by uses the phrase "Cleans in a FLASH"  making the target market (women ) think if they use the product their cookeries will be cleaned in a flash of a second.

In contrast with the Tide advert, Goldylocks metal sponge uses a much more simplistic and clear layout which could emphasizes the meaning of the product that it keeps your cookeries clean and clear

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Not as colourful as the TIDE ad. It has got as much information as the TIDE ad. This ad does not really catch the audience's eyes as much as the TIDE ad. Does include headline and slogan with big font and colours. What is also similar is that it uses woman in the ad to show their target for the product. It also shows women smiling which emphasizes that if you buy the product you will be satisfied with it.

Use of '!' builds tension and action (proairetic code)

slogan at the bottom gives additional meaning (semantic code)

the white emphasizes it will clean your cloths the same way (symbolic code)

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Both adverts use bright red lettering to stand out to the audience. The text used in both is bold. The use of the primary colour red, makes it easier for the audience to  recognize. 

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Both adverts use bright red lettering to stand out to the audience. The text used in both is bold. The use of the primary colour red, makes it easier for the audience to  recognize. 

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They have both feature a woman in their adverts.This is also their target audience as woman in the 1950s were seen as housewives.

They both use limited text but Tide uses more textual reference to get their message across. In this advert they have used two big pictures to get the reader to understand their product and buy it whereas in Tide they Used pictures but mostly text to get the reader to know about their product.

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This ad is similar to tide as it shows a cleaning product that helps a woman in her everyday life of doing the housework.

The fairy liquid picture shows the dishes at the background being very clean and organized this would catch the attention of lots of housewives as that is what they are trying to achieve by cleaning the dishes.

This is similar to the tide advert as Tide includes a little comic that shows the clothes being hung outside for them to dry therefore showing the housewives the how useful the product is.

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Its quite similar to Tide in where the women represent a meaning to it because 1950s women used to do house chores. Both have a big picture of the women and the product. Both have a tag line and use bright and bold coloured letters.
Differereces is that this ad got less context/information than tide

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also it contain loads of texts But the difference is that we would see a baby that represent the caring nature of the women

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In this picture we can see how the woman is smiling which depicts that she is extremely happy with the performance of fairy. We can also see that the little girl standing behind the boy looks very happy as the mom is telling her how washing in the future is going to be. This product is related to Tide because with both products they associate women with cleaning as both of the ads are directed to the general woman.

Also there is a lot of color used in this poster and the main color is green which is associated with the color of fairy, even the woman is wearing a green colored shirt. The catch line of this ad is "Lucky You" which is to entice the person to come and read this due how big the font is. There is a visual of the product in the background to show the people who look at this ad what a Fairy bottle actually looks like. Another thing that might make women want to buy it is the clean plates against the wall, this is done to tell the person that "if you buy this product your plates will be as clean as these" when they actually wont.

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This product is similar to tide as its a cleaning product and a woman is in the picture which is suppose to symbolize that its aimed at women. A woman is the face of the ad as she's the main one using the product as in 1950 her husband would usually be at work doing manly stuff. It also is still around today and a well known product which shows that it was successful

This product however is different from tide as it does not exaggerate the product as much. Also it gets to the point and its is not as colorful as tides.

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basically, this ad is similar to tide because it uses the proairetic code, shown by the exclamation marks.
also, both the ads have a piece of bold text in the middle, emphasizing how its an 'amazing' product .
this ad also keeps the theme of the housewife just like tide.
the bold text where the word 'ever' is emphasized can also be a hermeneutic code as the audience want to know how the product can be used without having to use a mop ' ever' .
this ad has a z layout just like tide, but also has a grid layout.

the difference to tide is that it is not exaggerated as much as in the tide ad, also, there aren't as many eye catching colours being used.
another difference is that this ad has a lot more small text than tide, rather than having a lot of short easy to read phrases.

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Various font size, grabs attention
Similar to Tide Comic like pictures
The word Joy is always the same font same color, same as tide
Main image of happy woman whos is satisfied with the product, It is targeted at woman because of its historical context.
Similarly to Tide it uses hyperbole, exaggeration "only JOY offers all this dishwasher advantages"
Color schemes are bright and eye catching in order to grab readers attention.
Both adverts use grid layout

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Use of similar colours to TIDE
There is a headline or a bold statement

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similar to Tide because it has the same aspect of 'women are supposed to clean' with a woman holding the cleaning product. during that period of time women were expected to do domestic work.

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The colors are bright and they also contrast to make it eye catching.

The catchphrase also uses hyperbole and exaggeration to remind the audience that this product is the 'worlds lightest-weight heavy-duty cleaner'

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This product is different to tide as it is very simplistic and is not exaggerated to the extent of tide
This product is similar to tide as it only shows a woman, this implies that women are regarded primarily as objects who cook and clean. They are also similar as they reiterate that this is the only washing-up liquid that you can trust as it is supposedly the best.

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Similarities:
-same stereotypical image of women being mainly housewives.
-Bright catchy colors.
-Main image of woman holding the product.
-Listing the advantages, using exclamation marks.
-Hermeneutic/enigma code.
-Hyperbole "like no detergent can", "does everything".

Differences:
-More images used (a baby is shown) referring to how women and babies were the main target audience back then in the 1950's

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Both 'tide' and 'persil' convey the stereotypical image of domestic women using bright colors to capture the readers attention and enticing them into reading on. However, 'persil' seems to focus more on the image of women stating that if you use their product you too will look 'pretty'. Persil claims to be 'very kind to your hands and nails' which further emphasizes the beauty that persil is able to provide you. Tide, on the other hand, focuses more on the product with its main focus being on how much the women loves the product. This is shown through the use of animated hearts placed above the main image which is of a women embracing tide.

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Tide and Daz are both similar as they target housewives, we can see this as it is the main image.
Bright and primary colors connotes the product as the purpose of Daz is to remove stains and brighten.
The magazine has a grid layout as the main focus is the women and the product Daz is being advertised. The differences between tide and daz is that tide uses hyperbole to make the product seem great and appealing, but in this advert there is no use of exaggeration.

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This is similar to the Tide advert because they are both targeted at women, this is shown by the main image being a woman cleaning, they also both have smaller images around the main image. However, they are different from each other because this advert uses different colours especially black which shows sophistication. Another difference is that the Tide advert uses the Z layout whereas this one is more of a grid layout. Another similarity is that both adverts include a logo, and bold fonts to show what company has made the product and what it is. Both women in the adverts are actually using the product and they show they like it through their facial expressions which is effective to get others to buy the product if they think it is good to use.

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The main focus of the image is the women holding the bleach, similarly to tide and how great it is. Additionally it is targeted at housewives she looks clean and almost matches colours with the products as she is wearing a red lipstick.

You can see that the colours matches the product.
It also states that it is *instant* which has a similar idea to tide *whitest*,*brightest**Cleanest*

The layout of the photo could be seen either as a grid or the Z layout Furthermore the Z layout can be seen through the main header at the top, then the women holding the product, and lastly it  tells you additional information on how good and clean it is as it is able to take any stains. Just like Tide did to market it as a good product.

The product again targets it at housewives specifically by stating *a good housekeeping* again gives this ideology that in order to be a good housewives you must own this bleach to make your house clean

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This advert is similar to tide because it is targeted at women and it repeats the name of the product just like in tide. It shows an image of a woman holding the product like in tide. It shows a lot of bright colors like in tide. Both adverts say that their product is better than anything else.
However the product is also different to tide due to the advert having more information than tide. The advert of joy has the grid layout while the tide advert has the Z layout. The women in the tide advert is more in love with the product than the woman in the joy advert. The joy advert has images of the product in the middle while tide has it to the bottom

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This product is similar to tide because it is advertising a washing machine product, which is aimed at women, who have portrayed as housewives. The colour scheme is also similar to tide as it has used bright colours to draw our attention to the product. The poster also portrays a woman smiling which suggests to us that she loves using this washing machine .

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The product is fairly similar to tide. This advisement colors are very dull and clean because it connotes they way how the products can make aluminum pans clean and is also transparent In the poster itself.
however it is also different to tide because the colors in both averments contrast each other.
Both products also show how it is used and is primarily focused on women.

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Other Cleaning product adverts around the 1950s. How are they similar/different to the Tide advert?