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Gain uses gardens and flowers to market their product. Gain uses the hashtag #gainbygain. This implies that less detergent is used per load when ones uses Gain. Gain also uses surveys to let their customers voice their opinions.  Gain has 88K followers and follows 1,030. Gain also has a Latino page.

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Tide uses athletes to market their product. Tide takes pride in how their detergent brightens clothing and fabric. I noticed that Tide doesn't use a lot of hashtags. Tide seems to really market their pod products. Tide has 185.4K followers and follows 2,308.

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Both are laundry detergents. Each ones has a different marketing approach. They are selling the same type of product, and they are competitors.

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Businesses use twitter to connect with their customers. 

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Businesses use twitter to connect with their customers. 

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So many businesses have twitter accounts. You can view almost any popular places you shop, eat, stay or work at.