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I am a member of the Society of Wedding Professionals. In this society we have monthly meetings that is completely held from sponsorship. It is held at a venue with a photographer, a caterer, decor, flowers, drinks, etc. Each of these are vendors you would use in a wedding. The purpose of these sponsorship is for everyone in the association become familiar with your work so when a client is looking specifically for something you know who to go to. This is a benefit in many ways. It is a way to freely showcase my product of service to a large amount of people and I am advertised as the sponsor on the menu cards, website, a representative of my company (me) gets to make a 1 minute thank you and explain your products that everyone is experiencing which gives me not only brand awareness, but a personal experience to my audience who then builds an emotional contention to my products from being friends with me and having a fun time at the event.

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Society of Wedding Professionals - SWP May Luncheon

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Ferret Items are NEVER on sale. I recently saw this ad and I knew I wanted to use it for this example. Ferret actually derived from "stinky little thief" When they steal, you put them in time out and they throw a fit much like a toddler. My babies will flip their food bowl and dig all their poop out of their litter box when they are upset with me, therefore I always have to have cleaning products on hand. Ferrets also have very sensitive respiratory systems so you can't use any cleaning products they have to be "ferret safe" and as I stated earlier they are never on sale. In this Ad Ferret.com is connecting the Spring cleaning phenomenon with with cleaning and litter supply sales. If you are shopping on ferret.com you have a ferret and if you have a ferret you have to have cleaning supplies and litter. This is brilliant because it made me buy in bulk!!! I spent more on the products than I would if I had bought just one because I new I was getting a good deal.

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In this email ad Banana Republic is targeting online orders by using 30% off your entire online only order. They will get back an immediate ROI of this campaign due to the 12 hour time limit. This is a super specific task in a specific time frame that will provide a lot of statistical data. One advantage to these email campaigns is that they are all addressed to your name and usually show things that you have previously purchased or a "recommended for you" based on your purchase history. This strengthens your loyalty because you already have history with that brand. It is harder to make a new customer than keep a current one.

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This is an example of a buz marketing entry. My boyfriend and I went to Quakon (gaming convention) and Fractal Design, a gaming PC manufacturer was using buz marketing. Fractal had set up a bunch of their new PC's and let people play on them at the convention where you relieved their wrist band. Fractal Designs then held a social media contest for those who received their wrist band. You had to upload a photo on social media tag the convention, the #DIYPC contest hashtag and the company, in a photo with your wristband. Maximizing the word-of-mouth potential for this particular campaign through the larger scale discussions on social media platforms, by getting consumers talking about their products in hope to grow their awareness through the growth of online traffic and increase sales and profits. This also allows for individuals that could not attend to view the products they ability to hear about them online. In the end, Taylor did win a PC and was asked to do a review on it after a week a use.

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Winter is coming and the new Meshify C cases are so cold!!! ❄️❄️❄️❄️ @FractalDesignNA #QuakeCon #DIYPC #GameOfThronesFinale #WinterIsHere

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Winter is coming and the new Meshify C cases are so cold!!! ❄️❄️❄️❄️ @FractalDesignNA #QuakeCon #DIYPC #GameOfThronesFinale #WinterIsHere https://t.co/2I3H7eaanS

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Winter is coming and the new Meshify C cases are so cold!!! ❄️❄️❄️❄️ @FractalDesignNA #QuakeCon #DIYPC #GameOfThronesFinale #WinterIsHere pic.twitter.com/2I3H7eaanS
— Taylor Hanna (@TheTaylorHanna) August 28, 2017

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Winter is coming and the new Meshify C cases are so cold!!! ❄️❄️❄️❄️ @FractalDesignNA #QuakeCon #DIYPC #GameOfThronesFinale #WinterIsHere https://t.co/2I3H7eaanS

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Winter is coming and the new Meshify C cases are so cold!!! ❄️❄️❄️❄️ @FractalDesignNA #QuakeCon #DIYPC #GameOfThronesFinale #WinterIsHere https://t.co/2I3H7eaanS

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Winter is coming and the new Meshify C cases are so cold!!! ❄️❄️❄️❄️ @FractalDesignNA #QuakeCon #DIYPC #GameOfThronesFinale #WinterIsHere

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I chose Red Bull to demonstrate brands that use social media for marketing. Red Bull has been "giving wings" for around 30 years now, but their Instagram always represents them well. Full of adventure seeking individuals all hyped up on adrenaline and energy was a strategy that worked for their "Summer Edition" extension to build brand awareness. Everyone loves to watch crazy videos whether they are fails or successful the excitement that puts you on the end of your seat as you watch is bound to get attention. With a firm focus on simplicity and brand building, Red Bull paved the way for their actual campaign with a promotional teaser just before the summer hit. To get audiences focused on the new look of the cans, they incorporated yellow filters across a range of images and videos portraying typical summer days. The brand was twice as likely to be associated with the #thissummer hashtag trend as any of its nearest competitors.

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Red Bull (redbull) • Instagram photos and videos

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Red Bull (@redbull) • Instagram photos and videos

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32M Followers, 2,232 Following, 11K Posts - See Instagram photos and videos from Red Bull (@redbull)

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Online shopping is so common and every time I start browsing on a website an ad pops up to suck me in to because a repetitive shopper. Some designer ads like this do get me. It is usually the brands with more expensive products that I don't buy often, but if I do buy it, its will a discount and these email codes are you ticket to a coupon. Not only does it help me save some cash, but it helps the company to track their returning customers and get information to my inbox.

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email subscribe pop up examples - Buscar con Google

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I LOVE this newspaper Ad.  It speaks on so many levels. One disadvantage to the newspaper is not many people actually buythe anymore and the demographic that does is older and is not GOT's target demographic, but the uniqueness of this ad sparks curiosity and that is what builds brand awareness which is an advantage. I also love the idea of reading the paper outside and the shadow of a dragon soaring over you falls upon the page shows how gigantic and majestic dragons are. It is just a really interesting ad and I like that there is not type, but it is still obviously GOT because its so relevant in pop-culture and the dragon "hype".

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HBO ran a massive Game of Thrones ad for season 3 in New York Times. This promo campaign has fictional stories that ran parallel with the show's plot points and an ominous dragon shadow splayed across two pages of newsprint generated some serious buzz last year.

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Game of Thrones - Season 3 - Brandsynario

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HBO ran a massive Game of Thrones ad for season 3 in New York Times. This promo campaign has fictional stories that ran parallel with the show's plot points and an ominous dragon shadow splayed across two pages of newsprint generated some serious buzz last year.

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This Ad's message strategy is so apparent.  Obviously,, if you have a band-aid then you are hurt and the natural emotional reaction is to cry when hurt.  The message in this ad is that Band-Aid's are waterproof and showing the tear not affecting the Band-aid not only proves the point, but appeals emotionally and is relatable.

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This  is a perfect ration of verbal and visual elements. This ihop ad uses a legitimate fork in the road and uses the there catch phrase "Do I pancake" and changes it to a "fork in the road" of the inner struggle of "do I pancake or do I omelet" to advertise that at ihop you can get both.  This appealing because the execution is hilarious by the way they dress "the Wanderer" with a Lord of the Rings crazy long journey style, but with a old school Bonanza style.

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Since I did my first Superbowl ad of Doritos I chose it again. I give Doritos a high-five for also being so fun and full of pop culture. this ad was a perfect blend of opposite. We have Game of Thrones star Peter Dinklage lip-syncing to Busta Rymes which on its own in hilarious. The added irony to the room going up in flames makes total since since he is a) on the dragon side of Game of Thrones and b) he is advertising Doritos new Blaze flavor that (packs heat). On the other hand we have Morgan Freeman, everyone's favorite version of God, advertising Mountain Dew's Ice while lip-syncing Missy Elliot as he freezes the whole room. Both of these products are owned by Frito-lay, a subsidiary or Pepsi Co. This ad is refreshing and fun for a Superbowl ad and definitely lives up to my Doritos expectations.

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This Ad is super trendy on multiple levels. First of all we have a bunch of super hero movies coming out this year so culturally this ad works really well with millennials, which is also the largest generation right now. This is smart since millennials have had internet through out the majority of their live. Even the oldest millenials being 35 have cellphone going back to high school. In the chapter we learned that millenials compare products more than any generation. This is because they have access to internet, therefore having access to review items for purchase around the word in areas they wouldn't physically have been able to prior to the inter-web. This ad specifically is targeting Pepsi as a weaker brand showing Pepsi dressing up as coca-cola. This not only is comical, but relevant and i think it totally works.

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Definition: Product Comparison Advertising

Also known as comparative advertising, it is the technique of naming competitors in an ad and comparing the competing brands on specific attributes. It could include a direct or indirect reference and may also have the competitor's trademark as well.

Comparison Advertising is often used for launching new brands, since it allows the new entrant to position itself directly against a well-established competitor. The new brand can differentiate itself from the current products and promote its distinctive abilities. It also allows the new brand to figure in the evoked or consideration set.

For example, the launching commercial for Reckitt Benckiser's Dettol Kitchen cleaning gel showed HUL's Vim dishwash liquid clearly. It further claimed that Dettol kitchen gel kills more germs and provides better protection as proven by lab results. HUL fought back with an ad questioning the use of 'a harsh antiseptic to clean your child's tiffin'.

This practice is also followed by brands with smaller market share where they compare themselves with the established market leader with the hope of creating an association and tapping into the leader's market. But market leaders often hesitate to use comparison ads as there's little to be gained by engaging in direct comparison advertising.

However, Pepsi and Coke have taken an exception to this rule and often engage in direct battle! One of their most well- known campaigns is the Halloween ad.

Since 2006, Apple has been running its comparative 'Get a Mac' campaign that illustrates the problems with Microsoft's Windows OS and promotes its Mac PCs.

Hence, this concludes the definition of Product Comparison Advertising along with its overview.

Browse the definition and meaning of more terms similar to Product Comparison Advertising. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

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Product Comparison Advertising Definition | Marketing Dictionary | MBA Skool-Study.Learn.Share.

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Also known as comparative advertising, it is the technique of naming competitors in an ad and comparing the competing brands on specific attributes. It could include a direct or indirect reference and may also have the competitor's trademark as well.

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Barf is a widely know clothing detergent, that later expanded into dish soap and other cleaning products, in the Middle East.  This makes sense since the language of Farsi is widely spoken in the Middle East and the Brand "Barf"  translates into "Snow".  This is a great example of making sure your brand name doesn't translate into anything offensive or strange in any other language if you would ever want to expand as a global company.  One of the Russian commercials for Barf pictures dishes bathing themselves in Barf.  Another humanizes dirt as little animated green creatures.  That's some weird stuff, but people like it!

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Gain detergent's ads tout closeness. Well, how close would you stand to someone whose clothes were washed in Barf? The word means "snow" in Farsi, and apparently the product is quite popular in the Middle East. Its cult appeal is also growing online, where product shots and one-liners spew forth like giddy projectiles. Is it the worst brand name ever? In places where Farsi's the dominant language, clearly not. In English, however, it presents possibilities for scandalously sophomoric wordplay rivaled only by the spicy Caribbean chicken bullion known as Cock Soup. Consider: If you spill Cock Soup on your clothes, you could end up Barfing it out in the wash. Well, you could, so grow up! Via The American Lady.
-Posted by David Gianatasio

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People wash their clothing in Barf every day

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Gain detergent's ads tout closeness. Well, how close would you stand to someone whose clothes were washed in Barf? The word means "snow" in Farsi, and apparently the product is quite popular in the Middle East. Its cult appeal is also growing online, where product shots and one-liners spew forth like giddy projectiles.

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A Deeper look into Doritos SB2010 Slap Com.

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A Deeper look into Doritos SB2010 Slap Com.

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Doritos Commercial Produced by the Snack Strong Production Company Director Anrick Bregman Product of Frito Lay Pepsi Co. During the air of Super Bowl XLIV, there was an approximation of 106 million views. Elementary students to middle aged football fans. Prodominently male audience.

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This Comm. is my favorite. I love how it relates to the younger audience being protective of their parental figure. Doritos has always targeted lower income households and this ad shows a stereotypical black house hold with a single mother, this is relate-able and the commercial itself is comical and definitely targeted towards males.

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Doritos Commercial - Slap - Super Bowl 44 Spot