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As far as my Sourcing is concerned, I feel that using the same suppliers that Allsaints originally do would be a better option and thus chose Turkey, India and China. I highlighted that Covid could still be affected during the collection process and in doing so made changes to my Critical Path. I wanted my range to be as Sustainable as possible.

HOW THEY SUPPLY:
ETHICAL SOURCING POLICIES ...
https://www.allsaints.com/help-and-support/modern-slavery-act-statement/

https://www.ethicaloo.com/fashion-brands/where-are-all-saints-clothes-made/

https://www.webretailer.com/b/sourcing-products-india/

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I chose Turkey as the COO for my Garment Journey,  and here are some of the Supplier Pros and Cons...

FOR SUPPLIER
PROS:
Strong relationships with Suppliers.

Well developed supply chain.

Direct Communication

Conveniently close to the UK to visit factories for quality checks but also for transport.

CONS:
Language barrier

Brexit - Import/Export Taxes

Delays

https://www.turkheritage.org/en/issues/technology - PESTEL

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I added all of the pages that are going to demonstrate every single part of my INP on my contents page, my very first page.

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Where I have taken information from:
https://www.photoquotes.com/showquotes.aspx?id=140&name=McCullin,Don

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On my mood board is everything I wanted to show in my range and collection and what I think represents the ITC collection.

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For this slide I wanted to represent how my own logo that I created would look on the products and the purpose of it.

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RESEARCH ON THE BRAND ALLSAINTS' BACKGROUND

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RESEARCH ON THE BRAND ALLSAINTS' BACKGROUND

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ALLSAINTS have a Gender Pay Gap. This shows inclusivity regarding subjects like gender, nationality, sexual orientation and religion within the work environment.

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Where I found my information:

https://www.wgsn.com/fashion/article/88722#page_1

https://www.wgsn.com/fashion/article/88063

https://www.wgsn.com/fashion/article/87248#page_5

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Where I found my Information:

https://www.wgsn.com/fashion/article/88379

FABRICS - RECYCABLE
https://www.wgsn.com/fashion/article/64756#page_5

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Colour references from WGSN
18-0515-TC  - Khaki
CW-0903524-MC CSI - Dark Green
Pantone 9223 c - Beige
CNCSCOLOR 000 30 00 - Dark Grey
Coloro_022_34_11 - Brown
Pantone 539 C - Navy
Coloro 047-91-00 - White
Coloro 000-64-00 -  Light Grey
Pantone Neutral Black C - Black
Pantone 13-0739 TCX - Gold

https://www.wgsn.com/blogs/key-colours-aw2122/

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My outfit building slide represents how the outfits work with the colour palette, as well as how a customer could wear the products.

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I found it hard to demonstrate my product development however I managed to focus on one product to show how it would be developed.

https://www.wgsn.com/fashion/article/84598

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Allsaints’ Product Assortment based on 2020 (Edited)

Allsaints’ Colour Mix (Piktochart, 2020)

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This Pricing Architecture demonstrates the Entry, Exit and average price points.

As Allsaints can be seen as expensive their customers usually buy products with an average of £60.81.

(Edited, 2020)

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FLAGSHIP STORE - SOHO AND ONLINE

CITIES -  MANCHESTER, BIRMINGHAM,, OXFORD, SOUTHAMPTON, SHEFFIELD, BRISTOL, BRIGHTON, MILTON KEYNES AND LONDON

I chose Grade A and Grade B because I only wanted 10 UK stores max.

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For my range, I wanted to keep the minimalist look that Allsaints already have so my core items represent some core long sleeved t-shirts and jumpers. My Fashion items are more relating to the military side of things with the Baker Boy hat and Long Trench Coats. Whereas for my Directional items they hold the main part of my range. I will be sending my range to 8 stores in the UK.

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The Product Development would start on the 28/06/21 and the launch date would be on the 28/08/21, so exactly 2 months later.

I highlighted that Covid could still be affected during the collection process and in doing so made changes to my Critical Path.

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I really enjoyed doing the marketing side for this collaboration. For Online, we've decided that the products that go to the Flagship store in London will also be online, as we think those products would be our best sellers.

Allsaints don't usually promote on social media, and yet Generation Z is one for technology. So this is the first time promoting on only one of the most used social media platforms - Instagram. It is also a good way to promote new collaboration and to test their competitors.

I also made up some links for Instagram and our landing page on our website.

@ALLSAINTSITC

http://ALLSAINTSITC.com

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The Launch Date for this collection In-store and Online

Will be the Saturday 28th August 2021.

An event will take place at the Flagship Store in London for this launch.

Artists will join from successful collaborations such as Tracy Emin, Merce Cunningham and French photographer Hervé Guibert.

Don McCullin is going to be there presenting a small exhibition with his work, where people can understand more about how his work inspired this collection.

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Due to the Covid-19 restrictions I wasn't able to go to the Tate Art Gallery in London for my Collaboration. However, I have and I will continue to research online and to use the online resources to the best of my ability.
All of my Primary Research will be through online websites, books, surveys and anything else I could possibly find to help support my INP Primary Research.

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I have chosen to do a Survey on 'Photographer collaboration with Allsaints' as part of my research as I thought it would be interesting to see what a few of the customer would think. Additionally, to see their preferences and our marketing strategies.

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Please take the time to complete our survey. Your feedback is important.

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RESULTS OF THE PHOTOGRAPHER COLLABORATION SURVEY 2021

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RESULTS OF THE PHOTOGRAPHER COLLABORATION SURVEY 2021

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These are the results from the survey above, the survey suggests that the customers would prefer to shop in both online and in store.
Social media is where the majority of the customers see their marketing and advertising, however say that they shouldn't promote more as everyone likes how subtle they are and how well known they are to the public.
Customers have recognised collaborations that Allsaints have done and would be happy to see more!
Finally, the website is perfect for them and they would highly recommend the brand to others, even with a collaboration.

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OTHER COLLABORATIONS
- Ed Rusha and Stella McCartney
- Raf Simons and Robert Mapplethorpe
- Dior Lady Art and 11 artists
https://wwws.dior.com/couture/en_us/the-house-of-dior/exhibitions/dior-lady-art

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Vision:
Industrial Timeless Collection, where turing traditional Military uniforms into casual minimalist garments that also compliment Allsaints’ known colour palette, also fit for purpose for an A/W 21 collection.

My INP is concentrated on a gap in the market, by collaborating with a photographer, a completely different approach to a collaboration that Allsaints has never done before. Allsaints are well known for their punk style and collaborating with music artists around the world.

Mission:
As Allsaints have a strong British legacy, I feel that it is important to create a collection with a Military perception. I want this collection to hold history, from the detailing of the boots to their long wool jackets, the allure of bringing the British Military’ uniform and history into today’s trends however maintaining Allsaints’ representation.

There has been collaborations with other brands previously that have worked well such as Stella McCartney and Ed Ruscha, Raf Simons and Robert Mapplethorpe.

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I chose to do a different collaboration, one that Allsaints has never done before other than with Music.

I wanted something different, something where I could see potential, a gap in the market. I decided to work with a photography Artist: Don McCullin in collaboration, using his work, because I was inspired to use rawness and the events that we cared from, from the Wars, a celebration of our History.

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This brand summary introduces who we are as a brand and what we offer as a brand as well as how well we are doing in the market today.

THEIR FAMOUS LEATHER JACKET:
https://www.carlthompson.co.uk/further-reading-blogs/2020/2/27/my-favourite-mens-leather-jackets-best-leather-jackets

MORE ABOUT ALLSAINTS AS A BRAND:
https://www.retail-week.com/companies/allsaints?authent=1
https://www.allsaints.com/help-and-support/modern-slavery-act-statement/

https://en.wikipedia.org/wiki/AllSaints

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For the brand positioning, I chose ALLSAINTS' main competitors who are Reiss, Diesel, Ted Baker, Cos, River Island, Zara and Abercrombie&Fitch.
Putting them on a graph that demonstrates the price and fashionability between them all.

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PEST REFERENCES
The PEST Analysis was to highlight the Political, Economical, Social and Technology of Allsaints.

https://www.bbc.co.uk/news/uk-politics-32810887

https://www.independent.co.uk/voices/brexit-britain-asia-pacific-ttp-rcep-commonwealth-trading-a7610966.html

Wadham, C. and Wadham, C., 2021. Retail Demands Aid During Lockdown 3.0. [online] Drapers. Available at: <https://www.drapersonline.com/news/retail-demands-aid-during-lockdown-3-0> [Accessed 6 January 2021].

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SWOT REFERENCES
The SWOT Analysis was to highlIght the Strengths, Weaknesses, Opportunities and Threats of Allsaints.

https://www.drapersonline.com/news/allsaints-holy-grail-product-marketing-and-distribution

https://www.drapersonline.com/news/record-full-year-results-at-allsaints

https://retail.globaldata.com/Company/Swot/allsaints-spitalfields?swot#Shortage-of-Skilled-Labor

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I did a survey on two men about my Concept and some questions to gather some information so I can create some customer profiles.

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Please take the time to complete our survey. Your feedback is important.

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Here are the answers from the surveys I sent to two people for my customer profiles.

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From Acorn,
https://acorn.caci.co.uk/data/#t15_p1
An area in North West London where I think targets the best customers from Allsaints as they are classed as Metropolitan Professionals.

https://app.edited.com/#market/dashboard/420564/466368?analysis_view=priceIndex&brands=allsaints&list_style=image&market=UK&order_by=found_desc&retailers=allsaints&vertical=apparel&view=analysis

https://retail.globaldata.com/Company/Profile/allsaints-spitalfields

https://app.edited.com/#market/dashboard/420564/466368?analysis_view=priceIndex&brands=allsaints&list_style=image&market=UK&order_by=found_desc&retailers=allsaints&vertical=apparel&view=analysis
Allsaints marketing data

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For my Comp Shop, I have decided to compare all of Allsaints' competitors within the market by using Edited. I have multiple bits of data to represent the key metrics across retailers and brands. I also have some on assortments and colours comparisons with each retailer.

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For my Evaluation I wanted to analyse everything I went through and summarise why I did what did and for those reasons.

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Here are all of the links and Resources I used for my Research for this project.

PADLET LINK:

https://padlet.com/AimeeHawkins/266f4psgpc272xr6

INITIAL PLANNING:

https://www.smartsurvey.co.uk/s/17RWJB/

DON MCCULLIN:

https://www.tate.org.uk/whats-on/tate-britain/exhibition/don-mccullin

the Guardian. 2021. Don Mccullin Review – Witness For The Persecuted. [online] Available at: <https://www.theguardian.com/artanddesign/2019/feb/04/don-mccullin-tate-retrospective-review>

[Accessed 17 January 2021].

('I Am a Photographer, Not an Artist': Legendary War Photographer Don McCullin on Why the Distinction Matters | artnet News, 2021) - This article shows research on Don McCullins’ work and the famous quotation that I used on my Concept Page 'I Am a Photographer, Not an Artist’.

Tate. 2021. Don Mccullin – Exhibition At Tate Britain | Tate. [online] Available at: <https://www.tate.org.uk/whats-on/tate-britain/exhibition/don-mccullin> [Accessed 3 January 2021].(Don McCullin – Exhibition at Tate Britain | Tate, 2021) - This is one of my main research pieces since I can’t go to the Art Gallery myself due to the Covid-19 restrictions however this is where is had his exhibition and where I tend to gain my research from.
https://www.tate.org.uk/whats-on/tate-britain/exhibition/don-mccullin

https://news.artnet.com/exhibitions/don-mccullin-hauser-wirth-1766997

https://donmccullin.com/#section-0

https://donmccullin.com

OTHER SUCCESSFUL COLLABORATIONS:
https://wwws.dior.com/couture/en_us/the-house-of-dior/exhibitions/dior-lady-art

https://www.vogue.com/article/raf-simons-alexander-fury-interview

https://www.itsnicethat.com/news/ed-ruscha-stella-mccartney-stella-cares-260716

BRAND SUMMARY:

https://www.retail-week.com/companies/allsaints?authent=1

https://www.carlthompson.co.uk/further-reading-blogs/2020/2/27/my-favourite-mens-leather-jackets-best-leather-jackets

https://www.allsaints.com/help-and-support/modern-slavery-act-statement/

https://en.wikipedia.org/wiki/AllSaints

https://www.wgsn.com/fashion

https://edited.com

BRAND POSITIONING:

https://www.wgsn.com/fashion

https://edited.com

PEST:

https://www.bbc.co.uk/news/uk-politics-32810887

https://www.independent.co.uk/voices/brexit-britain-asia-pacific-ttp-rcep-commonwealth-trading-a7610966.htm

Wadham, C. and Wadham, C., 2021. Retail Demands Aid During Lockdown 3.0. [online] Drapers. Available at: <https://www.drapersonline.com/news/retail-demands-aid-during-lockdown-3-0>

[Accessed 6 January 2021].

SWOT:

https://www.drapersonline.com/news/allsaints-holy-grail-product-marketing-and-distribution

https://www.drapersonline.com/news/record-full-year-results-at-allsaints

https://retail.globaldata.com/Company/Swot/allsaints-spitalfields?swot#Shortage-of-Skilled-Labor

CUSTOMER PROFILING:

https://acorn.caci.co.uk/data/#t15_p1

https://app.edited.com/#market/dashboard/420564/466368?analysis_view=priceIndex&brands=allsaints&list_style=image&market=UK&order_by=found_desc&retailers=allsaints&vertical=apparel&view=analysis

https://retail.globaldata.com/Company/Profile/allsaints-spitalfields

https://app.edited.com/#market/dashboard/420564/466368?analysis_view=priceIndex&brands=allsaints&list_style=image&market=UK&order_by=found_desc&retailers=allsaints&vertical=apparel&view=analysis

COMP SHOP:

https://www.wgsn.com/fashion

https://edited.com

https://www.allsaints.com

INSPIRATION:

https://www.photoquotes.com/showquotes.aspx?id=140&name=McCullin,Don

KEY ITEMS AND TRENDS:

https://www.wgsn.com/fashion/article/88722#page_1

https://www.wgsn.com/fashion/article/88063

https://www.wgsn.com/fashion/article/87248#page_5

KEY DETAILS AND FABRICS:

https://www.wgsn.com/fashion/article/88379

https://www.wgsn.com/fashion/article/64756#page_5

KEY COLOURS:

Colour references from WGSN

18-0515-TC  - Khaki

CW-0903524-MC CSI - Dark Green

Pantone 9223 c - Beige

CNCSCOLOR 000 30 00 - Dark Grey

Coloro_022_34_11 - Brown

Pantone 539 C - Navy

Coloro 047-91-00 - White

Coloro 000-64-00 -  Light Grey

Pantone Neutral Black C - Black

Pantone 13-0739 TCX - Gold

https://www.wgsn.com/blogs/key-colours-aw2122/

PRODUCT DEVELOPMENT:

https://www.wgsn.com/fashion/article/84598

COO:

https://www.webretailer.com/b/sourcing-products-india/

Koumbis, D. and Shaw, D., 2017. Fashion Buying. From Trend Forecasting To Shop Floor. 2Nd, Rev. Ed. London: Bloomsbury Publishing Ltd. (Koumbis and Shaw, 2017) - I used this book to help me review chapter 3: “Suppliers, sourcing and communication” and it helped me think of my Soucing COO would be and just a really good book to help me think about my brand and how I would source and with which supplier.
https://www.allsaints.com/help-and-support/modern-slavery-act-statement/
https://www.ethicaloo.com/fashion-brands/where-are-all-saints-clothes-made/

GARMENT JOURNEY:

PESTEL - https://www.turkheritage.org/en/issues/technology

MERCHANDISING:

Jackson, T. and Shaw, D., 2001. Fashion Buying & Merchandising Management. Hampshire: Palsgrave Macmillan. (Jackson and Shaw, 2001. P26-37) - I used this book to get an insight on more of “The role of merchandising” to help with my ‘Merchandising Strategy’ Slides on my range plan as well as using Excel.

LAUNCH PLAN AND PACKAGING:

https://www.tailorbrands.com

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Tracking my progress and writing everything down throughout my INP to show how I have managed to build my range with Allsaints.

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Don McCullin’s work represents a variety of things.Mainly War photographs from Syria, Northern Ireland and Vietnam as well as poverty. His work was raw and real, just like the Wars. This photographer paints a realization of the War we faced many years ago and it is a celebration to be able to wear timeless pieces that represent the war still and be proud.

HIS EXHIBITION:
https://www.tate.org.uk/whats-on/tate-britain/exhibition/don-mccullin

the Guardian. 2021. Don Mccullin Review – Witness For The Persecuted. [online] Available at: <https://www.theguardian.com/artanddesign/2019/feb/04/don-mccullin-tate-retrospective-review> [Accessed 17 January 2021].

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Ed Rusha and Stella McCartney
- Raf Simons and Robert Mapplethorpe
- Dior Lady Art and 11 artists
https://wwws.dior.com/couture/en_us/the-house-of-dior/exhibitions/dior-lady-art

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For my 30-piece range, will be sent to 10 stores max and some 6 stores around the UK.

The planned turnover is £479,302, with a total purchase cost of £161,564 with a margin of 68%. Collaboration with Don MCCullin will be available online and in-store.

This is going to be a new method of collaborating with Allsaints, as it is not in the film or music industry, so I really want to see how successful this range is, as I have tried to keep it as close to All Saint's well-known image as possible.

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MERCHANDISING CORE, FASHION AND TREND/ CATEGORIES

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MERCHANDISING CORE, FASHION AND TREND/ CATEGORIES

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I've made white recyclable paper bags with rope handles with the collection logo on the front.

'All Saints ITC

Industrial Timeless Collection'

Which draws in the dark, edgy, worn image of Allsaints, but which includes both the Military Message and  Don McCullin’s work.

My labels and all packaging are 100% recyclable and have been tailored to this collection as I wanted something different but still kept the rawness visible.

I used this website to create my logo and packaging:
https://www.tailorbrands.com

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The first week went well and I managed to think about what I wanted to do my INP on. I was originally thinking of incorporating a children's collection or concentrating on sustainability, but after a lot of research and looking at various photographers and artists, I eventually chose a photographer named Don McCullin, who captures War images to reflect the latest range of my ALLSAINTS brand. I wanted a gap in the market, with an type of artist that Allsaints have never collaborated with before.

Looking back at my past assignments, I will be able to adapt the knowledge I learnt from then towards my INP as I demonstrate the following throughout my INP: The Brand, The Range Development, Sourcing Strategy, Merchandising Strategy, Marketing Strategy, Evaluation and finally my Referencing. I have found the brand report and Sourcing assignment the most interesting ones as I never knew how much there was to it. Now starting on my INP, I can really use that knowledge for my new brand.

I have decided to dedicate a few slides a day to concentrate on; that way it will give me enough time to research, plan and complete as I

really do not want to rush it but I want to make sure it’s completed perfectly. The way I have planned my journey is by already creating my slides so that I can see what and how I can layout my INP. By having The Brand, The Range Development, Sourcing Strategy,

Merchandising Strategy, Marketing Strategy, Evaluation and finally my Referencing, this allows me to really concentrate on one bit at a time.

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This week, to help evidence my planning, I have been using a daily calendar, writing down which slides I would like to concentrate on on which days. This will help me manage my time as I will evenly spread it out as well as having the odd day off to rest so that I can reflect on the work that.

Due to Covid-19, it is really hard to go into the shops and do some research for your comp shop. However, even though I can’t go to Art Galleries nor visit shops I have now decided to do my comp shop online as it is the only solution.

I will present my INP through Google Slides as well as linking my Padlet at the bottom on the last page with my bibliography. I will include Photoshop within my Range, Excel for my ‘Merchandising Strategy’ and of course my Padlet where you will find my research, planning and INP document.

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This week I focused more on my collaborator, whilst using a photographer who uses black and white photographs symbolises the colour palette and darkness of Allsaints, I really want to emphasise that and be able to collaborate his work with my trend as well as my colour palette. As for the name I was stuck between ‘Industrial Timeless Collection’ and ‘Urban Industrial Pieces’ to match the brand and range I chose ‘Industrial Timeless Collection’ as I felt it matched my range more.

My goals for my INP would be to show a different collaboration with Allsaints than in their past. Allsaints are well known for collaborating with music artists instead I have chosen to collaborate with a photographer.

To evidence my research I will of course show my research skills in researching all about my photographer wether thats his referencing his work or quoting his finest words. However, due to Covid-19, I was unable to physically gain research in libraries or visit his exhibition in Tate Art Gallery in London.

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This week I have done some more research and elaborated on my collaboration. In my opinion, I believe that my INP concept would be successful to my retailer even though it is not necessarily a gap in the market I will look at the changes brought about by Covid-19 and the need for sustainability. I thought using the photographer is a different way of inspiration for a new range. Military inspiration has always been popular since the War and therefore why not have a different collaboration with someone that brings creativity and knowledge to the range. Also my range will still pick up on the Allsaints Colour scheme that they are well known to have as well as blooming it with a military twist.

When it comes to Primary and Secondary Research, as it is very crucial, I have spent a lot of time online looking at my collaborators work. I will do as much as I can physically however due to the Covid restrictions it is hard. I will be using WGSN, Edited, GlobalData for trends, analytics and research. I will also use my feedback from my previous assignments to help meet guide and reference properly as I know that my referencing needs to be more visible.

The real challenges are: not being able to go out and take photographs of the public or visit any shops and having to think of alternative ways as to how to present my comp shop.

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I was initially worried that just by having a photographer to collaborate with would not be enough however I do think that when I get to look at the ‘Sourcing Strategy’ part of my INP that the Critical Path etc will be different due to Covid-19, the UK leaving the EU, what effect the will have on my COO and I will also have to look at sustainability and costs as to what would work better for my brand as well my suppliers.

I decided to work independently and in the office at home purely because that is the best place to work as its quiet and I have the space. Whilst attending my INP sessions with my tutor, it has allowed me to check in and make sure what I am doing is correct.

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I think time management was key and the planning all went well. However, the difficulties with downloading Photoshop onto my laptop to create my range and with the Covid-19 restrictions, it made me think of alternative ways of doing bits to my INP which I now know what to do.

My INP Idea is a gap in the market, by collaborating with a photographer is a completely different approach to a collaboration that Allsaints has never done before. Allsaints are well known for their punk style and collaborating with music artists around the world.

However, my approach is to step back and think how could I make Allsaints remain such an amazing brand as they stand out amazingly already by themselves however be influenced by a collaboration that hasn’t even happened yet, a different art: photography.

Bringing some timeless Military pieces pieces that I’ve chosen to match Allsaints’ image would be perfect. The black and white photographs, the rustic urban feel to the range would simnifically work. From the research I have done, some stores have collaborated with photographers before and here are how they went: I chose Ed Rusha and Stella McCartney and Raf Simons and Robert Mapplethorpe to represent other successful collaborations.

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My mood board will hold every aspect as to why my range develops the way it does and what colours and details to help visualise samples of objects to convey a general idea about my concept.

Whilst being about to sketch out my ideas for my products, I think I have chosen the perfect photographer for Allsaints. Don McCullin is very sure and raw and that is what we needed for the inspiration of this collection.To include, I came up with the idea of having a little exhibition at the store on the launch day of Don McCullin’s work, him himself presenting it so that customers can get a real insight in the story behind the collection.

Currently with Covid - 19, the industry is really suffering putting loads of retailers and high street shops at risk. It has shown me that from September the retail industry and massively changed and that there have caused all sorts of problems from delays to cancellations to working remotely and using zoom to communicate with your team. I will have to think differently from the way I present my Critical Path for example; it may take longer to get samples made or get my products shipped from my suppliers as they need to make sure it is being shipped safely, sustainability will always be one to highlight and to constantly work on. As well as leaving the EU things will change within the trade and that is where it will affect the PEST and SWOT analysis that I will be doing on Allsaints.

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Since September I have gained so many skills and knowledge. By doing the assignments that were set and having conversations on zoom calls with those already in the industry was extremely helpful especially during the pandemic as you saw how they have had to change the way they work and how the pandemic has affected them. Throughout my INP I have demonstrated all of my knowledge gained on the course by using my feedback and correcting myself, giving myself time to think, using my imagination and creativity just like I have always done since September but most importantly being inspired to create your own ideas and to feel passionate about it is how I have demonstrated the skills that I have learnt.

Whilst doing my Placement I really found it hard to balance both INP and tasks set by my manager. I think there was a lot of stress that

made me doing it in the end because I felt that I was so far behind however have learnt so much for my INP.

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Overall, I absolutely loved doing this INP and even though it is very time consuming it is very rewarding at the same time. I will never forget

the skills I’ve learnt from this course nor from the INP.

I feel very happy and proud with the work I have produced. To reflection the past few weeks I would say it was very stressful but once it’s done and you can finally see how your project has come together it’s very relieving yet proud moment.

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Here is the first 20 pages of my INP.

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Here is the rest of my INP.