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We used Facebook to promote our ancillary tasks, where we posted the two images,
one of the Digipak and the other
of the Magazine Advert. YouTube is also where most people look to find a song.
You can also get feedback
on YouTube
because everyone has free access to it. Particularly in today’s media, this way
it is easier to share with people and get feedback from people, whereas
‘traditional’ media such as music channels such as ‘4music and MTV’ and record
stores, this would be more difficult to promote to more people and get feedback
on because most people nowadays find and listen to their music online, so for
that reason we thought posting our Promotional Package online would be the
better option for us.

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The same typography is used in the promotional package; this
also makes it easier for the audience to see the link between the products and
makes it clearer for them when purchasing the package. The same filter is used
with the focus image on both the ancillaries are very similar and we used the
same editing effects on both of them with the black and white filter and the
red lip, this helps the audience if they decide to purchase the package, this
helps promote the package because the similarity of the three parts of the
package. We were inspired by artists such as Adele, her album 21, the black and
white filter and the singer posing in a seductive manner with the striking
makeup. We were also inspired by Lana Del Rey, her ancillaries always have a similar
theme to her styles which is along the 50’s theme.

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We
were also influenced by Laura Mulvey’s theory ‘The Male Gaze’ this is where
women in the media are seen from a males perspective and women are to be gazed
upon by men we showed this in our promo by focusing on the red lips, this is
linked to this theory because red lips are perceived and promiscuous.

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In addition to this we included images of antiques and stuck to a black and white
theme, this helped to make it look more 50’s. We wanted to focus on particular elements
of the ancillaries and we didn’t wanted to hide all the colour otherwise the
synergy would be less clear we used Photoshop and brought back the bright red
lips and we also brought back the colour of the bronze antique ornament and the
long shot of our actress at the beach and the detail of the flowers on the
piano but we kept all the colour to a minimum. We used extreme close ups of
antiques in the music video and we used some of these images of the antiques
ornaments to put onto the Digipak, this helped incorporate the three products
together. The synergy of the three products link all three together and the red
lips are a huge factor of that, this makes it easy for the audience to see the
similarities of the three products and shows that they are all linked together.

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We then created two products for our ancillary tasks, one being the Digipak
contacting the CD, lyrics of the song and images that represent the song and
extreme close up images of ornaments and antiques features in the video and
also the singer. And our second ancillary task was of a Magazine Advert which
is similar to the Digipak in terms of the typography and images used. The
images of the actress is not the same but is similar in the sense we used the
same filters and edited the photo in the same way by putting it in a black and
white filter but leaving the bright red lips. Our promo needed to link together
somehow and we did this by making some aspects lip like the bright red lips
being included in our entire promotional package. The red lips relate to the
50’s glamour theme, which is why we found it so important to include this and
make a key feature in our promotional package because it links to the Hollywood
glamour we were inspired by Audrey Hepburn and Marilyn Munroe; these were the
kind of stars from that time which influences the voluminous hair and the
glamorous makeup in the house scenes we shot.

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Our
three texts work together with synergy that flows with all three products, the
music is based on a narrative to what we interpreted the song to be about and
that was a breakup from a somewhat violent or troubled relationship with her
boyfriend, the song represents her breaking free from her past with him
escaping from her home where all her troubled memories lie to a new place at
the beach where she can let go of her past with him and move on.