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Creating a Mood using Digital Image - Spooky

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Creating a Mood using Digital Image - Spooky

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Creating a Mood using Digital Image - Lively

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Creating a Mood using Digital Image - Lively

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If my film doesn't go to plan I am going to create a animation using illustration and collaging. Still sticking to the theme of bright lighting I will take random photographs that can be collaged with the motel rocks sequin collection.

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For my final video my main theme is 'Bright Lighting'. So for this gif i have experimented with different textures of light and reflection and used them to overlay images from a Motel Rocks Look Book. The outcome is quite dark and powerful, and definitely catches attention. The high contrast creates a energetic, compelling atmosphere and I think the outcome represents their going out clothes and the type of people that wear them - slightly rebellious.

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This was a quick and easy gif that I created using photoshop that I think would work well on their website, either as a header for their page of Band Tee's or used as a promotional image. The glowing edge represents the edgy, bold atmosphere of the music industry.

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This Cinemagraph didn't go how I hoped as the majority of the image is moving instead of just a small part. If I was to do it again I would zoom out and use a wider shot so that the glasses were just a small part of the photo. However I do like the idea/technique of Cinemagraphs and think they can be very effective.

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Motel Rocks uses a lot of slogan t-shirts so it gives us a good theme to follow. For example, I took this kiss slogan and used it to add a fun feature. This GIF is very young, girly and comic.

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This illustration was created on illustrator and then taken to photoshop to change the colours of the lips. The inspiration was taken from their blogger collaboration with Chloe Helen Miles. The illustration is very bold and colourful, which reflects their target audience.

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This image was taken from their blogger collaboration presented on their website. As a unique touch, i decided to illustrate over the top of her tattoo to add colour and create the still image into a cinema graph. The only thing that lets the gif down is that the colours used don't stand out as the colour on the top is so bright.

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This experimentation represents Motel Rocks, as its lively, unique and quirky. They're known for their sun,moon and star collection so this gif represents it perfectly. Techniques used within this gif are, text warp, overlay, invert, outerglow and puppet warp. This could be a digital look book for their online collection, so could feature within their website and social media.

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Text warp is a technique that you probably wouldn't use alone, however is something you would often incorporate into a digital video or animation. the variation in colour, patter and size adds dimension and individuality to font.

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This was my first experimentation with making a GIF with photoshop. The main focus was with the Transform tool, which allows you to move objects around the page to create a moving image. Unfortunately, the image size was too large, so the gif only saved if I set it to play once, which makes it end quickly. This technique taught me the first steps in creating a gif.

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I experimented with the Puppet Warp on a Motel Rocks image. This technique only alters the image slightly to create a slight movement, however it will come in useful to make the model move around. This technique will be used if I was to make flashing stills rather than a film.

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This is a quick example of how you can change the shape of an image to make the object expand, stretch, shrink etc. This technique will be useful to move body parts, or clothing