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Compare with existing products to illustrate how you have used synergy

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Compare with existing products to illustrate how you have used synergy

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In comparison to Adele's '21' and Sam Smiths 'In the lonely hour' album, both products which fall into the same genre portray very dark colours to give out a message of emotion. Similarly I used very dark colours in my digipak to give out the emotion of the artist recovering from an emotional journey of a break up. All three album covers also show the artists face. Adele's and my digipak show close up images of the artist. However Adele's album is in black and white. The artist Aurora happens to be smiling in the cover as she is slowly getting over the emotional break up. The evident synergy is the hat, similarly all three artists are wearing black clothing to portray a certain emotion.

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Do you think your target audience would be attracted to them?

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Do you think your target audience would be attracted to them?

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I believe that our target audience will be attracted to our promotional package as there is a lot of passion from our artist in the music video which is supposed to make our audience sympathise. The video follows the conventions of the pop / soul genre but also engages to others as the video has unique drone shots which are very eye appealing.

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How successful do you think your ancillary products are?

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How successful do you think your ancillary products are?

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I think my website was not as successful as I wanted it to be as I had this ideal structure in my head, which was really hard to achieve on weebly as it would not let me place certain things where I wanted to. However, I believe that its successful in terms of synergy and linking the website with the other products.

I believe my digipak is quite successful. I used all my knowledge on photoshop to do my best to get the artist off the original Alexandra Palace background on to an artificial rainy background. This was infact challenging as the fascinator hat is netted, and therefore the background of the original image was still visible through the net. After refining the image, I managed to successfully put my Artist on the background and change the lighting curves so it does not look that odd. I am happy with how both the inside and the outside came out. However, I do think that the framing of the artist is a little too low, the head should be a little higher, but I did not want to get rid of the top of the hat.

The synergy is clearly visible on both of my ancillary products so that the audience can recognise the artist.

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How successful do you think your main products is?

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How successful do you think your main products is?

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I believe that my music video was very successful. It had a structure which we were quite pleased with at the end of the editing sessions after continuous feedback telling us we had to change our video structure as it was not conventional.

There is a clear colour structure in my music video, where there verses portray a very urban/city populated atmosphere. Then when it always come to the chorus, the artist is on her own in a greenery location. The clear distinction between the verses and the chorus makes a very effective visual assistance to the audience who expect to see this sort of change when the rhythm or pattern of the song changes

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We decided at first that our synergy would be a black dress which would represent our artist's simplicity and elegance, We took inspiration from Adele at first about how she is portrayed to her fans. Adele is mainly seen wearing dark colours and long sresses to give her a very classy appearance.

However, from teacher feedback, we were told that anyone and everyone can wear black and usually do infact wear black all the time; Therefore a black dress would not be ideal as it is not a unique visual element for the artist and is not something that will stand out to the audience.

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How can the audience recognize them as linked products?

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How can the audience recognize them as linked products?

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As already mentioned, the audience can recognize them as linked products as the key visual element and synergy in our music video is the black fascinator hat. This artist is seen wearing them on all the products which allows the audience to become familiar with her through her signature image portrayal.

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What aspects of the video link with the digipak/Band website?

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What aspects of the video link with the digipak/Band website?

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The aspects of the video that links to my ancillary products is the black fascinator hat. It is not a type of hat that is worn all the time by anyone. Therefore, this hat stands out and is what our artist wears as the her signifier. This hat is what is present throughout the music video and also on the album and website.