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Another convention that we found during researching was the use of variety of colours. There were minimal contrasts in colours , just a lot of dark toned colours and this usally occurred in performance scenes. Therefore when deciding on costumes , we made our artists wear dark colours

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Whilst researching we noticed that a lot of the music videos for our chosen genre use dark/dim lighting .. the darkness varies. Some are so dark to the point you can barely see anything and others are dark but bright enough to understand what is being illustrated. Consequently we decided to shoot a lot of our music video if not all of it during the evening/night time in attempts to mirror our stereotypical genre.

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As we are aware of branding and the need to appeal to our target audience , we decided to incorporate the bucket hat/fisherman's hat into our branding. We have decided on two different shots of our main artist to use for our album cover. We believe that this will not only appeal to our core young audience but it will also conform to the conventions of its genre.