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Trendy (Nike)
El cronista. 2021. Nike lanza las zapatillas definitivas para correr y batir récords. recuperado de. https://www.cronista.com/clase/trendy/nike-lanza-las-zapatillas-definitivas-para-correr-y-batir-records-por-que-el-hombre-mas-rapido-del-mundo-les-tiene-bronca/

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Nike lanza las zapatillas definitivas para correr y batir récords: por qué el hombre más rápido del mundo les tiene bronca

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Las zapatillas que lanzó Nike para estas olimpiadas no paran de generar polémica. Tienen tecnología de fibra de carbono que permite un retorno del 85% de la energía utilizada en cada pisada. El enojo de Bolt.

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Approach / Disney

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Disney ha anunciado una un importante cambio en la estructura interna de la empresa. El gigante del entretenimiento ha obtenido enormes beneficios de producir y distribuir películas en los cines durante los últimos años. Sin embargo, esto ya no es tan sencillo con la llegada de la pandemia global este año y el streaming cobrando cada vez mas fuerza. La situación ha cambiado en Disney y con Disney+ implantado durante este último año, han decidido reestructurar parte de la empresa para darle más prioridad al streaming.

Un equipo encargado de producir contenido, otro de monetizarlo

Según ha anunciado la compañía, han realizado una amplia reorganización estructural de su división de entretenimiento. Disney ha adquirido y acumulado durante los últimos años una gran cantidad de catálogo de ESPN, Fox, Lucasfilm (universo Star Wars), Pixar, Marvel y todo lo que ya tenían propio de Disney. El catálogo de Disney es gigantesco y sus franquicias la envidia de muchas otras empresas de entretenimiento. Pero también hay que saber sacarle provecho a esto.

Explica Disney que el objetivo ahora es encontrar la mejor forma de distribuir este catálogo a los usuarios y monetizarlo. Es por ello que la nueva organización de la empresa tendrá un equipo centrado únicamente en la distribución de contenido, encontrando la mejor forma de hacerlo. Esta nueva división será la responsable de llevar las plataformas de distribución como sus diferentes servicios de streaming o decidir si una película va a los cines o no, por ejemplo.

La creación de contenido irá por otro lado y se separará de la distribución en sí. En otras palabras, buscan que la producción de contenido no tenga que preocuparse ni depender de factores externos para la venta y distribución, sino que se centren en la creación en sí. En palabras de Bob Chapek, CEO de Disney:

"Nuestros equipos creativos se concentrarán en lo que hacen mejor: crear contenido de clase mundial basado en franquicias, mientras que nuestro equipo de distribución global recientemente centralizado se centrará en entregar y monetizar ese contenido de la manera más óptima..."

Según Disney, esta medida es el resultado del éxito de Disney+, donde el crecimiento de sus suscriptores ha superado con creces las proyecciones que dieron a los inversores el año pasado. Este éxito también le ha permitido a Disney experimentar con nuevos métodos de distribución como el de saltarse los cines con 'Mulán'. Y no es la única, también lo van a hacer con la última de Pixar, que se estrenará directamenete en Disney+ (sin coste adicional para el usuario).

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Disney anuncia que el streaming pasa a ser su "enfoque principal" en entretenimiento, con Disney+ a la cabeza

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Disney ha anunciado una un importante cambio en la estructura interna de la empresa. El gigante del entretenimiento ha obtenido enormes beneficios de producir y distribuir películas en los cines durante los últimos años. Sin embargo, esto ya no es tan sencillo con la llegada de la pandemia global este año y el streaming cobrando cada vez mas fuerza.

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Branding/Mercedes Benz

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¿Sabes qué significa el logo de Mercedes? Te lo contamos. - Blog - Desguaces La Torre

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Iniciamos una nueva serie de artículos con la historia de los logos de las marcas de automóvil más emblemáticas de la historia. Y por supuesto, lo hacemos comenzando por la marca de las marcas: la legendaria Mercedes-Benz. Empecemos con un ... Continuar

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iOS 15 Preview. Apple próximamente lanzará el nuevo iOS 15 con nuevas funciones como nunca antes vistas

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Technology company/Apple. Esta empres busca la innovación año tras año revolucionando totalmente el mercado tecnológico.

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Starting in participating U.S. states, add your ID to Wallet for use when you travel. With a tap of your iPhone or paired Apple Watch, you'll be able to securely present your ID to speed through TSA security checkpoints. Presenting your identification is easy and secure with Face ID or Touch ID. Your ID in Apple Wallet is protected by the same technology that makes Apple Pay private and secure.

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Starting in participating U.S. states, add your ID to Wallet for use when you travel. With a tap of your iPhone or paired Apple Watch, you'll be able to securely present your ID to speed through TSA security checkpoints. Presenting your identification is easy and secure with Face ID or Touch ID.

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Calvin Klein
Trendy

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There are over 179,000 photos on Instagram tagged #MyCalvins. Most are selfies of lean twentysomethings in their beds and bathroom mirrors, proudly united by cotton underwear bearing the name "Calvin Klein."

The American fashion brand debuted the campaign in early 2014 to promote its underwear, and has since expanded it to market denim. It's been admirably effective, not only capturing a desirable audience's attention, but also leading them to create endless streams of user-generated content living on social platforms: a 21st century marketer's wet dream. For comparion's sake, there are currently 12k tags on the platform for#HMBalmaination (the upcoming H&M and Balmain fashion collaboration), 69k for #YeezySeason (Kanye West's clothing and footwear line), and 128k under Nike's active women's initiative, #BetterForIt.
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we're up to by signing up here.
An unpaid, authentic post by a friend endorsing a brand is more powerful to young people than obviously paid-for influencer posts, a print ad, or a celebrity endorsement, though the #MyCalvins campaign has relied on all of these at one point in time. Below, we break down how Calvin Klein expertly culled from the past and leveraged influencers and celebrities of the present to impressively explode the organic endorsement of #MyCalvins.

Nostalgia

The hashtag language references a memorable 1981 television ad for Calvin Klein Jeans featuring a teenage Brooke Shields whispering, "You wanna know what comes between me and my Calvin's? Nothing." Strong advertising images and soundbites of the brand's past have been an important component of the #MyCalvins campaign.

Equally as unforgettable are the black-and-white 1992 print ads of Mark Wahlberg (née Marky Mark) and Kate Moss. Both pose in underwear with waistband branding, and occasionally, denim; her thin limbs are laced around his broad frame. These images are most obviously referenced in the Justin Bieber/Lara Stone photos, which mimic a number of things: the pairing of a musician and model; poses; photography style; and product categories shilled. (There's plenty more on Bieber's role below.)

Influencers on Instagram

With a recognizable slogan in place, #MyCalvins first hit Instagram in February 2014 with an impressive collection of "influencers" posing in CK undies. Many of the personalities tapped - ranging from prominent fashion bloggers like Bryanboy and Aimee Song to music stars like Trey Songz and Fergie - made note that the pieces featured ($28 sports bras, $20 bikini bottoms, and $28 boxer briefs) were gifts. "Thanks for the 'support,'" wrote Into the Gloss and Glossier founder Emily Weiss, holding a backwards sports bra in front of her chest while earning 3,100 likes on the image. "The gift of tangible nostalgia," commented Leandra Medine on hers, posted to the @manrepeller account (12.7k likes). "Less is more," wrote Blonde Salad blogger Ciara Ferragni (53.3k likes). Model Miranda Kerr was the only one to disclose #ad in her post (191k likes).

The images were relatively lo-fi. They had a sense of intimacy, taken in homes and hotel rooms by smart phone cameras; nothing fancy. The visual style these influencers created set the tone for the thousands of photos that crowd the hashtag now: proud displays of the logoed waistband peeking out over sweatpants or under covers; mirror shots aplenty, occasionally styled with a pair of low-slung jeans. Four months into the hashtag, #MyCalvins saw more than 4.5 million interactions between influencer, celebrity, and brand-posted content.

Social Celebrities

Tapping celebrities who come pre-loaded with millions of followers is a no-brainer for smart brands, particularly those looking to engage with the lucrative millennial age group. Calvin Klein's chosen ones come in the form of Kendall Jenner and Justin Bieber (strong arm emoji).

Bieber flaunts over 150 million followers across his social platforms, and was ranked by Twitter as the most tweeted about musical artist of 2014. On top of that, he basically begged for the contract: "I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day," he told WWD. He used the dedicated hashtag in hopes of catching the company's eye. "Last spring, I posted a picture on Instagram in my underwear, using the #mycalvins tag. Thankfully the brand saw it and liked the reaction it was getting, and a relationship started from there."

Justin Bieber's Thirsty Timeline:

March 13, 2014: The singer appears on the cover of Rolling Stone in CK underwear with visible logo waistband (the title of his profile: "Bad Boy").

May 2014: JB Instagrams himself in the underwear numerous times, including on May 5 with Yovanna Venutra, May 21 in Cannes ("with the homies"), and May 26 with Usher.

September 2014: Justin Bieber and Lara Stone appear on stage together at the charity fundraiser event Fashion Rocks to introduce a performance by Rita Ora (who had her own public CK undies moment in May of that year). The crowd boos as soon as Bieber appears and he awkwardly takes off all of his clothes except for a pair of black Calvin Klein boxer briefs. The crowd cheers, Ora performs. Bieber, who wasn't yet a paid face of the brand, later admitted the logo flash was planned - by him. "Fashion Rocks was a teaser for sure," he said months later. "We had started working together before the show, but [Calvin Klein] didn't know what I was planning to do on stage."

January 2015: Bieber's campaign is finally released. There's much discussion over the parallels to the 1992 Marky Mark images and of the legitimacy of JB's bulge. An SNL spoof ensues.

As a direct result of the Bieber campaign, Calvin Klein has benefited from 3.6 million additional followers across its social channel, reported shortly after its launch. Justin told the trade paper that the modeling gig is part of larger fashion plans; a " transitioning tool." He's become friendly with Olivier Rousteing, the social butterfly designer behind Balmain who is also buddy-buddy with Jenner (and the rest of the Kardashian-Jenner-West gang), wearing the French brand to this year's Met Gala, his first invite to fashion's biggest party.

Jenner came on board this spring to front for the denim extension of #MyCalvins. Her announcement as a brand face was debuted on Instagram, naturally, with a regram she had posted a year earlier, on March 14, 2014 ("Thank you for the little gifts," she wrote at the time). Her debut campaign was for the Calvin Klein Jeans Denim Series, a streetwear-influenced collection exclusive to Opening Ceremony, bastion of cool, and CalvinKlein.com.

Impact
Relevance is the driver of commerce.
The #MyCalvins campaign has lead to significant growth on Calvin Klein's social platforms. Since the February 2014 launch, it's bulked its Facebook, Instagram, and Twitter followings by 2.2 million, 1.8 million, and one million, respectively. It has reached a global audience surpassing 469 million fans, yielding 23.5 million fan interactions. In July, the brand expanded its advertising to Tinder. As chief marketing officer Melisa Goldie explained, the platform is "authentic and true to how this consumer communicates."

The very best #MyCalvins submissions - from IG, Twitter, and Vine to uploads - go to a dedicated microsite, which is shoppable. Sales, however, are only part of the company's objective. "The goal is always to sell product," says Goldie, but "relevance is the driver of commerce." She explains that "to be a relevant brand means that everyone needs to be talking about you and there has to be a conversation. Sales are 100 percent as important as is driving a relevant conversation."

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Unpacking Calvin Klein's Wildly Successful #MyCalvins Campaign

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There are over 179,000 photos on Instagram tagged #MyCalvins. Most are selfies of lean twentysomethings in their beds and bathroom mirrors, proudly united by cotton underwear bearing the name "Calvin Klein." The American fashion brand debuted the campaign in early 2014 to promote its underwear, and has since expanded it to market denim.

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Engagement/Starbucks
Ya sea con sus newsletters personalizados, con sus tarjetas de lealtad, la comunicación en redes sociales… toda su comunicación digital gira en torno de su principio base; dar una experiencia completa a cada usuario.

En la actualidad, Starbucks cuenta con más de 15 000 tiendas en 50 países y gracias a su estrategia de contenidos existen más de:

16+ millones de seguidores en Instagram

11+ millones seguidores en Twitter

35+ millones de seguidores en Facebook

23+ millones de usuarios activos en su aplicación lo que genero un crecimiento de 17.9% en sus ganancias del 2015

Fuente: https://cristalliquido.mx/2018/09/felicidad-engagement-y-crecimiento-starbucks/

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Felicidad, engagement y crecimiento = Starbucks

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Fue en 1983 que Howard Schultz (presidente y CEO de Starbucks) se incorporó a la empresa tras ser fan del establecimiento. Y gracias a él la cafetería comenzaría a tomar forma. Desde entonces Starbucks se ha dedicado a ser más que un establecimiento que vende café...

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Kick off/Carls jr
Carl’s Jr. Kicks Off '100 Days of Summer’ Contest

Carl’s Jr. restaurants will also be getting in on the fun, beginning today through August 20, fans can celebrate 100 Days of Summer with limited time special offers including:

Happy Hour from 2-5 p.m. daily offering 6-piece Chicken Stars and Small Coca-Cola for $3
$1 four-piece Chicken Stars with any Combo purchase—available all day
New Classic Floats made with hand scooped Vanilla ice cream for $2.99

Fuente: https://www.qsrmagazine.com/news/carl-s-jr-kicks-100-days-summer-contest

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Carl's Jr. announced its ultimate summer fan celebration, 100 Days of Summer. The new program will begin Wednesday and run through the end of August, giving fans the chance to win exclusive prizes and take advantage of key menu offers throughout the season.

This summer, Carl's Jr. is calling on its fans to help celebrate both the warmer temperatures and the brand by showcasing how they celebrate summer with content featuring our summer Happy Hour promotions, iconic burgers, or their menu favorites on social media using the hashtag #CarlsSummer100. Each week, Carl's Jr. will select content that best meets the contest criteria to win exclusive lifestyle prize packages.

"We see so much support from our fans across social, and 100 Days of Summer will celebrate their creating expression and love of the Carl's Jr. brand," says Patty Trevino, Senior Vice President of Marketing for Carl's Jr. "We're excited to see what our fans come up with, and plan to share select entries across our social channels."

Carl's Jr. restaurants will also be getting in on the fun, beginning today through August 20, fans can celebrate 100 Days of Summer with limited time special offers including:

Happy Hour from 2-5 p.m. daily offering 6-piece Chicken Stars and Small Coca-Cola for $3

$1 four-piece Chicken Stars with any Combo purchase-available all day

New Classic Floats made with hand scooped Vanilla ice cream for $2.99

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Carl's Jr. Kicks Off '100 Days of Summer' Contest

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Carl's Jr. announced its ultimate summer fan celebration, 100 Days of Summer. The new program will begin Wednesday and run through the end of August, giving fans the chance to win exclusive prizes and take advantage of key menu offers throughout the season.

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Engagement/King Shocks

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Budget/BMW

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A lot of BMW purists lament the loss of the naturally aspirated BMW engines. But, since the introduction of mainstream turbocharging in roughly 2007, a lot of BMW enthusiasts have found solace in the easy power gains and embraced the rush of forced induction. In fact, given a fairly reasonable budget of $20,000, you can get quite a lot of performance from these purist-defying models. Here, we'll take a look at a few.
1) 2008 - 2013 135i / 135is E82 Coupe
Easily one of the most desirable (and cheapest!) cars on this list is the 135i. Early models (pre-2011) featured the twin-turbocharged N54 inline-six good for a factory estimated 302 hp and 295 lb-ft of torque. Widely considered to be underrated from the factory, the N54 is only a few choice modifications away from being a nearly 450 hp monster.

With lightly equipped versions of the early N54 135i weighing in at under 3400 lbs, old school hydraulic steering, massive 338mm front and 324mm rear brake rotors, and two solid transmission choices (a slick 6-speed manual or an automatic with a manual shift mode) - not to mention its sporty appearance - the 135i quickly becomes a track day hero.

But it gets even better. Well, kind of. In 2011 the 135i's standard torque-converter automatic transmission was replaced with a lightning quick seven-speed dual clutch unit, straight out of the E90 M3. The N55 engine was also introduced, replacing the N54, with one less turbo but approximately the same power.

The same modifications will net you close to 400 hp, a bit of a downgrade from the twin-turbocharged N54. The 135is further improves on this formula with a factory sport exhaust system and lighter five-spoke Style 313 wheels, but with a bit of a price premium. With clean examples of the 135i starting at around $10,000, there's no doubt that there's a pretty solid value proposition for cheap speed here.
2) 2014- 2016 228i/228i xDrive F22 Coupe
So, here's a choice that isn't usually mentioned on a list like this- the little N20 four-cylinder is generally overshadowed by its six-cylinder brothers and sisters. But the F22 chassis is undoubtedly stalwart, and since it's already built up to withstand the 300-odd horses in the M235i/M240i applications, it makes a great starting place for cheap enthusiast speed.

You can even get them in xDrive (BMW's all-wheel drive nomenclature) which makes for some interesting races against cars that don't have the edge of all four wheels being driven simultaneously.

While I can't possibly argue that you'll be breaking any land speed records building on the N20 engine, you'll still be good for an easy 300 or so horsepower in a car that isn't very heavy, you can get in manual, and has optional AWD. While ultimately this may seem a little bit pointless when the six-cylinder counterpart has a higher output than this before any modification, it's still a bit cheaper.

$20,000 won't quite get you into an M235i/M240i, yet. The downside is that it's the only car on this list that doesn't retain BMW's hydraulic steering - so you'll have a bit less road feel and lighter steering than anything else here - but maybe you're okay with that. It's still a fun car - and in my experience, more reliable than the more high-strung engine options.
3) 2007 - 2008 ALPINA B7 E65 Sedan
Oh boy, this car is interesting. Not only is this the only non-turbocharged car on the list, but it's also one of the more polarizing body styles among BMW enthusiasts. It even comes with a history lesson: this is only the second Alpina in history to be released in North America, after the Alpina Z8.

Only 800 B7s came to North America, with production starting in 2006 and ending in early 2008. It's still the only supercharged BMW to ever make it to North America, as well. With these kinds of credentials, you'd think it'd be pretty sought after, right? Well, not exactly.

They still regularly sell for under $20k, even with power being not hard to come by. 500 hp and 516 lb-ft of torque came standard from the factory, from a supercharged 4.4L V8 - but it weighs in at around 4,500 lbs. Your only transmission option is a column-mounted ZF six-speed automatic.

Bone stock, the car does almost 200 mph, which isn't exactly slow. But sadly, there isn't much mainstream room for improvement. There are ways to improve on the car's stock power - supercharger pulleys, exhaust modification, alternative fuel, and tuning - but most of this will come down to very specialized shops or the extremely ambitious DIY-er.

Another caveat is the price of upkeep - even though this super sedan has fallen far from its original MSRP of around $120,000, parts remain fairly expensive. Still - nearly fifteen years on, the E65 ALPINA delivers on its promise for both exclusivity and speed.
4) 2008 - 2010 535i xDrive E61 Touring
Do you have two kids, but also an undying need for speed? Own a catering business but hit the drag strip on Friday nights in the company van? Perhaps you enjoy street racing, but need room for your twelve dogs to tag along and hold the GoPros?

Well, have I got the car for you. The 2008-2010 535i xDrive came, astoundingly, in Touring (or wagon) flavor. That means you can really get a car that does it all - it gets the aforementioned N54 twin-turbo six-cylinder, it has plenty of space for your POGS collection, and just a few simple modifications will net you close to 450 hp.

Or more, if you want to go with fueling and turbo upgrades, etc - you can very quickly end up with a 600 hp wagon. You can even get these in a manual transmission - making this truly the car of the people. And by people, I mean car enthusiasts, who do in fact just barely meet the qualifications to be considered "people".

At the time of this writing, most 535i xDrive wagons on Bring a Trailer have sold for well under $20k, with some very nice, manual selections selling for just a bit more than that. As I write this, one is currently sitting at just $13,000, but with 28k miles, it's sure to go for a bit more.

As long as you can get past, or ironically embrace, the funky appearance of the E61 wagon (it came from the same Bangle-era design period as the E65 ALPINA I talked about above), there's no more versatile choice on this list. Unless...?
5) 2010-2013 X5 M E70
So, for the last spot on this list, I cheated a little bit. I've only actually seen one X5 M under the $20k mark, and it was a little bit worse for wear. A more realistic filler for the end of this list would be a turbo E36 (which can be built for well under $20k), or maybe a supercharged E46 M3.

And if you just have to have a V8, you could forego the turbocharging and get into an E60 550i or the lower X5 4.8i, or even a dirt cheap, older 750i. You could even pick up an older F10 550i.

But dear God if those don't seem downright pedestrian compared to this. I saw the listing online and just had to include it.

Let's break it down: the E70 X5 M received the S63B44, a twin-turbo V8 delivering 547 hp and 502 lb ft of torque, powered through a six-speed automatic (not dual clutch) transmission powering all four 20" (or optional 21″) wheels. Tipping the scales at over 5000 lbs, it was important to make sure the car could stop reliably - so humongous 15" brakes were slapped on all four corners.

Sounds great, right? It gets better. A couple of bolt-on modifications and a $800 tune gets you straight up to 630 hp and 590 lb ft, with some tuning companies promising a 200 hp/tq gain over stock with supporting mods.

So with the potential for 750 hp only a few thousand of your hard-earned dollars away, why wouldn't you buy one of the first super-SUVs ever made? Great question, I'm glad you asked it. The S63 in this iteration is a fairly reliable engine, with the most common issues being weird vacuum and oil leaks (which isn't all that different from most older BMWs).

Typically, the engine can run a little hot, and some owners cure this, hilariously, by removing the exhaust's catalytic converters and heat wrapping the new catless downpipes. The main difference between this car and everything else on the list (save the ALPINA) is that parts cost a bigger pile of cash, even when you're wrenching on the car yourself.

Another thing to consider is the slowly rising prices on vintage trucks, SUVs, and super SUVs like this one - in a recent Doug DeMuro video, he all but confirmed these suspicions, citing a few auctions on his new website. It's not totally insane to believe that this first gen X5 M could maybe start appreciating soon - making this otherwise slightly irrational purchase a little bit more practical.
Other Choices and Conclusion
We'll start with the obvious - most of the E9x chassis has depreciated to well under the $20k price point, with prices starting with blown-turbo dumpster fires for $3500 to kitted out, 600 hp single-turbo N54 monsters for $12-15k. I didn't include them in the initial five because they're all over the place, but if you're willing to wrench on a budget it's hard to beat an E90 or E92 335i for cheap speed.

I mentioned the F10 550i, but the N63 engine these received can be notoriously unreliable, even by BMW standards. The 335D came to the States, and can make a ton of torque, fairly reliably, with only a few choice mods. Additionally, if you're in Europe and got some of the other diesel offerings, you're in luck - most of them share an enormous amount of aftermarket support and can make the 0-60 blast happen a lot quicker than they have any right doing.

Lastly, I did mention turbo E36s and supercharged E46 M3s - both which can be bought completed for around $20k or built by yourself for generally a little less than that. They're notable, but kind of only an option as a second car or if you're willing to wrench.

BMW's naturally aspirated engines helped build its reputation as making some of the best driver's cars out there. But the addition of turbocharged witchcraft doesn't necessarily mean the thrill is gone - it's just changed its style a little bit. And if you don't mind a bit of wrenching and have $20k or a little more, you're already pre-qualified!

Any of the cars on the list make for a ton of fun at a reasonably decent price point. I'll assume you've already stopped reading at this point to go scour the internet for some bargain-bin, boosted BMWs.

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Boosted on a Budget: The Best Forced-Induction BMWs (around) $20,000 can Buy

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A lot of BMW purists lament the loss of the naturally aspirated BMW engines. But, since the introduction of mainstream turbocharging in roughly 2007, a lot of BMW enthusiasts have found solace in the easy power gains and embraced the rush of forced induction.

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Experts Confirm That It's Nearly Impossible to Buy One Thing at Target - Here's Why Target Effect

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Appeal / Target Store

Though you may not have known there's an Urban Dictionary phrase for your spending habits, I'm here to tell you there is, and it's called the Target Effect. While it's an ongoing joke among Twitter users and meme makers, experts told Refinery 29 it's indisputably a real thing.

According to Urban Dictionary, the Target Effect is simply: "The result of going into a store, intending to buy a few things, and leaving with much more. Frequently happens while shopping at Target." In other words? Repeatedly falling wallet-first into Target's brilliant marketing trap.

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Though you may not have known there's an Urban Dictionary phrase for your spending habits, I'm here to tell you there is, and it's called the Target Effect. While it's an ongoing joke among Twitter users and meme makers, experts told Refinery 29 it's indisputably a real thing.

If you've ever stepped foot inside a Target (for all that Hearth & Hand with Magnolia stuff or its absolutely adorable Halloween decorations), you know the struggle of attempting to leave with just what's on your list. Don't fret, you're clearly not alone:

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

This content is imported from Twitter. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

According to Urban Dictionary, the Target Effect is simply: "The result of going into a store, intending to buy a few things, and leaving with much more. Frequently happens while shopping at Target." In other words? Repeatedly falling wallet-first into Target's brilliant marketing trap.

In each of 's interviews with experts, they all seem to emphasize just how important store design is - physical placement of objects, "psychological pricing," lighting, colors, etc. While some people buy more because they found related items next to each other or they were all "under $10," AKA $9.99, others get excited by the bright lights and colors, which make them feel happy and well, happier to spend.

Target's VP of Store Design, Joe Perdew, says it himself: "We've added features like dynamic product vignettes throughout the store that help guests envision how things will fit into their lives. ... Our revamped Beauty department looks like a specialty shop and is designed to invite guests to try out products, and in Home, products are cross-merchandised and displayed in lifestyle settings, so guests can imagine what they'll look like in their own homes."

This content is imported from Giphy. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

To make a long story short, Perdew says, "That whole 'I came in for shampoo and left with two carts full of other things' phenomenon is real!" Plus, by 2020 more than 1,000 Target stores will be getting a makeover making them extra appealing. Wish me luck.

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Experts Confirm That It's Nearly Impossible to Buy One Thing at Target - Here's Why

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Though you may not have known there's an Urban Dictionary phrase for your spending habits, I'm here to tell you there is, and it's called the Target Effect. While it's an ongoing joke among Twitter users and meme makers, experts told Refinery 29 it's indisputably a real thing.

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Fuente: https://www.informabtl.com/3-acciones-que-han-elevado-el-branding-de-walmart/

Branding / Waltmart
1. No al maltrato animal

En mayo de este año, Walmart se comprometió a garantizar que los animales de granja de su cadena, sean tratados con humanidad, reforzando las prácticas establecidas en las llamadas “Cinco Libertades”: animales libres de pasar hambre o sed, libres de sufrimiento e incomodidad, libres de dolor, lesiones o enfermedad, libres para expresar una conducta normal y libres de temor o estrés.
2. Aumento salarial a sus empleados

Como parte de un programa de mejoramiento para su empleados, el retailer aumentó de 7 dólares a 10 la paga de salario mínimo a su más de dos millones de empleados. Además de los aumentos, Walmart informó que planea hacer cambios en el horario de los trabajadores y dará cursos de capacitación a los empleados de ventas para que puedan asegurar su futuro en la compañía.
3. Apoyo a minorías

En 2013, el minorista Walmart ofreció beneficios de salud a las parejas casadas o no casadas del mismo sexo de todos sus empleados de tiempo completo en Estados Unidos.

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BELOW THE LINE, RETAIL, PROMOCIONES | Revista InformaBTL

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3 acciones que han elevado el branding de Walmart

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Con más de 11 mil tiendas en todo el mundo y ganancias anuales que ascienden a poco más de 470mmdd, Walmart es el retailer más grande y exitoso del mundo.

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Branding
Uber
La empresa ha hecho multiples intentos de branding hasta mejorar poco a poco su imagen.
Al principio su branding intentaba dar el mensaje de crecimiento e innovacio. Pero fue modificado por otro mas facil e identificable. El cual es "Moving foward" su mensaje desde su ultimo rebranding. Y adaptando su logo e imagen a la simplicidad.

Fuente:
Branding Case Study: Uber; A Tale of Two Rebrands (What Worked & What Didn't) » Jones Lane Branding Agency (1joneslane.com)

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The first time I used the Uber app, I wasn't quite sure I was doing it 'right'. Maybe you felt that way, too? When the service began, people were unsure it would take off: 'Who's going to get into a stranger's car?' 'How can we trust the payment processing?' Etc. People were skeptical. And with due reason. But, today, in most cities, it's a commonplace service. And part of the reason has been their successful branding.

But like all branding stories, there are bumps along the way. Not all of Uber's campaigns were successful. Today, we'll look at one company (Uber, of course) and assess two rebrands that had vastly different results. Analyzing two rebrands by the same company gives us a good take on what works and how to keep your rebrand strategy in line with your overall company ethos and general vision.

A rebrand can have a massive impact on a company's exposure, boost sales, and customer engagement. But like anything that can have a big positive impact, there's also risk involved. And the risk is that the rebranding campaign yields a negative result. This is why branding case studies are so powerful. They help you mitigate risk and make smart decisions about your branding and business.

So, let's look at two of Uber's rebrands, one in 2016 and another in 2018.

Uber's 2016 rebrand

Their intention with this rebranding was to reposition themselves in the marketplace as more than just a ride-sharing company. They wanted to communicate their vision to grow within the technology space.
What did they do?
1. Animated video campaign
They rolled out a high-end production video, with a complicated mission statement. The vide showed bits and atoms, which were meant to represent technology and people. It was an innovative idea, but too complex Their intention was to show they were repositioning from just a ride-sharing app to a more robust technology company.

2. Logo change
They changed their logo from what looks like the letter 'u' to a backward 'c'.

Before: After:

How the rebrand failed

1. The animated video missed the mark. People couldn't understand the message they were trying to portray. The feedback was that the 'bits and atoms' message was too complex of a visual to understand how that relates to Uber and ride-sharing.

2. The logo was hard to identify. Customers find the Uber app on their phone and then book the service. But if the app is not quickly identifiable, people get annoyed. Many Uber vehicles are booked when customers are out late at night, and so their skill of discernment is not a as sharp. They complained that they couldn't quickly and easily find the app when they needed it.

Uber's 2018 rebrand

This time they had a simpler focus: movement. The rebrand was focused around the idea of moving forward (and, aptly, forgetting the past). They integrated that into their logo, brand assets, and images on their site.
Here's the 2018 logo rebrand:

Why the 2018 rebrand worked

Simplicity works. In business, when in doubt, choose the simpler option. Of course, the simple-minimal look isn't right for every brand. This is why it's important to know your brand personality. But, in this case, it was a fit.

Also, the new logo eliminated the confusion they had prior. This time they spelled out the word 'Uber', instead of trying to use a 'u', which wasn't working well prior.

What you can learn from Uber's rebrands

Don't complicate your rebrand. It's good to get creative but remember the purpose of the rebrand. Your audience and the marketplace will be assessing your rebrand and it's their response that matters most. Be sure to thoroughly know your customers and the current trends in the marketplace. This will help you create a sound rebranding strategy.

Ready for a rebrand? It's an excellent way to reposition your business in the market and boost audience engagement and sales. Contact me to schedule your brand strategy consultation.

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Branding Case Study: Uber; A Tale of Two Rebrands (What Worked & What Didn't) " Jones Lane Branding Agency

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The first time I used the Uber app, I wasn't quite sure I was doing it 'right'. Maybe you felt that way, too? When the service began, people were unsure it would take off: 'Who's going to get into a stranger's car?' 'How can we trust the payment processing?' Etc.

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Regularmente todas las noticias relacionadas con BRP Can Am resultan en registros a competencias, siendo su producto estrella los utv para los rallys, dakar y baja o las motos de agua BRP sea doo. Resultan tener muchas terminologías en sus noticias, pero para esta noticia aplica el kick off, ya que un equipo esta anunciando su nuevos vehículos deportivos.

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JEDDAH - El equipo South Racing Can-Am tendrá como objetivo asegurar la victoria y más éxito en el podio en la categoría SSV T4 en el Rally Dakar 2021, comenzando en la ciudad costera de Arabia Saudita.

La compañía de preparativos con sede en Alemania inscribió seis autos bajo la bandera del South Racing Can-Am Team, cuatro bajo el brazo del Monster Energy Can-Am Team y dos SSV más registrados como el Energylandia Rally Team.

Qatar Khalifa Al-Attiyah, el chileno Francesco Lopez, el holandés Kees Koolen, el español Fernando Alvarez, el saudita Saeed Al-Mouri y el portugués Lourenço Rosa lideran el South Racing Can-Am Team.

Después de un descanso de cuatro años de la competencia de primera división, Al-Attiyah regresó a la acción competitiva en el reciente Hail Baja y selló la victoria en la ronda final de la Copa del Mundo de la FIA para Bajas Cross-Country en su debut con el nuevo equipo.

Khalifa, hermano menor del líder del Dakar, Nasser Saleh Al-Attiyah, se unirá al ex italiano de enduro y ganador de la Eco Race 2018, Paulo Ceci, en la primera carrera de South Racing Can-Ams.

Al-Attiyah, de 42 años, también hará su debut en el Dakar en un evento en el que Ceci hace su primera aparición como navegante después de cinco presentaciones en una motocicleta entre 2010 y 2016.

La pareja solo se reunió por primera vez a principios del mes antes de los eventos de Hail Baja, pero mostró suficiente potencial para sugerir que lucharán por el podio del Dakar.

Koolen fue coronado Campeón del Mundo FIA T4 2020 a mediados de diciembre y él y el holandés Jurgen van der Goorbergh partieron hacia el inicio del Dakar con gran confianza.

Koolen afrontará su 12º Dakar y segundo en SSV tras haber participado previamente en coches y camiones y en motos y quads.

Su mejor resultado fue octavo en un ATV en 2018 y fue calificado como 17 ° SSV en 2020. Van der Goorbergh es un amigo cercano del empresario holandés y ganó la prestigiosa categoría de motocicletas Original by Motul en 2016.

"Me he mantenido en forma este año", dijo Koolen. "El Dakar no es tan difícil cuando estás en plena forma. La experiencia también es importante. El año pasado teníamos poca experiencia con SSV, pero después de la reciente serie de eventos, espero poder conducir más fácilmente y tener menos problemas. "

Francesco 'Chaleco' López es uno de los competidores más experimentados del Dakar y un veterano de nueve eventos, uno en África, siete en Sudamérica y el último en Arabia Saudita. Pasó a conducir un SSV en 2019 para reclamar la victoria y ganó dos etapas en 2020 en su camino hacia el segundo lugar en la general. El chileno también ganó dos podios sobre dos ruedas en Sudamérica en 2010 y 2013.

López se asociará con su compatriota Juan-Pablo Latrach. Dijo: "2020 fue un año difícil, lleno de incertidumbre, debido a la pandemia. Este es mi Dakar y lo daré todo por el primer puesto desde el principio. "

Álvarez y su colega español Antonio Gimeno García tripularon el cuarto de los seis Can-Ams de South Racing. El piloto apoyado por el Grupo Conarpesa reside actualmente en Buenos Aires y ha participado en varios eventos de la FIA alrededor del mundo con South Racing.

El piloto saudí Saeed Al-Mouri afrontará su prueba en casa en un Can-Am. Famoso como piloto de clase mundial en la disciplina de derrapes, Al-Mouri también participó en la serie de rallyes de la FIA en Oriente Medio y en eventos de campo traviesa en la región del Golfo. Se une al uruguayo Sergio Lafuente.

La tripulación portuguesa de Lourenço Rosa y Joaquim Dias afrontará la carrera por primera vez en la sexta carrera del South Racing Can-Am Team X3s. Rosa participó en el reciente Ha'il Bajas y tiene experiencia en eventos de Cross-Country portugués.

"El Dakar es el sueño y tengo que intentarlo al menos una vez en mi vida", dijo el empresario textil. "Mi padre también hizo carreras todoterreno hace 40 años. Hizo rallies en África y tenía el sueño de hacer un Dakar, pero nunca tuvo la oportunidad. Mi primer objetivo es terminar la carrera. También me gustaría terminar entre los 10 primeros en la clase T4. "

South Racing también construyó cuatro Can-Am Maverick X3 para el Monster Energy Can-Am Team. El brasileño Reinaldo Varela, el polaco Aron Domżala, el español Gerard Farrés y el joven estadounidense Austin Jones dirigen los cuatro SSV del equipo con sus respectivos copilotos Maykel Justo, Maciej Marton, Armand Monleón y Gustavo Gugelmin leyendo los libros de ruta y ofreciendo Experiencia de navegación vital en las exigentes etapas especiales del desierto.

South Racing también competirá con un par de Can-Am Maverick X3, bajo la bandera del Energylandia Rally Team, para el dúo polaco de Marek y Michal Goczal.

Marek, de 45 años, posee el parque temático más grande de Polonia, Energylandia, y participará en su primer Dakar junto al experimentado Rafal Marton. El evento también marca el debut en el Dakar para el hermano menor Michal, de 29 años, y su navegante Szymon Gospodarczyk, este último participando en su cuarto Dakar.

Scott Abraham, del equipo South Racing Can-Am, dijo: "Este será el equipo más grande que South Racing haya formado para el Dakar. También muestra la fuerza de la categoría SSV T4 que, en tres cortos años, ha crecido hasta convertirse en la clase más grande del Dakar. Con la entrada de Polaris este año, además de Yamaha, demuestra la importancia de la categoría, no solo para los competidores, sino también para los fabricantes.

"Tenemos una línea de 12 autos, incluidos los autos Monster Energy, y esto es un testimonio de la fuerza y ​​durabilidad del Can-Am Maverick. Tenemos un gran grupo de pilotos y esperamos con ansias los próximos 13 días de carrera.

"Seremos retadores por el podio y, con suerte, tomaremos las primeras posiciones y llevaremos todos nuestros vehículos a casa. También apoyaremos a otros 26 Can-Ams construidos por South Racing con la división de servicio al cliente de Can-Am, que una vez más agrega una nueva dimensión al deporte al apoyar a los aficionados y otros equipos privados más pequeños con acceso a tecnología, repuestos y experiencia. de South Racing. "

La acción comienza con un prólogo de 11 km en Jeddah el 2 de enero y determinará el orden de salida para el tramo de apertura selectiva de 27 km entre Jeddah y Bisha el 3 de enero.

Un tramo más largo de 457 km tiene lugar entre Bisha y Wadi Al-Dawasir el lunes y es seguido por un tramo circular de 403 km el 5 de enero. La ruta del Dakar se dirige a la capital saudí, Riad, para un tramo de 337 km el próximo miércoles.

A continuación, los equipos se enfrentarán a un tramo de 419 km entre Riad y Buraydah el 7 de enero antes de dirigirse a Ha'il a lo largo de una desafiante sección selectiva de 485 km. La ciudad de la región centro-norte del Reino acogerá el tradicional día de descanso el 9 de enero.

La acción se reanuda con una etapa de maratón de 471 km entre Hail y Sakaka y una especial más corta de 375 km para la innovadora ciudad de Neom, cerca de las costas del Mar Rojo. Luego, los equipos afrontan una etapa de 465 km en el circuito de Neom el 12 de enero antes de dirigirse a la histórica ciudad de AlUla en una especial de 342 km.

La penúltima etapa de 511 km lleva al equipo Monster Energy Can-Am de AlUla a Yanbu el 11 de enero y el tramo cronometrado final de 225 km entre Yanbu y Jeddah concluye el evento el 12 de enero.

El soporte para el equipo de Monster Energy Can-Am proviene de Method Wheels, Tensor Tires, Motul, Jjuan, Bell, Lazer y OMP Brake Systems. - SG

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El equipo South Racing Can-Am inscribe seis X3S independientes en el Rally Dakar

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JEDDAH - El equipo South Racing Can-Am tendrá como objetivo asegurar la victoria y más éxito en el podio en la categoría SSV T4 en el Rally Dakar 2021, comenzando en la ciudad costera de Arabia Saudita.

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Branding/ McDonalds
https://www.luismaram.com/branding-de-mcdonalds/
Y una vez que has conjuntado formas, colores, patrones, tipografías y has puesto todo al servicio de una marca cuyo objetivo es crear marketing que hacer sentir bien al usuario
mediante sus anomaciones, patrones e iconos, tipografia y color, los famosos arcos que nos hacen sentir bien

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El Branding de McDonald's... diseñado para hacerte sentir bien

¿Qué hallarás en este contenido?

Ser una marca que inspira comienza desde cómo te hace sentir... y McDonald's lo entendió muy bien. Esta es la historia de cómo la comunicación de la gigantesca marca se convirtió en una fiesta de formas y colores. El branding de McDonald's es un trabajo de diseño pensado específicamente en hacerte sentir bien como consumidor.

Re-creando el branding de McDonald's

Para el cliente cotidiano, el nombre McDonald's podría evocar un puñado de imágenes singulares: los Arcos Dorados, un Big Mac, un recipiente rojo de papas fritas, Ronald McDonald.

Sin embargo, hace solo dos años, la publicidad de la compañía mostraba una imagen completamente diferente: mensajes confusos que incluían una mezcla de fuentes, una paleta de colores extraída prácticamente de todo el arco iris y una variedad de logotipos sin norma alguna.

McDonald's se propuso corregir ese problema con una revisión integral de su identidad visual global.

No era un reto menor. La cadena es masiva: alrededor de 35,000 restaurantes en 120 países alrededor del mundo.

El mandato del CEO, Steve Easterbrook, fue: convertir a McDonald's en una "compañía de hamburguesas moderna y progresiva".

De forma inverosímil, para volverse más contemporáneo, el equipo de marketing excavó en el pasado.

Marketing que hace sentir bien, marketing que inspira

"Tuvimos una visión... el marketing que te hace sentir bien", dice Colin Mitchell, vicepresidente global de la compañía. "La idea era simple: McDonald's es más que solo hamburguesas y papas fritas".

Para transmitir el concepto, el equipo se inspiró en la campaña de McDonald's de 1971 "Usted merece un descanso hoy", y decidió que quería brindar ese legado alegre a cada interacción del consumidor, partiendo desde el diseño.

A finales de 2017, la compañía eligió a Turner Duckworth para liderar el cambio de imagen. El otoño pasado, los primeros elementos del rediseño debutaron en varias plataformas y han continuado implementándose desde entonces.

"Quisimos volver a lo básico", dice Tyler Brooks, director de diseño de Turner Duckworth.

"El mandato de McDonald's de 'hacer que los momentos se sientan bien' lo hizo fácil para todos", agregó Sarah Moffat, directora creativa global de Turner Duckworth.

"La idea fue un poco Marie Kondo:" ¿Esto enciende la alegría? ¿Es esto algo bueno? Si lo hacía, se mantenía, si no, desaparecía."

Los arcos dorados son la piedra angular del nuevo branding de McDonald's... utilizados de manera simple, dinámica y divertida en todas las comunicaciones de la marca.

Bajo las nuevas reglas de diseño, los arcos icónicos debían ser libres de sostenerse por sí mismos.

Anteriormente, se habían encadenado a la tipografía de la marca. Pero al igual que Nike y Apple, McDonald's puede "oficialmente" ser una marca de íconos. "Liberar los arcos del logotipo estático, pudo salir mal, pero se trataba de uno de los mejores logotipos del mundo, y debíamos tratar de liberar su potencial".

Hoy, McDonald's está permitiendo que sus diferentes mercados sean más creativos con los arcos. Ya no tienen que aparecer en su totalidad, y se pueden recortar o modificar en la publicidad para ayudar a comunicar diferentes ideas, como el movimiento.

Una jugada nueva y audaz en el Branding de McDonald's ... ¡pero funcionó!

Tipografía y color

McDonald's ahora tiene una sola fuente, Speedee, que se utiliza en tres pesos en todos los mercados.

Históricamente, McDonald's ha sido una marca roja con un toque de amarillo. Con la revisión, el amarillo dorado de los arcos ahora ocupa un lugar central, aderezado solamente por el rojo.

"Demasiado rojo en la marca se sentía agresivo y gritador", dice Mitchell.

El amarillo también sirve como elemento diferenciador... pareciera que el rojo se ha convertido en un color obligado para las cadenas de restaurantes de servicio rápido. El amarillo es distintivo. "No puedes evitar sentirte feliz cuando ves la luz amarilla del sol".

Animaciones

Las animaciones lúdicas son pieza clave en toda estrategia de comunicación digital y por supuesto debían reflejar múltiples elementos del nuevo branding de McDonald's, incluida la paleta reducida, el tipo de letra Speedee, los patrones lúdicos y los arcos liberados.

Echa ojo a la simpleza del trabajo de diseño. ¡Espléndido!

El resultado final del branding de McDonald's

Y una vez que has conjuntado formas, colores, patrones, tipografías y has puesto todo al servicio de una marca cuyo objetivo es crear marketing que hacer sentir bien al usuario, el resultado es este:

¿Qué opinas? Nos encantaría escucharte.

Si quieres mantenerte al día con artículos como este, que explican a detalle las estrategias de mercadotecnia, la comunicación digital y el marketing de reputación, puedes recibirlos en la puerta de tu mail ...

Y si necesitas una asesoría para tu negocio échanos un grito. Amamos saber de ti.

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Cómo se diseñó el nuevo Branding de McDonald's... para hacerte sentir bien

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El Branding de McDonald's... diseñado para hacerte sentir bien ¿Qué hallarás en este contenido? Ser una marca que inspira comienza desde cómo te hace sentir... y McDonald's lo entendió muy bien. Esta es la historia de cómo la comunicación de la gigantesca marca se convirtió en una fiesta de formas y colores.

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Trendy/Vivienne Westwood

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In 2019, her independent label still resonates amid the storied houses and a sea of new brands to remain a firm favourite of modern style icons. We've seen it girls reviving rare vintage treasures, preserved from the catwalks of landmark shows - like the Hercules and Omphale Francois Boucher corset from the autumn/winter 1993 show that Bella Hadid wore in September 2019 - while others embrace all things new from the brand under creative director (and Vivienne's husband), Andreas Kronthaler.

"My customers are the best ambassadors for my clothes," Vivienne tells Miss Vogue. "When people discover them, they seem to have an edge." For many, choosing to wear a Vivienne Westwood garment brings instant directional kudos. Whether it be a graphic T-shirt, a pretty gown, or the supremely collectible Orb necklaces, there is always something pleasingly alternative to a Westwood piece.

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Vivienne Westwood Is The Modern It Girl's Label Of Choice

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Everything Miss Vogue knows about celebrities wearing Vivienne Westwood - Bella Hadid, Dua Lipa, Kristen Stewart

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Approach / Riot Games

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Por mucho que bromeemos con que seguimos siendo una pequeña compañía indie, la verdad es que el Riot de hoy es muy distinto al del 2006. Pasamos de ser una oficina conformada por un par de amigos a más de 20 con más de 2500 Rioters en todo el mundo. Y de alguna manera, a medida que crecía la empresa, nuestra cultura no siempre seguía el ritmo.

Como primer paso hacia la actualización de la cultura de Riot, un grupo de Rioters antiguos se unió para hacer un cambio importante: renovar nuestros valores como empresa para reflejar no solo lo que somos ahora, sino también la compañía que queremos ser en el futuro. Hablaron con más de 1700 Rioters para descubrir quiénes debíamos ser para cumplir nuestra promesa con los jugadores y con nosotros mismos. Y junto con esos Rioters, el equipo rescribió los nuevos valores de Riot.

Ahora buscamos reflejarlos en todos los aspectos de Riot. Estudiamos detenidamente la forma en la que trabajamos: desde la estructura de la organización hasta la colaboración, pasando por la estrategia de la empresa y el desarrollo de productos.

Este trabajo se realiza en paralelo con el equipo de diversidad e inclusión, que puedes consultar aquí. En conjunto, estas dos corrientes de trabajo representan todo nuestro esfuerzo de diversidad, inclusión y cultura de Riot.

El equipo de cultura de Riot identificó tres corrientes de trabajo para que su misión sea un éxito. Estamos priorizando la renovación de nuestro proceso de contratación y "Desnovatización" (orientación al nuevo Rioter) para que los nuevos Rioters inicien con el pie derecho. Luego, nos asociaremos con los equipos para crear planes localizados para el año. Compartiremos las actualizaciones y las mejores historias culturales que surjan de este proceso aquí en RiotGames.com y a través de nuestras redes sociales.

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Por mucho que bromeemos con que seguimos siendo una pequeña compañía indie, la verdad es que el Riot de hoy es muy distinto al del 2006. Pasamos de ser una oficina conformada por un par de amigos a más de 20 con más de 2500 Rioters en todo el mundo.

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Terminología/Marca

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