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Video Marketing Can Help Boost Your Business, Here’s How!

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Video Marketing Can Help Boost Your Business, Here’s How!

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Video marketing involves using captivating videos strategically to promote your brand and tactfully convert your niche market. The concept of using audio-visual content has been an important part of the marketing mix. But in today’s marketing revolution, it is the core of a results-driven digital marketing strategy. Here are some reasons why you should invest in video marketing.

Video Marketing Can Help Boost Your Business, Here’s how! http://bit.ly/2q9YbnJ #videomarketing #video #marketing #digitalmarketing #boost #business #digitalera

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Video Marketing Can Help Boost Your Business, Here's How!

If you are wondering what the buzz around Video Marketing is, keep reading. Every day, an increased number of businesses are thriving on the advantages offered by video marketing. In simple terms, video marketing is the process of delivering a marketing message to your current and potential target audiences via online videos. The great part about video marketing is that you can optimize your benefits even with a limited budget. It has emerged as a powerful social tool to communicate and connect with the world.

Video marketing involves using captivating videos strategically to promote your brand and tactfully convert your niche market. The concept of using audio-visual content has been an important part of the marketing mix. But in today's marketing revolution, it is the core of a results-driven digital marketing strategy. Here are some reasons why you should invest in video marketing:

Booming Conversions: The effectiveness of videos is not that surprising as vision is the most prominent sense and information transmitted through visual cues has a larger impact on the buying patterns of customers. Studies have shown that adding a product video on your landing page can increase conversions by 80%. A majority of the social media users prefer watching an explainer-video and eventually, bought the product.

Absolute Trust: The whole concept of marketing is based on trust and creating long-term relationships. Videos help provide interesting and useful information while engaging consumers and igniting emotions within them. YouTubers in India have become powerful social media figures and showcasing them in promotional videos helps make a product/service video more personal and influential. Research has shown that 57% of consumers feel that videos gave them more confidence to purchase online.

Google's Loving It: Having a video on your website allows you to increase the time spent by visitors on your site. Longer exposure builds loyalty and indicates that your site has good content, which is recognized by search engines. Your portal is 53 times more likely to show up first on Google if you have inserted a video clip. Along with this, ensuring that your videos are optimized for SEO with sufficient backlinks paves the way to encourage users.

Mobile Mania: Video and mobile services go hand in hand. Most mobile users watch videos on their mobile. Since people prefer watching videos on the go, and the number of smartphone users is ever growing, your video audience keeps growing in size. Viewers are 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that depict video content on their devices.

Social Butterflies: Social media is the most talked about digital phenomena and can be used as an effective platform for sharing video content. Thanks to the constant updates in networking sites, video sharing is encouraged and appreciated. Features such as Live Videos, 360 degree Video and Periscope are some ways through which videos can be optimized for your purpose and gain.

You must certainly be convinced by how video marketing can make your business stand out. We at Digital Upstarts are here to help you through the process right from the conceptualization to the finishing touches and its promotion!

Get in touch with digital marketing company Digital Upstarts NOW!

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Video Marketing Can Help Boost Your Business, Here's How!

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Video marketing involves using captivating videos strategically to promote your brand and tactfully convert your niche market. The concept of using audio-visual content has been an important part of the marketing mix. But in today's marketing revolution, it is the core of a results-driven digital marketing strategy.

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7 Skills Needed To Market in the Modern World

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7 Skills Needed To Market in the Modern World

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Marketing is helpful, relevant and matters. It is a people’s process and engaging. With advancements in digital media and changing mindsets, a great marketer is one who acknowledges and recognizes customer needs and increases brand value. Here are top 7 skills needed to market in the modern world.

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7 Skills Needed To Market In The Modern World

Marketing is helpful, relevant and matters. It is a people's process and engaging. With advancements in digital media and changing mindsets, a great marketer is one who acknowledges and recognizes customer needs and increases brand value.

Prioritize customer needs over company needs: It is easy to lose sight of the target customer while building a web presence and developing your products online. Too many people chase sales and revenue by purchasing ads and indulge into push marketing. However, making small changes in existing techniques, for example, following an approach wherein a brand educates the customers addressing a particular problem & adds value to their life by providing a solution results into subtle marketing of their products. This approach helps increase brand recall and customer retention.

Hosting high-quality webinars and live events: Your product or service holds value only as long as your customers fully understand what you're selling. Setting up conversations with the audience through webinars and online event promotions provide for an opportunity for customers to be updated on and participate in your journey. This is the big picture and creates a compelling customer experience.

Audit and update your SEO frequently: If your service is great but isn't reaching all the people it should, you're in a soup. Experts recommend updating your search optimization once a quarter, after all, Google updates its algorithm more than 500 times annually. Identifying keywords that affect your online traction helps make you as a brand, discoverable and searchable.

Balancing innovation and scalability: This is very important as innovation is about failing fast while scalability has no scope for failure. As a marketer, you must strike a balance with both, exploring the unknown as well as exploiting the tried and tested. Questioning assumptions and leveraging them simultaneously will get you to the top.

Be a cheetah: Speed and agility are fast becoming the new marketing game. New customer touch points and personalized feeds form a part of integrated and connected data. Understanding systems and estimating results throughout the process determines how quickly a marketing team can do the work they're asked to.

Get Social: By identifying the relevant network channels, you can target your posts and communicate strategically with the audience. Engaging with customers on social media and evaluating grievances will make you part of the complete narrative.

Stay in the loop: Marketing is dynamic and if done well, can help your organization be competitive and successful. Truly modern marketers must pay attention to the news, tech changes and industry growth to serve existing and potential customers.

If you are ready to take on a modern marketing team to help your business shoot for the stats, you've come to the right place. Get in touch with us NOW!

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7 Skills Needed To Market In The Modern World

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Marketing is helpful, relevant and matters. It is a people's process and engaging. With advancements in digital media and changing mindsets, a great marketer is one who acknowledges and recognizes customer needs and increases brand value. Prioritize customer needs over company needs: It is easy to lose sight of the target customer while building a web presence and developing your products online.

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Enriching the Shopping experience with Digital Marketing

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Enriching the Shopping experience with Digital Marketing

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With the level of competition, it is getting harder to please customers. It is crucial to communicate with them through unique content. Fortunately, the rise of technology enables us to attract potential customers. Using concepts of virtual reality, location intelligence and live stream technologies, marketing campaigns can now enrich consumer experience.

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Enriching The Shopping experience with Digital Marketing

With the level of competition, it is getting harder to please customers. It is crucial to communicate with them through unique content. Fortunately, the rise of technology enables us to attract potential customers. Using concepts of virtual reality, location intelligence and live stream technologies, marketing campaigns can now enrich consumer experience.

Omni-Channel Campaigns

Shopping is not a single channel experience anymore; it begins with website browsing and ends with a review on a social media platform. With an augment in online purchasing, 64% of buyers said that a social media video helped them to make their purchase decision.

Consumers expect to receive a compatible experience whether they're in a store, visiting a store, reading an email or engaging with mass media. Therefore, Omni-channel campaigns are inevitable in marketing now.

User engagement through targeted ads is a primary tool of digital marketing. Potential buyers can no longer spend time online without being exposed to ads that are tailored to their specific interests and purchasing habits.

Shopping itself has become a social interaction, thanks to the digital world. A conversation that was carried out in a physical store has now transitioned into dialogues over the Internet. The use of digital marketing allows for immediate access to customers' experience and opinions on brand service and products.

Small businesses now have the ability to grow on a larger scale and reach highly-niche audiences at the same time. This digital leverage to access a large group of the target audience is a major advantage of online businesses.

Companies can now connect with customers via purchase and browsing history, interests and even location. Using this data, brands can target product suggestions and promotional deals for increased sales as well as repeat purchases.

Customer experience is enhanced when you show a 'Welcome' message on your website. Provisions such as allowing them to 'try' clothes or products without physically wearing them, or offering a 360-degree video for real-time experience helps buyers make a more informed purchase.

Direct contact is at its peak with over 46% of people saying they would rather contact a business through instant messaging services than email. This creative way of passing information lies in the form of either networking sites or personalized texts.

67% of consumers say that online reviews are absolutely important to their buying decisions while 45% of adults feel reading comments and feedback on mass media influenced their online shopping decisions.

Retail marketers need to integrate product visuals and testimonials with the power of digitalization through online channels for optimal consumer experience and performance.

Want to know more? Visit digitalupstarts.com NOW!!

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Enriching The Shopping experience with Digital Marketing

# data[].attributes.attachment_link.description
With the level of competition, it is getting harder to please customers. It is crucial to communicate with them through unique content. Fortunately, the rise of technology enables us to attract potential customers. Using concepts of virtual reality, location intelligence and live stream technologies, marketing campaigns can now enrich consumer experience.

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Digital Marketing- From Need to Necessity

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Digital Marketing- From Need to Necessity

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Attempting to visualize where your business stands digitally? Digital Marketing can give you all the answers in real time, right from search traffic volume, building a brand image and segmenting and positioning your product well. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

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Digital Marketing- From Need to Necessity

Attempting to visualize where your business stands digitally? Digital Marketing can give you all the answers in real time, right from search traffic volume, building a brand image and segmenting and positioning your product well. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

In a short span of 5 years, the no. of internet users in India has increased from 1.9 million to a whopping 500 million in June 2018! In such a scenario, it is becoming essential for companies to be found on the wide web, both for search results and survival.

41% of Indian internet users have an account on one or more social sites. This has been recognized by companies who now look to enhance their social media tactics. Integrating filters and animations with core brand values boosts user experience.

Interactions with target audience seek to be memorable instead of a form of social etiquette. New and vibrant methods of engaging customers aspire to offer a more real world connect through socio-cultural issues.

Greater importance is being given to brand image and strategy. Creativity is being constantly kept in check and the primary focus is to highlight the unique value of the service. A combined mixture of both cool effects and brand building is most preferred today.

Mobile Marketing is growing at a rapid rate as up to 80% of mobile time is spent on apps or web browsing. A healthy variety of mobile marketing widens reach in industry and audience.

Traditional Digital Marketing (yes that is a thing) could not acquire real-time data results. In the past 2-3 years, advanced tools provide for an instant opportunity to track potential customers as well as convert them into actual buyers.

Augmented Reality is becoming one of the best ways to tell your stories i.e., virtual tours of brick-and-mortar shops and experiencing products in e-commerce settings as well as three-dimensional thinking.

DID YOU KNOW?

75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than reading the text.

On an average, 50 percent of people use Facebook daily, while only 39 percent watch television. Social media advertising revenue is forecast at $51.3 billion USD for 2018. That's $17.24 per user, revenue is set to grow 10.5 percent annually.

Social media Ads drive three times more non-customers than existing customers to retailer websites as of 2018. This is up from 2.5 times in 2016.

All of this proves that the digital world is the place to be in the 21 st century. Look no further, we at Digital Upstarts are here to pioneer you into the world of digital marketing!
GET IN TOUCH WITH US NOW!

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Digital Marketing- From Need To Necessity | Digital Upstarts

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Attempting to visualize where your business stands digitally? Digital Marketing can give you all the answers in real time, right from search traffic volume, building a brand image and segmenting and positioning your product well. It refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.