# data[].attributes.body
How can we use social media sites like Facebook safely? Is such a thing possible: is it safe to trust faceless corporations with information about you?

# data[].attributes.body
How does consumerism affect our lives? Are our wants and desires truly ours, or are we being told what to like and want? Can we truly live a free life if we are told what to like?

# data[].attributes.body
After exploring the recent scandal between Facebook and political consulting firm Cambridge Analytica, students will eventually read Orwell's 1984. Because of this novel's increased difficulty compared to Feed and it's wide range of topical themes, 1984 will work summatively by bringing together everything the students learned throughout the text set.

# data[].attributes.body
In regards to the exact order of these texts, I split up the entire set into two sections. First of which pertains to consumerism and the second to social media. Students would get an introduction to the topic of consumerism and over time build up their understanding to be able to tackle Feed, a young adult novel with heavy consumerism themes. Following that, students would connect the dangers of consumerism to the prominent social media site Facebook.

# data[].attributes.body
The direction of the arrows indicates one of many possible ways to order the use of these texts in the classroom. This text set begins with the video "What is Consumerism?" and ends with George Orwell's 1984.

# data[].attributes.body
Blue: video            Pink: song             Yellow: miscellaneous
Purple: online text and pictures        Green: print text

# data[].attributes.body
Are humans so focused on unnecessary and petty products that we cannot see salient, global issues? Through this political cartoon's mocking of the outrage around the possible discontinuation of the Twinkie, we are forced to ask ourselves this question.

# data[].attributes.body
"CASH" is a hip-hop song by the newly popular boyband BROCKHAMPTON in which some of the members discuss the oppressive powers-that-be within our capitalist society. This song also looks at the effects of capitalism and consumerism through the perspective of 20-something black males. Ideally, students would compare and contrast this song and "Royals" to see how capitalism and consumerism affected the lives of the songwriters.

# data[].attributes.attachment_link.description
CASH Lyrics: Get money, big bands, simple bands / Big money, big bands, simple bands / Get money, big bands, simple bands / Big money, big bands, simple bands / Get money, big bands, simple

# data[].attributes.body
"Royals" is a pop song by Lorde in which she describes her life as it is affected by capitalism and consumerism. Because she is not born into "royalty," she exists as such in her imagination. She also flips the dynamic between those who are "royals" and those who are not by seeing herself as someone who is above being obsessed with "royalty."

# data[].attributes.attachment_link.description
Royals Lyrics: I've never seen a diamond in the flesh / I cut my teeth on wedding rings in the movies / And I'm not proud of my address / In the torn up town, no post code envy / But every song's

# data[].attributes.headline
The Fifth and Fourteenth Amendments to the United States Constitution

# data[].attributes.subject
The Fifth and Fourteenth Amendments to the United States Constitution

# data[].attributes.body
The Fifth and Fourteenth Amendments, in which their Due Process Clauses are the closest the US government has come to granting its citizens the right to privacy. Ideally, students would argue whether or not due process does grant a right to privacy and, finally, decide whether or not Facebook broke any of these laws.

# data[].attributes.body
A young-adult dystopian novel set in the far future where a computer chip that can do everything that a smartphone can (and more) is implanted into your brain at birth. Consumerism has run rampant: corporations own schools, fashion changes by the minute, and America's pollution alone is killing the world. Titus is just another spoiled, sheep-like consumer who ends up meeting someone unlike anyone else he has ever met: someone unique. But will it be too late for Titus to change?

# data[].attributes.body
A classic, powerful dystopian novel of the literary canon, 1984 follows Winston as he goes about life in the superstate of Oceania. The citizens of Oceania are subject to 24/7 government surveillance as privacy does not exist. All citizens worship their leader, Big Brother, as he watches over them, ensuring that individualism is nonexistent and that everyone remains loyal to the state. This book is important to read because it posits a "what could be" scenario for the future of social media and fake news.

# data[].attributes.body
In this video, Chris Wylie, former Research Director at Cambridge Analytica, reveals how CA was able to gather personal information from Facebook users. He goes on to explain how this information could've been used to influence people, i.e., Americans during the 2016 Election.

# data[].attributes.attachment_link.title
Cambridge Analytica: Whistleblower reveals data grab of 50 million Facebook profiles

# data[].attributes.body
This video by Vox tackles the issue of why we use Facebook despite the quickly growing distrust of it: the Network Effect (which is tied into the Fear Of Missing Out). More specifically, the network effect has made it so that it's almost seen as rude if you don't have Facebook. This video also touches on the Cambridge Analytica scandal and how Facebook uses and sells information about you.

# data[].attributes.attachment_link.title
Why you keep using Facebook, even if you hate it

# data[].attributes.body
This article is a recent (February 2018) compilation of statistics and facts regarding Facebook. It is targeted towards social media marketers and companies looking to generate online influence. With these statistics, we can see that Facebook sees itself as a way to make money, not just as a venue for people to reconnect.

# data[].attributes.attachment_link.readable_text
Trying to find up-to-date Facebook statistics? You came to the right place.

While we're all familiar with Facebook and its advertising power, there are so many recent developments that marketers need to keep an eye on.

If you're asking yourself these questions:

Then our list of Facebook stats will give you some clarity and help iron out your Facebook marketing strategy for 2022.

Facebook demographic statistics

Facebook's audience is diverse and anything but one-size-fits-all. To kick things off, let's zero in on the most important social media demographics of Facebook users:

1. Users ages 25-34 years represent Facebook's largest audience

Despite the platform's reputation as a seemingly "older" network, 26.4% of the platform's user base is made up of millennials. That said, over one-third (36%) of Facebook's audience are 45 or older.

2. 73% of college-educated Internet users are on Facebook, as are 70% of people earning more than $75k a year

Facebook's highly educated and big-spending audience is notable for advertisers. This signals opportunities for brands looking to earn sales on high-ticket products.

Facebook usage statistics

Given the buzz around competing networks, it might not seem like Facebook is booming right now.

But the latest Facebook stats signal that the platform is about as active as ever. That said, new competition and surprise growth from other social media platforms could ultimately halt its growth long-term.

3. Facebook currently boasts over 2.89 billion monthly active users

Although adoption has certainly slowed down, there's no denying the platform's status as the market leader in social media. Facebook is on track to pass the 3 billion monthly user threshold, representing the first social network to do so.

4. 70% of Facebook users claim that they visit the site daily, with 49% checking the platform "several times per day"

This data highlights how the platform earns repeat attention from users, beating out the likes of Instagram, Twitter and YouTube. Perhaps a shock to critics, the concept of frantically checking Facebook throughout the day is alive and well.

You can analyze customers and their behavior on the platform by conducting a deep Facebook analysis and finding out where you stand with your audience based on the data you get.

5. The average Facebook user spends 33 minutes per day on the platform

Facebook usage has held steady since about 2019, although it has seen a 6-minute fall over the past five years total.

Keep in mind that social usage per platform is pretty much flat. More networks mean more fighting for audience attention. As a result, the average social consumer spreads their usage time around more evenly.

6. Facebook's widespread mobile usage is staggering, with 98.5% of users accessing via mobile (and 81.8% doing so exclusively)

No surprises here: Social media and smartphones go hand in hand. That said, this data is noteworthy for crafting both Facebook posts and ads.

7. Two-thirds of adult users consume news through Facebook (and nearly one-third do so regularly)

Twitter might have the reputation of being the "breaking news" platform but Facebook remains a go-to source for news next to YouTube, according to the report below. This speaks to the importance of timely content that informs users, builds community and creates meaningful discussion.

Make sure to align with Facebook best practices to prioritize positive proactive content over clickbait.

8. Facebook's new user growth rate is the second-lowest of all social platforms (only 0.8% in 2021)

This is definitely the most concerning of all our Facebook statistics for advertisers and marketers. Rapid growth on TikTok and slowdowns on Instagram show that younger audiences are moving the needle for social networks.

9. Facebook is still the most-used network among marketers (93%)

Food for thought: marketers have to remind themselves that Facebook is still a priority network for social-savvy brands looking to sell. According to this survey, marketers spend most of their efforts on Facebook compared to Instagram.

Facebook ad stats

Fact: Facebook ads remain a staple of marketing regardless of user growth.

Heck, Facebook's ad revenue saw a 56% increase during 2021 alone (reaching a total of $28.6 billion).

As social ads grow, organic reach gets harder to come by, meaning optimization and strategy are key to seeing meaningful returns.

10. Facebook accounts for over a quarter of all digital ad spending, right behind Google (28.9%) and surpassing Amazon (10.3%)

Social media is poised to surpass paid search if this confirms that Facebook is at the forefront of making it happen.

11. The Philippines (109.6%), Vietnam (94.6%) and Mexico (94.1%) are among the countries with the largest Facebook ad audience reach

This Facebook stat speaks to Facebook's wide audience reach, including its international ad-buying power for consumers outside of the US.

12. There are over 10 million active advertisers on Facebook as of 2020

Don't let anyone tell you Facebook ads are dead. Between the revenue noted earlier and the fact that this number has been rising fairly consistently YoY, ads aren't going anywhere yet.

13. The average CTR for FB retail ads increased by 6% YoY (up to 1.32%) in 2020

Interest factoid from this report: while Instagram currently has a higher CPC than Facebook ($0.86 vs. $0.57), Instagram is also seeing better conversion rates than their parent company (8.07% vs. 6.57%).

14. Marketplace (2.7%) and in-stream video (1%) are among the most popular non-feed ad placements on Facebook.

Given how folks on Marketplace are eager to buy, ads fit right into their journey as customers. Still, this survey is disappointing for the future of Stories-based ads (0.4%).

Facebook engagement statistics

The Facebook algorithm has been a source of irritation for many marketers. Thankfully, the platform itself has actually shed some light on what people are seeing and what helps increase reach.

15. The majority of content seen by Facebook users comes from friends and people followed (54.4%)

From recommended content to ads and beyond, this data highlights just how much the average consumer's attention span is being pulled.

16. 86.5% of content viewed on Facebook contains no links

Posts that take people off Facebook hurt their exposure. That's why it's important to use images, videos and anything else that keeps people on the platform.

17. Compared to Instagram organic brand engagement on Facebook is down (0.27%), but ahead of Twitter (0.07%)

Brands looking to grow on Facebook have an uphill battle if they're relying on organic content alone, however, data shows that engagement is high on Facebook compared to Twitter. Making use of engagement-worthy posts like employee advocacy content, polls or contests will make sure you reel in the benefit of this stat.

Facebook feature stats (video, Stories, Messenger)

So, what sort of content should you post? What features are growing and what's stagnant?

To wrap things up, we'll review some Facebook stats that break down some of the platform's key features.

18. Facebook video (in-feed) is the most popular type of video content on the platform (51% of users), slightly less than Live and Watch combined (57%).

Live and Watch are growing, but they don't reach the engagement that traditional Facebook video receives.

19. Facebook Messenger is on track to surpass 3.2 billion mobile users by the end of 2022

When we talk about Facebook, Messenger is often forgotten, but it's integral to the platform and represents the app's most-used feature according to this report from Statista.

20. Over 1 billion people use Stories across Facebook's family of apps (including Instagram)

Finally, Facebook Stories followed Instagram and became one of the platform's most popular features, according to the social media giant.

What do these Facebook statistics mean to you?

Now more than ever, it's time to put your Facebook presence under the microscope.

No matter what you're doing on Facebook, there's no denying it's a priority platform with a big base and tons of potential. Engagement through ads, organic posts, and everything in-between is extremely valuable.

We hope these Facebook stats can help guide your strategy in the right direction. With these takeaways and a better understanding of your priority Facebook metrics, you'll be closer to scoring the reach your brand deserves.

# data[].attributes.attachment_link.title
20 must-know Facebook stats for marketers in 2022

# data[].attributes.attachment_link.description
Trying to find up-to-date Facebook statistics? You came to the right place. While we're all familiar with Facebook and its advertising power, there are so many recent developments that marketers need to keep an eye on. If you're asking yourself these questions: Then our list of Facebook stats will give you some clarity and help iron out your Facebook marketing strategy for 2022.

# data[].attributes.body
This brief YouTube video gives a clear, (mostly) unbiased definition of consumerism. It goes into the historical aspects of consumerism and how it came to be in the contemporary world. This video is useful because it provides a foundation for the idea of consumerism.