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Lush is quite creative in getting the attention of people walking past by making the smell of their bath products noticeable from outside the shop

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Instagram stories

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Introduced ‘buy now pay later’ to online retailers such as ASOS.

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can pay for things with your fingerprint

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allowing you to create 'stories' for friends to watch - instagram and facebook have copied this feature

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makes it easier to order food and has a variety of restaurants that themselves do not offer a delivery service

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make it easier to order food wherever you are

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We deliver your takeouts or essential groceries from the best-rated local partners straight to your door. Download our app or order online. Food. We Get It.

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Making streaming easier for all

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create a mini you and add to snapchat

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coming up with new meals

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offering unique chocolate workshops

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combining the two most popular sauces into one

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changing the way you holiday. Facilitating accommodation

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Amazon physical shop
Overworked employees

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Face filters

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Tesla producing self drive cars using new technology 

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Tesla producing self drive cars using new technology 

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Google is innovative as it encourages employees to spend time developing new ideas

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Renowned for alternative people strategy, and employee rewards.

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Google is introducing a new logo today. Just a month after unveiling a major restructuring of the company, Google is updating its image, too. The new Google logo is still a wordmark, but it's now using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google's new parent company, Alphabet, as well. Alphabet's wordmark has a similarly unadorned look, and this update makes the two companies' design language fall more inline.

As Google's video introducing the new logo notes, the wordmark has been evolving ever since it was created in 1998. But this is easily its biggest change since 1999, when Google first cleaned up the lettering and settled on its four colors. Since then, the logo has just been flattened out more and more, with today's update representing a huge leap. In addition to changing up the wordmark, Google is also changing the tiny "g" logo that you see on browser tabs. It's now going to be an uppercase "G" that's striped in all four of Google's colors. Google says that the new design will be rolling out across all of its products soon - in fact, it's already on Google's homepage, with a cute animation that wipes away the old logo and draws in the new one.
The new logo is meant to reflect the new ways people visit Google
So why did Google decide to make the change? In a blog post, Google discusses how much technology has changed how we interact with its products and with the internet at large. It doesn't really settle on a specific reason that a redesign was needed, but it says that this logo should better reflect the reality that Google is no longer a site you visit on a desktop computer - it's a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones, and anywhere you can find a web browser. Google writes that its new logo is meant to reflect "this reality and [show] you when the Google magic is working for you, even on the tiniest screens."

Making the logo look good on small screens seems to have been a major consideration. The new, simpler lettering is supposed to scale better to smaller sizes, making the wordmark more distinct and easier to read. It's also supposed to be easier for Google to display on low-bandwidth connections: Google says that it's made a version of its logo that's "only 305 bytes, compared to our existing logo at ~14,000 bytes." Given that one of new Google CEO Sundar Pichai's big goals is to bring the internet - and Google, of course - to areas of the globe that don't already have it, that small difference is definitely going to be an important one.

You can also see the new Google "G" beginning to appear across its services. Among the more notable is Google+, which is now represented by a big colorless version of the new G.

Verge Video: What's behind Google's Alphabet shakeup?

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Google is introducing a new logo today. Just a month after unveiling a major restructuring of the company, Google is updating its image, too. The new Google logo is still a wordmark, but it's now using a sans-serif typeface, making it look a lot more modern and playful.

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Apple are innovative because they design top of the market products with new features which use innovative technology.

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NASA (American organisation for space research & exploration)

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NASA (American organisation for space research & exploration)

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NASA are innovative because they develop and implement new technology, and reward their employees for innovation