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How do Businesses/Companies become Successful?

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How do Businesses/Companies become Successful?

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By Unaloto

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-All associated with selling your companies products and services.
-Product design is a Form of marketing,as it helps match your companies products and services to know customer needs.
-Determining the need for a product through customer research and by observing and quantifying sales patterns of similar goods in the marketplace.
-Everything else in the Business depends upon Marketing.
-In order to buy into a Product,your customer needs to have a solid understanding of what it does and how it works.
-Many Marketing Campaigns Are based on creating an awareness of a Product and the desirability of owning the Product.
-A successful approach to market orientation involves a systemic approach to researching customer behavior.
-Marketing is something business,needs to create and manage every day to maintain a healthy relationship with their customers.

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-Following a established market orientation and failing to take new external factors into consideration puts a company at a disadvantage.
-Building a Marketing Orientation Concept around price and service alone Puts a Company at a Disadvantage.
-Companies that have established a approach to market orientation but fail to update it as needed,run the risk of turning away their Customers.
-It is Hard to Confidently Invest in Product development and Promotions with ineffective research.
-Missing a Mark in a Process of Marketing Creates a System where a company is using ineffective data in it’s approach to reaching out to customers.
-Market Analysis is financially taxing because it involves expenses such as data collection,processing and hiring of market analysis experts or research agencies.
-Data misinterpretation from a market analysis can be damaging to your marketing campaign.
-If Consumers start Preferring product B to A,it will be very difficult to change their preference no matter how much money you invest.

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The Fournaise Marketing Group conducted a survey in 2011 that revealed that 70 percent of CEOs endlessly produce marketing data that means little for their companies. It also revealed that 72 percent of CEOs think marketers ask for a lot of money but cannot explain how the marketing investment will benefit the business. Although a market analysis can help you formulate an effective marketing campaign, it has several disadvantages.

Unguaranteed Success

A market analysis does not guarantee an accurate diagnosis of a market. It merely analyzes a fragment of the market covered in the research, which would not be a fair representation of the whole market. It may not also be possible to have a single market analysis covering all the parameters in the market such as price, demand and consumer preferences.

Data Misinterpretation

Data misinterpretation from a market analysis can be detrimental to your marketing campaign. It can lead to wrong marketing decisions or create unrealistic financial projections. Therefore, before making decisions based on the information gathered from a market analysis, you should seek the advice of a professional market analyst. The analyst can identify any pitfalls and help you avoid an inept marketing strategy based on a flawed analysis.

Inappropriate Data Collection Methods

Inappropriate data collection methods can lead to inaccurate information. For example, using questionnaires to retrieve data can be unfruitful when you construct questions in the wrong way. The structure of the questions can influence the response from the respondents, which would make the market analysis invalid. Poor data collection also occurs when using interviews if an interviewer is biased. A respondent's perception of the interviewer can also affect his responses toward the questions.

Huge Expenses

Market analysis is financially taxing because it involves expenses such as data collection, processing and hiring of market analysis experts or research agencies. Such costs can be discouraging and unnecessary. A small business may not have adequate resources to hire experts and conduct a comprehensive market survey. Therefore, small firms may opt to use secondary data, which is not customized to their marketing needs.

About the Author

Based in Texas, Bill West has been an auditor since 2001. He has experience in mergers, acquisitions, restructuring and financial analysis. Bill holds a Master of Business Administration in finance from the University of Texas. He is a Chartered Financial Analyst and Certified Public Accountant.

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The Fournaise Marketing Group conducted a survey in 2011 that revealed that 70 percent of CEOs endlessly produce marketing data that means little for their companies. It also revealed that 72 percent of CEOs think marketers ask for a lot of money but cannot explain how the marketing investment will benefit the ...

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-Cross Media Marketing, provide customers information through multiple channels like email,physical mail,websites,print and online advertisements to promote your products and service
-From online Banners to Annoying Pop Ups,online marketers have attempted to get their customers attention anyway they can.
-Direct Marketing is when they communicate directly with customers and prospects through mail,email,,texts and fliers and other promotional material
-It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations
-Freebie Marketing is when they promote free giveaways or sell your products and services sold at low rates to boost the sales of other related products or service.
- By developing a list of prospects a company can begin to reach out to their individual target groups in order to find new customers
-Social Media Marketing is when social media like Facebook and twitter offer a unique opportunity for businesses willing to invest in customer engagement.
-Trade Show Marketing.Trade Shows are industries gatherings where customers are invited to come sample all that the industry has to offer.

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As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand.

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Marketing strategies can also communicate an overall value to their customers. In many cases, this is the core of building equity or good will in your target markets. Apple, for example, has invested in creating commercials for television, billboards, and magazines that showcase their products in such a way that their customers feel an affinity towards Apple's products.

52 Types of Marketing Strategies In Use Today:

Cause Marketing

Finding a causes both your customers and your company cares about can create magic for your business. This requires internal knowledge about what your organisation cares about and who they want to help in the world. A good example of this is Toms Shoes. Instead of doing the traditional "buy one get one free" promotion, Toms built a strong customer following and reputation for giving back by giving away a free pair of shoes to someone in need for every shoe purchase made by their customers.

Close Range Marketing (CRM)

Use Wifi or bluetooth to send promotional messages of their products and services to their customers' smartphones and tablets at close proximity. Close Range Marketing is also known as Proximity Marketing.

Relationship Marketing

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six times more than the average customer that only buys in their store.

Transactional Marketing

Driving sales can be challenging, especially for retailers that have to consistently sell products in high volume to consumers. In order to stay with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events. High volume big-box retailers like Target are constantly running promotional events in order to get interested consumers into their stores.

Scarcity Marketing

In some markets it's important to control how much product is available at one time. In many cases this is done because of the difficulty of acquiring raw materials or higher quality of the product. A company may choose to make their products accessible to only a few customers. Rolls-Royce's release of their Chinese edition car called Phantom sold quickly. While the cost of the car was higher than most cars the scarcity drove the desire and the price.

Word of Mouth Marketing

Word-of-mouth Marketing is the passing of information from person to person by oral communication. Customers are very excited to share with the world the brands they love. Many consumers find meaning in sharing stories of their favorite products and services. Word of Mouth is one of the ancient ways people learned about what to purchase. Modern marketers have learned how to create authentic word of mouth for their companies and the products they represent.

Call to Action (CTA) Marketing

CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics, or other elements of web design. Conversion strategies help improve the percentage of online visitors who become customers or who join the mailing list.

Viral Marketing

Cult Brand marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers have to be given a reason to dream about their future purchase. Sometimes marketers of Cult Brands hit on something so great that people can't help but share with others. Getting your customers talking about your products and services is very important to growing awareness for your business.

Diversity Marketing

Develop a customized marketing plan by analyzing different customer segments based on cultural differences including tastes, expectations, beliefs, world views, and specific needs.

Undercover Marketing

Sometimes not telling everyone everything can become a great source of buzz. Think of a movie trailer that got you very excited to go see the movie. While not showing all the aspects of the movie, the advertiser can create enough intrigue to drive viewers to want to see more.

Mass Marketing

Major corporations need to drive large numbers of purchasing of their products in order to survive and grow. While mass marketing may seem like a shotgun approach to marketing this is far from the truth. Big businesses spend big money in understanding big data-thats a lot of bigs!) This gives them an insight to where to place media for their potential national customers who buy their products and services. Walmart is an example of an effective mass market retailer. As the number one retailer in the world, they are very smart about their mass marketing efforts, often giving their customers a feeling of locality and warmth.

Seasonal Marketing

Seasonal events offers a great way to meet new consumers. Sometimes these events can be actual changes of weather or national holidays. For a retailer like Hallmark, Valentine's Day represents a large portion of their business. By tuning into the various seasons that are important to your customers you can become more relevant in their lives.

PR Marketing

One of the most important marketing strategies is public relations. Many effective marketers work with the media to bring awareness to their products and the benefits their products offer. Also, in many cases where things go wrong, a good PR marketing strategy is vital. When Apple's founder Steve Jobs was alive, Apple held a major press conference to announce every new product. This tradition is now continued by their new Apple CEO and CMO.

Online Marketing

As commerce has propagated to the Internet, a new form of marketing has emerged. From online banners to those annoying pop ups, online marketers have attempted to get their customers attention any way they can. Most online strategic marketing efforts today are a mix of growth hacking strategies ( A/B testing taken to the max) and a variety of awareness tactics that drive attention. A very effective online marketer is the insurance company Geico who simply asks their users to enter their zip code for an instant quote on a better savings.

Email Marketing

As soon as customers migrated into the online world, Internet marketers have attempted to collect and organize emails for potential prospects. Many business-to-business marketers depend on email marketing as a primary way to connect with customers. At industry tradeshows, IBM consultants can often be seen exchanging email information with their prospects.

Evangelism Marketing

Develop raving fan customers (what we call Brand Lovers) who become advocates of your brand or product, and who represent the brand as if it was part of their own identity.

Event Marketing

Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason. Macy's Thanksgiving Day Parade has become part of American culture by connecting two events together that consumers love: Thanksgiving and shopping.

Offline Marketing

With mass adoption of the Internet, many companies are finding new ways of integrating offline marketing with new technologies to create more engaging customer experiences. The Coca-Cola company has create vending machines that invite customers to hug them. This continues to tie the Coca-Cola brand to the core emotion of happiness, but also invite customers to experience the real product offline.

Outbound Marketing

Sometimes it's important for companies to let their potential customers know they exist. By developing a list of prospects a company can begin to reach out to their individual target groups in order to find new customers. When Microsoft was selling their accounting software they often used outbound marketing to identify potential targets before trying to call the companies for an in-person meeting.

Direct Marketing

Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material.

Inbound Marketing

Companies often have customers calling them for various reasons. This can present a great opportunity to sell customers additional products and services they currently don't have. When business customers call to check their balances, the business bank Chase often takes the opportunity to ask if they are interest in a credit line, a 401 k plan, or a variety of other services the bank offers.

Freebie Marketing

Promote free give aways or sell your products and services sold at low rates to boost the sales of other related products or services.

Newsletter Marketing

A fun way to promote a business is to write a newsletter that highlights some of the newsworthy things that have happened for the organization. The Motley Fool have been sharing their investment insights with their community for many years. These newsletters create a sense of inclusion and participation with their members and has provided a key driver for their incredible growth.

Article Marketing

In industries where expertise is highly valued, articles can offer a powerful tool to showcase your knowledge and expertise. Some innovations are shared in the form of articles or white papers where technical information needs to be convey to specialized buyers. Amazon.com has dedicated part of their site for white papers on technical know-how on cloud computing. This is a very sophisticated form of marketing for specialized buyers.

Content Marketing

Write and publish content to educate potential customers about your products and services. For the appropriate businesses, this can be an effective means of influencing them without using direct selling methods.

Tradeshow Marketing

Many products have to be experienced to be bought. There are very few customers that will buy a new automobile without doing a great deal of research and test-driving the car first. Tradeshows are industry gatherings where customers are invited to come sample all that the industry has to offer. To introduce their new lines of products, Ford Motor Company spends a great deal of time setting up and operating their booth at the international consumer auto shows each year. These auto trade shows give reporters and consumers a chance to experience cars first hand.

Search Marketing

These days, when consumers have questions they often don't ask their friends; they go straight for Google. In fact, Google is so good at answering our questions that millions of people daily search for their answers on this leading Internet search site. One does not have to look far to see the power of search marketing. Google has shaped the industry for many years now and has helped hundred of retailers grow their businesses. While many businesses used to advertise in their local yellow pages, as less and less consumer consult their local physical directory, this channel becomes increasingly less effective each year.

Direct Marketing

Advertise and promote your products and services to customers using a range of digital devices including computers, smartphones, and tablets. Internet Marketing is an essential practice in Digital Marketing. Once a target market has been clearly identified, it is possible to work in conjunction with the USPS or a professional mail carrier that knows where your customers live. Direct marketing can be an effective way to reach consumers right where they live at home. While there is often a negative side to this approach (consumers don't want to be bothered with a flurry of mail), many smart companies execute direct marketing well. Catalog retailer L.L. Bean, for example, created direct marketing programs that their customers looks forward to receiving.

Niche Marketing

Finding a niche and filling it could be described as the secret recipe for growth in over-crowded marketplaces. Take the shoe business, for example. There is a great demand for shoes in the world and so many top companies have evolved to satisfy most of the immediate shoe needs in the marketplace. The shoe space might seem crowded, but shoe manufacturing company Vans noticed an underserved customer: the skater. By focusing on this niche market Vans has developed a thriving business.

Drip Marketing

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media outlets can also be used as well.

Community Marketing

Engage an audience of existing customers in an active dialogue, speaking to the needs and wants of this particular customer group. Instead of focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Learn how to build brand communities here. Community marketing can also lead to word of mouth marketing.

Social Media Marketing

Social media sites like Facebook and Twitter offer a unique opportunity for savvy businesses willing to invest in customer engagement. Social media marketing is still in its infancy but is growing up rather quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.

Cross-Media Marketing

Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.

B2B Marketing

Business-to-business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and other institutions). It allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations. International Business Machines is a well known B2B marketer. IBM's business has grown because taking a very intelligent approach at marketing their products to other business and governments around the world.

Promotional Marketing

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Promotional marketing is a technique that includes various incentives to buy, such as:

Contests: We all enjoy winning something for free. Contests offer an attractive marketing vehicle for small business to acquire new clients and create awareness.

Coupons: According to CMS, a leading coupon processing agent, marketers issued 302 billion coupons in 2007, a 6% increase over the previous year. Over 76% of the population use coupons, according to the Promotion Marketing Association (PMA) Coupon Council. Coupons still work and provide an affordable marketing strategy for small business.

Sampling: Try before you buy. Giving away product might appear profit-limiting, but consider how giving your customers a small taste can lead to a big purchase. Retail genius Publix supermarkets share samples of their award-winning key lime pie not because people question the goodness of the pie but to get their customers to buy more.

Ambush Marketing

Advertiser use this marketing strategy to associate with specific events and brands without paying sponsorship fees. This allows the business to capitalize on these events or leverage the brand equity of the other business, which has the potential effect of loweringthe value of the original event.

B2C Marketing

The ultimate goal of B2C marketing (business-to-consumer marketing) is to convert shoppers into buyers as aggressively and consistently as possible. B2C marketers employ merchandising activities like coupons, displays, store fronts (both real and online) and special offers to entice the target market to buy. B2C marketing campaigns are focused on a transaction, are shorter in duration, and need to capture the customer's interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store.

Cloud Marketing

In this new form of marketing, all marketing resources and assets are brought online so customers (or affiliates) can develop, modify, use, and share them. Consider how Amazon.com gets customers to buy digital books, movies, and televisions shows in a digital library that is accessible in the customer's online account or on their digital device like their Kindle Fire.

Mobile Marketing

Marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas. Here is a recent example of mobile marketing in action.

Alliance Marketing

A joint venture is formed between two or more businesses to pool resources in an effort to promote and sell products and services.

Reverse Marketing

In reverse marketing, the idea is to get the customer to seek out the business rather than marketers seeking the customer. Usually, this is done through traditional means of advertising, such as television advertisements, print magazine advertisements, and online media. While traditional marketing mainly deals with the seller finding the right set of customers and targeting them, reverse marketing focuses on the customer approaching potential sellers who may be able to offer the desired product.

In 2004, Dove launched the Dove Campaign for Real Beauty focusing on the natural beauty of women rather than advertising their product. This campaign caused their sales to soar above $1 Billion and caused Dove to re-create their brand around this strategy. Although successful, this campaign caused a lot of controversy and discussion due to what people saw as an advertisement with a contradictory message.

Telemarketing

I know what you are thinking, you hate telemarketers. You are not alone in your feelings. However, telemarketing can play an important part of selling your products to consumers and it must not be overlooked as many companies rely on it to connect with customers. Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by many.

Free Sample Marketing

Unlike Freebie Marketing, this is not dependent on complementary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.

Direct Mail Marketing

A channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are:

Marketing messages are addressed directly to the customer(s). Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers, and postal addresses.

Direct marketing seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.

Direct marketing emphasizes trackable, measurable responses from customers regardless of medium.

Direct marketing is practiced by businesses of all sizes-from the smallest start-up to the leaders in the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects' emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization's bottom line.

Database Marketing

Database Marketing is a form of direct marketing using databases of customers or potential customers to generate personalized messages in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.The distinction between direct marketing and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increase the likelihood that a more accurate model can be built.

There are two main types of marketing databases: (1) consumer databases and (2) business databases. Consumer databases are primarily geared towards companies that sell to consumers, often abbreviated as [business-to-consumer] ( B2C) or BtoC. Business marketing databases are often much more advanced in the information that they can provide. This is mainly because business databases aren't restricted by the same privacy laws as consumer databases.

Personalized Marketing

Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer. Nike ID is a popular brand that has developed a strong business around this personalization marketing concept.

Affinity Marketing

Create strategic partnerships that are mutually beneficial by forming alliances with complementary brands. Also known as partnership marketing, with this strategy, one brands generates sales while the other creates new customers and builds brand awareness.

Cult-tural Marketing

The proposition of cult marketing holds reign upon the notion that a way to convert-ahem, excite ... OK, convert-consumers is by using timeless human behavioral drives found in religious cults. Heck, fellow acolytes, nothing is more permission-, buzz- and one-to-one-based than "a central ideology with a parallel social universe rich with customs." Cult marketing is a bright spot in the list of newfangled marketing templates, one that applies timeless social-science principles in a powerful way. To the list of newfangled marketing buzzwords, let's add the term cult.

Humanistic Marketing

Human needs are "a state of felt deprivation." They distinguish between physical needs (food, shelter, safety, clothing), social needs (belonging and affection), and individual needs (knowledge, self-expression). Needs are a relatively narrow set of non-cultural states of felt deprivation.

Guerrilla Marketing

Grass root, untraditional, and low-budget methods that found involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or new launch.

Brand Lover Marketing

Brand Lover Marketing is a marketing concept that is intended to replace the idea of traditional brand marketing. Brands are running out of juice and Brand Lovers are what is needed to rescue brands. But what builds loyalty that goes beyond reason? What makes a truly great brand stand out? Brand Lovers bring brands to life. For a brand to elevate itself into the " Cult Brand " category, it has to give customers a feeling of belonging while generating strong feelings of love for its customers. Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and a sense of belonging for your brand.

Contact us to discuss how you can better prepare for what's ahead. We can help you identify ways for your organization to tap into the power of cult branding, create value, and ultimately thrust your performance.

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As a student of sleight-of-hand magic, I value the number 52. Here we bring you 52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand. In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies.

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-Small businesses cannot advertise properly due to them only having limited resources.they are dictated by the access of large advertisers.
-Some advertisements cleverly trick the Public by creating misleading impressions of their products/goods.
-A strong objection to advertising is that it is a very costly function.
-Billboards,Posters, and electronic moving pictures are placed around intersections,which may distract drivers and pedestrians.
-There may be a costly or serious mistake if you target the wrong audience using a inappropriate medium.
-Some businesses support immortal and sensational programs as well as crime stories on telephone and radio,choosing them as vehicles for advertising.These programs corrupt the values of young people,promoting social evils
-When a Consumer believes in a Product,they buy the product,but later,they feel cheated.They soon realize that the information given in the advertisement was not correct,and the real product was quite different from the information.
-Sometimes there may be inappropriate language and pictures used in order to attract a particular audience/class,but they may be a insult to a different particular class/audience,it may hurt their feelings.

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-Advertising is like introducing a new product into the Market.
-Your sales can be increased,with additional outlay on advertising with every increase in sale,which means selling expenses will decrease.
-Continuing to Advertise will save the product from the hands of competitors (Other Companies).
-A branded product assures a standard quality of the product,the manufacturer provides quality goods to the consumer to try and win their confidence in their product.
-Advertising provides and creates more employment opportunities for more talented people.
-Advertising is very helpful in reducing the cost of the newspapers and magazines.
-Repeated advertising and better quality of products bring reputation for the manufacturer.
-It acquaints the customers with the newest products and also educated about the new uses of existing products.

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The major advantages of advertising are: (1) introduces a new product in the market, (2) expansion of the market, (3) increased sales, (4) fights competition, (5) enhances good-will, (6) educates the consumers, (7) elimination of middlemen, (8) better quality products, (9) supports the salesmanship, (10) more employment opportunities, (11) reduction in the prices of newspapers and magazines, (12) higher standard of living!

The benefits derived from advertising are manifold. It is one of the most important components of the marketing process.

This is beneficial to manufacturers, traders, consumers and society as a whole. Advertising offers the following advantages.

(1) Introduces a New Product in the Market:

Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

(2) Expansion of the Market:

It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer's products even by conveying the customers living at the far flung and remote areas.

(3) Increased Sales:

Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.

(4) Fights Competition:

Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

(5) Enhances Good-Will:

Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.

(6) Educates The Consumers:

Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.

(7) Elimination of Middlemen:

It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

(8) Better Quality Products:

Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.

(9) Supports The Salesmanship:

Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that "selling and advertising are cup and saucer, hook and eye, or key and lock wards."

(10) More Employment Opportunities:

Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.

(11) Reduction in the Prices of Newspapers and Magazines Etc:

Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.

(12) Higher Standard of Living:

The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchil "advertising nourishes the consuming power of men and creates wants for better standard of living." By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.

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Advantages of Advertising: 12 Major Advantages of Advertising- Explained!

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ADVERTISEMENTS: The major advantages of advertising are: (1) introduces a new product in the market, (2) expansion of the market, (3) increased sales, (4) fights competition, (5) enhances good-will, (6) educates the consumers, (7) elimination of middlemen, (8) better quality products, (9) supports the salesmanship, (10) more employment opportunities, (11) reduction in the prices of ...

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-Ideal family and Ideal Kids,with this technique,advertisers,show that the families and kids using their product are a happy family.
-Repetition is a simple and yet very effective way used to build identity awareness and customer memory.
-Claims is when describe a product,promoting specific features and make claims for what the product or service can do for the potential customers.
-Complementing the Customers,this technique,advertisers uses punchlines which complements the consumers who buy their products.e.g ‘’because you are worth it’’.
-Association,is when you advertise by associating with a product or company with a famous person,which will create a strong connection to the customer.
-Facts and Statistics,advertisers use numbers,proofs, and real examples to show how good their product works.
-Promotions,is when you put coupons,games,prizes and gifts with purchases are used to create excitement and participation encourages the customer to buy the product or service.
-Bandwagon,is when you sell a product or service by convincing the customer that everybody else is using it,and they should join in.

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Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal. The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.

Here's what is currently available for your media arsenal:

If you see an advertisement via the internet, then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the internet. Another avenue of online advertising is native advertising, which is the digital variation of the old print advertorials-and sponsored content is growing by leaps and bounds.

From ads on Facebook and Snapchat to partnerships with BuzzFeed and Reddit, the fastest, easiest way to reach millions of potential customers is online.

A relatively new form of advertising compared to the others, but one that's dominating the media mix, uses cell phones, iPads, Kindles, and other portable electronic devices with internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter, Instagram, Snapchat, and Facebook.

Right now, this is the toughest nut to crack. This kind of advertising is not only disruptive, but can leave the customers with a lot of ill will. If you do it, do it right. ​ For a while, native advertising was a good way to get into the feed, but even that has come under scrutiny for being deceptive.

Once a huge driver of sales, print is taking a back seat to the many digital forms of advertising now available to marketers. However, if there is one thing that's certain about advertising, it's that being different is good. And when consumers tire of digital ads, a return to printed pieces and the tactile feeling and permanence they provide is definitely in the cards. Typically, print can be split into three subcategories:

1. Periodical Advertising
If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). For decades, print ads were the gold standard for advertisers and their clients. To grab the center spread of a big magazine or the back cover of a newspaper meant millions of people were seeing the message.

2. Brochures, Leaflets, Flyers, Handouts, and Point-of-Sale Advertising
Although some of these media can be placed within the pages of newspapers and magazines, they are treated as a separate entity, usually because they have less chance of being seen. From something that sits on a counter or customer service desk to a glossy car brochure, small print media offer a more intimate and long-form way of engaging the consumer. Use this approach when you have more information than you can cram into a print ad.

Direct Mail Advertising
Either of the techniques mentioned above can be incorporated into direct mail. It simply means that your printed pieces are mailed direct to the consumer. This is a technique that has been, and continues to be, abused by inferior marketing agencies that have turned the craft into junk mail. If it is creative and intelligently conceived and executed, direct mail can be a fantastic way to engage the customer. Do not count it out.

Also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget.

Quite often, you will ask for forgiveness rather than permission with these campaigns, and they will spread via word of mouth and social media.

A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers. Broadcast advertising has really taken a beating over the last few years, especially with the rise of DVRs and "ad skipping" technology. However, it is still a popular way to reach millions of people, especially when the Super Bowl comes around.

Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches consumers when they are away from home. Think of billboards, bus shelter posters, fly posters, and even those big digital boards in Times Square.

Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. PSAs traditionally appear on TV and radio, but are also heavily promoted online.

In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. If you have ever seen a movie and wondered, "Wow, they sure are driving a lot of Fords in this scene," or "Does everyone in this TV show drink Pepsi?" then you are noticing product placement. It's a way that these films and shows get funding, and is a great way for advertisers to reach a targeted demographic.

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8 Major Media Tactics Used In Modern Advertising

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Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today's advertisers have a vast array of choices at their disposal. The internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites, branded chat rooms and so much more.

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- In a big company, managers typically oversee an individual department, such as marketing, sales or production.
-In a small company, the manager might either own the company or report directly to the owner.
-Business managers oversee the activities of workers; hire, train and evaluate new employees; and ensure that a company or department is on track to meet its financial goals.
-Business managers might also develop and implement budgets, prepare reports for senior management and ensure the department complies with company policies.
-Managers also ensure workers have the resources to complete their work.
-Most employers must have  a certificate of a bachelor’s degree in business management to qualify for a position as a business manager.
-Business managers must have excellent written and verbal communication skills to direct employees and lead the department.
-Managers are also problem solvers, who work to overcome the obstacles that may prevent a department or company from reaching its goals.

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Job Descripion & Responsibilities of a Business Manager

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Business managers are responsible for overseeing and supervising a company's activities and employees. Small businesses rely on the business manager to keep workers aligned with the goals of the ...

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Why are employees Important for The Business to Be Successful?

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Why are employees Important for The Business to Be Successful?

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-Employers generally provide guidance and closer oversight during the employee's first few months of employment.
-The popularity of your service or product is based, in part, on the level of service your customers receive.
-When your employees provide excellent customer service, they are exceeding job expectations
-Employees often represent the company in customer service functions, such as cashiers, receptionists, customer service agents and other similar positions.
-businesses usually rely on employees to present a positive image of the company in the economic marketplace.
-Business owners can compare the employee’s current performance against previous years to determine if the employee is improving.
-Employees who possess outstanding interpersonal relationship and communication skills are the employees you want up front handling your customers' business needs.
-Poor employee performance can decrease a company’s competitive advantage in the business environment.

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Employee performance can make or break your organization's success.

Business image by Poirot13 from Fotolia.com

The objective of business owners is profitability. Your organization's success depends on your employees' performance; poor performance is detrimental to your company's success. Creating a well-rounded approach to managing and coaching your work force requires the expertise of a human resources leader and the support of your company's executive leadership.

Performance Management Basics

Performance management begins when an employee joins your workforce. The employee's job description, new hire orientation and initial discussions with his manager are fundamental steps in creating a performance management plan. Employers generally provide guidance and closer oversight during the employee's first few months of employment. During this time, your employee will likely encounter a learning curve. Learning new processes, meeting colleagues, participating on work teams and becoming accustomed to company policies and rules consume a great deal of time. Effective department leaders observe new employee performance so any deficiencies can be addressed right away.

Customer Service-Performance Management Connection

Customer service and employee performance are interrelated. When your employees provide excellent customer service, they are exceeding job expectations. The popularity of your service or product is based, in part, on the level of service your customers receive. For businesses that provide services, your reputation is based almost solely on your employees' performance. When your organization identifies its goals, consider the impact of performance management and employee performance. Employees who possess outstanding interpersonal relationship and communication skills are the employees you want up front handling your customers' business needs.

Product Quality-Employee Performance Connection

If your business focus is the development of an innovative, high-quality product, employee performance plays an integral role in achieving your business goals. The design, engineering, quality assurance and marketing of your company's product are essential components--employee performance in these areas is critical to your business success. Customers who purchase your product expect a quality product that meets their needs. Once customers find a company that provides the product they need, repeat business helps you build a strong customer base. When loyal customers swap stories about the best products and services for their needs, and if your customers are extremely satisfied with your product, your business can increase as a result of word of mouth.

Recognizing Employee Performance

Another aspect of employee performance and business success is employee recognition. Annual employee appraisals aren't enough--employees appreciate frequent and regular feedback. When your management team provides regular feedback, it motivates employees to maintain consistently good performance. Inc. magazine's article "Employee Reward and Recognition Systems" notes that, "By rewarding and recognizing outstanding performance, entrepreneurs will have an edge in a competitive corporate climate." Having that edge strengthens your position in the industry and brings you closer to your business objective, which is greater profitability.

Engaging Employees in Business Success

Share your organizational goals with employees. In "How to Align Employee Performance with Business Strategy, author Jim McCoy writes, "Often, because employees are close to the customer, they can give useful feedback about what customers really value, help you identify metrics that truly evaluate performance, and tell you where there is disconnect between strategy and everyday reality." Employees who are well-informed about the business they work for are likely to have higher levels of employee engagement. When your company attains a goal, congratulate your most valuable resource--your work force. Your organization's human capital is paramount in helping your achieve your goals and objectives.

About the Author

Ruth Mayhew has been writing since the mid-1980s, and she has been an HR subject matter expert since 1995. Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices. She holds a Master of Arts in sociology from the University of Missouri-Kansas City. Ruth resides in the nation's capital, Washington, D.C.

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Importance of Employee Performance in Business Organizations

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The objective of business owners is profitability. Your organization's success depends on your employees' performance; poor performance is detrimental to your company's success. Creating a well-rounded approach to managing and coaching your work force requires the expertise of a human resources leader and the support of your company's executive leadership.

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Thank You For Reading My Presentation on the Process of Success of Many Companies!!

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Thank You For Reading My Presentation on the Process of Success of Many Companies!!

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Business Cards are also a Major and Useful Thing to use as it helps the Customer remember the Business by Looking at one Simple Card.